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From Chapter 2 of Basics of Social Research: Qualitative and Quantitative Approaches, Third Edition. W. Lawrence
Neuman. Copyright © 2012 by Pearson Education, Inc. All rights reserved.
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THEORY AND SOCIAL RESEARCH
When they begin college, many students move the social world operates—with data—carefully
and live away from home for the first time. Even observed aspects of the social world that are rel-
if they attended multiracial high schools, most of evant to the theory.
the students had lived in same-race close living
situations prior to attending college. Depending
on the colleges, they could be assigned a room-
WHAT IS SOCIAL THEORY?
mate in a college residence hall or dormitory.
The students who get same-race roommates The purpose of social theory is to explain or
probably do not change their views on race, but answer why the social world has certain pat-
you may wonder whether students assigned to a terns, operations, or events. There are several
roommate from a different racial group change ways to explain (see later in this chapter). We
their views. Social scientists approach this type explain in daily life, as in why people’s atti-
of question by looking to theories to explain tudes about people of a different race change.
how, why, or under what conditions a person’s Theory is not exotic; we constantly use theory
views on race change. A widely tested social when we think about how the world works, or
psychological theory, the “contact hypothesis,” what makes something happen (e.g., why U.S.
says when someone has regular, close interper- divorce rates dropped in recent years, why stu-
sonal contact with someone of a different “out- dents from certain neighborhoods tend to do
group” (i.e., a different racial group from their better in school than those from other neigh-
own in the United States), the person is likely to borhoods). Our everyday theories are simply
modify views about out-group members. Nega- incomplete, limited, and fragmented versions of
tive stereotypes fade and positive feelings grow full social theories. Some social theories explain
toward the out-group compared to the situation in a form that is similar to everyday life expla-
prior to close contact. How much this happens nations whereas others explain in a form that
depends on certain conditions about the con- is different. What distinguishes a theoretical
tact, such as whether the people involved are explanation is less its form than that theory uses
equals and whether the contact is cooperative a collection of carefully considered concepts, has
versus competitive. The contact hypothesis is logical consistency, and is embedded within a
a small-scale social theory (also called middle- larger arrangement of similar explanations.
range, discussed later in this chapter), a type of Social theory is defined as a system of inter-
theory often used in a research study. connected abstractions or ideas. The system
What comes to mind when you hear the condenses and organizes knowledge. In this
word theory? Theory is one of the least under- way, social theory is a compact way to expand
stood terms for students learning social science. understanding of the social world. Theories
My students’ eyelids droop if I begin a class by move understanding from one specific situation
saying, “Today we are going to examine the (e.g., students from neighborhood X in Nash-
theory of . . .”. Many students feel that theory ville, Tennessee, get better grades in 10th grade
is irrelevant to “real life.” It floats high among than students from neighborhood Y) toward
the clouds. Some of my students have called it general understanding and knowledge (e.g.,
“a tangled maze of jargon.” students living in neighborhoods with condi-
Contrary to these views, theory is essential tions A, B, and C tend to do better in school
to expand understanding and it has a vital role than those growing up in neighborhoods that
in research. Its use varies by type of research, but lack A, B, and C).
most social science studies use theory in some Sometimes classes on social theory focus
way. In simple terms, a research study joins on the history of social thought, which mixes
theory—which is like a story that explains how the history of famous past thinkers with social
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THEORY AND SOCIAL RESEARCH
theory. Great classical social theorists (e.g., world into parts, pointing to what types of evi-
Durkheim, Freud, Marx, Tönnies, Weber) gen- dence or data (i.e., facts) are important for it.
erated many innovative ideas that expanded our Facts and theories are less opposites than the
understanding of the social world. They created complementary parts of an overall explanation.
original theories that laid the foundation for Because most research involves some form
subsequent generations of thinkers. We still of theory, the question is less whether you use
study the classical theorists because they pro- theory than how you use it in a study. Being clear
vided numerous creative and interrelated ideas. and explicit about theory will make it easier to
Their ideas significantly shifted how we under- read research reports and to conduct a study.
stand the social world. We continue to discuss It is very difficult to conduct a solid, logically
them because geniuses who generate many orig- tight study if you are vague and unclear about
inal, insightful ideas that fundamentally advance the theory within it. Once you are aware of how
understanding are rare. The ideas of past think- theory fits into the research process, you will
ers contain many theories on specific issues and find the studies of others easier to understand
are sources of current theories. and can design better studies.
Many laypeople confuse theory with a Many people use everyday theories without
wild hunch or speculative guess. They may labeling them as such. For example, newspaper
say, “It’s only a theory” or ask, “What’s your articles or television reports on social issues usu-
theory about it?” This everyday use of the term ally contain unstated social theories embedded
theory often creates confusion. Everyday guess- within them. A news report on the difficulty of
ing differs from serious social theory in several implementing a school desegregation plan con-
ways. Unlike a carefree guess we might toss out tains an implicit theory about race relations.
without much thought, dozens of serious pro- Likewise, political leaders frequently express
fessionals have built and debated social theory social theories when they discuss public issues.
over many years. They securitize the theory for A politician who claims that inadequate educa-
logical consistency and continue to evaluate tion causes people to be poor or who says that a
and seek evidence for its key parts. They exam- decline in traditional moral values is the cause
ine whether the theory applies to specific situa- of crime is expressing a type of simple theory.
tions. Over time, they advance the parts of the Compared to the theories of social scientists,
theory on which there is much agreement and such laypersons’ theories are usually less sys-
evidence. They refine and build on these parts. tematic, clearly formulated, or logically tight.
At the same time, they trim off or drop parts Many everyday theories are more difficult than
of theory that no longer fit well into its overall scientific theory to test and evaluate with empir-
picture of the world, or parts for which the evi- ical evidence. A common substitute for theory
dence is weak or contradictory. is blame analysis. Do not confuse social theory
You have probably heard the distinction with blame analysis, a topic we look at next.
between theory and fact. Life is rarely so simple
and clear. What many people consider to be a
Blame Analysis is Not Theory
“fact” (e.g., light a match in a gasoline-filled
room and it will explode) is what many scientists Blame analysis is a counterfeit argument that
call a theory (e.g., a theory of how combining some people present as if it were a theoretical
certain quantities of particular chemicals with explanation. In it, people substitute attributing
oxygen and a certain level of intense heat greatly blame for a causal explanation. Blame belongs
increases the odds of an explosive force). Facts to the realm of making a moral, legal, or ideo-
and theories can blur together because a theory logical claim. Blame implies an intention, negli-
contains concepts that divide up the empirical gence, or responsibility for an event or situation
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THEORY AND SOCIAL RESEARCH
(usually unfavorable). Blame analysis focuses or more words. In natural science concepts
on the question of who is responsible instead are expressed as symbols, such as Greek letters
of the social theory question of why did it occur (e.g., a). or formulas (e.g., s = d/t; s = speed,
or what makes events happen as they do. Blame d = distance, t = time). In social science, con-
analysis assumes there is a culprit or source on cepts are expressed as words. Some people are
which we can fix responsibility. The goal of intimidated or nervous about the exotic sym-
blame analysis is to identify a responsible party, bols or formulas of natural science; however,
not to expand understanding. In practice, blame the ordinary words used in specialized ways in
analysis often exempts or shields certain people social science can create confusion. The distinc-
or ideas, such as the injured party, members of tion between concepts expressed as symbols or
a sympathetic audience, or a sacred value or as words is not a big one. After all, words are
principle. Limits in blame analysis make even its symbols too. Words are symbols we learn as
search for a responsible party restricted. Blame language.
