MEDIA OF FINANCE

A PROJECT REPORT ON GRAND

SUBMITTED BY: ~ T.Y.B.B.A (2008-09)

STUDENTS NAME ROLL NO:~

JIGNESH PATEL 93
CHETAN SHAH 120
NILAM PATEL 98
ROSHANI PATEL 44
NIKITA PATEL 99
KUSABU RAVAL 117
UMANG PATEL 110

GUIDED BY: ~ PROF. MATHEW JOHN

SUBMITTED TO: ~

BHOLABHAI PATEL COLLAGE OF

BUSINESS ADMINISTRATION
GANDHINAGAR-23.
(AFFILIATED TO THE GUJARAT UNIVERSITY)

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Practical training which a part of management study is intend to provide a student with
sufficient knowledge to develop and equation to connect theory and practical and there
by gives an opportunity to measure between conception and execution to test and verify
application of theory and comprehend between management and practice.
As per the requirement of the BBA programmer a preparation of comprehensive report
on industry is mandatory. This project gives valuable insight of the working of a
company and teaches the BBA student to apply their subject knowledge.
The section of the industries and the topic is in the hands of these students.
For preparation this project a group of minimum 6 students are require. We have
selection the three top rated TV news channels financial and news paper for
comprehensive project purpose and to study effect of these channels on the Indian stock
market investors by looking at the tremendous growth and strategic importance for the
Indian stock market. This project has been done under the guidance of the project guide

The project has been prepared by taking help of secondary sources like book, magazine,
news paper, and the information available on the internet. But more information was
collected from primary sources.
This project has been done by taking into account the Indian stock investors as well as
Indian TV NEWS CHANNELS.
Here within the project we have tried all the dimensions in the analysis of the effect of
the effect of TV NEWS CHANNELS AND FINANCIAL NEWS PAPER on the stock
market investors such as:
• The primary markets especially BSE
• The content of various program’s related to stock market presented on news
channels CNBC AWAAZ, CNBC TV18, NDTV PROFIT.

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Study the influence of above mentioned programs about stock markets on investors.
The table of content gives the detailed for quick reference of particular topic in which the
person is interested. The bibliography in the end covers the references that are authorized
and quite recent also important to measure and evaluate the content in the project report.
An attempt has been made in this report to study the topic deeply
The grand project has helped us greatly to understand the fundamentals of the practical
application.

By.

JIGNESH PATEL

NILAM PATEL

ROSHANI PATEL

NIKITA PATEL

KHUSHBU RAVAL

CHETAN SHAH

UMANG PATEL

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One genius when works on a project comes out with the best but when a group of genius
works on something a MASTERPIECE is in the making and that’s grand project.

Hence we as a group would like to thanks our director prof. S.chinnam reddy and
coordinator prof. ramakanta prusty for giving us the opportunity to prepare this report.

We would definitely like to thank our project guide prof. Mathew john his valuable
guidance throughout in the making of the project.

We would like to express our gratitude towards faculty members to have been of great
help during our project.

Last but not the least we extend our sincere thanks to all friends, members and colleagues
who were involved in some way or the other in the making of the grand project.

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In the first of the report we have focused on the Indian stock market that is the Bombay
stock exchange. This part consists of four chapters.

The first chapter focuses on the capital market specifically the Indian capital market. The
Indian capital is further divided into PRIMARY MARKET and SECONDARY
MARKET> we learned a little about the EMERGING INTERNATIONAL CAPITALN
MARKET although our of concern was the BOMBAY STOCK EXCHANGE under the
SECONDARY MARKET.

The secondary chapter focuses on the INVENTOR’S PROFILE that indices risk. Return,
sensitivity analysis for measuring the risk, experts of the inventors and the investor’s risk
preference which is support by indifference curve.

The third chapter explains about the CAPITAL ASSET PRICING MODEL with the
implications, assumption and the element of the model.

The fourth chapter describes the CONSUMER BEHAVIOUR along with the models of
buyer behavior, factors affecting consumer behavior under which comes cultural factors,
social factors, personal factors and the psychological factor. The second part of report is
an analysis on the 3 top rated TV NEWS CHANNELS. Which are NDTV PRIFITE,
CNBC AWAAZ and CNBC TV- 18. This part has four chapters.

First chapter gives an introduction of the Indian TV industries following by the

competition of TV with other media, share of different media, merits and demerits of TV
advertising, TV transmission and reception and the career opportunities in TV, TV as a
medium of future.

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Second chapter deals with the NDTV PROFILE its BOARD OF DIRECTORS;
PROGRAM SCHEDULE OF NDTV involves the various PRESS RELEASES
FINANCIAL RESULTS, KEY ACHIEVEMENTS.

Third chapter is all about channel CNBC awaaz that has the information about the
MANAGEMENT, FINANCIAL RESULTS, and PROGRAM GUIDE.

Fourth chapter comes with the third and final channel CNBC-18 followed by PROGRAM
CONTENT, a CLANCE OVER THE MOST COMMONLY VIEWED SHOWS.

The third part of the report is a STUDY ON INPACT OF TV NEWS CHANNELS ON

INVESTMANT BEHAVIOUR OR NIDINA STOCK MARKET MANAGEMEN^T.

The first chapter presents the RESERCHER METHODOLOGY with introduction,

objective 0f research, research scope, secondary data, primary data, sampling data
analysis and tools and the limitations.

The second chapter consist of the research findings in the chapter we have provide our
observations with the help of PIE-CHARTS.

The fourth part of the report consist of the CONCLUSION, BIBLIOGRAPHY and
ANNEXURE SO SUPPORT our conclusion we have provided the seven P’s marketing
and PROTER’s FIVE FORCE MODEL is terms of our report annexure consists of the
questionnaire, extracts from various news papers, magazines and the internet.

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INTRODUCTION

A major task of management is to recognize up diagnose problems. No problem

exist until someone deserts that it does all though the particular situation may have
existed for sometime unrecognized. Problem discovery is the first stage of any decision
process and is the main objectives of monitoring research.

There is a problem when a decision maker faces uncertainty, which may concern
either difficulties or opportunities.

Difficulties are situation or developments that have negative or counterproductive

consequences opportunities, on the other hand, are situation with positive potentials that,
if recognized and capitalized on, are profitable to the enterprise. Competitors may have
recognized and moved them on earlier, and their preemption of opportulty. Opportunities
are more difficult to identify and challenge to solve, but they may lead to profitable
innovations.

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1. Objectives of prelinary research;

After discovering the problem, it needs to be defied and this should be a statement in the
terms used by the decision maker.

A. The objective of preliminary research is to gather data on the situation

surroundings the supposed problem to determine:
B. A correct definition of the problem
C. An understanding of its environment
D. Whether the initial feedback data, which triggered problem recognition
accurately, pictured the situation.
Preliminary research has no standard techniques.

2. Exploratory research:

The next question is whether there is sufficient need to conduct an exploratory

study such a study`s main purpose would be to determine the approximate area
where the problem rise and also to identify since attractive courses of action to
solve it. It may incidentally also enable a sharper definition of the problem to be
made.

If an exploratory study of alternatives were conducted, it would begin

with identifying a number of hypotheses that are already known in the firm.
Discussion with managers in the company would probably bring out a number of
hypotheses without having to leave the office.

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RESEARCH METHODOGY:

1. Research objectives:

A. To the level of satisfaction of the investors who are the customers her for the
stock market related programmes on TV news channels. Since the stock market is
highly incorporated and is on a rise therefore we would like to get ourselves
acquainted with the stock market knowledge.
B. To study the primary the market specially BSE

C To study the various stock market related programmes that are telecasted on the
channels we choose.

D. To study the investors decision making after they refer to what the news channels
say about the stock market.

E. Finally to study the impact of the TV news channels on the stock market
investors.

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2 Research scope:

A. GandhiNagar
B. Ahmebad
3. Secondary data:

A. Catalogues, browsers, support materials provided by the investors.

B. websites

C. Newspapers, magazines

4 Primary data:

A. Unstructured primary interview of the 150 investors in gandhinagar &Ahmebad.

B. Survey of 100 respondents based on questionnaire.

5. Sampling:

A. convenience sampling method was used for primary survey in gandhinagar

&Ahmebad

B. The investors in gandhinagar &Ahmebad were selected on geography basis.

C. The sample size was also chosen to support to analysis.

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6. Data analysis and tool used:

A. After the data was collected through the questionnaire data tables were prepared
and an analysis was done using the pie- charts.

7. Limitations:

A. The investors in gandhinagar gave an average response to our questions.

B. We did not cover unorganized market for the survey.
C. Sample size of 100 may be unreasonable.
D. Majority of the secondary date was collected from company web sites.
E. There was no tool available, which whoud measure and give the extent of impact
of TV news channels on stock market investors.

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BRIEF TABLE OF CONTENTS

NO. PARTICULAR PAGE

NO.
I PREFACE
II ACKNOWLEDGMENT
III EXECUTIVE SUMMARY
ABOUT THE INDIAN STOCK MARKET
1. CAPITAL MARKET
2. INVESTOR PROFILE
3. CAPITAL ASSET PRICING MODEL
4. CONSUMER BEHAVIOUR
AN ANALYSIS ON THE 3 TOP RATED TV
NEWS CHANNELS
NDTV PROFIT, CNBC AWAAZ, CNBC TV18
1. INTRODUCTION OF THE INDIAN TV INDUSTRIES
2. NDTV PROFIT
3. CNBC TV 18
4. CNBC AWAAZ
AN ANALYSIS ON THE 3 TOP RATED TV
NEWS CHANNELS
FINANCIAL EXP., BUSINESS STANDERED,
TIMES OF INDIA.
1. INTRODUCTION
2. FINANCIAL EXPRESS
3. BUSINESS STANDARD
4. TIMES OF INDIA

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STUDY OF IMPACT OF TV NEWS

CHANNELS ON INVESTMENT BEHAVIOR
OF INDIAN STOCK MARKET
MANAGEMENT
1. CONSUMER BEHAVIOR
2. RESEARCH FINDING
3. SUGGESION
4. CANCLUSION
5. BIBLOGRPHY
6. ANNEXURE

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INTRODUCTION OF CAPITAL MARKET

The capital market is a market for financial investments that are direct or indirect aims to
capital. It is wider than the securities markets and embarrasses all the forms of lending
and borrowings, whether or not evidenced by the creation of a negotiable financial
instrument. The capital market compromises the complex of intuitions and mechanism
through which intermediate terms funds and long term funds are pooled and made
available to business’ government and individuals. The capital market also encompasses
the process by which securities already outstanding are transferred.

The capital market and the particular stock exchange are referred to as the barometer of
the economy. Government policy is so molded that creation of wealth through products
and services is facilitated and surpluses and profits are chanalised into productive uses
through capital market operations. Reasonable opportunity and protection are afforded by
the government through special measures in capital market to get new investment from
public and the intuitions and to ensure their liquidity.
The division of capital market is shown in the graph below

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Capital market

Indian capital market international capital market

Primary market secondary market

Public issue

Right issue Stock exchange

Private placement

National Bombay

Stock stock

Exchange exchange

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Emerging international capital market

With the advent of Multinational Corporation during the period from 1970, the financial
products and services offered world wide in the international market platform become
more and more innovative and sophisticated.

Commercial activity expanded both in the domestic markets and aboard with matching
support from various operating factors. The compulsion for individual economies to
integrate in the global economy has pronounced. Gradually the domestic financial market
assumed the global outlook both in their orientation and operations.

Two major dimensions are noticeable in the world financial market.

1. There was expansion of commercial banking: to collect deposits, grant loans and
carry out a variety of banking markets around the world and development in
electronic processing and communication technology enabling foreign operations
on a faster scale.

2. Develop of global financial market place for securities: the domestic securities
markets rapidly become interconnected through electronic communication
network, automated trading systems, cross listing of security on major
international exchanges and the use of after listing of security on major
international exchanges and the use of after hours trading sessions as well as 24
hours trading system. Such technology bresk through coupled with substantial
financial deregulations world wide has contributed to achieving significant
integration of major markets in securities duration recent years.

