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MODERN CINEMA
The provision of 100% foreign direct investment has made the Indian film market
attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, Walt
Disney Picturesand Warner Bros. Indian enterprises such as AVM
Productions, Prasad's Group, Sun Pictures, PVP Cinemas, Zee, UTV, Suresh
Productions, Eros Films, Ayngaran International, Pyramid Saimira, Aascar
Films and Adlabs also participated in producing and distributing films.[23] Tax
incentives to multiplexes have aided the multiplex boom in India.[23] By 2003 as
many as 30 film production companies had been listed in the National Stock
Exchange of India, making the commercial presence of the medium felt.[23]
The South Indian film industry defines the four film cultures of South India as a
single entity. They are the Tamil, the Telugu, the Malayalam and
the Kannada industries. Although developed independently over a long period,
gross exchange of film performers and technicians as well as globalisation helped
to shape this new identity.[24][25]
HISTORY
The first Indian film released in India was Shree Pundalik a silent film
in Marathi by Dadasaheb Torne on 18 May 1912 at 'Coronation Cinematograph',
Bombay.[30][31] Some have argued that Pundalik does not deserve the honour of
being called the first Indian film because it was a photographic recording of a
popular Marathi play, and because the cameraman—a man named Johnson—was a
British national and the film was processed in London.[32][33]
During the early twentieth century cinema as a medium gained popularity across
India's population and its many economic sections.[28] Tickets were made
affordable to the common man at a low price and for the financially capable
additional comforts meant additional admission ticket price.[28] Audiences thronged
to cinema halls as this affordable medium of entertainment was available for as
low as an anna (one-sixteenth of a rupee) in Bombay.[28] The content of Indian
commercial cinema was increasingly tailored to appeal to these masses. [28] Young
Indian producers began to incorporate elements of India's social life and culture
into cinema.[39] Others brought with them ideas from across the world.[39] This was
also the time when global audiences and markets became aware of India's film
industry.[39]
In 1927, the British Government, to promote the market in India for British films
over American ones, formed the Indian Cinematograph Enquiry Committee. The
ICC consisted of three British and three Indians, led by T. Rangachari, a Madras
lawyer.[40] This committee failed to support the desired recommendations of
supporting British Film, instead recommending support for the fledgling Indian
film industry. Their suggestions were shelved.
In 1933, East India Film Company has produced its first Indian film Savitri. Based
on a noted stage play by Mylavaram Bala Bharathi Samajam, the film was directed
by C. Pullaiah casting stage actors Vemuri Gaggaiah and Dasari Ramathilakam as
Yama and Savithri, respectively and shot in Calcutta on a budget of ₹ 75,000.
[45]
The blockbuster film has received an honorary diploma at Venice Film Festival.
[46]
The first film studio in South India, Durga Cinetone was built in 1936 by
Nidamarthi Surayya in Rajahmundry, Andhra Pradesh.[47] As sound technology
advanced, the 1930s saw the rise of music in Indian cinema with musicals such
as Indra Sabha and Devi Devyani marking the beginning of song-and-dance in
India's films.[34] Studios emerged across major cities such as Madras, Calcutta and
Bombay as film making became an established craft by 1935, exemplified by the
success of Devdas, which had managed to enthrall audiences nationwide.[48] In
1937, Kisan Kanya directed by Moti B. Gidwani was released. It is the first colour
film made in India.[49] 1940 film, Vishwa Mohini, is the first Indian film, depicting
the Indian movie world. The film was directed by Y. V. Rao and scripted
by Balijepalli Lakshmikanta Kavi.[50]
Swamikannu Vincent, who had built the first cinema of South India in Coimbatore,
introduced the concept of "Tent Cinema" in which a tent was erected on a stretch
of open land close to a town or village to screen the films. The first of its kind was
established in Madras, called "Edison's Grand Cinemamegaphone". This was due
to the fact that electric carbons were used for motion picture projectors. [51] Bombay
Talkies came up in 1934 and Prabhat Studios in Pune had begun production of
films meant for the Marathi language audience.[48] Filmmaker R. S. D. Choudhury
produced Wrath (1930), banned by the British Raj in India as it depicted actors as
Indian leaders, an expression censored during the days of the Indian independence
movement.[34] Sant Tukaram, a 1936 film based on the life of Tukaram (1608–50),
a Varkari Sant and spiritual poet, was screened at the 1937 edition of Venice Film
Festival and thus became the first Indian film to be screened at an international
film festival. The film was subsequently adjudged as one of the three best films of
the year in the World.[52] In 1938, Gudavalli Ramabrahmam, has co-produced and
directed the social problem film, Raithu Bidda, which was banned by the British
administration in the region, for depicting the uprise of the peasantry among
the Zamindars during the British raj.[53][54]
The Indian Masala film — a slang term used for commercial films with a mix of
song, dance, romance etc. — arose following World War II.[48] South Indian
cinema gained prominence throughout India with the release of S.S.