analysis is rarely broad or inclusive; it fails to Let us take a concept with which you are
provide a complete picture. A focus on finding already familiar: height. I can say the word height
a responsible party and limits on the picture it or write it down; the spoken sounds and writ-
provides means that blame analysis often ham- ten words are part of the English language. The
pers the development of a full explanation. combination of letters in the word symbolizes,
The mass media, politicians, and many pub- or stands for, the idea in our heads of a height.
lic commentators frequently use blame analysis Chinese or Arabic characters, the French word
in place of theoretical analysis. Blame analysis hauteur, the German word höhe, the Spanish
spreads misunderstanding because it confuses word altura—all symbolize the same idea. In a
blame with cause. It offers a particular account sense, a language is merely an agreement among
(or story of what occurred) instead of a full, people to use sounds or written characters to
logical explanation. Usually blame analysis first represent ideas in their heads. We learned the
presents an unfavorable event or situation— connection between ideas and sounds or writing
such as a bank robbery, a group being paid less at some point in our lives. In this way, you can
than other equally qualified people, or terrible think of learning concepts and theory as being
traffic congestion in an area. Next, it identifies like learning a language.3
one or more “likely suspects” or responsible Concepts are everywhere, and you use them
parties. It then provides selective evidence that all the time. Height is a simple concept from
focuses on one of the responsible parties, often your daily experience. Think about it, what does
shielding other parties or contributing sources. height mean? You may find it easy to use the
Unlike a theoretical explanation, it does not concept of height, but you may find describing
explore all potential causes or examine system- the concept itself more difficult. Height repre-
atically collected empirical evidence, both for sents an abstract idea about a physical relation-
and against many competing causes.1 ship. It is a characteristic of a physical object,
the distance from top to bottom. All people,
buildings, trees, mountains, books, and so forth
have a height. We can measure height or com-
THE PARTS OF THEORY pare it. A height of zero is possible, and height
can increase or decrease over time. As with many
Concepts
words, we use the word in several ways. Height
All theories contain many concepts, and con- is used in the expressions the height of the bat-
cepts are the building blocks of theory.2 A con- tle, the height of the summer, and the height of
cept is an idea expressed as a symbol or as one fashion.
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THEORY AND SOCIAL RESEARCH
The word height refers to an abstract idea frustration, and displaced aggression) from
that we associate with a sound and written form. many origins: personal experience, creative
Nothing in the sounds or writing that make up thought, or observation. They also borrow con-
the word are inherent in the idea it represents. cepts from daily life, analyze, refine, and redefine
The connection between an idea and its sounds the concepts, then connect them to other con-
or written form is arbitrary, but it is still very cepts to build a larger theory. The flow between
useful. The sounds and writing allow us to social scientific and lay concepts also goes the
express the abstract idea to one another by using other way. Many terms of daily life—such as sex-
the symbol alone. ism, lifestyle, peer group, urban sprawl, and social
Concepts have two parts: a symbol (a writ- class—began as precise, technical concepts in
ten form or a word) and a definition. We learn social theory. Over time, the terms diffused into
definitions in many ways. I learned the word the culture, appearing in daily conversations and
height and its definition from my parents. mass media. As they diffused, their origin was
I learned it as I learned to speak and was social- lost and their meaning became less precise.
ized to the culture. My parents never gave me a We can use a simple nonverbal process
dictionary definition. I learned the concept of (e.g., pointing to an object or event, mimicking
height through a diffuse, nonverbal, informal a behavior) to define simple, concrete concepts
process. My parents showed me many examples; such as book or height. Most social science con-
I observed and listened to other people use the cepts are more complex and abstract. We define
word; I sometimes used the word incorrectly them with formal, dictionary-type definitions
and was corrected; and I used it correctly and that build on other concepts. It may seem odd
was understood. Eventually, I mastered the con- to use concepts to define other concepts, but we
cept and used it successfully in daily life, and do this all the time. Often we combine simple,
later in school or work settings. easy-to-see concepts from ordinary experience
This example shows how we learn and share to create “higher level” or abstract concepts. For
concepts in everyday language. Suppose my par- example, I defined height as a distance between
ents had isolated me from television and other top and bottom. Top, bottom, and distance are
people. They then taught me that the word for concepts. Height is more abstract than top or
the idea height was zodged. I would have had dif- bottom. Abstract concepts refer to aspects of the
ficulty communicating with other people. This world we may not directly experience, but orga-
illustrates that people must share the words and nize thinking and extend understanding.
definitions for concepts if the concepts are to be In daily conversations, we can get away with
of value. Concepts may begin in one person’s being loose and sloppy with concepts. Social
mind, or one person might invent an entirely theory requires more logical and precise defi-
new esoteric concept and keep it private, but nition than in daily discourse. Definitions help
the usefulness of concepts rests in our ability to us link theory with research. A valuable goal of
share them with other people. high-quality research, and especially explor-
Concepts are pervasive in daily life, but atory research, is to sharpen, clarify, and refine
most layperson concepts have vague and unclear concepts. Weak, contradictory, or unclear defi-
definitions. Ordinary or lay concepts tend to be nitions of concepts impede the advance of sys-
shaped by the values, misconceptions, or expe- tematic thinking and scientific knowledge.
riences of the people living in a specific culture.
These concepts tend to be more culturally lim- Concept Clusters. We rarely use concepts in
ited and less precise than those in social science. isolation. Concepts form interconnected groups,
Social scientists develop new concepts (e.g., fam- or concept clusters. This is true for concepts in
ily system, gender role, socialization, self-worth, everyday language as well as for those in social
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THEORY AND SOCIAL RESEARCH
theory. Theories have collections of linked con- aspects of a concept. Ideal types are broader,
cepts that are consistent and mutually reinforc- more abstract concepts that bring together sev-
ing. Together, they form a web of meaning. For eral narrower, more concrete concepts.
example, to discuss a concept such as urban Ideal types are not theoretical explanations
decay, I need a set of associated concepts (e.g., because they do not tell why or how some-
urban expansion, economic growth, urbanization, thing occurs. They are smaller than theories,
suburbs, center city, revitalization, mass transit, but important. We use them to build a theory.
and racial minorities). Qualitative researchers often use ideal types to
Some concepts take on a range of values, see how well observable phenomena match up
quantities, or amounts. Examples of these kinds to the ideal model. For example, Max Weber
of concepts are amount of income, temperature, developed an ideal type of the concept bureau-
density of population, years of schooling, and cracy. Many people use Weber’s ideal type (see
degree of violence. These are variable concepts, Example Box 1). It distinguishes a bureaucracy
or just variables (discussed in a later chapter). from other organizational forms (e.g., social
Other concepts express types of nonvariable movements, kingdoms, etc.). It also clari-
phenomena (e.g., bureaucracy, family, revolu- fies critical features of a kind of organization
tion, homeless, and cold). Theories use both vari- that people once found nebulous and hard to
able and nonvariable concepts. think about. No real-life organization perfectly
From Chafetz. A Primer on the Construction and Testing of Theories in Sociology, 1E. © 1978 Wadsworth, a part of Cengage
EXAMPLE BOX
along a continuum. Others are complex; they
Max Weber’s Ideal Type of
have multiple dimensions or many subparts. 1 Bureaucracy
We can break complex concepts into a set of
simple, or single-dimension, concepts. For ■ It is a continuous organization governed by a
example, Rueschemeyer, Stephens, and Ste- system of rules.
