In today’s world, where jobs are replaced by roles; and duties by responsibilities,

‘Freedom of expression’ is becoming a fragile factor. The rage to register a mark on the
plates of time is a favorite fever on air for every student. Have you ever longed to
unleash the think tank inside? Have you ever wanted to do something on your own?
Have you ever dreamt of being recognized as a rare talent? Have you ever aspired to
be the real you? In spite of everything around, there is one thing which you need to
address this moment of honor. All you need is an opportunity!

Opportunities indeed are everywhere,

everywhere, but here is one to ogle with all your dare!
dare
Snapmem.com in association with IIM Bangalore brings to you a challenge by name
‘SnapStriker’ that will give you a most wanted opportunity to implement your
instincts! You give us the wackiest and most offbeat strategies to promote
SNAPBOOKS and we will give you a chance of honor to implement them for the
company. What more? The ‘SnapStriker’ would be rewarded with goodies and cash
prizes. Seriously, it means a lot to your resume and reputation, to have devised a
strategy for a company! Kinda getting the feel?

Walk your minds on the mines of creativity. Explode crazy! Zip your ideas and zap
them to us. Be a part of a team that exuberantly feels the pulse of creativity as you
rhythm in style.

Like a ride on a Contra

ontra game with a life shield around you, it’s all about cutting loose,
playing your plot and pitching to target in style!

Do you have it in you to be the SnapStriker?!

What’z the EVENT all about?
It’s plain and simple!

You need to promote SNAPBOOKS.

Now what are SNAPBOOKS? SNAPBOOKS are the cool products innovated by the
snapmem.com team. These products share a common eye of purpose – preserving
memories and building bonds!

1) Yearbook
2) Groupbook
3) Teambook
4) Projectbook

All you need to do is take charge and own any one of the above products and cruise
thru the following aspects for that specific product:

1) Strategise the book development process: A quality snapbook implies the

need for effective & proper involvement of all the volunteering friends. The
structure plays a major role in drawing participants. It has to be simple, solid
and user friendly. Making someone as the owner of your page to manage the
contents inflow, is an instant example of the kind of strategy we are talking
t
about. Website features are equally important, for they aid in roles of easy
accessibility and managing of contents. Having like, share, tweet buttons, etc at
favorite spots can come handy. So starting from scratch till scotch, you are
expected to come
ome up with calculated steps, tailoring the thread from the time of
a group’s decision to buy a book to the time they freeze the final data!
You can visit the following link, use demoID & Password and look at the
current snapbook development process. This is just for your reference and
your strategy need not resemble it:
Link: www.snapmem.com/demo
www.snapmem
Demo UserID: snapstriker
Password: snapstriker

2) Offline/Online marketing strategies: Enticing Offline/Online marketing

strategies that draw maximum eyeball drops to the sight. The more creative
and different you are, the hotter the meter gets for you being our SnapStriker!
You pitch in your ideas - We will listen to them how ever different they are. Pin our
brain with bullets, Be precise and to the point! No global gas for there is enough
outside to while away ☺
PEPPY PRODUCTS:
1) Yearbooks: Let us cut the foreplay and strike to the point. You can have a look
at a sample yearbook at the following link:
http://tinyurl.com/snapmemyearbook
We intend to provide end to end solutions for the yearbooks. But what are we
offering different? Lots! User
User friendly Online platform for students to come and
write the testimonials, vote for weird and wanted awards, tick cool themes
tagging fellow mates, view and edit pages as they like and more! We provide
professional design service & deliver the final printed
printed product at your
doorstep. To see it for yourself, just log on to snapmem.com and check out the
temperature there!
2) Groupbooks: Well, well and well! We can’t really stay on the premises can
we?! We have friends, groups and gangs from other schools & colleges
col too, flat
mates, glass mates and pals of pals! Groupbooks are meant for such people.
Concept is similar to yearbook, just that this would constitute groups and not
college batches, sharing bonds and interests of same likings.
3) Teambooks: Let it be the rock n rolla or the sprint in Solar, we have here a
place to drill! Teambook teams up all the members of a particular team like
music band, Sports team, Racing group, etc, under themes designed exclusively
for them. Well, the game is not just
just on the field, here is a place to pull and push
mates!
4) Projectbooks: These are targeted towards the Corporate Collars. Bored of
excel sheets and month end targets? Here is a chance to chill. Project-mates
Project
would write about each other. We strongly feel that
that such a product would
improve employee bonding inside the company (outside too ☺)!

