A

SYNOPSIS
ON

“A STUDY VIDEOCON ELECTRICAL LIMITED”

Submitted in the partial requirement for the degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)
2008-2010
M.B.A.
Supervisor: Submitted by
Mr. D.K.Agarwal SUMIT SHARMA
LECTURER, SCMIT, SIKAR E/NO-08061505082
Specialization:
MARKETING MANAGEMENT

Remark of evaluator

Approved/ Disapproved
Approved/Disapproved
(1st Evaluation) (2nd Evaluation)
Submitted to:
DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF
 SCIENCE & TECHNOLOGY, HISAR
(HARYANA) 125001
DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF
SCIENCE & TECHNOLOGY,
HISAR (HARYANA) -125001

RESUME OF SUPERVISOR

NAME Mr.Deepak Kumar Agarwal

DESIGNATION LECTURER

QUALIFICATION M.B.A.

AREA OF SPECIALIZATION MM

EXPERIENCE 2 YEARS

OFFICIAL ADDRESS SCMIT SIKAR

MOBILE NO. 01572-246024

E-MAIL

I am willing to supervise Mr. SUMIT SHARMA

Enrolment no. 08061505082
On the topic “A STUDYON VIDECON ELECTRICAL LIMITAD”

DATE
(SIGNATURE)

Countersigned by the employer with SEAL

Countersigned by Director of Study Center with SEAL

 SHEKHAWATI COLLEGE OF MANAGEMENT &
INFORMATION TCHNOLOGY, SIKAR (RAJ.)
(APPROVED BY GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY HISAR )

SYNOPSIS AT MBA LEVEL

NAME OF STUDENT SUMIT SHARMA

ENROLMENT NO. 08061505082

PAPER C.P.-402 RESERCH PROJECT

SUPERVISED BY Mr.D.K.Agarwal

I am willing to supervise Mr. SUMIT SHARMA

Enrollment no. : - 08061505082

On the topic “A STUDY ON VIDEOCON ELECTRICAL LIMITED”

SIGNATURE OF SUPERVISOR SIGNATURE OF STUDENT

 SHEKHAWATI COLLEGE OF MANAGEMENT &
INFORMATION TECHNOLOGY, SIKAR (RAJ.)
(APPROVED BY GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY HISAR HARYANA)

CERTIFICATE

This is to certify that Mr. SUMIT SHARMA, Enrollment

No.08061505082 has proceeded under by supervision his/her
Research Project Report on “A STUDY ON VIDECON ELECTRICAL
LIMITED”
in the specialization area “Marketing Management”.
The work embodied in this report is original and is of the standard expected of
an MBA student has not been submitted in part or full to this or any other
University for the award of any Degree or Diploma. He/she has completed all
requirements of guidelines for Research Project Report and the work is fit for
evaluation.
Signature of Supervisor/Guide (with Seal)
Name : Mr.Deepak Kumar Agarwal
Designation : Lecturer
Organization : SCMIT, Sikar
Forwarded by Head/Director of Study Centre

(With Signature, Name & Seal)

 DECLARATION

This is to certify that the project Report entitled “A STUDY ON

VIDEOCON ELECTRICAL LIMITED”is an original work and has not
been submitted is part or full to this or any other university / institution the
award of any degree or diploma.

Signature of Candidate

NAME: SUMIT
SHARMA
ENROLMENT NO.: 08061505082
SPECILIZATION: MMs
SESSION: 2008-2010
 Type of Project

Videocon indutries ltd. Was one of the initials company that made it
to the world. Videocon electricals captured the initial indian electrical
market and topped the charts for its products such as refrigerators , television
a.c. etc. it provide the many products in the market.

Our project is a analytical project on the Videocon Industries

LTD. Videocon is a leading Company in the india and have aspecial place
in india. So we also select this company for our project and analytical study

A marketing strategy is a process that can allow an organization to

concentrate its (always limited) resources on the greatest opportunities to
increase sales and achieve a sustainable competitive advantage.

Marketing strategy as a key part of the general corporate strategy

marketing strategy is most effective when it is an integral component of
corporate strategy, defining how the organization will engage customers,
prospects and competitors in the market arena for success.
 Introduction of the Topic

Videocon was one of the first electronic company to collaborate

with japanese Toshiba ltd as early as 1985. it established in india in 1985.