The integration of world financial and capital market afforded grate benefits to both
demanders and suppliers of funds offering more extension investments alternatives and
grater opportunities to diversify risk. Borrowers get larger access to a verity of market for
funds. This allows migration of funds towards their most efficient users providing
incentives to save and invest and service to enhance world productivity.

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The international diversifications have offered many potential benefits to the investors.
Foreign brokerage forms have sight membership in major domestic stock exchanges. In
UK during 1996, the following delegations of London financial markets, many US
security firms applied for seats in London stock exchanges, enhancing access to UK
equity markets by us financial market.

The globalization of financial added depth and liquidity through broader and larger
number of market participants. A liquid market is one where the size of an order creates
minimum effect on the transaction price. Depth refers to the number of participants in the
market ready to transact at a given price to ensure sufficient liquidity. Sufficient depth is
also must so that when an order arrives to buy security, there will adequate orders to sell
also. In this scenario, the market price will not move drastically. To a large extent, access
to foreign markets has been facilitated by far reaching developments in the areas of
communication, technology and by hours of trading in new York stock exchanges.
Philadelphia exchange and NASDAQ exchange etc. a major motive for extending the
trading into night was to facilitate synchronized transactions during the trading hours in
other parts of world. Automatic trading system in many parts of world facilitates faster
trading and the economies of electronic trading.

Computerized market trading started in 1970, with the NASDAQ system. In earlier 80s
the national association of security dealers, USA developed a national market system
providing investors with the transaction data as they accrued. By 1991 by private
offerings resale’s and trading through automated linkages system was developed to
enable users to trade in even unregistered securities world wide. NASADAQ also
established automated trading system linking stock exchange in London and Singapore.
Thus NASDAQ has the facility to provide cross listing of foreign securities and automate
trading execution enhancing its position as major market for domestic and foreign
securities. During the 80s the volume of international transactions in corporate securities
across US border registered a quantum jump. Basically France, Japan UK, Canada and
Germany were the five foreign countries which are actively engaged in buying and
selling in US securities. The US also correspondently enlarged transactions in these
countries.

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During 80s Japan enjoyed balance of payment surpluses with dismantling of Japanese
regulations to permit grater investment abroad coupled with the persisting US deficit
during that period, Japanese investors purchased US government debt instruments.

During the decade 80-90 international bond market become very active. This included
foreign bond market and euro bond and euro commercial market paper. Along side the
bond market, the equity market was dominated by United States. Japan and UK holding
the three fourth of the capitalized value of the world equity market. After the gradual
integration of the world equity markets accounted for more than half of equities listed in
world stock exchanges.

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Indian capital market

As show in the above diagram Indian capital market is divided into 2 main parts,

1. Primary market
2. Secondary market

Primary market:- the capital market is the market for long term funds. Capital markets
discharge important functions of saving, especially of the household sector to companies,
public and government sector bodies. Individuals or households with surplus money
invest their money in exchange for shares, debenture and securities of such companies
and government. The market for such long term finance is known as primary market. In
the primary market new issue of equity and debt are arranged in the form of new
floatation, either publicly or privately or in the form of rights offer to exist share holders.
Companies raise new cash in exchange of financial claims. The financial claims may take
the form of share or debentures. Public sector undertakings also issue securities. The
tractions in primary market result in capital formation.

The primary market consist of new issue market in which new securities are sold by
public limited companies through public issue of debt or equity and financing through
venture capitalist. The venture capital firm provides substantial amounts of capital mostly
through equity purchases and occasionally through debt offerings to help growth oriented
firms to develop and success.

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Primary market intermediates

Primary market intermediaries are a very vital link between the regulators and the
investors. Any aberrations in primary market has presumably direct bearing on the
intermediaries, their governance process and practices which in turn affect the confidence
of the market. It is therefore necessary to ensure good governance practice of the
intermediaries and also to have constant monitoring on the surveillance on the acts, 1992
was framed to provide for the establishment of a board to protect the interest of investors
in security and to promote the development of and regulate the primary market and for
matter connected therewith and incidentals thereto.

As per section 11 of SEBI act, it is the duty of SEBI to register and regulate the working
of broker, sub broker, share transfer agent, bankers to issue, trustee of trust deeds,
registrar to an issue, merchants bankers, under writers portfolio managers, investment
advisers and such other intermediaries which may be associated with security market in
any manner.

SEBI has issued regulation in respect to each intermediary to ensure proper service to be
rendered by them to investors and to the capital market.

The following are the primary market intermediaries.

1. Merchant bankers/lead agents.

2. Registrar and transfer agents.

3. Underwriters
4. Bankers to as issue.
5. Debenture trustees.

Primary market instruments

The instruments used by the corporate sector to raise funds are selected on the bases of
[1] investor preference for a given instrument. [2] The regulatory frame work where
under the company has to issue the security.

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Investor preference very with their attitude toward risk and their investment goals and
also their investment horizon. The tax liability of the investor does affect the choice of
investment media. The firm on the other hand is affected by the debt equity ratio
permissible, SEBI guideline on issue of capital and the formalities to be complete with
while raising an issue. The tax liability of company, the purpose for which funds are
required, debt serving ability and willingness to broad base the share holding of the
company all influence the choice of the instrument. The corporate sector and financial
intuitions have been issuing new instruments to attract the investors. However, the range
of instruments used is still very narrow. Convertible debentures are the most popular
instrument in current scenario to raise funds from the market. The attraction of the
instrument of both the corporate sector and investor lines in:

1. The investor gets reasonable returns during the initial years followed by equity
participation on conversion.

2. The issue involves lower post tax cost of capital, thereby entailing on a lesser
strain on liquidity.

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Classification of instruments

The instruments of primary market can be classified into 3 categories,

1. Pure instruments

2. Hybrid instruments

Pure instrument:- pure instrument involves equity share, preference share and debentures,
bonds which are issued with their basic characteristics in tact without mixing feature of
other classes of instrument are called pure instruments.

Hybrid instrument: - hybrid instrument are which those which are created by combining
the features of equity with bond, preference and equity etc. examples of hybrid
instruments are: convertible preference shares, cumulative convertible preference share,
non convertible debentures with equity warrants, partly convertible debentures, partly
convertible debentures, warrants convertible into debenture or share, secured premium
notes with warrants etc.

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Establishment of the Securities and exchange board of India

Preamble

The preamble of the security and exchange board of India describes the basic functions of
the securities and exchange board of India as

“…….to protect the interests of investors in securities and to promote the

development of, and to regulate the securities market and for matters connected
therewith or incidental thereto

The securities and exchange board of india was established on april 12, 1992 in
accordance with the provisions of the security if the securities and exchange board of
india act, 1992.

Management of the board.

1. the board shall consist of the following members, namely:-

(a) A chairman;

(b) Two members from amongst the officials of the [5][ministry] of the central
government dealing with finance [6] and administration of the companies act,
1956(1 of 1956)];

(c) One member from amongst the officials of [7][the reserve bank];

[8][(d) Five other members of whom at least three shall be the whole-time
member]

To be appointed by the central government.

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2. The general superintendence, direction and management of the affairs of the

board shall vest in a board of members, which may exercise all powers and do all
acts and things which may be exercised or done by the board.

3. Save as otherwise determined by regulations, the chairman shall also have powers
of general superintendence. And direction of the affairs of the board and may also
exercise all powers and do all acts and things which may be exercised or done by
that board.
4. The chairman and members referred to in clauses (a) and (b) of subsection (1)
shall be appointed by the central government and the member referred to in
clauses (b) and (c) of that sub-section shall be nominated by the central
government and the [9][reserve bank] respectively.
5. The chairman and the other member referred to in clauses (a) and (b) of sub-
section (1) shall be persons of ability, integrity and standing who have shown
capacity in dealing with problems relating to securities market or have special
knowledge or experience of law, finance, economics, accountancy, administration
or in any other discipline which, in the opinion of the central government, shall be
useful to the board.

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The board

Shri m damodaran, CHAIRMAN

Chairman, SEBI,
SEBI bhavan, bandra kurla complex,
Bandra(E), Mumbai-400051.
Shri g anantharman, Member appointed under section 4(1)(d)
Whole-time member, SEBI, of the SEBI act, 1992.
SEBI bhavan bandra kurla complex,
Bandra (E), Mumbai – 400051
Dr. T C Nair, Member appointed under section 4(1)(d)
Whole – time member, SEBI, of the SEBI act
SEBI bhavan, bandra kurla complex,
Bandra (E), Mumbai – 400051.
Shri V K chopra, Member appointed under section 4(1)(d)
Whole – time member, SEBI, of the SEBI act
SEBI bhavan, bandra kurla complex,
Bandra (E), Mumbai – 400051.
Shri anurag goal. Member nominated under section 4(1)(b)
Secratry, ministry of company affairs, of the SEBI act, 1992
Shastri bhavan, new delhi-110001.
Dr. k p Krishnan, Member nominated under section 4(1)(c)
Joint secretary-CM, of the SEBI act, 1992
Department of economic affairs,
Ministry of finance, government of india,
New dilhi-110001
Shri v leeladhar, Member appointed under section 4(1)(d)
Deputy governor, reserve bank of india, of the SEBI act 1992
center office, Mumbai-400023

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POWER AND FUNCTION OF THE BOARD

Function of board.

11.(1) subject to the provisions of this act, it shall be the duty of the board to protect
the interests of investors in securities and to promote the development of, and
regulate the securities market, by such measures as it thinks fit.

(2) Without prejudice to the generality of the foregoing provisions, the measures
referred to therein may provide for-

(a) Regulating the business in stock exchanges and any other securities markets;

(b) registering and regulating the working of stock brokers, sub-brokers, share
transfer agents, bankers to an issue, trustees of trust deeds, registrars to an issue,
merchant bankers, underwriters, portfolio managers, investment advisers and such
other intermediaries who may be associated with securities markets in any manner;

[13](ba) registering and regulating the working of the depositories, [14] [participants,]
custodians of securities, foreign institutional investors, credit rating agencies and such
other intermediaries as the board may, by notification, specify in this behalf;]

(c) Registering and regulating the working of [15][venture capital funds and
collective investment schemes], including mutual funds;

(d) Promoting and regulation self-regulatory organizations;

(e) Prohibiting fraudulent and unfair trade practices relating to securities markets;

(f) Promoting investors education and training of intermediaries of securities markets;

(g) Prohibiting insider trading in securities;

(h) Regulating substantial acquisition of shares and take-over of companies;

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(i) Calling for information from, undertaking inspection, conducting inquiries and
audits of the [16][ stock exchanges, mutual funds, other persons associated with the
securities market] intermediaries and self-regulatory organizations in the securities
market;

[17][“(ia) calling for information and recode from any bank or any other authority or
board or corporation established or constituted by or under any center, state or
provincial act in respect of any transaction in securities which under investigation or
inquiry by the board;”]

(j) Performing such functions and exercising such powers under the provisions of [18]
[….] the securities contracts (regulation) act, 1965(42 of 1956), as may be delegated
to it by the central government;

(k) Levying fees or other charges for carrying out the purposes of this section;

(l) Conduction research for the above purposes;

[19][“(la) calling from or furnished to any such agencies, as may be specified by the
board, such information as may be considered necessary by it for the efficient
discharge of its functions;”]

(m) Performing such other functions as may be prescribed.

[20[“(2a) without prejudice to the provisions contained in sub-section (2), the board
may take measures to undertake inspection of any book, or register, or other
document or undertake inspection of any book, or register, or other document or
record of any listed public company or a public company (not being intermediaries
referred to in section 12) which intend to get its securities listed on any recognized
stock exchange where the board has reasonable grounds to believe that such company
has been indulging in insider trading or fraudulent and unfair trade practices relating
to securities market.”]

