QUESTIONS

ENTERPRISE and ENTREPRENEURSHIP

TU3

THE MARKET
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

Which of the followings statements defines the market

size?
a) The number of clientes to whom we focus, within a
geographic area and a specific period of time.
b) The total sales of a product, within a geographic
area and a specific period of time.
c) The total sales of a product by a company,
regarding the total sales of that product, within a
geographic area and a specific period of time.
d) None of the above defines the market size.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

Which of the followings statements defines the market

size?
a) The number of clientes to whom we focus, within a
geographic area and a specific period of time.
b) The total sales of a product, within a geographic
area and a specific period of time.
c) The total sales of a product by a company,
regarding the total sales of that product, within a
geographic area and a specific period of time.
d) None of the above defines the market size.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

Who by their experience and/or position have a

decisive influence on the purchase of a product are...
a) Consumers.
b) Intermediaries.
c) Prescribers.
d) None of the above are correct.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

Who by their experience and/or position have a

decisive influence on the purchase of a product are...
a) Consumers.
b) Intermediaries.
c) Prescribers.
d) None of the above are correct.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

Which of these kinds of market is forbidden by law?

a) Monopoly.
b) Oligarchy.
c) Monopolistic competition.
d) There is not any kind of market forbidden by law.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

Which of these kinds of market is forbidden by law?

a) Monopoly.
b) Oligarchy.
c) Monopolistic competition.
d) There is not any kind of market forbidden by law.
CUESTIÓNS EIE UD3: O MERCADO

En que consiste a estratexia de segmentación

denominada estratexia concentrada?
a) En utilizar unha estratexia diferente para cada un
dos segmentos.
b) En centrarse nun só segmento de mercado e
olvidarse do resto.
c) En usar a mesma estratexia para todos os
segmentos.
d) Ningunha das anteriores é correcta.
CUESTIÓNS EIE UD3: O MERCADO

En que consiste a estratexia de segmentación

denominada estratexia concentrada?
a) En utilizar unha estratexia diferente para cada un
dos segmentos.
b) En centrarse nun só segmento de mercado e
olvidarse do resto.
c) En usar a mesma estratexia para todos os
segmentos.
d) Ningunha das anteriores é correcta.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

What kind of information do we want to get through a

market study?
a) Information about the target client.
b) Information about subtitutes products.
c) Information about suppliers.
d) All the above are right.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

What kind of information do we want to get through a

market study?
a) Information about the target client.
b) Information about subtitutes products.
c) Information about suppliers.
d) All the above are right.
CUESTIÓNS EIE UD3: O MERCADO

A curva de valor é util para...

a) Determinar o proveedor mais axeitado para nos.
b) Estudar o cliente obxectivo.
c) Analizar a competencia.
d) Ningunha das anteriores é correcta.
CUESTIÓNS EIE UD3: O MERCADO

A curva de valor é util para...

a) Determinar o proveedor mais axeitado para nos.
b) Estudar o cliente obxectivo.
c) Analizar a competencia.
d) Ningunha das anteriores é correcta.
CUESTIÓNS EIE UD3: O MERCADO

Sinala a afirmación falsa:

a) Un restaurante e un bar de tapas son produtos
sustitutivos.
b) Se sube o prezo dun produto, outro produto
sustitutivo deste venderase mais.
c) Se baixa o prezo dun produto, outro produto
sustitutivo deste venderase mais.
d) Todas as anteriores son falsas.
CUESTIÓNS EIE UD3: O MERCADO

Sinala a afirmación falsa:

a) Un restaurante e un bar de tapas son produtos
sustitutivos.
b) Se sube o prezo dun produto, outro produto
sustitutivo deste venderase mais.
c) Se baixa o prezo dun produto, outro produto
sustitutivo deste venderase mais.
d) Todas as anteriores son falsas.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

What is the meaning of letter I into the word ERIC (in

Spanish: matriz ERIC)?
a) Identify.
b) Innovate.
c) Increase.
d) None of the above are correct.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

What is the meaning of letter I into the word ERIC (in

Spanish: matriz ERIC)?
a) Identify.
b) Innovate.
c) Increase.
d) None of the above are correct.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

It is not one of the steps of a market study...

a) To conduct a client interview.
b) To design a plan.
c) To set a target.
d) All the above are steps of a market study.
QUESTIONS ENTERPRISE and ENTREPRENEURSHIP
TU3: THE MARKET

It is not one of the steps of a market study...

a) To conduct a client interview.
b) To design a plan.
c) To set a target.
d) All the above are steps of a market study.
CUESTIÓNS EIE UD3: O MERCADO

Sinala a afirmación falsa:

a) A deslocalización ten algúns custos encubertos,
como por exemplo, unha menor produtividade.
b) A deslocalización consiste en ubicar a produción da
empresa en outro país, buscando a cercanía do
consumidor.
c) A deslocalización é unha estratexia utilizada por
grandes empresas.
d) Todas as anteriores son falsas.
CUESTIÓNS EIE UD3: O MERCADO

Sinala a afirmación falsa:

a) A deslocalización ten algúns custos encubertos,
como por exemplo, unha menor produtividade.
b) A deslocalización consiste en ubicar a produción da
empresa en outro país, buscando a cercanía do
consumidor.
c) A deslocalización é unha estratexia utilizada por
grandes empresas.
d) Todas as anteriores son falsas.