phens (1992:43–44) stated that democracy has ■ Conduct is governed by detached, impersonal
three dimensions: (1) regular, free elections with rules.
universal suffrage; (2) an elected legislative body
■ There is division of labor, in which differ-
that controls government; and (3) freedom of
ent offices are assigned different spheres of
expression and association. The authors recog-
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THEORY AND SOCIAL RESEARCH
matches the ideal type, but the model helps us For example, the concept book assumes a
think about and study bureaucracy. system of writing, people who can read, and the
existence of paper. Without such assumptions,
Scope. Concepts vary by scope. Some are the idea of a book makes little sense. A social
highly abstract, some are in the middle, and science concept such as racial prejudice rests on
some are at a concrete level (i.e., they are easy several assumptions. These include people who
to experience directly with the senses, such as make distinctions among individuals based on
sight or touch). More abstract concepts have their racial heritage, attach specific motivations
wider scope; that is, they can be used for a much and characteristics to membership in a racial
broader range of specific time points and situa- group, and make judgments about the good-
tions. More concrete concepts are easy to recog- ness of specific motivations and characteristics.
nize but apply to fewer situations. The concepts If race became irrelevant, people would cease to
skin pigmentation, casting a ballot in an election, distinguish among individuals on the basis of
and age based on the date on a birth certificate are race, to attach specific characteristics to a racial
less abstract and more concrete than the concepts group, and to make judgments about charac-
racial group, democracy, and maturity. Theories teristics. If that occurred, the concept of racial
with many abstract concepts apply to a wider prejudice would cease to be useful for research.
range of social phenomena than those with con- All concepts contain assumptions about social
crete concepts. An example of a theoretical rela- relations or how people behave.
tionship is: Increased size creates centralization,
which in turn creates greater formalization. Size,
Relationships
centralization, and formalization are very abstract
concepts. They can refer to features of a group, Theories contain concepts and assumptions.
organization, or society. We can translate this to They also specify how assumptions and con-
say that as an organization or group gets bigger, cepts relate to one another. Theories tell us
authority and power relations within it become whether two concepts are related or not, and if
centralized and concentrated in a small elite. related, how the concepts relate to one another.
The elite will tend to rely more on written poli- In addition to telling us that there is a relation-
cies, rules, or laws to control and organize others ship among concepts, theory offers reasons for
in the group or organization. Thinking explic- why the relationship exists.
itly about the scope of concepts makes a theory Let us begin with a relationship: Economic
stronger and easier to communicate to others distress among the White population caused an
than leaving the concept’s scope unexamined. increase in mob violence against African Amer-
icans. It contains several concepts: economic
distress, White and African American racial
Assumptions
categories, and mob violence. The theory might
Concepts contain built-in assumptions. They state why and under what conditions mob vio-
are statements about the nature of things that lence will or will not occur. We can empiri-
are not observable or testable. Assumptions are a cally test or evaluate the relationship, which
necessary starting point. We define concepts and is called a hypothesis. A hypothesis is a rela-
build theories based on the assumptions we make tionship among two or more variables. After
about the nature of human beings, social reality, many careful tests of a hypothesis with data
or a particular phenomenon. Assumptions often confirming it, we start to treat it as a proposi-
remain hidden or unstated. One way to deepen tion. A proposition is a relationship in a theory
our understanding of a concept is to identify in which we have some confidence and upon
explicitly the assumptions on which it rests.
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THEORY AND SOCIAL RESEARCH
which we build other relationships and develop the ideas to empirical evidence, and then test the
new hypotheses. ideas against the data or evidence. Alternatively,
we can begin with specific empirical evidence,
and then generalize, building toward abstract
THE ASPECTS OF THEORY ideas based on the evidence. In practice, we are
flexible and may use both directions in a study
Theory can be baffling at first because it comes
(see Figure 1).
in many shapes and sizes. To simplify, we
can categorize a theory by examining its four
aspects: (1) the direction of reasoning used, Deductive. In a deductive approach to theory,
(2) the level of social reality explained, (3) the we begin with theory or an abstract relationship
form of explanation employed, and (4) the among concepts, and then move toward con-
board framework of assumptions and concepts crete empirical evidence. In short, we have ideas
in which it is embedded. Fortunately, we do about how the world operates and test our ideas
not have to consider all the possible combina- against “hard data.”
tions of a theory’s direction, level, explanation, Example of the Deductive Approach. Ayers,
and framework. Only about half a dozen of the Hofstetter, Schnakenberg, and Kolody (2009)
combinations are operative. adopted a deductive approach to study immi-
gration attitudes. The researchers wanted to
explain why people support various positions on
Direction of Theorizing
immigration policy. One theory says economic
We can build and test theory by beginning with cost–benefit factors affect how people think
theory or abstract ideas. We logically connect about immigration. It says people will tolerate
Theoretical Theoretical
Framework Framework
Middle-Range Middle-Range
Theory Theory
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THEORY AND SOCIAL RESEARCH
or accept greater immigration if they see an analyzing the data, Ayers and colleagues’ main
economic benefit (e.g., new investments, more conclusion was that “Attitudes about immigra-
taxes paid, a bigger pool of low-cost and talented tion may be motivated more by racial resent-
workers to hire) and oppose immigration if they ments than other considerations” (p. 593).
see it as a cost (e.g., more job competition, higher
taxes, more crime). The researchers contrast the
cost–benefit theory with an ideological theory of Inductive. We can begin with detailed empiri-
immigration. Ideological theory says that racism, cal observations and move toward abstract gen-
among other political and social beliefs, affects eralizations; this is an inductive approach. We
how people think about immigration. It says may begin with only a topic and a few vague
people focus on immigrants’ minority status and concepts. As we observe and examine the evi-
on the race/ethnicity of migrants. People who dence, we develop and refine the concepts to
are racially prejudiced or who dislike a racial or create empirical generalizations (discussed later
ethnic category will oppose migration by peo- in this chapter), and then identify preliminary
ple of a specific race or ethnicity irrespective of
theoretical relationships. Because we build the-
economic benefits. Thus, Ayers et al. began with
ory from the ground up, this is called grounded
abstract ideas from two theories. Based on these
ideas, they designed a study to provide evidence theory. Theory follows from an inductive
or data. The data were in the form of answers to approach, building ideas and theoretical gener-
questions from a telephone survey given by 549 alizations based on a close examination of the
randomly selected San Diego County, Califor- data (see Expansion Box 1). Grounded theory
nia, Anglo residents. The researchers examined flows from attempts to explain, interpret, and
economic factors and reasons, racial beliefs and render meaning from data.
attitudes, and social background characteris- Example of Inductive Approach. Hein and
tics relative to immigration policy issues. After Moore (2009) used an inductive approach
EXPANSION BOX
1 What Is Grounded Theory?
Grounded theory is a widely used approach in qual- generalizations by making comparisons across
itative research. It is not the only approach and it is social situations.
not used by all qualitative researchers. Grounded the- Qualitative researchers use alternatives to
ory is “a qualitative research method that uses a sys- grounded theory. Some qualitative researchers offer
tematic set of procedures to develop an inductively an in-depth depiction that is true to an informant’s
derived theory about a phenomenon” (Strauss and worldview. They excavate a single social situation
Corbin, 1990:24). The purpose of grounded theory to elucidate the micro processes that sustain stable
is to build a theory that is faithful to the evidence. social interaction. The goal of other researchers is to
It is a method for discovering new theory. In it, the provide a very exacting depiction of events or a set-
researcher compares unlike phenomena with a view ting. They analyze specific events or settings in order
toward learning similarities. He or she sees micro- to gain insight into the larger dynamics of a society.
level events as the foundation for a more macro- Still other researchers apply an existing theory to ana-
level explanation. Grounded theory shares several lyze specific settings that they have placed in a macro-
goals with more positivist-oriented theory. It seeks level historical context. They show connections
theory that is comparable with the evidence that among micro-level events and between micro-level
is precise and rigorous, capable of replication, and situations and larger social forces for the purpose of
generalizable. A grounded theory approach pursues reconstructing the theory and informing social action.