Visit http://snapmem.com/products.php for more details about these

products

ABOUT SNAPMEM.COM
“Tagging memories to last forever”
for

Cashing upon this mindful vision, Snapmem.com is a one stop place for all your
memories to be tagged with life! Life is a process of becoming, a combination of states
that we have to go through. Where people fail is that they wish to elect a state and
remain in it. It’s very important to maintain the flow, and memories play a vital part in
it. That’s the secret of a happy life. It’s not the days that we remember, but the
moments that linger forever which make life worth its go! Snapmem.com strives to
make a noble attempt to preserve all your precious moments and bond you all by
hearts, forever. Whatever you share here
here are not just words, but the gist of your life
with the dear ones! CLICK!

(Snapmem.com is a part of Velociter Solutions Pvt Ltd.)

EVENT DETAILS

The event would be organised in two stages:

Stage 1:

 The participants (in teams not exceeding 2 members each) need to send in a
report covering following aspects.
o Basic Idea (100 words)
o Detailed Description of the idea

Report Format:

 Report Format: PDF

 Word Limit: 1000 words
 The names of all deliverables should follow the format
SnapStriker_TeamName_CollegeName
SnapStriker_TeamName_CollegeName(s)
 The subject of the mail should be of the format
SnapStriker_TeamName_CollegeName
SnapStriker_TeamName_CollegeName(s)
 The mail should contain the following details of the team members
o Name
o Institute
o Program
o Email address
o Mobile number
 The names of the participants, college name etc. should be mentioned only on the
cover page and nowhere else in the entire document.
 You also need to submit primary research findings, appendix, snapshots,
frameworks and data sources or data assumptions (wherever applicable). These
reports would not be counted for word limits.
 Judging Critieria will be:
o Originality
o Feasibility
o Completeness
o Quality and Depth

Stage 2:

 10 teams would be shortlisted for stage 2.

 These teams would need to send out detailed website flow and marketing strategy
plan.
 They have to give live presentations to our CEO through video-conferencing
video conferencing
 Other details would be sent to the shortlisted candidates individually.
RULES

 A team should consist of 1-2

1 2 members each. There is no limit to the number of
entries that can be received from a particular institute or university
 Competition is open to both first and second year MBA students. A mixed team
of first and second year students can be formed.
 One person cannot be a part of more than one team.
 Each team can submit only one entry for the competition.
 Members of a single team can also belong to separate B-schools.
B schools.

PERKS

 First Prize: Rs.10000/-

Rs.10000/
 Second Prize: Rs.5000/-
Rs.5
 Live projects to few teams in which they would be involved in the
implementation of their own proposed strategy for snapmem.com.
 Certificates for finalists

SUBMISSION GUIDELINES & TIMELINES

Reports (in PDF format only) and supporting documents (if applicable)
applicable) need to be
sent to snapstriker@snapmem.com

Stage1 Deadline: 11.59PM, 20th January 2011

Stage1 Results: 26th January 2011

Stage2 Deadline: 11.59PM, 30th January 2011

For more details, log on to www.snapmem.com

Or contact:

o Ayesha +919986287817 (ayesha.abuthahir10@iimb.ernet.in

ayesha.abuthahir10@iimb.ernet.in)
o Sama +919538715513 (sama.kujur10@iimb.ernet.in
sama.kujur10@iimb.ernet.in)
o help@snapmem.com
DISCLAIMERS

1) Judges decision would be final and binding on all participants. It may not be
challenged by any jurisdiction or authority for any reason whatsoever.
2) If you provide information that is untrue, inaccurate, not current or incomplete,
SnapStriker Competition has the right to suspend or terminate your
participation in the event without further obligation to you.

3) The Idea once submitted by a participant, becomes the property of

Snapmem.com (A part of Velociter
iter Solutions Private Limited).
Limited The company
then holds the right to use these ideas, and the participant should accept this
without expecting additional compensation of including his or her name
and/or likeness and/or voice/photograph and/or municipality, state, and
nation of residence and/or details included in submissions if Snapmem.com
uses this ideas for promotion and/or advertising purposes in any manner and
in any
ny medium (including without limitation, radio broadcasts, newspapers
and other publications and in television or film releases, slides, videotape,
distribution over the internet and picture date storage) which the company
may feel appropriate.