[21][(3) notwithstanding anything contained in any other law for the time being in
force while exercising the powers under [22][clause (i) or clause (ia) of sub-section

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(2) or sub-section (2a), the board shall have the same powers as are vested in a civil
court under under the code of civil procedure, 1908 (5 of 1908), while trying a suit, in
respect of the following matters, namely:

(i) The discovery and production of books of account and other documents, at such
place and such time as may be specified by the board;

(ii) Summoning and enforcing the attendance of persons and examining them on oath;

(iii) Inspection of any books, registers and documents of any person referred to in
section 12, at any place;]

[23][(iv) Inspection of any book, or register, or other document or record of the

company referred to in sub-section (2a);

(V) Issuing commissions for the examination of witnesses or documents.]

[24][(4) Without prejudice to the provisions contained in

Public company or a public company (not being intermediaries referred to in section 12)
which intends to get its securities listed on any recognized stock exchange where the
Board has reasonable grounds to believe that such company has been indulging in insider
trading or fraudulent and unfair trade practices relating to securities market :

Provided further that the Board shall, either before or after passing such orders,
give an opportunity of hearing to such intermediaries or persons concerned.]

[25][Board to regulate or prohibit issue of prospectus, offer document or

Advertisement soliciting money for issue of securities.

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11 A (1) without prejudice to the provisions of the Companies Act, 1956 (1 of 1956),
the Board may, for the protection of investors, -

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(a) Specify, by regulations –

(1) The matters relating to issue of capital, transfer of securities and other matters
incidental thereto; and

(2) The manner in which such matters shall be disclosed by the companies;

(b) By general or special orders-

(1) Prohibit any company from issuing prospectus, any offer document, or
advertisement soliciting money from the public for the issue of the securities;

(2) specify the conditions subject to which the prospectus, such offer document or
advertisement, if not prohibited, may be issued.

(2)Without prejudice to the provisions of section 21 of the securities contracts

(Regulation) Act, 1956(42 of 1956), the Board may specify the requirements for listing
and transfer of securities and other matters incidental thereto.”]

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5. INVESTMENT MANAGEMENT DEPARTMENT (IMD)

The investment Management department is responsible for registering and

regulating mutual funds, including fund distributors , Venture capital funds , foreign
Venture capital investors , collective investment schemes , including plantation schemes ,
Foreign Institutional Investors , Portfolio Managers and Custodians .The following
Divisions will perform the functions of the Department ;

5.1 Division of Funds and Collective Investment Scheme:

The Division will handle all work related to:

 Mutual funds and its distributors

 Venture Capital Funds and Foreign Venture Capital Investors
 Portfolio Managers
 Collective Investment schemes (including plantation schemes)

Composition of Securities Appellate Tribunal:

Justice N K Sodhi Presiding Officer

Shri Arun Bhargava Member

Shri Utpal Bhattacharya Member

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Organization structure

SHRI M. DAMODARAN

CHAIMAN

chairman@sebi.gov.in

SHRI G.

ANATHARAMAN, DR T C NAIR, SHRI V.K. CHOPRA

WHOLE TIME WHOLE TIME

WHOLE TIME MEMBER MEMBER MEMBER

garaman@sebi.gov.in nairtc@sebi.gov.in vkc@sebi.gov.in

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SHRI GANANTHARAMAN, WHOLE TIME MEMBER

FUNCTION EXECUTIVE E-mail I.D

DIRECTO
Derivatives and New Direct -
Products Department
Integrated surveillance Direct -
Department
Investigations Department Shri P K Nagpal nagpal@sebi.gov.in
Enforcement Department Shri Sandeep P Parekh spp@sebi.gov.in
Legal Department Shri Sandeep P Parekh spp@sebi.gov.in
Market Regulation Shri Manas Ray msray@sebi.gov.in
Department
Vigilance Cell Shri R K Nair rkn@sebi.gov.in

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DR.T C NAIR, WHOLE TIME MEMBER

FUNCTION EXECUTIVE E-mail I.D

DIRECTOR
Corporation Finance Smt. Usha narayanan ushan@sebi.gov.in
Department
Investment Management smt. Usha narayanan
Department –Division of
Foreign institutional
Investors (FIIs)and
Custodians, collective
Investment Scheme
Research and Training Shri R K Nair rkn@sebi.gov.in
Department
Investment management Shri R K Nair
Department-division of
Funds
Regional Offices Shri R K Nair
Office of International Direct
Affairs
enquiries and Adjudication Direct
Department

SHRI V. K. CHOPRA, WHOLE TIME MEMBER

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FUCTION EXECUTIVE E-mail I D

DIRECTOR
Market Intermediaries Shri Manas Ray msray@sebi.gov.in
Regulation and Supervision
Department
Office of Investor Shri R K Nair rkn@sebi.gov.in
Assistances and Education
Hearing of appeals under Direct
RTI Act (Appellate
Authority)
General Services Shri R K Nair rkn@sebi.gov.in
Department

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FORMER CHAIRMAN OF SEBI

NAME Duration

Form To
Shri G N Bajpai 20-02-2002 18-02-2005
Shri D R Mehta 21-02-1995 20-02-2002
Shri S S Nadkarni 17-01-1994 31-01-1995
Shri G V Ramakrishna 24-08-1990 17-01-1994
Dr.S A Dave 12-04-1988 23-08-1990

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Addresses of Offices of SEBI

West Zone :Mumbai (Bombay)

Head Office: Plot No. C4-A,’G’ Block, Bandra kurla Complex, Bandra
( East), Mumbai 400051

Tel: +91-22-26449000/40459000

Fax : +91-11-23724006.

E-mail : sebinro@sebi.gov.in

Nort Zone : New Delhi

Regional Office: The Regional Manager, 5th Floor, Bank of Baroda Building,16,
Sansad Marg, New Delhi-110001.

Tel: +91-11-23724001-05

Fax: +91-11-23724006.

E-mail : sebinro@sebi.gov.in

South Zone : Chennai (Madras)

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Regional Office :

The Regional Manager, D’ monte Building, 3rd Floor, 32 D’Monte Colony, TTK Road,
Alwarpet, Chennai : 600018.

Tel : +91-44-24674000/24995676

Fax : +91-44-24998083.

E-mail : sebisro@sebi.gov.in

East Zone : Kolkata (Calcutta)

Regional Office : The Regional Manager, L&T Chambers,

3 rd Floor,

16 Camas Street,

Kolkata 7000017

Tel : +91-33-23023000.Fax :+91-33-22874307.

E-mail : sebiero@sebi.gov.in

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 INTRODUCTION.TO BSE

 VISION

 LOGO

 CORPORATE STRUCTURE

 STATISTICS

 INFORMATION PRODUCTS

 LIST OF HOLIDAYS

 BSE ANNUAL ACCOUNTS

 BSE INTERNATIONAL CONVENTION HALL

 CAREERS

 CONTACT

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INTRODUCTION TO BSE

Bombay Stock Exchange Limited (the exchange) is the oldest stock Exchange in Asia
with a rich heritage. Popularly known as “BSE”, it was established as “The Native Share
& Stock Brokers Association “in 1875. It is the first stock exchange in the country you
obtain permanent recognition in 1956 from the Government of India under the securities

Contracts (Regulation) Act, 1956.The Exchange’s pivotal and pre-eminent role in the
development of the Indian Capital Market is widely recognized and its index, SENSEX,
is tracked worldwide. Earlier an Association of Persons (AOP), the Exchange is now a
demutualised and corporatized entity incorporated under the provisions of the companies
Act, 1956, pursuant to the securities and Exchange Board of India (SEBI). Bombay stock
Exchange Limited received its Certificate of Incorporation on 8th August, 2005 and
Certificate of Commencement of Business on 12th August, 2005. The ‘Due Date’ for the
talking over the Business and the operations of the BSE, by the Exchange was fixed for
19th August, 2005 under the scheme. The Exchange has succeeded the business and
operations of BSE on going concern basis and its recognition as an Exchange has been
continued by SEBI.

With demutualization, the trading rights and ownership rights have been de-linked
effectively addressing concerns regarding perceived and real conflicts of interest. The
Exchange is professionally managed under the overall direction of the board of Directors.
The Board comprises eminent professionals, representatives of Trading Members and the
managing Director of the Exchange. The Board is inclusive and is designed to benefit
from the participation of market intermediaries.

In terms of organization structure, the board formulated larger policy issues and exercises
over all control. The committees constituted by the Board are broad-based. The day-to-

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day operations of the Exchange are managed by Managing Director & CEO and a
management term of professionals.

The Exchange has a nation-wide reach with a presence in 417 cities and towns of India.
The systems and processes of the Exchange are designed to safeguard market integrity
and enhance transparency in operations. During the year 2004-2005, the trading volumes
on the Exchange showed robust growth.

The Exchange provides a transparent market for trading in equity, debt instrument and
derivatives. The BSE’s on Line Trading System (BOLT) is a proprietary system of the
Exchange and is BS 7799-2-2002 certified. The surveillance and clearing & settlement
functions of the Exchange are ISO 9001:2000 certified.

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VISION

“Emerge as the premier Indian stock exchange by established global benchmark”

LOGO

The Stock Exchange, Mumbai, is now Bombay Stock Exchange Limited. The Exchange
has a new name, and an entirely new perspective. A perspective born out of
corporatization and demualization.

Bombay Stock Exchange Limited is Asia’s oldest stock exchange. It carries within itself
the depth of knowledge of capital markets acquired since its inception in 1875. Located
in Mumbai, the financial capital of India, it has been the backbone of the country’s
capital markets.

As a corporate entity, our new identity reflects our new perspective. Smoother, seamless,
and efficient. Whichever way you look at it.

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CORPORATE STRUCTURE

Statistics

1. BUSINESS TRANSACTED AT BSE

Turnover, Average Daily Turnover, Turnover for the month,

V-SAT Turnover, No. of shares Traded, No. of Script Traded, Deliveries,
Market Capitalisation, No. of Trading Days, Derivatives.

2. LISTING AND CAPITAL RAISED

No. of Companies Listed, No. of Scripts Listed, Newly
Listed securities of existing companies, Capital Listed during the month,
Amount offered/raised through IPO & Rights, Capital raised through
FCCB/Euro Issue.

3. INDEX AND RATIOS

BSE Sensitive Index, BSE TECK Index, BSE 100 Index, BSE
200 Index, Dollex-200, BSE 500 Index, P/E Ratio, price to book value,
Dividend Yield%.

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4. BUSINESS TRANSACTED BY FIIs

No. of Registered FIIs transactions in BSE, FIIs
transactions (Equity &Dept) all India.

5. MEMBERSHIP AND TWS

No. of Members, No. of Trader Work Station (TWS), No. of
Cities.

6. DOLLAR EXCHANGE RATE

Rupee Dollar Rate

Conversion Table

1 Billion= 100 Crore, 1 crore= 10 Million, 1 million= 10 lakh, 1 Lakh

=100 Thousand.

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LIST OF HOLIDAYS

The Exchange will observe the following Trading Holidays during the
Calendar Year January to December, 2007.

Holidays Date Day

1. Bakri-Id 1st January, 2007 Monday

2. Republic Day 26th January,2007 Friday
3. Moharum 30th January,2007 Tuesday
4. Mahashivratri 16th February,2007 Friday
5. Ram Navami 27th March,2007 Tuesday
6. Good Friday 6th April,2007 Friday
7. Maharashtra Day 1st May,2007 Tuesday
8. Buddha Pournima 2nd May,2007 Wednesday
9. Independence Day 15th August,2007 Wednesday
10. Mahatma Gandhi Jayanti 2nd October,2007 Tuesday
11. Diwali Amavasya (Laxmipuja) 9th November,2007 Friday
12. Bakri Id 21st December,2007 Friday
13. Christmas 25th December,2007 Tuesday

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INVESTOR PROFILE
 Return :
Return is the actual income received plus any changes
in market prize of an investment.

 Risk :
Risk is the variability of actual return from the
expected return associated with a given investment.

 Sensitivity analysis for measuring the risk expects of the investors:

Sensitivity analysis takes in to account a number of
possible outcomes / returns estimates while enwalvating an investment /
assessing risk in order to have as sense of the variability among return
estimate the worst the expected and the best return associate with the
investment alternatively the level of outcomes may be related to the state
of economy and boom conditions the different between the optimistic and
the pessimistic outcomes is the range which according to the sensitivity
analysis is the basic member of risk the greater the range the move
variability-risk the investment is said to have.