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THEORY AND SOCIAL RESEARCH
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THEORY AND SOCIAL RESEARCH
EXAMPLE BOX
Levels of Theory in Three Studies: Kalmijn’s “Shifting Boundaries” Ayers et
2 al.’s “Immigration” and Hein and Moore’s “Race Relations Stories”
(Continued)
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THEORY AND SOCIAL RESEARCH
EXAMPLE BOX
2 Continued
Sociology and other social sciences have level of reality (i.e., the individuals with whom
several major theoretical frameworks.5 The they have face-to-face interactions and conver-
frameworks are orientations or sweeping ways sations day to day). Micro-level theory deals
of looking at the social world. They provide col- with small slices of time, space, or numbers
lections of assumptions, concepts, and forms of of people. The concepts are usually not very
explanation. Frameworks include theories for abstract.
many substantive areas (e.g., theories of crime, Brase and Richmond (2004) used a micro-
theories of the family, etc.). Thus, there can be level theory about doctor–patient interactions
a structural functional theory, an exchange the- and perceptions. The theory stated that physi-
ory, and a conflict theory of the family. Theories cian attire affects doctor–patient interactions. It
within the same framework share assumptions suggested that a patient makes judgments about
and major concepts. Some frameworks are ori- a physician’s abilities based on attire and that a
ented more to micro-level phenomena; others patient’s trust-openness toward a physician is
focus more on macro-level phenomena (see also affected. It said that perceptions of physi-
“Levels of Theory,” next). Expansion Box 2 cian authority increased with traditional profes-
shows four major frameworks in sociology and sional formal attire over informal attire, but that
briefly describes the key concepts and assump- trust-openness was influenced in the opposite
tions of each. direction as authority. Thirty-eight male and
40 female research participants rated their per-
ceptions of same- and opposite-gender models
Levels of Theory
who were identified as being medical doctors,
We can divide social theories into three broad but who were wearing different attire. Findings
groupings by the level of social reality on which showed that a white coat and formal attire are
they focus. Most people think about the micro clearly superior to casual attire in establishing
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THEORY AND SOCIAL RESEARCH
EXPANSION BOX
2 Major Theoretical Frameworks in Sociology
physician authority, but it did not reduce trust- that collective action at a particular time would
openness as expected. produce positive results. Their study showed
Meso-level theory links macro and micro that a technological innovation (i.e., the spread
levels and operates at an intermediate level. of new radio stations with songs and discussions
Theories of organizations, social movements, of working conditions and unfair treatment)
and communities are often at this level. contributed to the growth of a subculture of
Roscigno and Danaher (2001) used meso- movement solidarity among the textile workers
level theory in a study on the 1930s labor move- and fostered self-identity as a worker who had
ment among southern textile workers. The common interests with the other textile work-
researchers used a theory of movement subcul- ers. The technological innovation and events in
ture and political opportunity to explain grow- the political environment (i.e., union organiz-
ing labor movement strength and increased ers and speeches by the President of the United
strike activity among workers in one industry States) also created a political opportunity for
in a region of the United States across several the workers. The workers believed that collec-
years. They expected strike activity to grow as tion action (i.e., strike) was necessary to achieve
the result of a strong movement subculture that justice and would produce gains because other
carried a message of injustice and a “political workers and government authorities would sup-
opportunity” or the expectation among people port their actions.
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THEORY AND SOCIAL RESEARCH
Macro-level theory concerns the operation and institutions that propelled them forward;
of larger aggregates such as social institutions, that is, they “locked into” a path that brought
entire cultural systems, and whole societies. increasing returns through the twentieth cen-
It uses more concepts that are abstract. For tury. Mahoney’s theory covers several centuries,
example, Mahoney (2003) used macro-level fifteen countries, and large-scale issues of socio-
theory to study a puzzle about the countries of economic development of a nation.
Spanish America, specifically 15 countries that
had been mainland territories of the Spanish
Forms of Explanation
colonial empire. He observed that their relative
ranking, from most to least developed in 1900, Prediction and Explanation. A theory’s pri-
remained unchanged in 2000; that is, the least mary purpose is to explain. Many people con-
developed country in 1900 (Bolivia) remained fuse prediction with explanation. There are
the least developed a century later. This stability two meanings or uses of the term explanation.
contrasts with dramatic changes and improve- Researchers focus on theoretical explanation,
ments in the region during the twentieth cen- a logical argument that tells why something
tury. Mahoney noted that the richest, most occurs. It refers to a general rule or principle.
central colonies at the height of the Spanish A researcher’s theoretical argument makes con-
empire in the seventeenth century were later the nections among concepts. The second type of
poorest countries at the end of the nineteenth explanation, ordinary explanation, makes some-
century, while marginal, backwater, poor colo- thing clear or describes something in a way that
nies were the most developed, richest coun- illustrates it and makes it intelligible. For exam-
tries. Mahoney’s data included maps, national ple, a good teacher “explains” in the ordinary
economic and population statistics, and sev- sense. The two types of explanation can blend
eral hundred historical studies on the specific together. This occurs when a researcher explains
countries. He concluded that the most central, (i.e., makes intelligible) his or her explanation
prosperous Spanish colonies were located where (i.e., a logical argument involving theory).
natural resources were abundant (for extraction Prediction is a statement that something
and shipment to Europe) and large indigenous will occur. It is easier to predict than to explain,
populations existed (to work as coerced labor). and an explanation has more logical power than
In these colonies, local elites arose and created prediction because good explanations also pre-
rigid racial-ethnic stratification systems that dict. An explanation rarely predicts more than
concentrated economic-political power and one outcome, but the same outcome may be
excluded broad parts of society. The systems predicted by opposing explanations. Although
continued into the nineteenth century when it is less powerful than explanation, many peo-
new political events, trade patterns, and eco- ple are entranced by the dramatic visibility of a
nomic conditions appeared. In the 1700–1850 prediction.
era, liberal-minded elites who were open to new A gambling example illustrates the differ-
ideas did not succeed in them. In contrast, colo- ence between explanation and prediction. If
nies at the fringe of the Spanish empire in South I enter a casino and consistently and accurately
America were less encumbered by rigid systems. predict the next card to appear or the next
New elites arose who were better able to inno- number on a roulette wheel, it will be sensa-
vate and adapt, so there was a “great reversal” of tional. I may win a lot of money, at least until
positions. After this historical “turning point” the casino officials realize I am always winning
some countries got a substantial head start and expel me. Yet, my method of making the
toward social-economic development. These predictions is more interesting than the fact that
countries built political-economic systems I can do so. Telling you what I do to predict the
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THEORY AND SOCIAL RESEARCH
next card is more fascinating than being able to convenient way of thinking about the world.
