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Student number :
Student name : Violeta Trihenea
Course title : Illustration
Seminar tutor : Scott Anderson
Contents
Description
1. Introduction
2. Time Magazine
3. Cosmopolitan
4. The comparison
5. Conclusion
6. Reference list
7. Appendix
Semiotic content
on two different magazines
1. Introduction
The ads chosen are from two very different magazines: one is the
american issue of Time Magazine, the world's largest weekly
newsmagazine, and the Australian issue of Cosmopolitan, an
international magazine for women. These are chosen specifically to
illustrate how the codes are transmited and the signs are read and
interpreted on a subconscios level while giving them meaning.
2. Time Magazine
Our knoledge about our soroundings and the world itself is based on
the information received from books, television, newspapers or
radio.“Life is thus lived through texts and framed by texts to a
greater extent than we are normally aware of (Daniel Chandler
2002/2007).” The significans of this does not only consists of „the
real world” concept with wich we have to face daily but also with
other texts and the „intertextuality (Fiske, 1987)” of it all is actually
encourageing social behavior based on popular believes in the
culture or social context that we choose to be sorounded by. And to
prove so, semiotic analysis will be aplied throughout the essay and
will show that the meaning can be found based on how „open” the
ad is to its targeted public.
The first magazine, „Time”, has on its cover a very large and
expresive portrait of Steve Jobs, basicly the face of the Apple
Industry. This portrait may also connotate succes, considering the
fact that the bussines he runs is now very notorious and world wide
known and every individual, with remote knowledge regarding
computing or technology, can relate to it.On the cover he has a slick
smile, gray beard and round glasses, wich also may be interpreted
as sobriety , knowledge and intelligence .His gaze is straight
forward, not hezitateing at all, looking straigt to the reader. There is
also a black background wich in contrast, highlights every small
detail of the face making it more expresive. Every Apple fan or
technology pasionate is aware of the importance of Steve Jobs and
its work, and so it apeals to a wide target of readers from young to
old, man and woman, geek and bussinesman. And even if you do
not know who the person on the cover is, its portreit still denots
experience and a sense of awarness wich, in my opinion makes it a
very smart cover.
3. Cosmopolitan Magazine
But this type of cover can not rely just on a pretty face and on sex in
this current industry, wich is why, for it to catch your eyes on the
shelf it also needs to have a star on the cover, wheter she is a
singer, actress or both. The main caracter also needs to be a happy
and healthy role model, promoting a stereotype of what a female is
suppose to look like, being most of the time a sensitive issue for
some. The colourfull and diverse writting is overwhelming at first
and does not let too much room for guessing what may be inside
the magazine, because its content is pretty much explained and
sugested on the cover.The backgound has a very soft, in-tone with
the outfit of the woman, pale brown colour.
4. Comparison
5. Conclusion
• Semiotics
http://en.wikipedia.org/wiki/Semiotics
[Accessed: 26 November 2010]
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