MTC GLOBAL in the in the context of Bhagwad Gita”

By Prof. Rohit Puri

MTC Global was founded on 29.06.2010 to educate, empower and elevate management
fraternity with knowledge sharing and bringing all faculty on a common platform across
geographical boundaries. As on 15.02.2011, more than 1000 team members spreading across 29
chapter heads, 14 Advisory Board Members, 10 Core Committee members, 10 working
committee members and 5 country heads already been associated with MTC Global. MTC
Global have representatives from over 200+ business schools, 30+ countries and 50+ companies.

Today’s dog-eat-dog market, everyone try to hard to grow. Cut throat competition in every
sphere of business. But Lord Krishna suggest Us a better method i.e co-operation “ yajna” one
should work in the spirit of yajna , to nurture each other”

MTC Global work on this concept to nurture each other and on a win-win model for the holistic
development of management, instead of fighting and shadow boxing with each other.

Three methods to implement MTC Global

Vishwatma Concept:

Instead of competing with each other, one is to concentrate on the total system or project i.e.
MTC Global. Interconnection amongst Management fraternity (management teachers)-
management education – management students help all of them to evolve. Here one is to help
others to move towards a shared aspiration to align themselves. The founder or initiator has to
invest lots of efforts and hard work in expanding the world of friends, himself work as a leader
and giving the lead and thus becomes the centre of all or Vishwatma. i.e Prof. Bholanath dutta

Savita concept.

According to this concept MTC global is to join hands with another players to make this system
more valuable and added value to management fraternity. MTC global is to expand the existing
system by developing new players. Everyday a new member associates with MTC global.

Saha Veeryam concept:

Saha means together and veeryam means strength and these two means getting strong together .
This is just like the joint venture practiced by these days and synergies are brought to work . The
Mahabharata shows , to make a joint venture successful the partners should play complementary
roles and only in this a way MTC global make synergy to work . Yudhishter, Bhim, Arjuna ,
Nakul Sahadev and Krishna played their respective roles to unite.
Model of MTC Global in the context of Bhagwad Gita

Create a better society

Grow with others Protect the right of Management teaching
Community under the broad spectrum of human rights

Vishwatma (focus on total system)

Ritam (values)

Swadharma
(mission) Focus on
strength
Shreyas

(Vision)

Savita saha- veeryam

(Add value to management (joins hands with other

Fraternity) players)

To educate, empower and

Elevate management fraternity