Philip Morris

the context of Mutual Funds, what does ELSS stand for?

Ans. Equity Linked Savings Scheme

3. The Agnelli family controls which automaker?

Ans. FIAT

4. What is the flagship brand of GCMMF ?

Ans. Amul

5.Which Mexican city is hosting this year's meeting of the United Nations Framework
Convention on Climate Change?
Ans. Cancun

6. Who is the advertiser who "forced" this dictator to endorse for them decades after his

death? GAP

7. If Abhisheik Endorses Motorola, Priyanka Chopra is the Brand Ambassodor for Spice and
SRK is the Indian Nokia Icon, What mobile brand does the Big B endorse?
Ans. Zen Mobiles

8. Callaway Golf Clubs is lucky to have been endorsed by which business personality?
Ans. Bill Gates. Yes! The then world's richest man has not done it for bucks!
9. Sir Branson always finds a way to brand himself and his virgin. But this is not a
advertisement of Virgin. Identify the advertiser

Samsonite. The company got him in for a

whooping 2.5 million Euro, which he donated to charity.

10. This is the most liked beer of Homer Simpson and Matt Groening has stated that he will
not license the Duff trademark to brew an actual beer, over concern that it would encourage
children to drink. But, in the real world many beer brands took advantage of the
endorsement by the Simpsons and imitated of the name with varying success. What is this
beer?

Ans. Duff Beer

11. Identify the logo of this company that "Gives Wings"

It is of Agusta Westland one of the world's largest Helicopter

manufacturer. Apache & Chinook helicopters are some of their famous products

Business Stripped Bare is a book by which business personality?

Ans. A personal favorite. Richard Branson. This guy is inspiring young entrepreneurs and
also making brand equity for Virgin this way. Long Live the spirit of adventure!

12. What is the new brand avatar of Swan Telecom?

Ans. Etisalat
13. What is the largest Video-on-Demand and currently the largest online - offline movie
rental service in India that is the Indian version of NetFlix?
Ans. BIGFlix, a part of ADAG

14. Identify the company

Clue 1: The founder of this Fast-food giant started this business to pay for his tuition fees.
Clue 2 : Initially their flagship product was promoted as Pete's X
Clue 3: In USA Canada & Australia This fast-food chain has more outlets than McDonald.

Ans. Its Subway, famous for its submarine sandwich

Skunk Works official alias for Lockheed Martin’s Advanced

Development Programs

"Bollywood" name has been granted as a trademark to which US based Media and
Entertainment company by Indian Trademark Registry?
Ans. Disney Enterprises

5. Zapak Digital Entertainment is an on line gaming venture promoted by

Ans. Anil Dhirubhai Ambani Enterprises

Credit Suisse

Liked this one. The film was directed by David Fincher and features an ensemble cast—
Jesse Eisenberg, Andrew Garfield, Justin Timberlake, Brenda Song, Armie Hammer, Max
Minghella and Rooney Mara. Aaron Sorkin adapted his screenplay from Ben Mezrich's book
The Accidental Billionaires. What is the movie and its relevance to the B Quiz?
Ans. The Social Network. Its a film about the founding of Facebook and the resulting
lawsuits. Good one Make it a point to watch it!

3. Bangalore Tiger is a book about which Indian Company?

Ans. Wipro

4. What is the new corporate identity of Tata Tea

Ans. Tata Global Beverages

5. The leadership and organisational talent reviews of which multinational is dubbed

'Session C'?
Ans. GE

Webby Awards

Thee registrar of companies did not accept the name of 7D, or 'Seven Dudes' as the name
of the company started with a number. How do we know this company today?
Ans. RedBus.in

3. "Roti, Kapada, Bijli aur Bandwidth" Whose mantra ?

Ans. Dewang Mehta

4. Slightly off the regular Business Quiz but tempted to ask. In Greece, it is called papaki, In
Japan, it is called atto maaku, in Turkey, it is called kulak, In South Africa, it is called
aapstert. How do we better know the term?
Ans. @ sign on keyboard

5. What is corporate anorexia?

Ans. A business disorder, marked by an extreme fear of becoming inefficient that leads to
excessive cost-cutting to the point of serious loss of business and sometimes bankruptcy.

In 1980, Sir Ernest Harrison chairman of Racal Electronics plc' the UK's
largest maker of military radio technology, agreed a deal with Lord Weinstock
of General Electric Company plc to allow Racal to access some of GEC's
tactical battlefield radio technology. Inception of which compay was his?
Ans. Vodafone
3. Connect the logos of His Master's Voice, HMV, RCA, Victor, RCA Victor
and JVC.
Ans. Nipper. This dog is the model for painting titled His Late Master's Voice
that later became identified with all the companies mentioned above.