predict. Without entering into a lengthy philosophi-
Here is another example. You know that cal debate, many researchers pursue causal
the sun “rises” each morning. You can predict relationships.
that at some time, every morning, whether or Researchers use two basic types of causal
not clouds obscure it, the sun will rise. But why explanations. One type is common in qualita-
is this so? One explanation is that the Great tive studies with a few cases, or in case studies
Turtle carries the sun across the sky on its back. that explain a specific historical event (e.g., the
Another explanation is that a god sets his arrow beginning of a war). This type is based on logic
ablaze, which appears to us as the sun, and and depends on identifying necessary and/or
shoots it across the sky. Few people today believe sufficient causes. A necessary cause is something
these ancient explanations. The explanation you that must be present, if it is not present, then
probably accept involves a theory about the rota- the effect will not follow (e.g., oxygen is nec-
tion of Earth and the position of the sun, the star essary for fire). A sufficient cause is something
of our solar system. In this explanation, the sun that is enough to trigger the effect, but it may
only appears to rise. The sun does not move; its not always do so and alternatives may trigger the
apparent movement depends on Earth’s rota- same effect. The spark of a match is sufficient
tion. We are on a planet that both spins on its to trigger a fire under some conditions (e.g.,
axis and orbits around a star millions of miles enough oxygen, dry combustible material, no
away in space. All three explanations make the strong wind to blow out the spark). Conditions
same prediction: The sun rises each morning. As other than a spark from a match may also be
you can see, a weak explanation can produce an sufficient to trigger fire (e.g., intense heat, gaso-
accurate prediction. A good explanation depends line under pressure).
on a well-developed theory and is confirmed in A second type of causal explanation is com-
research by empirical observations. mon in quantitative studies with many cases
and in experiments. This population-based
Causal Explanation. Causal explanation is causality focuses on regularities or patterns. It
the most common type and centers on a cause– offers explanations for aggregates, not particu-
effect relationship. We use it all the time in lar individuals or cases. Aggregates are collec-
everyday language, although everyday versions tions of many individuals, cases, or other units
tend to be sloppy and ambiguous. For exam- (e.g., businesses, schools, families, clubs, cities,
ple, you may say that poverty causes crime or nations, etc.). Thus, it cannot explain why Jose-
that looseness in morals causes an increase in phine decided to major in nursing rather than
the divorce rate. This does not tell how or why engineering, but it can explain why in certain
the causal process works. Researchers try to be cultures far more females than males choose
more precise and exact when discussing causal nursing over engineering as a college major.
relations. The explanation states the odds or the tendency
Philosophers have long debated the idea of for events to occur, rather than saying that one
cause. Some people argue that causality occurs event absolutely, always follows another. In this
in the empirical world, but it cannot be proved. type of causal explanation, there may be multi-
Causality is “out there” in objective reality, and ple causes of a single outcome, and a researcher
researchers can only try to find evidence for it. may try to parse out the relative impact of each
Others argue that causality is only an idea that of several causes.
exists in the human mind, a mental construc- Three things are needed to establish cau-
tion, not something “real” in the world. This sality: temporal order, association, and elimi-
second position holds that causality is only a nation of plausible alternatives. An implicit
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THEORY AND SOCIAL RESEARCH
fourth condition is an assumption that a causal the time issue by bringing in other information
relationship makes sense or fits with broad or designing a study to test for temporal order.
assumptions or a theoretical framework. We Simple causal relations are unidirectional,
next examine the three conditions. operating in a single direction from the cause to
The temporal order condition means that the effect. Most studies examine unidirectional
a cause must come before an effect. This com- relations. More complex theories specify recip-
monsense assumption establishes the direction rocal-effect causal relations—that is, a mutual
of causality: from the cause toward the effect. causal relationship or simultaneous causality.
You may ask, How can the cause come after For example, studying a lot causes a student to
what it is to affect? It cannot, but temporal order get good grades, but getting good grades also
is only one of the conditions needed for causal- motivates the student to continue to study.
ity. Temporal order is necessary but not suffi- Theories often have reciprocal or feedback rela-
cient to infer causality. Sometimes people make tionships, but these are difficult to test. Some
the mistake of talking about “cause” on the basis researchers call unidirectional relations nonre-
of temporal order alone. For example, a pro- cursive and reciprocal-effect relations recursive.
fessional baseball player pitches no-hit games We also need an association for causality.
when he kisses his wife just before a game. The Two phenomena are associated if they occur
kissing occurred before the no-hit games. Does together in a patterned way or appear to act
that mean the kissing is the cause of the pitch- together. People sometimes confuse correla-
ing performance? It is very unlikely. As another tion with association. Correlation has a specific
example, race riots occurred in four separate technical meaning, whereas association is a more
cities in 1968, one day after an intense wave general idea. A correlation coefficient is a sta-
of sunspots. The temporal ordering does not tistical measure that indicates the amount of
establish a causal link between sunspots and race association, but there are many ways to mea-
riots. After all, all prior human history occurred sure association. Figure 2 shows 38 people from
before some specific event. The temporal order a lower-income neighborhood and 35 people
condition simply eliminates from consideration from an upper-income neighborhood. Can you
potential causes that occurred later in time. see an association between race and income
It is not always easy to establish temporal level?
order. With cross-sectional research, temporal More people mistake association for cau-
order is tricky. For example, we find that people sality than confuse it with temporal order. For
who have a lot of education are also less preju- example, when I was in college, I got high grades
diced than others. Does more education cause on the exams I took on Fridays but low grades
a reduction in prejudice? Or do highly preju- on those I took on Mondays. There was an
diced people avoid education or lack the moti- association between the day of the week and the
vation, self-discipline, and intelligence needed exam grade, but it did not mean that the day
to succeed in school? Here is another example. of the week caused the exam grade. Instead, the
The students who get high grades in my class reason was that I worked 20 hours each week-
say I am an excellent teacher. Does getting high end and was very tired on Mondays. As another
grades make them happy, so they return the example, the number of children born in India
favor by saying that I am an excellent teacher increased until the late 1960s, then slowed in the
(i.e., high grades cause a positive evaluation)? 1970s. The number of U.S.-made cars driven
Or am I doing a great job, so students study hard in the United States increased until the late
and learn a lot, which the grades reflect (i.e., 1960s, then slowed in the 1970s. The number
their learning causes them to get high grades)? of Indian children born and the number of U.S.
