SECTION # I:

CLASSIFICATION DATA

Instructions:
Please answer all the questions in the questionnaire.
It will take around 15 minutes to fill the questionnaire.

1. Name : ________________________

2. Address : ________________________

________________________

3. City : ________________________

4. Pin code :

5. E-mail : ________________________

6. Telephone : _______________

7. Mobile : +91_______________

8. Age groups:
i. (14-20) yrs

ii. (20-30) yrs

iii. (30-45) yrs

iv.(45-60) yrs

v. (60- above) yrs

 SECTION # II
ALL OF THE QUESTIONS IN THIS SECTION FOCUS ON YOUR

SHAVING HABITS. PLEASE TELL US ABOUT YOUR EXPERIENCE WITH IT.

EVERYONE’S ANSWERS ARE VALUABLE TO US.

• Are you a razor user?

Yes No (End of the survey)

• Have u ever used an electric or a battery razor?

Yes No

• How many times do u shave in a week?

Once Twice

More than twice Daily

• What brand of razor are you using?

Gillette National

Braun Panasonic
Others please specify: - ………………………
• What have you used to shave? (Mark only 2)
Soap Shaving foam
Water Shaving gel
Shaving cream Changeable blade razors
Electric razors Non-changeable blade razors

• How did you know about shaving instruments?

Advertising Personnel selling

Brochures Internet

Through friends

Others please specify: ……………………………………

• Where do you usually see advertisement of shaving

instruments?

Television Newspaper

Magazines Internet

Malls Billboards

Others please specify: ……………………………………

• Are you attracted by communication tools like

newspaper, TV, media?

Yes No

• Which one of promotion tools most affected you to

buy Gillette razor?

Personal selling Advertisement

Desire personal wants Sales promotion

Public relations Others

• How much would like to spend on shaving at a barbers

shop?

5-15 15-45

45-100 100 & above

• Which one of the following outlets do you usually buy the

razor?
Supermarket medical store
Shopping mall general store
Others please specify: …………………………..
Please rank according to :-

1 = Extremely effective 2 = effective

3 = Fair 4 = ineffective

5 = Extremely ineffective

• Did the advertisement contribute to Create

awareness?

1 2 3 4 5

• Did the advertisement contribute to Create desire?

1 2 3 4 5

• Did the advertisement contribute to Create interest?

1 2 3 4 5

• Did the advertisement contribute to Create action to buy?

1 2 3 4 5
• What type of promotion influenced you to buy a shaving
instrument?
Coupon Bonus packs
Price-offs Contest/sweepstakes
Others please specify: …………………………

• If you use shaving blades which ones have you used?

Master Super Max

Wilkinson Gillette
Others please specify: …………………………

• Do you take care when you go at a barbers shop as to

what instruments does he use?

Yes No

• What do you use on your skin after shaving?

Alum cream soap

Water after shave lotion

• Which of the following factors encouraged you purchase
the razor?

Brand
Price
Product quality(e.g. Product safety)
Special Offer(e.g. Discount)
Product choices(e.g. Different Models)
Media advertising
Endorser/spokesperson
Convenient location of shop

• How do you rank Gillette sales promotion effort?

1 = Extremely attractive 2 = very attractive 3 = neutral
4 = somewhat attractive 5 = not attractive
1 2 3 4 5