4. Some consumers considered older models to be slow and heavy, thus

earning the distinction, "brick", as a term of endearment for the classic, block-
shaped X, with the more powerful turbocharged variants known as
"turbobricks". What is X?
Ans. Volvo
company is privately owned by Bill Gates, who founded the company in 1989
under the name Interactive Home Systems. One major reason for starting the
company was Gates's belief that people would someday decorate their homes
with a revolving display of digital artwork using digital frames. The present
name of the company is Latin for "wicker basket", which at the time referred to
the company's emerging view of itself as a receptacle or storehouse for visual
media. What is this company?
Ans. Corbis

BBC

Hype Cycle is a graphic representation of the maturity, adoption and social application of
specific technologies created by which technology consultancy?
Ans. Gartner

3. Softwar is the biography and compilation of anecdotes of which software personality?

Ans. Larry Ellison

4. Which company has the motto of 'Love All, Serve All"?

Ans. Hard Rock Cafe

5. Which term first coined in the book by Jay Conrad Levinson, revolutionized the idea of
marketing to the eternity?
Ans. Guerrilla marketing
 CEO WHO NEVER SLEEPS VIKRAM PANDIT

The name of this business organization comes from "Little Nest". What is the
company?
Ans. Nestle

3. The basic idea of restructuring information about websites goes back to as

early as 1995, when Ramanathan V. Guha and others in Apple Computer's
Advanced Technology Group developed the Meta Content Framework. Which
'Not-so-business-oriented' idea originated from this elaborate exercise?
Ans. RSS

4. If uou were buying a Gold Ballotin, you are in the retail boutique of which
famous chocolate manufacturer?
Ans. Godiva Chocolatier

5. This word literally translates to a "round object" or "round coin". During the
Qing Dynasty, this was a round and silver coin. What are we referring to?
Ans. Yuan, the Chinese ever under valued currency!

The paper still uses ink dot drawings called hedcuts, introduced in 1979 and
originally created by Kevin Sprouls,in addition to photographs, a method of
illustration considered to be a consistent visual signature of the paper. Which
paper are we talking about?
Ans. Wall Street Journal

3. What business book written by Merrill Rick Chapman. It explores, in a

humorous tone, the art and science of management used by high-technology
companies. This is also sometimes quoted as the mockery of Tom Peters 'In
The Search of Excellence'.
Ans. In Search of Stupidity

3. This business tool was was developed in 1970s and inaugurated in 1978 by
Arnold Mitchell at SRI International. What are we talking about?
Ans. VALS Segmentation. Stands for Values, Attitudes and Lifestyles is a
psychographic segmentation too
In Internet Marketing Jargon what is CPC?
Ans. Cost Per Click. It is a mode of payment in which the affiliate is paid
based on the number of click made on the advertiser's link/banner

3.Connect IBM, ABC, Cummins Engine, UPS and Enron

Ans. Logos of all these companies were developed by Paul Rand

4. In the year 1854, six private banking firms in Basel, Switzerland pooled
their resources to form the Bankverein, a consortium that acted as an
underwriting syndicate for its member banks. What came up as a result?
Ans. UBS Commonly called as the Swiss Bank

5. X is a brand of toothpaste with a wintergreen flavor. It was formerly owned

by Unilever but, since 2003, by Church and Dwight in USA. It has also got a
high pop cultural refences such as

You're the baby grand of a lady and a gent,

You're an old Dutch master, you're Mrs. Astor,
You're x.

Now what is X?
Ans. Peopsodent
2. This project was led by Udi Manber of Google and it is a user-written article
base mostly in the health and medical field. Name it
Ans. Knol, the Unit of Knowledge

3. Expand DLF
Ans. Delhi Land and Finance Limited

4. Gautham Thapar is the Chairman of which 4 Billion $ Indian Conglomerate?

Ans. Avantha Group
5. Original name of this company was cadabra.inc. How do we better know
this online company now?
Ans. Amazon.com
6 ART OF INNOVATION BOOK WRITTEN BY ---- Tom Kelley

. Four brothers Hirsz, Aaron, Szmul, Itzhak who have migrated from Poland to the Land of
Opportunities have founded something that changed the entertainment sector. What have
they formed?
Ans. The Warner Brothers

3. What was the Google's answer to the Wikipedia?

Ans. Knol. Well, it is another story that it never ate away the Wiki as expected!

4. Which off-screen "Rambo" connects the following 'Harken Energy, Spectrum 7 Energy
Corp., Arbusto?
Ans. George Bush Jr. All these were the business ventures of Dubia.

5.X, a person required a basic vehicle capable of transporting two adults and three children
at 100 km/h (62 mph). The car 'Y' would be available to citizens through a savings scheme
at 990 Reichsmark, about the price of a small motorcycle. Whos X and whats Y?
Ans. X - Hitler
Y – Volkswagen

1. Who is the first financial minister of Independent India?

Ans. John Mathai

2. Where is WTO headquartered?

Ans. Geneva

3. Who is the promoter of Wockhardt hospitals?

Ans. Habil Khorkiwala

4. 'Sheer driving pleasure' is the tagline of which company?

Ans. BMW

5. Who created Dilbert, the famous cartoon on the corporate world?

Ans. Scott Adams
Roshni Nadar, the daughter of Shiv Nadar of HCL Computers. She is all set to become the
new executive Director and CEO of HCL

. What is the tag Line of Sony?

Ans: Like.no.other

3. Name of the Family Store owned by Kumar Mangalam Birla?

Ans: More

4. Net Safe Credit Card is introduced by which Bank?

Ans: HDFC

5. Founder of Air Decan?

Ans: Captain Gopinath