It is a chicken-or-egg problem. We can resolve cars driven are associated: They vary together
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THEORY AND SOCIAL RESEARCH
or increase and decrease at the same time. Yet and the exam grades are not perfectly associated.
there is no causal connection. By coincidence, The race and income-level association shown in
the Indian government instituted a birth con- Figure 2 is also an imperfect association.
trol program that slowed the number of births Eliminating alternatives means that we need
at the same time that Americans were buying to show that an effect or outcome is due to the
more imported cars. causal variable and not to something else. It is
If we cannot find an association, a causal also called no spuriousness because an apparent
relationship is unlikely. This is why we attempt causal relationship that is actually due to an
to find correlations and other measures of asso- alternative but unrecognized cause is called a
ciation. Yet, we can find an association without spurious relationship.
causality. The association eliminates potential Although we can observe temporal order
causes that are not associated, but it cannot defi- and associations, we cannot easily observe the
nitely identify a cause. It is a necessary but not elimination of alternatives. Eliminating alter-
a sufficient condition. In other words, we need natives is an ideal we only strive for because
association for causality, but it is not enough eliminating all possible alternatives with total
alone. certainty is impossible. We try to eliminate
In causal relations for large numbers of alternatives in three ways: building controls
cases (i.e., population-based causal relations), for alternatives into a study design, measuring
the association does not have to be perfect (i.e., control variables (i.e., factors that are potential
every time one variable is present, the other also alternative causes), and using logic and in-depth
is) to show causality. In the example involving knowledge of cases to identify and rule out pos-
exam grades and days of the week, there is an sible alternative causes (see Expansion Box 3).
association if on 10 Fridays I got seven As, two Causal explanations are usually in a linear
Bs, and one C, whereas my exam grades on form or state cause and effect in a straight line:
10 Mondays were six Ds, two Cs, and two Bs. A causes B, B causes C, C causes D. Most studies
An association exists, but the days of the week
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THEORY AND SOCIAL RESEARCH
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THEORY AND SOCIAL RESEARCH
goes with a higher value on the outcome vari- ordering of steps, the direction or flow among
able. For example, the more education a per- steps across time, and frequently indicates the
son has, the longer his or her life expectancy is. duration of steps. The theories describe whether
A negative relationship means that a higher alternative steps can occur, and what happens if
value on the causal variable goes with a lower a step is missed or delayed.6
value on the outcome variable. For example, the Sequential Theory Example. The panel study
more frequently a couple attends religious ser- on volunteerism by Oesterle, Johnson, and
vices, the lower the chances of their divorcing Mortimer (2004) employs sequence theory. The
each other. In diagrams, a plus sign ( + ) signifies authors used a “life course” perspective in which
a positive relationship and a negative sign ( - ) the impact of an event happening at one phase
signifies a negative relationship. of a person’s life differs what it would have been
if the same happened at other phases, and early
Structural Explanation. Unlike a causal events generally shape events in later phases.
explanation, which is similar to a string of balls The authors noted that the transition to adult-
lined up that hit one another causing each to hood is a critical stage when a person learns new
bounce in turn, a structural explanation is social roles and adult expectations. They found
similar to a wheel with spokes from a central that the amounts and types of volunteer activity
idea or a spider web in which each strand forms in the last stage they observed (age 26–27) was
part of the whole. To make a structural expla- strongly influenced by such activities at prior
nation we use metaphors or analogies so that stages of a person’s life (age 18–19). People who
relationships “make sense.” The concepts and volunteered at an early stage tended to volun-
relations within a theory form a mutually rein- teer at later stages. Those who did not volun-
forcing system. In structural explanations, we teer at an early stage or who devoted full time
specify a sequence of phases or identify essen- to working or parenting at other prior stages
tial parts and linkages that form an interlocked (18–19 years old) were less likely to volunteer
whole. We next look at three theories using a at a later stage (26–27 years old). Thus, later
structural explanation: network, sequential, and events flowed from an interconnected process
functional theories. in which earlier stages set a course or direction
that pointed to specific events in a later stage.
1. Network theories explain a situation or
outcome by outlining a system of intercon- 3. Functional theories explain a situation
nected people, organizations, or units (i.e., or event by locating it within a larger, ongoing,
the network). The theory identifies situations balanced social system, often using biological
or outcomes that occur or do not occur due metaphors. To explain often means identify-
to the positions in the network. The theories ing the function of an institution, social rela-
often describe the shape and density of a net- tionship, or activity within a larger system or
work, discuss the centrality of various positions discussing the need it fulfills for the maintain-
in the network, and examine direct and indi- ing the system.7 Functional explanations are
rect connections. The theory may also outline in this form: “L occurs because it serves needs
how a network began or changes over time in the system M.” Functional theory assumes
(see Example Box 3 for an example of network that a system will stay in equilibrium and con-
theory). tinue over time. A functional theory of social
change says that, over time, a social system
2. Sequence theories explain by outlining moves through developmental stages, becoming
a set of steps that occur across time. The the- increasingly differentiated and more complex.
ory identifies separate steps in a process, the
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THEORY AND SOCIAL RESEARCH
EXAMPLE BOX
3 Example of Network Theory
Many studies examine social networks and map coordinated among network members” (p. 1508).
network structures as a way to explain social life. In other words, networks influenced how activities
Entwisle, Faust, Rindfuss, and Kaneda (2007) stud- in a village occur. More important, dense overall
ied networks in villages in a region of Thailand. networks with many inter-connections were more
The authors found that the networks connecting socially cohesive than loose networks. Cohesion
people, through kinship or other social ties, varied meant that people shared information, cooperated,
by village: “Networks are sparse in some, dense in and accomplished tasks faster and with fewer dif-
others; porous in some, less so in others. More- ficulties compared to people in villages that have
over, this variability matters” (p. 1524). The net- sparse networks (American Journal of Sociology,
works had many consequences for relations with 2007:1515).
nearby villages, for the economic activities in a
village, for whether people migrated out of a vil-
lage, and so forth. Network structure shaped the
flow of activities and degree of intra village coop- a b c
eration. To illustrate these findings, the authors
provide a diagram with six households. Solid lines
indicate people related as brother or sister, and
dotted lines indicate those helping with the rice
harvest. They show that households a, b, d and e d e f
work together. There is no direct family connec-
tion between a and d, or between b and e, but they
cooperate due to their indirect connections in the Siblings
network through d. A key network impact was on People Helping with Rice Harvest
social cohesion. As the authors noted,“Networks
in which actors have more ties, on average, are Source: Networks and Contexts: Variation in the
more cohesive than those in which actors have Structure of Social Ties, by Barbara Entwisle, Katherine
fewer ties. . . . The more cohesive a network, the Faust, Ronald Rindfuss, and Toshiko Kaneda. American
more likely that information can travel through Journal of Sociology. Volume 112 Issue 5 (March
social ties to all members and that activities can be 2007):1495–1533. (page 1505).
It evolves a specialized division of labor and functional theory, secularization theory. Secu-
develops greater individualism. These develop- larization theory holds that ongoing historical
ments create greater efficiency for the system as processes of industrialization and urbaniza-
a whole. Specialization and individualism create tion shape the development of society. During
temporary disruptions. The traditional ways of these modernization processes, people rely less
doing things weaken, but new social relations on traditional ways of doing things. Religious
emerge. The system generates new ways to fulfill beliefs and local community ties weaken, as
functions or satisfy its needs. does the family’s control over young adults.
