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Macsteel is an engineered steel bar producer with world-class steel manufacturing plants in multiple locations. Creating A Modern Image Projections created a video that required a detailed understanding of the industrial processes involved in the manufacture of steel bars. The narrator also explained the company's focus on the quality of the customer experience.
Macsteel is an engineered steel bar producer with world-class steel manufacturing plants in multiple locations. Creating A Modern Image Projections created a video that required a detailed understanding of the industrial processes involved in the manufacture of steel bars. The narrator also explained the company's focus on the quality of the customer experience.
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Macsteel is an engineered steel bar producer with world-class steel manufacturing plants in multiple locations. Creating A Modern Image Projections created a video that required a detailed understanding of the industrial processes involved in the manufacture of steel bars. The narrator also explained the company's focus on the quality of the customer experience.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
Headquartered in Jackson, Michigan, Macsteel is an engineered Macsteel steel bar producer with world-class steel manufacturing plants in multiple locations. The company’s operations had been expanded and modernized, and management had developed a Solution Implmented long term strategy for the business, so an updated communication Fully Custom regarding their corporate image was in order. Using both on-site Corporate Image Video action footage of the steel bar production process, and graphics to explain the more technical aspects of what Macsteel does, to produce a video that presents Macsteel as the customer-focused company suppling the highest quality steel components in the Benefits industry. • Consistent, positive message about company About Macsteel • Unified goals communicated From the headquarters in Jackson, Michigan to the steel to multiple locations manufacturing plants in Michigan and Arkansas, Macsteel utilizes the most up-to-date processes to produce quality, engineered • Maintenance of the MacSteel carbon and alloy steel bars. MacSteel also provides in-house brand as an employer of value added processes at each producing facility and at two steel choice processing plants located in Indiana and Wisconsin. • Technical information The first Macsteel mill began operations in Jackson, Michigan presented clearly and in 1974, and was totally unique in the United States. The plant’s concisely building, towering above the trees with a compact L-shaped design, said this is no ordinary steel mill. Joined in 1985 by its • Improved employee and sister mill in Fort Smith, Arkansas, MacSteel has continued to community relations expand (with plants in Indiana and Wisconsin) and upgrade the facilities so that today they are still very distinctive and one of the most modern steel bar plants in the world.
Creating A Modern Image
Projections created a video that required a detailed understanding of the industrial processes involved in the manufacture of steel bars. Accurate graphic animation was added to custom film footage of the Macsteel plant employees at work, resulting in a corporate image video that presents Macsteel as the company www.projectionsinc.com CASE STUDY Macsteel Makes An Impression that supplies total product reliability. The narrator also explained the company’s focus on the quality of the customer experience; by listening to the customer, Macsteel manufacturers are able to supply products with extremely accurate specifications.
High Quality Presentation Makes An Impression
The clear and concise computer-generated animations used in Projections the video made it interesting and easy to follow for both technical and non-technical audiences. By integrating the highest production Projections is arguably the values with easily understood demonstrations, the Projections foremost provider of employee team created a powerful presentation that now provides Macsteel communication resources to with a consistent corporate image. Even more importantly, North American companies. Macsteel can now effortlessly communicate the company’s history, mission, vision and operations with their current staff, prospective With capabilities ranging from employees, even clients and community members. custom video to websites and interactive eLearning, For More Information Projections has been serving To find out how creating a powerful corporate image presentation the communication needs of can work public relations miracles both internally and externally, companies large and small contact Projections for an in-depth analysis of your needs. since 1979 by providing all services from consulting to scriptwriting, producing, editing, graphic design and more in-house.
Over the last 30 years,
Projections has crafted the right message in the right medium for thousands of corporations and millions of employees.