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 Investor’s risk preference:

Rational investors invest in efficient portfolios depends

on the risk return trade off for the investors a risk averse investors seeks
risk free opportunities with positive risk premium other things being
equal a highly risk averse investors holds a portfolio on the lower end of
the efficient frontier as the aversion to risk weakens one moves up along
the efficient frontier.

Utility functions or indifference curve are normally used

to portray an investors attitude towards risk all portfolios along an
indifference carver are equally satisfactory to concerned investors the
higher is the curve the higher is the satisfaction.

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 Capital asset pricing model :

CAPM is an equilibrium model of the trade –off
between expected portfolio return and unavoidable risk the basic
theory that links together risk and return of all assets.

Thus the CAPM has implication for,

1. Risk-return relationships for an efficient portfolio.

2. Risk returns relationship for an individual security.
3. Identification of under and over valued assets traded in the market.
4. Pricing of assets not yet traded in the market.
5. Effect of leverage on cost of equity.
6. Capital budgeting decisions and cost of capital.
7. Risk of the firm though diversification of project portfolio.

 Assumption :

1. all investors are price taker their number is so large that no single
investors can effect prices
2. all investors use the mean variance portfolio selection model of
Markowitz.
3. Securities are perfectly divisible
4. All investors plan for one identical holding period.
5. Homogeneity of expectation for all investors frontier and optimal
portfolio.
6. Investors can lend or borrow at identical risk free rate.
7. There are no transaction cost and income taxes

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 Elements of the model :

1. capital market line:-
it depicts the risk return relationship for efficient
portfolio

2. security market line:-

it is graphics depiction of CAPM and describer the
market price of risk in capital market

3. expected return:-
in a CAPM context is the risk free rate plus a premium for
systematic risk based on beta

4. beta:-
Despite challenger the CAPM is widely used because it is practical
equilibrium model.

 consumer behavior:-

 model of buyer behavior

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1. market and other stimuli 2. buyers 3 buyers

black responses
marketing products other bore
price economic products choice
place buyers Brand choice deals
technological buyers choice purchase
promotion political character timing purchase
cultural decision amount
rustics
procer

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Factors affecting consumer behavior:-

cultural social personal psychological

motivation
culture reference age & lifecycle perception
group economic
subculture family
lifestyle caring
social class roles and status personality beliefs
& Attitude

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CULTURAL FACTORS:-

1. Cultural:-
The set of basic values perception wants and behaviors reared by a
member of society from family and other important institution.

2. Subculture:-
A group of people with shared value system based on
common life experience and situations.

3. Social class:-
Relatively permanent and ordered decisions in a society
choose members share similar values, interest and behaviors.

Social factors:-

1. Group
To or more people who interact to accomplice individual or mutual
goods.

2. Family
3. Roles and Status
A person belongs to many groups family, club etc.

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Personal Factors:-

A buyer’s decision also are influenced by personal

characteristics such as the buyer’s age and life cycle stage, occupation,
economics situation, life style and personality and self concept.

Psychological Factors

1. Motivation
A need that is sufficiently pressing to direct the person to
seek satisfaction of the need.

2. Perception
The processes by which people select organize and interact
information to form a meaningful picture of the world.

3. Leaning
Changes in an individual behavior from experience.

4. Belief
A descriptive thought that a person holds about something.

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5. Attitude
A person’s consistently favorable or unfavorable evaluation
feelings and tendencies toward and object or idea.

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ELECTRONIC MEDIA: TV THE NEW GOLDEN

ERA

Television was introduced in India September 15, 1959, as a pilo project in Delhi. Two
one hour telecasts from a make shift studio in akashvani bhavan were transmitted. The
equipment had been gifted by UNESCO. But for year, no one was really aware that
television even existed in India.

In September 1959, a hazy vision appeared on the first wooden television set in Delhi.
The blurred vision was much clearer when it reappeared in 1965. it was in augest,1965
that a daily transmission was started in Delhi, but only in 1972 did television spread to
other parts of the country. By the early seventies, jallandar, Mumbai, Calcutta and
madras had TV stations. Most of the programmes were either film-based or transmitted
live from the studio. To be precise, TV started in Mumbai only in 1972. it was more than
13 years after it was launched in Delhi that television finally appeared in Mumbai. On 2nd
October, 1997, it was the silver jubilee of the TV in Mumbai.

Sunday feature films first caught the fancy of TV viewers in early seventies. the first
popular programmes using the outdoor broadcast vans (OBVs) were used to telecast
cricket matches, the R-Day parades and the independence day speech of the p.m.

Special facilities: magazines provide demographic and psychographic data of their

audience to the agencies/advertisers. Adversarial are offered. These incorporate editorial
matter on a particular theme say, foods, printing, and pharmaceuticals and so on. Ads are
interspersed in the editorial matter. These give an opportunity to advertisers of the same
and allied products to advertise in a focused manner. Magazines provide support in/ales
promotion contests.

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The 1967 election transmission was American Apple satellite was used for national TV
service in 1975. the most major milestone of TV transmission was crossed on Augest
15,1982 when TV went colour on the eve of the Asian games. Vasant sathe was the
information and broadcasting minister then. The winds of perestroika started blowing
across the living rooms of the tube watchers. National programme was started using
INSAT. Then came the Regional transmission. In 1984-85, TV spread everywhere with
almost a new transmitter being inaugurated everyday. It was said in the tighter vein that
Nehru was a visionary, shashtri a reversionary and indira Gandhi a televison. Commercial
TV was introduced way back in 1976, but took off only in 1983, with incident of highly
popular soap opera of manohar shyam joshi’s hum log. The 9pm daily fix for the nation
was provided by various serials. This was followed by highly successful mythological.

The year 1976-77 was a water-shed in the history of Indian advertising. It is in this year
that DD started accepting ads. It brought about a qualitative change in advertising.

The early TV ads were merely stills with voice-overs, or short versions of cinema ads.
The first TV ad was of topaz blade_’ still. Amongst the pioneering TV ads, we can count
the commercial of j & N paint, where models Dalip Tahil and Maya Alagh argued over
the shade for their bed-room. The first ad film to aired on DD was vichitra saree in 1982.
in mid-eighties, the memorable campaigns were Garden Sarees by mudra. We also
remember the Rasna campaign with punch-line ‘I love you Rasna.’ Initially, the choice of
the programme was limited to just three programmes a week- the Sunday evening film,
chitrahar and phool khile hai guishan gulshan. TV advertising brought many local brands
into national prominence e.g. nirma. After the soap opera hum log in 1983, many other
serials apparel on TV and TV offered a variety of programmes to Indian advertisers to
put their messages across.

Direct broadcast satellite (DBS) revolution hit the skies. In June 1981, a company called
network - associate of UTV pioneered cable TV in India. This was the true beginning of
the multi-channel revolution. First in the wake of the gulf war, it was CNN. It was in the
winter of 1991. Soon came on the scene star TV. Star stands for satellite transmission for
Asia Region. The globalization of Indian television had begun. From a single channels
(entertainment, music, sports, current affairs business, metro) from august 15, 1993. these

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were restructured into DD1,DD2,DD3 and the regional channels of DD4,DD5,DD6 from
February 1,1994. these channels will be receivable terrestrially also (without the dish) in
some select centers. DD started its own movies channel called movie club from 7 th April,
1995, at 9.00 pm. It is a satellite channel beamed from inset 2B.

Hundreds of communication satellites are now orbiting the earth inhabiting the narrow
belt known clarke’s belt,’ nearly 37000 kms above the equator in the geo-stationary orbit.
The growth of dish antennas to received the programmes has been dramatic- they have
shoot up from 7500 dishes to a sensational 50000 – plus as estimated by IMRB.

Since only 10 p.c. of the approximately 36 million TV sets in India are currently hooked
to the solidities cable distribution system, the potential for growth is tremendous. The
number of sets connected to dish is growing at 20 p.c. of area arc already covered are 46
million. By 2000 they will be 82 million. More and more people will be drawn to TV in
rural areas both terrestrially and through satellite in this decade. DD has 49 centers.

The union government has decided to lease out satellite TV channels to private parties. In
all 21 satellite ‘pay’ channels (on the lines of what STAR TV plans) will be leased. While
the modalities of the pay channels arc being worked out, the stage is set for the allotment
of time slots to private parties on the five new DD channels. The new DD channels are
telecasting 40 hours daily. The competition is honing up.

Prasar bharati ordinance has been promulgated in 1997. ii sets up a board, and frees the
electronic media from the government control substantially.

With one crore sets and 10 crore viewers in the rural area, the world has come to the very
heart of the Indian village. About 70 p.c. of villagers watch TV everyday, with a weekly
reach of 97 p.c. (DD survey on rural audiences). It is amazing to learn that rural floks also
watch English serials oshin on DD and Santa Barbara 4and the bold and the beautiful on
STAR. Satellite TV has reached village I Maharashtra, Gujarat, A.P., Punjab and goa. In
villages, 36 p.c. of sets are owned by farmers and equal number by those in the services
sector. There are many community sets. Punjab tops the states with 100 p.c. national
coverage while MP has lowest with 72 p.c. Regional coverage is highest in Delhi (98
p.c.) and lowest in Bihar (71p.c.) Punjab has the highest rural TV household and Bihar

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has the lowest. MP has the highest percentage of B&W sets, while kerala has the lowest.
B&W sets still predominate rural areas (except in kerala).

TV has made the people to realize that there is a world outside India. Even rural floks and
maid servants have realized that there is a luxurious world beyond, peopled by
sophisticated blondes and suave lover- boys. Through the RBC brunette with her Queen’s
English, we learn about things our medium has taken great care to suppress. As Masood
observes, ‘sky invasion is at last making India an adult’

DD has started a 24-hour news channel, DD world channel, and DD sports channel. DD
also has a separated Movie channel.

Ad firms have welcomed the growth of TV as a medium. More and more budget is being
allocated to TV. Advertisers spend almost Rs.1,200 crores per annum on TV. By the
2000, advertsing revenue on TV will grow to RS. 3,000 crores. DD’s revenue from
advertising was RS. 430 crores in 1995-96, and is likely to touch RS. 500 crores in 1996-
97. Many companies spend almost 40 p.c. of their advertising budget on TV advertsing. It
was observed that in the financial year approximately 10p.c. of TV ad revenue had come
as a result of diversion from the print medium. In future the advertising budget on TV of
all companies will be almost 60p.c. TV sells its advertising time in terms of 10 –second
spots and as free commercial time along with the sponsored programme TV as an
advertsing medium, as a mass communication medium promoting various genres of
software like soap operas, talk show and music shows has become a new golden goose.

Mahatma Gandhi when he first went into as AIR station was so impressed by the
possiblilities of broadcasting that the remarked: “here is shakti.” To others radio and TV
are not shakti or saraswathi so much as lakshrni. Roy Thomson described a TV franchise
as a license to print one’s money. It encourages crative talents in diverse fields to
flourish- TV journalism, comparing, cinematography, editing, direction, acting,
modeling, fashion, advertsing etc.

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TV versus other media

The ad revenue has increased from RS. 1,504 crores in 1991 to an expected Rs. 3,300
crores in 1995. This is due to satellite TV, and the availability of foreign brands. The
value of ads in press have grown up by about Rs. 800 crore (from Rs. 1142 crore in 1991)

However, the share of the print medium in total ad revenue has fallen from about 70 to
under 60 p.c.

Television has been the single biggest factor in opening up a huge rural market for
consumer products and creating a higher level of aspiration among the huge Indian
middle class estimated at over 150 million people.

Ads of low-priced consumer products formed 20 p.c. of print medium’s advertisements.

This segment is fast shifting to TV.

DD’s ad revenue grew by an average 62.5 p.c. over a period of 8 years, bringing it to
Rs.361 crores in 1992-93. Since 1993-94 the satellite TV ate up DD’s revenue and it
could reach only Rs.371 crore, with an increase of 2 percent. The satellite channels grew
by about 50 p.c. to Rs.180 crore, a twelve times increase from Rs. 15 crore in 1992. this
is expected to reach Rs. 300 crore by 1995.