Functional Theory Example. Kalmijn (1991) People no longer live their entire lives in small,
explained a shift in how people in the United homogeneous communities. Young adults
States select marriage partners with a version of become more independent from their parents
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THEORY AND SOCIAL RESEARCH
and from the religious organizations that for- what managers said (i.e., their rhetoric) about
merly played a critical role in selecting marriage diversity concerns. Rhetoric included state-
partners. ments about diversity made by professional
managers, business school professors, and
Society has a basic need to organize the way consultants in professional workshops, meet-
people select marriage partners and find part- ings, specialized magazines, and electronic
ners with whom they share fundamental values. forums. Edelman et al. found that managers
In modern society, people spend time away converted legal ideas, terms, and concepts into
from small local settings in school settings. In ones that fit into their organizational setting.
these school settings, especially in college, they The professional managers converted vague
meet other unmarried people. Education is a legal mandates and terms based on ideas about
major socialization agent in modern society. racial discrimination and ending injustice by
Increasingly, it affects a person’s future earnings, interjecting their own views, values, training,
moral beliefs and values, and ways of spending and interests. They produced ideas and proce-
leisure time. This explains why there has been a dures slightly different from the original legal
trend in the United States for people to marry mandates. Management rhetoric changed legal
less within the same religion and increasingly ideas about specific actions to end racial-ethnic
to marry persons with a similar level of edu- or gender discrimination into a “new idea” for
cation. In traditional societies, the family and effective corporate management. The “new
religious organization served the function of idea” was that corporations benefit from a cul-
socializing people to moral values and linking turally diverse workforce. Simply put, diversity
them to potential marriage partners who held is good for company profits. Managers con-
similar values. In modern society, educational solidated studies and discussions on how to
institutions largely fulfill this function for the improve corporate operations around the new
social system. idea—a socially heterogeneous workforce is
more creative, productive, and profitable.
Interpretive Explanation. The purpose of From the data, the researchers built a
an interpretive explanation is to foster under- theory of “managerialization of law.” It says
standing and sometimes to build empathy. In that professional managers operate in a cor-
interpretive theory we attempt to discover the porate environment and do not simply accept
meaning of an event or practice by placing it the ideas and mandates created in the exter-
within a specific social context. We want to nal government–legal environment and then
comprehend or mentally grasp the operation of impose them directly onto the corporation.
the social world, as well as get a “feel for” some- In fact, many corporate officials hold hostile
thing or to see the world as another person does. views toward the legal ideas and requirements
Because each person’s subjective worldview on affirmative action, seeing them as alien to
shapes how he or she acts, we attempt to dis- a corporate environment. Managers convert or
cern others’ reasoning and view of things. The translate alien legal ideas into a form acceptable
process is similar to decoding a text or work of to a corporate-managerial point of view. They
literature. Meaning comes from the context of a then use the converted ideas to move the corpo-
cultural symbol system. ration in a direction that will comply with the
Edelman, Fuller, and Mara-Drita (2001) legal requirements.
used an interpretative explanation to study how Edelman et al.’s explanation is interpre-
companies adopted policies related to diversity tive: they explain an outcome (i.e., corpo-
issues in the early 1990s—that is, affirmative rations embracing programs and rhetoric
action and equal opportunity. They examined favoring diversity) by looking at how the
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THEORY AND SOCIAL RESEARCH
managers subjectively construct a way of members of a scientific field shift how they view
looking at, thinking about, and talking about their field’s core assumptions and methods.
diversity. The central answer to explain why Together they shift to a new paradigm. Once
corporations embrace diversity is to describe the new paradigm becomes fully established
how and why managers construct and apply an and widely adopted, the process of accumu-
interpretation. lating knowledge begins anew within the new
paradigm’s boundaries.
Kuhn’s explanation described how most
sciences operate most of the time. However,
THE THREE MAJOR APPROACHES
in a few fields of knowledge multiple or com-
TO SOCIAL SCIENCE
peting paradigms coexist. This is the case for
Earlier in this chapter, we looked at small-scale several social science fields. Having multiple
parts of a theory (i.e., ideas or concepts). We then paradigms troubles some social scientists who
moved to middle-range and wider social theory, believe multiple paradigms hinder the growth
and arrived at major theoretical frameworks. of knowledge. They view multiple paradigms as
Now, we move to a broader, more abstract level a sign that the social sciences are “immature”
of the linkage between theory and research—the sciences and want all social scientists to embrace
fundamental approaches to social science. These a single paradigm.
approaches involve meta-methodological issues Other social scientists accept the coexis-
(i.e., issues beyond methodology, or “supersized” tence of multiple paradigms. They recognize
methodological concerns). The approaches blur that multiple paradigms can be confusing and
into the area of philosophy that considers the makes communicating among social scientists
meaning of science. We cannot ignore them more complicated. Despite this, they argue that
because they influence how we conduct social each paradigm provides valuable knowledge and
research studies, but we only briefly touch on insights. If we eliminate a paradigm, we limit
the issues here. what we can learn about the social world. These
About 50 years ago, a now famous philoso- social scientists argue that no one definitely can
pher of science, Thomas Kuhn, argued that sci- say which paradigm is “best” or even if it is nec-
ence in a specific field develops over time based essary to have a single paradigm. They hold that
on researchers sharing core assumptions and a the multifaceted complexity of human social
general approach on how to conduct research, life and our historical stage in understanding
or paradigm. A paradigm is an integrated set it means we should retain multiple paradigms.
of assumptions, models of doing good research, We should not close off a paradigm that offers
and techniques for gathering and analyzing useful ways to study and learn about social life.
data. It organizes concepts, theoretical frame- Therefore, they argue we should retain a diver-
works, and research methods. sity of approaches.
Kuhn observed that paradigms hold a sci- In this section, we look at three social science
entific field together for a long time, typically paradigms or approaches. Each approach has
many decades or longer. Few researchers ques- been around for over 150 years and is embraced
tion the paradigm or operate outside of it. Most by a large group of well-respected social scien-
operate within the paradigm’s boundaries and tists. The approaches are unequal in terms of the
focus on accumulating new knowledge within number of followers, quantity of new studies,
the boundaries. On rare occasions, intellec- and types of issues addressed. Often, social sci-
tual difficulties within the field increase, unex- entists committed to one approach will disagree
pected issues grow, and troubling concerns over with those using a different approach, treating
proper research methods multiply. Slowly, many the alternative approaches as being less valuable
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THEORY AND SOCIAL RESEARCH
or less “scientific” than their own approach. replication fails, (i.e., we repeat a study and do
Although adherents to each approach use mul- not get the same results):
tiple research techniques, theories, and theo-
retical frameworks, researchers who adopt an 1. The initial study was an unusual fluke, or
approach tend to rely on certain research tech- based on a misguided understanding of the
niques, theories, and theoretical frameworks. world.
The three approaches—positivism, interpre- 2. Important conditions were present in the
tive, and critical—each has its own internal initial study, but we were unaware of their
divisions, offshoots, and extensions, but here significance;
we focus on the core assumptions and ideas of 3. The initial study, or the repeat of it, was
each approach. sloppy—it lacked careful, precise measures
and analysis;
4. The initial study, or the repeat of it, was
Positivist Approach improperly conducted—we failed to follow
Positivism is the most widely practiced social the highest standards for procedures and
science approach, especially in North America. techniques, or were not completely neutral
Positivism sees social science research as funda- and objective;
mentally the same as natural science research; 5. The repeated study was a rare, unusual
it assumes that social reality is comprised of fluke.
objective facts. Value-free researchers can pre-
cisely measure and use statistics with the objec- In the long term, over dozens of studies
tive facts to test causal theories. Large-scale across many years of research, reasons 1 and
bureaucratic agencies, companies, and much of 5 (i.e., the flukes) will disappear. The remain-
the public favor a positivist approach because ing reasons (2–4) are all due to poor-quality
it emphasizes objective measures or “hard research or a failure to specify details and con-
facts” in the form of numbers. In this way, ditions fully (i.e., things we can improve with
the approach both mimics natural science and more careful, detailed research). Thus, the sci-
appears to avoid ambiguity and political–moral entific process as a whole is self-correcting and
controversies. improves or advances over time.