History

Videocon founded by Mr. Nandlal Madhavlal

Dhoot in 1985.Nandlalji initiated his three sons take into the
bussiness. Through a technical tie-up with Toshiba corporation of
Japan. He launched indias first world class color televison
Videocon.
Videocon is india number one brand of consumer
electronics and home appliances , trusted by fifty million people
to improve their quality of life.
Videocon invest 450 crore in electronic component
industry in the country. Videocon production is import almost
200 crore foreign exchange every year. 9 manufacturing unit
available all over india. 6500 technical and support staff working
in this company.
 Products of Videocon

 Color television

 Washing Machines

 Air Conditioners

 Refrigerators

 Microwave Ovens

 Home theaters

 DVD Players

 Converters
 Management of Videocon

Name Designation

Venugopal N Dhoot Chairman and Managing director

S Padmanabhan Director

Radhey Shyam Agarwal Director

Gunilla Nordstrom Nominee Director

Birendra Narain Singh Nominee Director

Venugopal N Dhoot Chairman and Managing director

S Padmanabhan Director

S C N Jatar Director

Radhey Shyam Agarwal Director

Gunilla Nordstrom Nominee Director

Birendra Narain Singh Nominee Director

 Problem Statement

At this time many player in the market SO many problem

facing by the organisation.

 Company does not coverage on the rural market at a

time

 There is no plan for low income group

 Product price is high to compare other companies

 Dealer are not well motivated and can not well satisfied

to customers.

 Promotions are not provided by the

company at the correct time.

 Objective of Study

 Electrical market is very big , where company can expand its horizen

in electrical industry.

 The huge electrical product is left so company has opportunity to

expand their products.

 Provide the better services and warranty for the product

 To knows about the companies.

 To know about employees satisfaction level.

 Increases the number of product.

 HYPOTHESIS OF STUDIES

It assumes that company want to increse the business from the market so

company spand maximum effort

 It assumes that company prepare the best product and price for their

customer and increases the services center in all over india.

 It assumes that in future the company; will try to provide the btter

opportunity employees.

It assume that in future the company will try to provide proper training to

their employees.
 Research Methodalogy

While making a study we very often look for what type of

research methodalogy is to be used in this type of study. For implemantion
of a proper research methodalogy we have to first understand the meaning of
resarch.
Research is a process with the help of which new concept of
arises. It is the increase in the actual knowledge stock. It can be called as
movement from known to unknown and vice-versa. It is also a continouse
process.

Research methodology is a way to systematically

solve the research problem. Research methodology
constitutes of research methods, selection criterion of
research methods, used in context of research study and
explanation of using of a particular method or technique so
that research results are capable of being evaluated either
by researcher himself or by others.

Area of Study

The area of the study is related to the sikar. We

collecting the information and data from this market.
Sample Design

A sample design is a definite plan for obtaining a

sample from a given population. It refers to the techniques
or the procedure the researcher would adopt in selecting
items for the sample. Sample design may as well be drawn from the
population to be included in the sample i.e. the size of the sample. Sample
design is determined before data are collected.
During my study I have taken 50 insurance care consultants as the size of
sample.

DATA COLLECTION

Primary data sourses

 Through interaction with insurance care consultant

 Through questionnaires filled from the insurance care consultant.

Secondary data analyses

 Through internet, various official sites of the companies.

 Through pamphlets and brochures of the companies.

 Journals & Magazine

 Scope of Study

 Over view of electrical industry in India.

 We getting the complete information related to videocon industry.

 We analysed the product, quality, facility and policies is related to this

company.

 The company provide the better services in market so we select this

company for our project.

Review of Literature

“videocon electrical has been the best so people believed in this

company it’s provide better products and services to their customer. Over
the past, there have been huge opportunities to learn, contribute and getting
execiting knowledge from the market. Diverse opportunities, dynamic
environment fast track growth are synonymous to videocon electrical, a
company that believes in making a difference beyond excellence!”

Mr.S C N Jatar , Director

 Contents of the chapter

A. Project type

B. Study about

C. Introduction of topic

D. Products of the sbi bank

E. Compitetors

F. Problem statement

G. Objectives of study

H. Hypothesis of the study

I. Research methodology

J. Scope of the study

K. Review of the literature

L. Contants of the chapter planning

M. Limitation

N. Bibliography
 LIMITATIONS OF THE STUDY

Following limitations were faced during the study:

 Some of the respondents were not cooperative

 Some respondents were hesitating to give business

details.

 Biasness is another limitation that the scope of the

survey

 The reliablity and the scope of survey greatly relies on

the cooperation of the respodents.

 The accuracy of indications given by the respondents

may not be consider adequate as whether the language
used in the questionnaire is understood by the
respondent cannot be taken for granted.

Bibliography
 Books

Philip Kotler for Marketing Management

 NIS Study Material for Marketing Management
 NIS Study Material for Marketing Research

Web sites

 www.videocon.com
 www.yahoo.com
 www.google.co.in
 www.aol.in
 Bibliography

 Philip cotler for marketing management

 NIS study material for marketing

 www.videocon.com

 www.yahoo.com

 www.google.com