The broadcasting compaines have organized themselves under the banner of the Indian
Broadcasting Society on the lines of the Indian Newspaper Society (INS).

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Merits and demerits of TV advertising

First let us consider some special characteristics of commercial TV.

Here on national network the advertisers reach the national mark. On second channel they
reach the regional market on satellite channels they reach markets of several countries
TV is a home and family medium. Viewing on TV effortless. There is a movement, and
so the product is close to reality.

For example, an aircraft acquires a beauty not seen when flying above in the sky or static
as in print ads. The expression of Ankita Jhaveri, the child model Rasana ad signifies
that Rasna is very delicious. Malavika really conveyed what Frooti is all about in her
rustic outfit. In India also, we get now viewer ship data and ratings of different
programmes.

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Special merits of TV

TV has immense impact (no other medium can ever compete TV as far as effective
presentation, is concerned. It attracts attention immediately. Computer graphics has made
it still more effective. It arouses interest in the produce print ads, these two steps require
deliberation. Here it comes spontaneously TV commercials and Spondered program are
impactive even when the viewer is temporarily not before the set.

Excellent Quality of Production TV’s sponsored programmes and DD programmes have

been improving in terms of quality- content wise as well as production wise consistently
over a period of time. The agency exercises overall supervision. We have cadre of TV
producers now. Sometimes the movie moghuls themselves produce a TV serial (e.g.,
sagar produced Raniayana and B.R Chopra the Mahabharat). So skilled hands handle
this medium. Some Sponsored programmes are lavishly made. They do a lot of outdoor
shooting. But most of the programmes are indoor shot programmes.

Familiar, Friendly Voices: Here the models are all familier and their presence is
reassuring. The audience likes the face, and welcomes it. We thus see Karan lund, Maya
Alagh, Malavika, Suchitra Krinshnamurthy, Kavita Chowdhary (lalitaji) Kittoo
(Kaushalya) Gidwani, juhi Chawla after all, it is an entertainment medium. The model
attracts attention in his or her own right. It adds to our pleasure. This is a distinct
adventage of TV.

Retailers also watch TV: Both consumers and distributors are TV viewers. The retailers
might miss out the ads in print media. But they are exposed to TV ads. Thus they fell
inclined to stock these products. Nand Kishore Khanna & Sons, a local firm making
Homacol liquid soap has definitely improved its distribution after TV- 47 – advertising.
The single medium does a double job.

It is a comprehensive Technique: In TV, there is a unique blend of sight, colour,

movement, sound, timing, repetition and presentation in the home. Put together it has

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more attributes than any other medium. It, therefore, produces quick results. Only the
product should be a nationally marketed Consumer product.

Evocation of Experience It stimulates the experience of using and owning the product.

Demonstration: Product benefits can be shown most effectively by TV. Benefits may
accrue over a period of time. But by using the technique of time compression product
benefits can be shown in a 10- second spot.

Creative use of Environment and Menial Make-up of Viewers: The editorial

environtment of a Sponsored programme can be creatively used to produce a commercial
e.g., circus artistes can be shown using ACTION shoes before the teleserial of CIRCUS.

Animation: It is possible to vest the product/logo with human qualities. Animated

characters do not alienate us.

Image Building: TV succeeds in building a powerful image of the Company and its
products. It can also project an image of the users rendering it excellent for life-style
advertising.

Emotional content : TV triggers off nostalgia, tenderness, generosity kindness and such
other emotions. The special effects enhance the impact.

You have to be extremely genuine on TV. The slightest- on is easily captured on the
Camera – Amin Sayazii while speaking to Alyque in Dream Merchants.

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Special demerits of TV ads

Ii lakes time to produce commercials and sponsored programme-:

This medium requires planning and deliberation. The consent for sponsorship is hard to
come by. It lacks the flexibility of press and radio. If not right produced, the ads look
very crude. But once produced as per our: requirements, these ads can be repeated over a
period of time.

It is a transient medium: here the commercial flickers for a few seconds and goes off the
air. We work over hard with insistent jingles and repeated sales message. sometimes, the
commercial flickers for a few seconds and goes off the air. We work over hard with
insistent jingles and repeated sales message. Sometimes, the commercial is repeated
frequently. TV ads alone may not be sufficient. They need supportive ads in other media.
More than one or two spots are necessary to be as noticeable as one insertion in print.

Time gap to purchasing. If TV advertisement sinks into the mind, it is okay. But
otherwise, a mind that is well prepared for buying a certain product cannot do SO
immediately because there is a night to go by and only next morning the action can be
taken. By that time, we might not have kept the product in mind.

The ‘buy now’ pressure exerted on the TV viewers is totally wasted because the stimulus
is often lost by the following morning. This is one of the reasons why TV needs a very
high frequency to sustain the impact.

An immobile medium: radio can be listened to either in a car or while walking. New are
read in locals, in offices and at many other locations. Right now, TV is watched only at
home. It requires a captive audience. It penetrates the home. This is an advantage as well
as a disadvantage.

Difficult to gain enquiries: TV restricts itself to typical purchases. Detailed enquiries

cannot come. It is difficult to note either the telephone number or the address.

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Another major problem is that too much is compressed in a TV commercial lasting for a
few seconds. It is a digest, and is easily assimilated and absorbed. At first viewing, there
is novelty. But on absorption this wears oft on repeated. Viewing, it becomes if we can
serialize a commercial it is better to produce several less ambitious films than to produce
one super produce several less ambitious films than to produce one super production.
Slight changes make all the difference in results.

Time constraint: in a few seconds, we can put forward only one selling proposition.

Production costs: cost of producing a commercial is high as compared to costs of the

print production. The paying capacity of the client, the prevailing rates in the market, the
nature of the product, and the commercial values of the programme that accompanies the
commercial determine the final production cost.

Hardware capability: the TV set of the viewer and its technical capability determine the
overall impact of the commercial. Cinema can afford the luxury of long shots, but not a
TV commercial. All commercials should be tested in real-life situations, mostly on
portable B&W sets. The colour reproduction is controlled in print media, but on colour
TV set itself determines the colour reproduction.

Statutory controls: TV commercials have to conform (to a broadcast code strictly.

Fragmentation of audiences: all channels have a diversity of programmes to attract

viewers. They intend to penetrate the viewers of other’ channels by a diverse programme
mix. This channel penetration at the same time gives programme options. This naturally
leads to fragmentation of audiences and lower regularities of viewer ship. It is difficult to
convey a message in such a situation. It can prove a blessing in disguise for the print
media. The relationship with TV is extremely with TV is extremely flirtious.

Effect of clutter: the viewer ship of ‘a commercial is less than the viewer ship of the
programme which accompanies them. The lengthier the chain of commercials, the less is
the viewer ship. Several studies in India have shown that the total audience for
commercial for an average TV programme is substantially lower than that of the
programme, sometimes below over 50 percent. The figure is further eroded due to a large

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passive audience of the total commercial audience. The duration of a commercial does
not seem to play a significant role in brand name recall. Top rate programmes on any
channel have high commercial clutter leading to poor ad recall.

TV transmission and Reception:

TV brings us images from far and wide. A TV camera converts a stream of pictures into
electrical waves, which are received by our TV set where these are again reconverted into
pictures. The whole transmission is so fast that we see the events as they happen. The TV
camera scans a picture from left to right as lines. These optical pictures are projected on
to the target screen inside the TV camera. The screen is made up of cells of care cesium.
A needle – sharp beam is emitted through an electric gun. The beam sweeps the target
screen. In the process is comparable to reading. This is called scanning, as observed
earlier. The cells are then electrically charged. The charge is strong when the cell is in the
light part of the picture, and weak when it is in the dark part. These charges form
electromagnetic impulses.

As TV is audiovisual, we have to use a microphone which converts sound into electricity.

Both audio and video waves spread outward in straight lines. As the earth is curved,
terrestrial transmission is possible over a larger area by putting many transmitters and
aerials. A transmitter sends continuous electro magnetic waves. These continuous waves
is called a carrier wave. It is of high frequency (in other words it alternates rapidly). Its
pattern is constant. The picture worm and carrier wave pass through a modulator which
super-imposes pictures on the carrier wave. Another carrier wave is that of the sound. Its
wave length is not the same as that of cable-lines on land. Across the oceans, pictures are
sent by a satellite link.

Receiving TV signals at home is exactly the reverse process. The antenna collects the
signals both audio and video. In the TV set, they are taken from their carrier waves and
amplified. The sound impulses go to the loud speakers. The picture signals activate a thin
electron beam of varying strength. When the beam strikes the screen, the tiny dots glow,

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and trace the lines from left to right. Some 30 pictures every second appear rapidly. It
gives the illusion of motion.

In colour TV, three basic colours are used. They are red, blue and green. The light is spilt
up into these colours in TV camera by a set of prismatic mirrors. They separate out the
colours and send them to its own electron gun with its own target plate. The dark-light
information is sent by each target plate but it combined when passed to the carrier wave.
In our TV set, the dc-coder separates these colours signals, and leads each to its own
electric beam housed in a single tube. The screen carrier the grid of phosphoric dots
arranged ii; group of three; red, blue and green. The perforated mask receives the beams.
The beams are directed by the mask through different angles. In this way, they activate
one of the three colours.

Satellite television

India is a pioneering country in satellite TV. Rura programmes were beamed

experimentally by satellite TV in the seventies. India successfully scattered images over
formidable distances using a satellite transponder. The seeds for a new technology were
sown. The agency which conducted this experiment was ISRO: Indian space research
organization. People who persuaded indira Gandhi were not politicians or advertisers or
bureaucrats but our space scientists- vikram sarabhai, yash pal, E.V. chitins and their
team. They launched satellite instructional television experiment called SITE. It used a
communicators, intelligence agencies and scientists. The experiment of STV faded out in
India. The world took over where India had left off. What India did in the seventies
became a communication revolution later.

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Satellite T.V.Transmission

By 2000, the satellite channels available for us on a global basis would be 500. Thanks to
new digital technology, with a small four-foot dish antenna, programmes can be beamed
all over India. The dish can be made in India, and will retail for Rs.5, 000.

Uplinking from indira: as a policy decision, the government has decided to allow Indian
satellite channels to uplink from India since June, 1998. VSNL has already uplinked six
Indian channels six Indian channels out of their gate-way at Chennai. VSNL has plans to
set up five dedicated earth stations for TV uplinking. These stations will be at Chennai,
dehradun, Delhi, Mumbai and Hyderabad. Delhi and Mumbai will be operational in 1998,
and Hyderabad and dehradun in 1999. Until recently, TV broadcasters from India had to
rely on foreign uplinking facilities offered by centers in Singapore, bankok and
hongkong. It was too cumbersome to transport the programme tapes. VSNL changes a
reasonable fee of Rs. 6 lacs per month for uplinking. Uplinking will become free for all
by 2004, as per WTO agreement.

We shall now acquaint ourselves with a few important satellite channels in India.

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STAR TV (satellite Transmission for Asian Region)

Li ka shing who is based in Hong Kong set up the parent company Cheung Kong (Long
River) some forty years ago. Now li’s empire consists of over 100 companies. Hutchison
whampoa conglomerate is owned by Li through Cheung Kong. Hutchison ran the star TV
channels. It is S 3 billion conglomerate (it has sold star TV to Australian publisher Rupert
Murdoch in July 1993. star TV is beamed from Hong Kong to 38 countries (including
India) and has a view ship) of 40 million in less than two years. Till 1992 and his younger
son Richard had big plans for the satellite network. The deal with Murdoch brings $525
million. Murdoch puts star’s worth at $800. Since Li has put S 100 million in star, the
valuation has meant 600 p.c. profits for him. Li’s biggest asset been this uncanny knack
to scan the environment and exploit the opportunities. Li has 1987 initiated the process of
disinvestment before any signs of trouble. The star TV deal proves this aspect of Li.
Rupert Murdoch has purchased 63.6 per cent stake in hutch vision, star TV’s parent for S
525 million. Murdoch already owns the English BSKYB and the American broadcasting
companies. Star TV wants to bring in subscription TV in India. (Called pay channels).
STAR started as an up market English channel. In April 2000, its flagship channel start
plus has gone totally Hindi. It had already become half-Hindi.

