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Scientific research has shown that brushing teeth twice a Reduce Salt levels
day, with fluoride toothpaste, can reduce tooth decay by
We have reduced the salt content of our relaunched range
up to 50% in children, compared to only brushing once.
of Knorr soups by 7-35%. We have initiated a similar move
In 2009, our oral care brand Pepsodent went to 180 schools
for brands such as Kissan and Annapurna.
across the country to educate more than 1,50,000 kids about
the 'right brushing, night brushing' practice. Pepsodent is
endorsed by FDI, the largest dental association globally.
REDUCING ENVIRONMENTAL IMPACT
Better LIVELIHOODS
From sourcing to distribution – we engage with Supporting micro-entrepreneurs:
a diverse set of business partners. Our business Mobile cart vendors
creates economic benefits for all our partners, Our Kwality Wall’s mobile vending operations provide
including our suppliers and distributors. entrepreneurship opportunities to over 5,500 migrant
labourers in the cities.
Helping smallholder farmers Uniforms, first aid kits, behavioural and basic sales training
In India, Unilever is working with the government to and financial support are provided through our channel
promote increased yields of gherkins used by Unilever's partners along with initial stock on credit and a vending
Amora and Maille brands. We are jointly funding eight cart with freezers.
drip-irrigation trials with gherkin suppliers to help reduce In most cases, each vendor can make INR 3000-4500
water use and increase yields and profits. So far, two trials a month. This channel generates over INR 16 crores in
have been a success, resulting in a yield increase of commissions for our vendors.
84%, increased profits of 245%, and a 70% reduction
Some of our vendors have now become distributors
in water use.
themselves, managing INR 2 to 10 crores in the ice-cream
business and earning upwards of INR 1,00,000 per month.
Supporting micro-entrepreneurs: Shakti
Project Shakti, started in year 2001, is a rural initiative
that targets small villages populated by less than
5000 individuals.
Project Shakti impacts society in two ways – the Shakti
Entrepreneur program creates livelihood opportunities
for underprivileged rural women, and the Shakti Vani
program improves quality of life by spreading health
and hygiene awareness.
Project Shakti benefits business by significantly enhancing
Hindustan Unilever’s direct rural reach, and by enabling our
brands to communicate effectively in media-dark regions.
Through Project Shakti, we have enhanced the livelihoods
of 45,000 Shakti entrepreneurs in 15 states across India.