Vasan's Chandralekha.[48] During the 1940s cinema in South India accounted for
nearly half of India's cinema halls and cinema came to be viewed as an instrument
of cultural revival.[48] The partition of India following its independence divided the
nation's assets and a number of studios went to the newly formed Pakistan.[48] The
strife of partition would become an enduring subject for film making during the
decades that followed.[48]
After Indian independence the cinema of India was inquired by the S. K. Patil
Commission.[55] S.K. Patil, head of the commission, viewed cinema in India as a
'combination of art, industry, and showmanship' while noting its commercial value.
[55]
Patil further recommended setting up of a Film Finance Corporation under
the Ministry of Finance.[56] This advice was later taken up in 1960 and the
institution came into being to provide financial support to talented filmmakers
throughout India.[56] The Indian government had established a Films Division by
1948 which eventually became one of the largest documentary film producers in
the world with an annual production of over 200 short documentaries, each
released in 18 languages with 9000 prints for permanent film theatres across the
country.[57]
Following India's independence, the period from the late 1940s to the 1960s are
regarded by film historians as the 'Golden Age' of Indian cinema. [65][66][67] Some of
the most critically acclaimed Indian films of all time were produced during this
period.
The cinematographer Subrata Mitra, who made his debut with Satyajit Ray's The
Apu Trilogy, also had an important influence on cinematography across the world.
One of his most important techniques was bounce lighting, to recreate the effect of
daylight on sets. He pioneered the technique while filming Aparajito (1956), the
second part of The Apu Trilogy.[76] Some of the experimental techniques which
Satyajit Ray pioneered include photo-negative flashbacks and X-
ray digressions while filming Pratidwandi (1972).[77] Ray's 1967 script for a film to
be called The Alien, which was eventually cancelled, is also widely believed to
have been the inspiration for Steven Spielberg's E.T. (1982).[78][79][80] Satyajit Ray
and Ritwik Ghatak went on to direct many more critically acclaimed 'art films', and
they were followed by other acclaimed Indian independent filmmakers such
as Mrinal Sen, Mani Kaul, Adoor Gopalakrishnan, G. Aravindan, Girish
Kasaravalli and Buddhadeb Dasgupta.[68] During the 1960s, Indira Gandhi's
intervention during her reign as the Information and Broadcasting Minister of India
further led to production of off-beat cinematic expression being supported by the
official Film Finance Corporation.[56]
Conclusion
Some filmmakers such as Shyam Benegal continued to produce realistic Parallel
Cinema throughout the 1970s,[100] alongside Satyajit Ray, Ritwik Ghatak, Mrinal
Sen, Buddhadeb Dasgupta and Gautam Ghose in Bengali cinema; K
Balachandar, Balu Mahendra, Bharathiraaja and Mani Ratnam in Tamil
cinema, Adoor Gopalakrishnan, Shaji N. Karun, John Abraham and G.
Aravindan also Bharathan and Padmarajan in Malayalam cinema ; Nirad
Mohapatra in Oriya cinema; K. N. T. Sastry and B. Narsing Rao in Telugu
cinema; Mani Kaul, Kumar Shahani, Ketan Mehta, Govind Nihalani, Ram Gopal
Varma and Vijaya Mehta in Hindi cinema.[68] However, the 'art film' bent of the
Film Finance Corporation came under criticism during a Committee on Public
Undertakings investigation in 1976, which accused the body of not doing enough
to encourage commercial cinema.[101]