Positivists emphasize the principle of rep- The positivist approach is deductive and
lication, even if in practice we only see a few nomothetic. Nomothetic means explanations
studies replicated. Replication states to verify using law or law-like principles. Positivists
knowledge, we should repeat studies and get use both inductive and deductive inquiry, but
identical or very similar findings with a sec- a deductive process is preferred. It suggests
ond, third, and additional replications. Positiv- we develop a general causal law or principle
ists view replication as an ultimate test of valid in theory, then use deductive logic to specify
knowledge, because different observers looking how it operates in particular situations in the
at the same objective facts should get the same social world. We empirically test predicted out-
results. We get the same results if we carefully comes in specific settings using very precise
specify concepts, precisely measure the facts, measures. In this way, a general law or prin-
and follow clear standards of objective scien- ciple can cover many specific situations. For
tific research. As many independent researchers example, a general principle says that when
research similar findings, our confidence grows two social groups are unequal and compete for
that we have accurately captured the workings scarce resources, in-group feelings and hostil-
of social reality. In this way, scientific knowledge ity toward the other groups intensify, and the
advances. There are five possible reasons why competing groups tend to engage in conflict.
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THEORY AND SOCIAL RESEARCH
The principle applies to sports teams, coun- not more, on what we believe to be real than
tries, racial-ethnic groups, families, and other what is objectively real in the physical world.
social groupings. Likewise, we can deduce This means that to study and understand human
that in cities with high levels of interracial social life, we must study how people construct
inequality, when jobs become more scarce and subjective social reality.
economic competition increases, each group We construct social reality as we grow up,
will express more hostility about other racial interact, and live our daily lives. We continu-
groups, and intergroup conflict (e.g., riots, ously create ideas, relationships, symbols, and
demonstrations, violent attacks) will increase. roles that we consider to be meaningful or
Over time, we can make minor adjustments in important (e.g., intimate emotional attach-
our general principles based on many empiri- ments, religious or moral ideals, beliefs in
cal tests of it, and gain confidence as empirical patriotic values, racial-ethnic or gender differ-
evidence accumulates supporting the general ences, and artistic expressions). We relate to
principle or law-like statement. the objective, material reality both directly (e.g.,
Most positivist studies are quantitative. “My automobile transports me from place to
Positivists see the experiment as the ideal way place”) and through the filter of socially con-
to do research, but also use other quantitative structed beliefs and perceptions (e.g., “I and
research techniques, such as surveys or existing other people may see my automobile as a status
statistics. Positivist researchers advocate value- symbol, as a cultural object, and as expressing
free science, seek precise quantitative measures, an artistic style”). This means what positiv-
test causal theories with statistics, and believe in ists treat as an objective fact, an automobile,
the importance of replicating studies. interpretive researchers see as the surface level
of a more complex social life. Social response/
meaning will vary depending on whether I am
Interpretive Approach
driving a new Mercedes Benz E550 (costing
The interpretive approach is also scientific; $92,000) or a 1985 rusted Honda Civic (costing
however, it has a somewhat different under- $2,000). The difference involves more than the
standing of “scientific” from positivism. While size, newness, and cost of the two automobiles;
a positivist sees no fundamental difference it involves socially created images and categories
between social and natural science, interpre- (e.g., luxury, prestige, and extravagance versus
tive researchers say that human social life frugality or impoverishment).
differs qualitatively from phenomena of the Interpretive researchers are skeptical of
natural world. Instead of just borrowing sci- the positivist attempts to produce precise
entific principles from the natural sciences, we quantitative measures of objective facts. This
must develop a special type of science based is because social reality is fluid and filled with
on the uniqueness of humans. Only with a sci- shifting perceptions. We constantly construct,
ence designed for people will we capture what test, reinforce, or change beliefs, assumptions,
is unique and important in social life and con- and perceptions, which are embedded in daily
scious human interaction. social rituals, traditions, and institutions and
Interpretive researchers accept a version become ongoing habits, practices, and proce-
of the constructionist view of social reality. dures. To capture the fluid nature of socially
The constructionist view holds that social life constructed reality and social processes, inter-
rests less on objective, material reality than on pretive researchers favor qualitative data. In
what is in people’s heads (i.e., our ideas, beliefs, addition, they favor interpretive over causal
and perceptions of reality). In other words, we forms of explanation (see discussion earlier in
socially interact and respond based as much, if this chapter).
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Theory frames how we look at and think The scientific community expands and
about a topic. It gives us concepts, provides alters theories based on empirical results. In a
basic assumptions, directs us to important ques- deductive approach, theory guides the design
tions, and suggests ways for us to make sense of of a study and the interpretation of results.
data. Theory enables us to connect a single study We refute, extend, or modify theory based on
to the immense base of knowledge to which the results. As we conduct empirical research
other researchers contribute. To use an anal- to test a theory, we develop confidence that
ogy, theory helps us see the forest instead of just some parts of it are true. We may modify some
a single tree. Theory increases our awareness of propositions of a theory or reject them if several
interconnections and of the broader significance well-conducted studies have negative findings.
of data (see Table 1). A theory’s core propositions and central tenets
Theory has a place in virtually all research, are more difficult to test and are refuted less
but its prominence varies. It is generally less often. In a slow process, we may decide to aban-
central in applied descriptive research than in don or change a theory as the evidence against
basic explanatory research. Its role in applied it mounts over time and cannot be logically
descriptive research may be indirect. The reconciled.
concepts are often more concrete, and the The inductive approach follows a slightly
goal is not to create general knowledge. Nev- different process. Inductive theorizing begins
ertheless, researchers use theory in applied with a few assumptions and broad orienting
descriptive research to refine concepts, evalu- concepts. Theory develops from the ground
ate assumptions of a theory, and indirectly test up as we gather and analyze the data. Theory
hypotheses. emerges slowly, concept by concept in a specific
Theory does not remain fixed over time; it is area. The process is similar to a long pregnancy.
provisional and open to revision. Theories grow Over time, the concepts and empirical general-
into more accurate and comprehensive explana- izations emerge and mature. Soon, relationships
tions about the makeup and operation of the become visible, and we weave together knowl-
social world in two ways. They advance as theo- edge from different studies into more abstract
rists toil to think clearly and logically, but this theory.
effort has limits. The way a theory makes sig-
nificant progress is by interacting with research
findings.
CONCLUSION
In this chapter, you read about social theory—
TABLE 1 Major Aspects and Types
its parts, purposes, and types. The dichotomy
of Social Theory between theory and research is artificial. The
value of theory and its necessity for con-
Aspect Types of Social Theory
ducting good research should be clear. If we
Direction Inductive or deductive proceed without theory, we rarely conduct
Level Micro, meso, or macro top-quality research and frequently find our-
Explanation Causal, interpretive, or selves in a quandary. Likewise, theorists who
structural proceed without linking theory to research
Abstraction Empirical generalization, middle
or anchoring it to empirical reality can float
range, framework, or paradigm off into incomprehensible speculation and
conjecture.
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