Gary Davey as the STAR’S M.D. streamline its operation is. In july 1995, Murdoch has
bought another 26.4 per cent stake from Hutchinson for US $346.60 million. The total
benefit that accrued to the Li family is some S 8.71 million against an initial investment
of US $ 90 million. Murdoch now owns 100 per cent equity of STAR TV.

It is a pan- Asian satellite network broadcasting five 24-hour TV channels to 38 countries

stretching from Japan to Middle East and from common wealth of independent states to
Indonesia. It has witnessed an unprecedented growth of 279% in just one year. It brings
almost 200 million people in over 42 million households across Asia. (Survey by frank
small associates, November.1993).

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The aim of STAR is to raise the bench mark of popular entertainment. It will soon have a
deluge of new programmes – saher, darr, deewarein, sinsinati bubla boo, life nahin hain
Asana.

STAR TV’s service in India includes: STAR sports, channel (v), star plus, STAR news,
STAR movies and STAR world. STAR TV has started Hindi transmission from 21st
October 1996. a part from popular soap operas and other serials, STAR has also started
broadcasting English and Hindi news bulletins from 21st October 1996. STAR roped in
amitabh bachhan to anchor its quiz show kaun banega crorepati and the programmer’s
TRP has pushed STAR in the first place amongst the satellite channels. It’s two other
programmes ghar ghar ki and kyunki saas bhi kabhi bahu thi also keep the viewers spell-
bound STAR gold, a new channel started recently shows classic Hindi Movies of yester
years.

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ZEETV

It was launched on October 1st, 1992. Eight years after they at Zee TV pioneered the idea of Hindi
satellite television, there is no doubting the fact that they have a good thing going. It is an integral
part of the Essel group promoted by subhaschandra goyal. Zee TV films, a listed company, is the
exclusive supplier of programming software in the Hong Kong based Asia today ltd. Which runs
zee. Zee has a bouquest of channels such as lee cinema for Hindi movies, lee MGM for English
movies, zee English, zee news, zee music and several regional channels like apha TV Marathi,
Gujarati, Punjabi, Bengali etc. zee’s Marathi channel was started on 15th august 1999. It has now
a viewer ship of 90 million people.

EL TV (Zee India TV) (zee news channel)

EL TV started off on dec.4, 1994 as a two-hour free to air channel by April, 1994, it
became a four hour channel. It shares a conium transponder with sister channel, zee
cinema the channel’s target audiei is the iltclligcjit, evolved thinking signets of the
pwardly fll obil population however there were progarl),) for other segment too. Prograj
like Purus 1 kshetra were) as siflg is being beanie from Asisat I and the quality oz
transmission and reception is encourage relationship the channel organized two mega
contests. One kg of gold was on offer. The program specific ques (Io, 15 were to be
answered. A slogan was to be made. Another contest offered 1000 for the winner and
mater 800 for the cable operator as prizes. Both Zee and EL were complainant channels.
When soap opera was being aired on Zee, A talk show was being aired on EL, and Versa.
The total universe of viewers ‘as thus baqadened from 1st April, 1996 EL TV started
round-the-clock telecast. EL TV has now been made a rechstened as Zee india TV.
Recently it is made a hour zee news channel.

Zee TV has gone public to raise more ands. At the moment, Zee has limited its
advertising to only exporters as per RBI directive dated July 9,1993 whereby only an
advertiser whose export canings are more than Rs.10 lacs in each of the preceding two
years could advertise on satellite TV. Murdoch has since then taken over 49.9 p.c. equity
of Zee TV. Since then, Zee has become independent by repurchasing the stake. Zee’s

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contribution is that it has lent a touch of maturity to the Indian TV scene. This maturity is
defined in of the choice given to the viewer zee emphathjses with the viewers in their
language and at their level zee cinema has started on April 9, 1995. Though jam TV and
ATN came before Zee TV, Zec was first successful satellite channel. It was really the
first channel to of the competition to DID. They have a diversity of software like business
stories, social issues, entertainment soap operas and film- based program it cuts across all
parameters and is thus a better option for marketing Zee, however, buys program
completely the producer has no stake in the programe.

Zee is in the process of building multiple brands, each with its own distinct identity. Its
new channels are meant for dot.com generation Zee wants to go global. Zee English has
struck deals with global entertainment giants to UT together 3000 hours of original
programming in the next one year, Zee plans to launch 8-10 new channels, and in another
two years, it intends to offer a bouquet of 24-30 channels.

Recently, it is facing stiff competition from both STAR and Sony. In response to STAR’s
Anli (abh anchored quiz show, zee has started sawal dus crore ka initially hosted by
anupam kher and manisha koirala, But its impact is yet to be felt.

News channels
CNN, NBS Super channel and Euronews arc the news channels in Europe. In 1995,
I3I3C world and European I3usincss news joined these channels. All these five channels
arc competing for a share of roughly 100 millions pounds ad-sper-d on pan –European
satellite TV. ERN is a joint vcr.t~:re between Dow jones and flextech (which is
controlled by US cable operator, TCI). I3BC world is financially supported by pearson
and Cox Communications. All these channels have distinct programme slants and
identities. EBN is a business channel for the MTV generation. Since business TV lacks
visual impact, enough use of graphics and freshness of prcsntatn for. WBC proposes to
lunch CNI3C – a ~lobal business channel. BBC world is revamped version of world
service TV. It has a mix of news, documentaries, current affairs and magazine
programmes CNN is the main rival of BBC. CNN has strengthened its business coverage
and has reduced its American slant.

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DD produces 13 news bulletins but has only four edit suites. NDTV has 15 edit suites.
BBC world has 45 edit suites. Aaj Tak has 15 camera terms, NDTV has 30 camera teams,
and ANI has 50 teams. Foreign television team are equipped with satellite news gathering
systems (SNG) consisting of portable earth station which can fit into a medium-sized
suit-case and be looked to a satellite transponder so that the story can go live into the
news. One SNG costs RS. 9 crores. Star has started a 24- hour STAR NEWS channels. It
is an NDTV effort. Zee has started a 24-hour zee news channel.

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HDTV (HIGH DEFINATION TV) HOWEVER IN FUTURE

MAY GIVE THE SAME
SHARPNESS and clarity which 35 mm films give today. TV screen produces Images
which are dos actually. The closely spaced dots produce a finer Grained picture.
Definition is used in the sense of resolution. In low definition system as of today. The
dots merge with each other. Americans use 525 lines on Screen, and cameras used to
produce a t programmer are those used to Produce 35 mm films. It results into superior
quality of programs. I~hc Japanese are perfecting a system that used 1 1 25 horizontal
lines which gives a picture letter in a sense even than film. 1-IDTV also facilitates the
introduction of special effects. High and low definition are Relative terms even today a
direct broadcast on TV is better in resolution Then one received through a VCR. In fact
we can afford VCRs at the cost of better resolution there are situation in which high
definition is cruial- a picture in motion requires higher resolution. It is useful for
telecasting sports Events. In science education, high definition diagrams are more
relevant (e.g., surgical operation) since a TV image is produced by scanning the original
picture in Horizontal lines, the more the lines the better is the better is the definition. On
increase Dearth of English mover, being screened in India, star M~vj~5has made a Dent
in the market. Recent~y, a new movie channel HBO has been Lauflcied in India. Zee
cinema however has the teething problems. Zee Tv siti cable and hinduja’s in channels
are the net companioes demand a Fee for caring the satellite channel signals. These
networking channel s Distribute the satellite channels and also show one or two local
channals Of their own. Local channels have higher TRPratings. Thecapecity of The
channels to attract the viewers~TRP ratings)ultimately determines its Success. The
viewer ship is a function of the programming mix,Transmission, and distribution of the
channel.

NBC is now on air in india with a 4-hour information and broadcasting channel. NBC has
actually invelited television broadcasting back in 1926, and it has pioneered colour
transmission. NBC is the first all-digital channel CNBC is the world’s first 4-hour global
business and financial F1C/VS network in india, we receive CNBC – india transmission.

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Career Opportunities in IV
The boom in TV media has thrown open vast employment
opportunities. According to industry estimates, currently in this industry in Mumbai
alone directly or indirectly two lac people are employed, When five years
back there were only 50,000 people. The all-India Estimate of employment in TV
industry is 3 lac plus people. Each shows employees 20-60 people. There is
naturally a dearth of people to hire for Careers ranging from writing to directing.
The biggest employers are the TV channels and the production houses.

TV is a young medium the median age at zee TV is 23, and at UTV and plus
channel 27.

TV as a medium of future

Though both TV and films are audio-visual media. TV technology is Dolt~~t from
that of films electronic signals are transmitted at the Speed of ligh~ and they reach
right into our homes. Cinema however uses films. These require development and
physical distribution of Prints. One major advantage of cinema is the quality of prices
it produces. TV however has not matched cinema yet in picture quality, Though its
timeliness Scores over the cinema.

HDTV (high definition TV) however in future may give the same sharpness and
clarity which 35 mm films give today. TV screen produces images which are dots
actually. The closely spaced dots produce a finer grained picture.

Deification is used in the sense of resolution. In low definition system as of today, the
dots merge with each other. Americans use 525 lines on screen, and cameras used to
produce a T programme are those used to produce 35 mm films. It results into
superior quality of programmes.

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Career Opportunities in IV

The boom in TV media has thrown open vast employment

opportunities. According to industry estimates, currently in this industry in Mumbai alone
directly or indirectly two lac people are employed, when five years back there were only
50,000 people. The all-india estimate of employment in TV industry is 3 lac plus people.
Each show employs 20-60 people. There is naturally a dearth of people to hire for careers
ranging from writing to directing. The biggest employers are the TV channels and the
production houses.

TV is a young medium the median age at Zee TV is 23, and at UTV and plus channel 27.

TV as a medium of future

Though both TV and films are audio-visual media, TV technology is d1~tI~~t from that
of film electronic signals are transmitted at the speed of ligh~ and they reach right into
our homes. Cinema however uses films. These require developmentand physical
distribution of prints. One major advantages of cinema is the qulity of prices it produces.
TV however has not matched cinema yet in picture quality, Though its timeliness Scores
over the cinema.

HDTV (high definition TV) however in future may give the same sharpness and clarity
which 35 mm films give today. TV screen produces images which are dots actually. The
closely spaced dots produce a finer grained picture.

Deification is used in the sense of resolution. In low definition system as of today, the
dots merge with each other. Americans use 525 lines on screen, and cameras used to
produce a T programme are those used to produce 35 mm films. It results into superior
quality of programmes. ‘I~hc Japanese are perfecting a system that used 1 1 25 horizontal
lines which gives a picture letter in a sense even than film. 1-IDTV also facilitates the
introduction of special effects. High and low definitions are relative terms even today a
direct broadcast on TV is better in resolution than one received through a VCR. In fact

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we afford VCRs at the cost of better resolution. There are situations in which high
definition is crucial- a picture in motion requires higher resolution. It is useful for
telecasting sports events. In science education, high defition diagrams for more relevant
(e.g., surgical operation).

Since a TV image is produced by scanning the original picture in horizontal lines, the
more the lines the better is the definition. On increase in lines, the channel width
increases more than proportionately. (6-7 MHz presently, 25-30 MHz in HDTV).
Transmission in such bandwidth is impossible, till we operate in the satellite TV bands of
12000 MHz and 23000 MHz (as against the present 60-230 MHz).

The present day TV stations and sets cannot be changed over. Immediately to HDTV. In
the meantime, I-IDTV hardware can be. Exploited by feature film producers. Maybe, the
future projectors will use HD projectors. It may become possible to broad cast one master
tape from a satellite to several thousand theatres (bypassing the problem of distribution).

Future of television

1. Right now TV seems to have taken firm roots, but we cannot ignore the fact that TV
technology may soon become obsolete.

