Name:Sahil

Taneja
Roll No:B42
Registration
No:11011793
Submitted to:
Vishal Chopra
Submitted by:-
Sahil Taneja
Topic:- Swot
analysis of
 Sun Life
Insurance

ACKNOWLODGEMEN
T
I hereby acknowledge my deep gratitude and
sincere thanks to my project guide “Vishal Chopra”
for her valuable guidance and for teaching me the
current affairs of Business. I am beholden to her
for her suggestions and advice which I have
incorporated in this project. Learning with her has
always been a delight.
I wish to extend my sincere thanks to my friends for always
encouraging me to be positive and keep doing my best.

With sincere thanks…

Sahil Taneja
Sun Life Insurance - Entering China
SWOT Analysis:-
Strength:-
• Experience that Sun Life Financial have in insurance
business – Started since 1865
• Experience in expanding into new foreign market
• Had a representative office in Beijing since 1992
• Wide range of products available to customers to suit
their need
• Ability to customize package for high net worth
individuals – More effective and efficient in generating
profit
• Distribution Channel
Weaknesses:-
• Restriction to expansion
• Not getting the full license for the joint venture as on
year 2000
• Product and service not customize for China insurance
market
Opportunities:
• A market to tap on the untapped potential due to its
population size and underdeveloped business in some
industries
• China is 2nd to United States on purchasing power
parity basis
• Low penetration of insurance in China
• Possible growth rate of 15% over 10 year period for
revenue
• Possibilities to be granted license to do business in
new cities by China
• People buying insurance for security purpose due to
the decrease in job security – No more iron bowl
Threats:
• Level of bureaucracy in obtaining licenses and
restricted on type of products and service allowed
• Corruption & piracy
• Possible disagreement occur between venture with
Everbright
• No same strategy can be apply throughout China due
to demographic differences
2) By entering the China’s Market, Sun Life Financial :
ϖ Aim to enter the higher return protection business
lines in the low penetration insurance market in China
ϖ Achieve superior shareholder return
ϖ Expand the market share in different demographical
ϖ Increase in the revenue

3)
Sun Life are now looking into getting more market
shares and doing business in a low operating cost and
little competition market. They are promoting
innovation, increase efficiencies which leads to greater
tolerance of risk but potentially leverages higher
returns.
4)
Demographic – Different areas requires different…..