Vendeurs PDM 2012 PDM 2011 Taux d’évolution

Samsung (42.2/144.9)*100 = (11.5/101.6)*100 = {(42.2-11.5)/11.5}*100

29.12% 11.31% +226.9%
Appel (35.1/144.9)*100 = (18.6/101.6)*100 {(35.1-18.6)/18.6}*100
24.22% 18.3% +88.7%
Nokia (11.9/144.9)*100 = (24.2/101.6)*100 {(11.9-24.2)/24.2}*100
8.21% 23.81% -50.8%
R. In. M (9.7/144.9)*100 = (13.8/101.6)*100 {(9.7-13.8)/13.8}*100
6.69% 13.58% -29.7%
HTC (6.9/144.9)*100 = (9.0/101.6)*100 {(6.9-9.0)/9.0}*100
4.76% 8.85% -23.3%
Autre (39.1/144.9)*100 = (24.5/101.6)*100 {(39.1-24.5)/24.5}*100
26.98% 24.11% +59.5%

3) les PDM relative entre les principaux concurrents :

 Samsung vs Appel
(0.2912/0.2422)*100 = 120.2%
Samsung fait mieux qu’Appel de +20.2%
 Appel vs Samsung
(0.2422/0.2912)*100 = 83.17%
Appel réalise 83.17% du total de vente de Samsung
 Nokia vs Research in Motion
(0.821/0.669)*100 = 122.7%
Nokia fait mieux que son principal concurrent de +22.7
 Research in Motion vs Nokia
(0.669/0.821)*100 = 81.4%
Research in Motion réalise 81.4% du total de vente de son principal concurrent

4) La structure de marché c’est un marché oligopole

Ayoub Soukayna Page 1