2. TV audience is not homogeneous and to put it rhetorically they are not couch potatoes.
They have little in common except some universal traits. These traits are appealed by the
lowest common denominator. It makes TV worse as a medium. Computer network
respond to diversity of the human beings. TV broadcasts are top-to bottom. Computer
network interaction is peer-to-peer. There is no limit to the channels available in
computer network – as many machines as are linked in network are available for
interaction. The viewer is the king rather than the transmitting station. TV as of today is
an affront to human nature. The death is inherent therefore in its very nature. Right now,
costs may not favour compuer networks. Soon however chips conaing billions of
transistors will be available for less than $ 100. Besides this, scarce realms of the radio
frequency – spectrum will open up possibilities of cheaper communication. Micro wave
cells using a protocol called code division multiple access can use the entire radio
frequency. These can be used for TV broadcasts or computer networks. Both TV and

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telephone were designed for a scarce band-width. When there is abundant band-width,
the system of a few hundred/thousand transmitters serving million of TV sets will fall.
TV will have to change to digital computer network.

Digital electronics: the two key words are microcosan – a series of linked transistors on
single chips leading to n2 gains in computer efficiency and telecom – computer linked
together gives cost-effective system. In today’s conventional system, a new telephone or
TV set burdens the system without increasing the technical power of the system. In
computer network, each new addition becomes a resource – it expands its capabilities and
potential baiia-width. The larger the network, the more powerful and efficient it becomes.

Descendant of TV: it will be a telecomputer. The digital data will be stored and
forwarded in millions of such TCs. A film/file can be summoned or sent. Similarly we
can have access to any news story, clip, co~’rses, catalogues – anywhere in the world. It
will be a world without cianr&~. IC will render TV irrelevant. We shall get tailor-made
what we want, at the time we want it. Every IC terminal will have the power of a bradcast
station of today. IC can be used to travel around the world, to take courses, to conduct
transactions. It will have its software.

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MILES SONES OF A GLOBAL VILLAGE

TERRESTRIAL TRANSMISSION OF TV

DIRECT BROADCAST SATELLITE (DBS) MULTI-CHANNEL TV

MULTI-MEDIA SET COMPTER DATABASE, PAY TV, FM BRODCASTS

FIBRE OPTICS INTEGRATED SWITCHING DIGITAL NETWORKING (ISDN)

HIGH DEFINITION TV (HDTV)

TV LIKE WALL TILES USES LCDS OR LEDS

INTERACTIVE DIFITAL TV

3-D TV, TV ON GLASSES

VIRTUAL REALITY LASER IMAGES WITHOUT SCREEN

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Direct – To – Home (DTH) broadcast

Sutlej~ channels are now received by cable connec~ jo1~ from a
cable operator the future broadcast system is going to be direct- to home bypassing the
cable operator it will bring satellite channels direct to our homes through a small
individual dish anten, ia that can be put on DIR ransniissio; I being digital will be pf
better quality than the present analog tie transnhissjozi of the cable operator. TV channels
are negating presently with several satellite companies by employing their transponders
for ku-band transmission this will make a DIR piatfo~ available to them. DD itself is
ahead in the race, and has signed on MOU with Malayiti S2tclljte provider neas to launch
a DTH platfon~ STAR TV is exploring the Possibility of iaulieiiiig DIR. Zee has with
thiacom3 for the puqose other.

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ANALOGUE SIGNAL
SOURCE e.g. CAMERA, DISK, DIGITAL CONVERSION
TAPE SERVER ENCIDER

MULTIPLEXER
SCRAMBLED SINGLE BIT
STREAM
SIGNALS

RADIO FREQUENCY
MODULATOR EARTH STATION
CONDITIONAL
ACCESS
CARRIER WAVE

UP LINKING TO A
SUBSCRIBER TRNSPONDER OF
MANAGEMENT SATELLITE

SMALL DISH
CABLE CABLE INTERGRATED
ANTENNA FOR RECEIVER UNIT TV SET
DTH RECEPTION (IRD)

SMART CARD FOR

UNSCRAMBLING THE

HI-FI SET PC TELEPHONE ENCRYPTED SIGNALS

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Channels will join this race too once the platform is launched. Satellites in future will
have ku-band transponders. Our Insat – 2E will have two ku band transponders. There are
moves to organize DTH marketing and distribution of pay channels will be possible.
DTH will offer a large range of channels by digital compression technique, where each
transponder will be able to accommodate 6-8 channels. They right now accommodate one
channel only in the analogue system. A single DTH however, is a capital intensive
venture. One who raises the platform will have to commit at least 200 million. Even
subscribers will have to spend for least rs.40000. In addition, there are monthly
subscription fees of Rs. 150-300 a channel. The system can become viable in the long
run, as the hardware rates tend to fall down in this line. IRD has come dome in the US
market from 600 to 200 In India. It will usher us into the 21st century. The cabinet has
recently taken a decision to allow DTH in India.

TV’s Effect
TV affects the behavior its effects were debatable since most of the studies so far
conducted are laboratory swdies consisting of experiments but their findings contra, field
studies. TV is considered a prime suspect playground behavior it is often quoted as
evidence of the adverse effects of TV. Research does point out some advertise effects but
poil~ ts out a host of causes for this, and refuses to isolate TV. Some people argue if TV
can persuade us to buy products by airing commercials it can affect us in many other
ways too. However selling products does not necessarily mean changing behavior
fundamentality TV has become a whipping boy f a society that fails to address to ~

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NDTV
About delhi television ltd. (NDTV Ltd.), founded in 1988, is india’s first and largest
private producer of news, current affairs and and entertainment television. NDTV is
home to the country’s best and brightest reporters, anchors and producers; 23 officers and
studios across the country host india’s most modern and sophisticated production and
newsgathering facilities.

As an organization, NDTV is totally committed to one cause: to use its extensive

expertise, experience, technology, and reach to creat unparalleled coverage of the latest in
domestic and international news and entertainment for viewers at home and around the
world.

On April 14th, 2003, NDTV simultaneously launched two 24-hour news channels, NDTV
24x7 in English, and NDTV India in Hindi, which targets the Indian Diaspora across the
world.

On January 17th, 2005, NDTV launched NDTV profit – a 24 hour business plus channel.

Business highlights

this year was significant for NDTV. The company has raised the bar of growth several
times and outlined a vision to build a global business.

NDTV networks, a 100% subsidiary of NDTV was incorporated to seize opportunities in

areas “beyond news”- entertainment, lifestyle, media technology and outsourcing.

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 MEDIA OF FINANCE

NDTV imagine has been incorporated to spearhead the group’s foray into the biggest and
most profitable section of television – mass entertainment. Starting with general
entertainment, the company will expand into movies, regional youth and kids
programming. NDTV life will capitalize on the retail and consumer boom by providing
an up-market lifestyle channel for the global urban Indian – with world – class shows on
fashion, food, travel and luxury.

The initial global portfolio of television channel includes the highly successful Astro
Awani in Indonesia, a soon to be launched channel in Malaysia and another in the Middle
East. Other Asian and African countries will follow.

The focus of the company from now is on the “triple play”. NDTV convergence will
exploit the synergies between television, internet and mobile. Its core advantage is the
distinct content it draws from the NDTV channel of bouquets, to built robust TV-online
synergies and powerful web 2.0 communities.

Another arm of NDTV networks is NDTV labs; whish has been developing top quality
media software and technology for captive use. This is now being globally marketed and
commercially exploited. In the outsourcing space, the join venture company NGEN
media firms in areas of post production services and digital asset management.

These and other plans to take the NDTV brand global are being rolled out aggressively.

Mission

NEW DELHI TELEVISION

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 MEDIA OF FINANCE

CURRENT CHANGE PERCENTAGE VOLUME MARKET CAP

VALUE (RS)
(RS) (%) RS.(CR.)

BSE 378.2 -1.9 -0.4999 31985 2364.66

NSE 378.55 -0.7 -0.1846 129615 2366.85

To help consumer build wealth by providing them with high-quality, low-cost, easy to
use and reliable investment services.

In order to increase its presence in the international market, English news channel NDTV
24x7 will be available on sky platform in UK and DirecTV, the largest direct to home
service provider in US.

According to dr. prannoy roy, chairman NDTV. “we are very pleased to partner with both
sky and directTV, the largest DTH players in the UK and US. There has been a constant
demand for NDTV 24x7 from many Indians living there, who in fact the largest single
group are accessing group our website NDTV.com. we hope that NDTV 24x7 will be an
important source of information for American and british viewers and fill a gap in those
market.

The sky platform reaches out to 7.8 million homes while the current reach of direcTV is
pegged at 15 million homes.

In a statement mr. aaron mcnally, vice president, direcTV is responding to the raoid
growth of the south asian community in the US by delivering a robust line up of
programming that is relevant to their culture. We are delighted to partner with NDTV to
provide our south asian customer with even more complling and innovative
programming.”

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 MEDIA OF FINANCE

With these tie-ups NDTV’s global presence will now extend to all key regions across the
world-the middle east, Europe, south Africa, the UK and the US. Shortly thereafter,
NDTV plans on launching in Canada as well.

After entertainment channels, news channels seem to be tapping the international

audience.

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 MEDIA OF FINANCE

NDTV

 About Delhi television ltd. (NDTV Ltd.), founded in 1988, is India’s first and
largest private producer of news, current affairs and entertainment television.
NDTV is home to the country’s best and brightest reporters, anchors and
producers; 23 officers and studios across the country host India’s most modern
and sophisticated production and newsgathering facilities.

 As an organization, NDTV is totally committed to one cause: to use its extensive

expertise, experience, technology, and reach to create unparalleled coverage of
the latest in domestic and international news and entertainment for viewers at
home and around the world.
 On April 14th, 2003, NDTV simultaneously launched two 24-hour news channels,
NDTV 24x7 in English, and NDTV India in Hindi, which targets the Indian
Diaspora across the world.
 On January 17th, 2005, NDTV launched NDTV profit – a 24 hour business plus
channel.

¤ Business highlights

 This year was significant for NDTV. The company has raised the bar of growth
several times and outlined a vision to build a global business.
 NDTV networks, a 100% subsidiary of NDTV was incorporated to seize
opportunities in areas “beyond news”- entertainment, lifestyle, media technology
and outsourcing.
 NDTV imagine has been incorporated to spearhead the group’s foray into the
biggest and most profitable section of television – mass entertainment. Starting

BPCBA/TY/GP/2008-09 - 88 -
 MEDIA OF FINANCE

with general entertainment, the company will expand into movies, regional youth
and kids programming. NDTV life will capitalize on the retail and consumer
boom by providing an up-market lifestyle channel for the global urban Indian –
with world – class shows on fashion, food, travel and luxury.
 The initial global portfolio of television channel includes the highly successful
Astro Awani in Indonesia, a soon to be launched channel in Malaysia and another
in the Middle East. Other Asian and African countries will follow.
 The focus of the company from now is on the “triple play”. NDTV convergence
will exploit the synergies between television, internet and mobile. Its core
advantage is the distinct content it draws from the NDTV channel of bouquets, to
built robust TV-online synergies and powerful web 2.0 communities.
 Another arm of NDTV networks is NDTV labs; whish has been developing top
quality media software and technology for captive use. This is now being globally
marketed and commercially exploited. In the outsourcing space, the join venture
company NGEN media firms in areas of post production services and digital asset
management.
 These and other plans to take the NDTV brand global are being rolled out
aggressively.

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 MEDIA OF FINANCE

¤ Mission

NEW DELHI TELEVISION

CURRENT CHANGE PERCENTAGE VOLUME MARKET CAP

VALUE (RS)
(RS) (%) RS.(CR.)

BSE 378.2 -1.9 -0.4999 31985 2364.66

NSE 378.55 -0.7 -0.1846 129615 2366.85

 To help consumer build wealth by providing them with high-quality, low-cost,

easy to use and reliable investment services.

 In order to increase its presence in the international market, English news channel
NDTV 24x7 will be available on sky platform in UK and DirecTV, the largest
direct to home service provider in US.
 According to dr. prannoy Roy, chairman NDTV. “We are very pleased to partner
with sky and DirecTV, the largest DTH players in the UK and US. There has been
a constant demand for NDTV 24x7 from many Indians living there, who in fact
the largest single group are accessing group our website NDTV.com. We hope
that NDTV 24x7 will be an important source of information for American and
British viewers and fill a gap in those markets.
 The sky platform reaches out to 7.8 million homes while the current reach of
DirecTV is pegged at 15 million homes.

