Customer base forecasts

Scenario A Scenario B
Total market potentia 1,000,000 Initial total market 1,000,000
% remaining captured 2% Market size growth/per 1%
% remaining captured/p 2%

Period New custoTotal customers Period Total marketNew customeTotal customers

0 - - 0 0 0
1 20,000 20,000 1 1,000,000 20,000 20,000
2 19,600 39,600 2 1,010,000 19,800 39,800
3 19,208 58,808 3 1,020,100 19,606 59,406
4 18,824 77,632 4 1,030,301 19,418 78,824
5 18,447 96,079 5 1,040,604 19,236 98,060
6 18,078 114,158 6 1,051,010 19,059 117,119
7 17,717 131,874 7 1,061,520 18,888 136,007
8 17,363 149,237 8 1,072,135 18,723 154,729
9 17,015 166,252 9 1,082,857 18,563 173,292
10 16,675 182,927 10 1,093,685 18,408 191,700
11 16,341 199,269 11 1,104,622 18,258 209,958
12 16,015 215,283 12 1,115,668 18,114 228,072
13 15,694 230,978 13 1,126,825 17,975 246,047
14 15,380 246,358 14 1,138,093 17,841 263,888
15 15,073 261,431 15 1,149,474 17,712 281,600
16 14,771 276,202 16 1,160,969 17,587 299,187
17 14,476 290,678 17 1,172,579 17,468 316,655
18 14,186 304,865 18 1,184,304 17,353 334,008
19 13,903 318,767 19 1,196,147 17,243 351,251
20 13,625 332,392 20 1,208,109 17,137 368,388
21 13,352 345,744 21 1,220,190 17,036 385,424
22 13,085 358,829 22 1,232,392 16,939 402,363
23 12,823 371,653 23 1,244,716 16,847 419,210
24 12,567 384,220 24 1,257,163 16,759 435,970
25 12,316 396,535 25 1,269,735 16,675 452,645
26 12,069 408,605 26 1,282,432 16,596 469,241
27 11,828 420,432 27 1,295,256 16,520 485,761
28 11,591 432,024 28 1,308,209 16,449 502,210
29 11,360 443,383 29 1,321,291 16,382 518,591
30 11,132 454,516 30 1,334,504 16,318 534,910
31 10,910 465,425 31 1,347,849 16,259 551,169
32 10,691 476,117 32 1,361,327 16,203 567,372
33 10,478 486,595 33 1,374,941 16,151 583,523
34 10,268 496,863 34 1,388,690 16,103 599,626
35 10,063 506,925 35 1,402,577 16,059 615,685
36 9,861 516,787 36 1,416,603 16,018 631,704
37 9,664 526,451 37 1,430,769 15,981 647,685
38 9,471 535,922 38 1,445,076 15,948 663,633
39 9,282 545,204 39 1,459,527 15,918 679,551
40 9,096 554,300 40 1,474,123 15,891 695,442
41 8,914 563,214 41 1,488,864 15,868 711,311
42 8,736 571,949 42 1,503,752 15,849 727,159
43 8,561 580,510 43 1,518,790 15,833 742,992
44 8,390 588,900 44 1,533,978 15,820 758,812
45 8,222 597,122 45 1,549,318 15,810 774,622
46 8,058 605,180 46 1,564,811 15,804 790,426
47 7,896 613,076 47 1,580,459 15,801 806,226
48 7,738 620,815 48 1,596,263 15,801 822,027
49 7,584 628,398 49 1,612,226 15,804 837,831
50 7,432 635,830 50 1,628,348 15,810 853,641
51 7,283 643,114 51 1,644,632 15,820 869,461
52 7,138 650,251 52 1,661,078 15,832 885,294
53 6,995 657,246 53 1,677,689 15,848 901,141
54 6,855 664,101 54 1,694,466 15,866 917,008
55 6,718 670,819 55 1,711,410 15,888 932,896
56 6,584 677,403 56 1,728,525 15,913 948,809
57 6,452 683,855 57 1,745,810 15,940 964,749
58 6,323 690,178 58 1,763,268 15,970 980,719
59 6,196 696,374 59 1,780,901 16,004 996,723
60 6,073 702,447 60 1,798,710 16,040 1,012,762
 Constant market

Customer Base Comparison Growing market

1000000

800000

600000

400000

200000

0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59

Period