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 MEDIA OF FINANCE

 In a statement Mr. Aaron McNally, vice president, DirecTV is responding to the

raoid growth of the south Asian community in the US by delivering a robust line
up of programming that is relevant to their culture. We are delighted to partner
with NDTV to provide our south Asian customer with even more compelling and
innovative programming.”
 With these tie-ups NDTV’s global presence will now extend to all key regions
across the world-the Middle East, Europe, South Africa, the UK and the US.
Shortly thereafter, NDTV plans on launching in Canada as well.
 After entertainment channels, news channels seem to be tapping the international
audience.

¤ Board of director

1 Mr. Vijay bhaskar menon

 Mr. Vijay bhaskar menon, now a citizen of the United States, was born in India
where he received a B.A. honors degree from the University of Delhi. He earned a
masters degree from Christ church, Oxford University and joined EMI limited in
London. He was appointed chairmen, managing director and chief executive of
EMI’s Indian subsidiary in 1964 and represented EMI as a director on the boards
of several subsidiaries and associated companies including capitol Industries in
the U.S.A. and Toshiba EMI limited in Japan.

 Mr. menon has been the president and chief executive officer of capitol industries
inc, a director of the parent board of EMI limited, chairmen of the board of capitol

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 MEDIA OF FINANCE

industries inc, the president and chief executive officer of all its operating
companies in north America including capitol records, the merco and musicdan
retail group, capiton magnetic products division, and of the screen gems and
colgems music publishing companies and united artists records. He has been the
chairman and president of the international federation of the phonographic
‘industry’ IFPI, and a director on the board of the recording industry association
of America (RIAA).

 In July 1990, Mr. Menon was appointed to the rank of “chevalier de L’ordre des
arts et des letters” by the prench minister of culture.

2 Dr. Prannoy Roy, chairmen and whole time director

 Dr. Prannoy Roy, chairmen and whole time director, age 54 years, is one of the
leading psephotogists and political analysts in India. He is the recipient of the
prestigious leverhulme fellowship for his doctorate and a scholar ship to study at
the Hailey bury, a leading public school of economics, bachelors in economics
from the queen Mary college, London university and is a qualified chartered
accountant from London.
 During 1985-87, Dr. Roy was associated with the ministry of finance, government
of India as economic advisor. He has been involved with television media since
1980 as a commentator on election and from 1984 as one of the premier
anchorpersons in India in terms of credibility, analytical depth and presentation
quality. Some of the key awards received by him are:

o Priyadarshini academy Bombay, felicitations award for explicit coverage of world

news on TV and analysis of trends in elections awards in 1990.
o Dynasty culture club hall of fame award for best anchor person in 1991
o TV and video award for best anchor person in 1993

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 MEDIA OF FINANCE

o B.D. Goenka award for excellent in journalism in 1994 and 1995.

o Indian dance theatre “best personality of the year” awarded in 1998.
o Screen Videocon awards for “lifetime achievement” awarded in 1998.
o Limca book of records – “person of the year” awarded in 1998.
o Ernst & young – entrep.

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3 Mrs. Radhika Roy, managing director

 Mrs. Radhika Roy, managing director Age 54 years is a print journalist and
television producer. In print journalism, she has over 10 year of experience with
leading publication such as “Indian express” and “India today”.

 Ms.roy is an English graduate from Delhi university and a qualify speech

pathologist from oldrey Fleming school in London. She has also completed a
course in television production from the TISCH School of arts, New York
University.
 She has been associated with the television media since 1988 being involved in
editing, producing and eriting the script of “the world this week” and the
production of the various lives election and budget specials.

4 Mr. KVL narayan rao, whole time director

 Mr. KVL narayan rao has been with NDTV since 1995 and is responsible for the
human resource, administrations and operations of the company. Previously, he
has served the Indian government as an Indian revenue services officer from 1979
to 1994 in different riles including deputy commissioner of income tax,
representative on the income tax appellate tribunal and deputy secretary in the
ministry of defense. Prior to 1979, he has sub-editor of Indian express and had
been associated with all Indian radio in Chennai.
 Mr. Rao is an English literature graduate from the Madras University and master
in English literature from himachal Pradesh University.

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5 Mr. N R Narayan murthy, independent director

 Mr. N R Narayan murthy is the chairmen and chief mentor of Infosys technology
limited, a global information technology consulting and software services
provider, headquarters at banglor, India. He served as CEO of Infosys for twenty
year, handling over the reins to a follow co-founder in March 2002. In 199,
Infosys was listed in NASDAQ (INFY).
 Mr. Murthy is the chairman of the governing body of both the Indian institute of
information technology, banglor, and the Indian institute of management,
Ahmadabad. In addition, he is a member of the board of overseers of the
University of Pennsylvania’s Wharton school, Cornell university board of trustee,
Singapore management university board of trustees and the board of advisors for
the William F. achtmeyer center for global leadership at the tusk school of
business.
 Mr. Murthy served as an independent director on the board of the DBS bank,
Singapore, and the largest government-owned bank in Singapore. He also served
as a director on the centre board of the reserved bank of India, as the co-chairman
of the indo-British partnership, and as a member of the prime minister’s council
on trade and industry. He is an IT advisor to several Asian countries.

6 Mr. amal ganguli, independent director

 Mr. amal ganguli is a scholar and having very wide spectrum of experience. He is
FCA, FBIM member, New Delhi chapter, institute of internal auditors, and
alumnus-IMI-course on strategy.
 Mr. amal ganguli has been qualified senior accountant/assistant manager (1962-
64) with griffin stone moscrop and co., chartered accountants, London and peat

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 MEDIA OF FINANCE

Marwick Mitchell and co. London. He has been manager, with price water house
peat and co., India (1964-69). Mr. ganguli has been partner with price water house
peat and co./price water house/price water house coopers, India (1969-2003).
 Mr. Ganguli is a director on the board of other leading business houses, some of
them are:
 Hughes escorts communication limited, Flextronics software systems limited,
HCL technology limited, AVTEC limited,
 Tube investment of India limited. Maruti udyog limited, samtel color limited,
samcor glass limited.

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7 Mrs. Indrani Roy, independent director

 Mrs. Indrani Roy is M.A. in English from Calcutta University. She has worked as
teacher in kinder land, a K.G. school from 1977 to 1987. She was sectary and
head of administration, institute of cerebral palsy (IICP) from 1987 to 2002. Mrs.
Indrani roy is peace works coordinator, seagull foundation for the arts from 2003.
She is also member, managing committee of international institute for poverty
awareness and education. Mrs. Roy is trustee, lilabati day memorial trust. Century
textile and industries limited and dabur pharmaceuticals limited.

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Program schedule of NDTV

Monday
TIME PROGRAM

TIME PROGRAM 12:00 PM Buy or sell

12:30 PM Profit newsroom
12:00 AM Business prime time 1:00 PM Power launch
12:30 AM Business prime time 1:30 PM Power launch
1:00 AM Just bollywood 2:00 PM Profit newsroom
1:30 AM LIC next gen 2:30 PM The 2:30 factor
2:00 AM Beyond business 3:00 PM The 2:30 factor
2:30 AM The news 3:30 PM The 2:30 factor
3:00 AM Hot property 4:00 PM Tomorrows picks
3:30 AM Hot property 4:30 PM World business
4:00 AM India inc. 5:00 PM Money mantra
4:30 AM Business prime time 5:30 PM Money mantra
5:00 AM World business 6:00 PM Boss’s day out
5:30 AM Value of money 6:30 PM Just books
6:00 AM Just books 7:00 PM Big fish
6:30 AM Inside Hollywood 7:30 PM The car and bike show
7:00 AM Money mantra 8:00 PM Business prime time
7:30 AM Money mantra 8:30 PM All about ads
8:00 AM Breakfast with profit 9:00 PM Profit at night
8:30 AM Breakfast with profit 9:30 PM Profit at night
9:00 AM Countdown 10:00 PM Nasdaq live
9:30 AM Countdown 10:30 PM Big fish
10:00 AM Opening moves 11:00 AM Profit at night
10:30 AM Opening moves 11:30 AM Profit at night
11:00 AM Profit fundamentals
11:30 AM Buy or sell

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Tuesday

TIME PROGRAM TIME PROGRAM

12:00 AM Just book 12:00 PM Buy or sell
12:30 AM Gadget guru 12:30 PM Profit news room
1:00 AM Result season 1:00 PM Power launch
1:30 AM Result season 1:30 PM Power launch
2:00 AM India inc. 2:00 PM Profit newsroom
2:30 AM Boss’s day out 2:30 PM The 2:30 factor
3:00 AM Good food 3:00 PM The 2:30 factor
3:30 AM India innovates 3:30 PM The 2:30 factor
4:00 AM Business prime time 4:00 PM Tomorrows picks
4:30 AM Just books 4:30 PM Cell guru
5:00 AM Profit at night 5:00 PM Money mantra
5:30 AM Profit at night 5:30 PM Money mantra
6:00 AM The car & bike show 6:00 PM Hot property
6:30 AM Cell guru 6:30 PM Hot property
7:00 AM Money mantra 7:00 PM India’s gen next
7:30 AM Money mantra 7:30 PM India’s gen next
8:00 AM Break fast with profit 8:00 PM Business prime time
8:30 AM Break fast with profit 8:30 PM Profit plette
9:00 AM Countdown 9:00 PM Profit at night
9:30 AM Countdown 9:30 PM profit at night
10:00 AM Opening moves 10:00 PM Nasqad live
10:30 AM Opening moves 10:30 PM Big fish
11:00 AM Profit fundamentals 11:00 AM profit at night
11:30 AM Buy or sell 11:30 AM profit at night

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Wednesday

TIME PROGRAM TIME PROGRAM

12:00 AM The car & byk show 12:00 PM Buy or sell
12:30 AM Value for money 12:30 PM Profit news room
1:00 AM Lic next gen 1:00 PM Power launch
1:30 AM Big fish 1:30 PM Power launch
2:00 AM Great tastes 2:00 PM Profit newsroom
2:30 AM Inside Hollywood 2:30 PM The 2:30 factor
3:00 AM Hot property 3:00 PM The 2:30 factor
3:30 AM Hot property 3:30 PM The 2:30 factor
4:00 AM Business prime time 4:00 PM Tomorrows picks
4:30 AM One life to love 4:30 PM Digital duniya
5:00 AM Profit at night 5:00 PM Money mantra
5:30 AM profit at night 5:30 PM Money mantra
6:00 AM Gadget guru 6:00 PM All about ads
6:30 AM All about ads 6:30 PM Inside Hollywood
7:00 AM Money mantra 7:00 PM Cell guru
7:30 AM Money mantra 7:30 PM Gadget guru
8:00 AM Break fast with profit 8:00 PM Business prime time
8:30 AM Break fast with profit 8:30 PM Reality of realty
9:00 AM Countdown 9:00 PM Profit at night
9:30 AM Countdown 9:30 PM profit at night
10:00 AM Opening moves 10:00 PM Nasqad live
10:30 AM Opening moves 10:30 PM Big fish
11:00 AM Profit fundamentals 11:00 AM profit at night
11:30 AM Buy or sell 11:30 AM profit at night

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Thursday

12:00 AM Business on course 12:00 PM Buy or sell

12:30 AM Inside Hollywood 12:30 PM Profit news room
1:00 AM All about ads 1:00 PM Power launch
1:30 AM Big fish 1:30 PM Power launch
2:00 AM The car & byk show 2:00 PM Profit newsroom
2:30 AM The news 2:30 PM The 2:30 factor
3:00 AM Gadget guru 3:00 PM The 2:30 factor
3:30 AM Value for money 3:30 PM The 2:30 factor
4:00 AM Business prime time 4:00 PM Tomorrows picks
4:30 AM Boss’s day out 4:30 PM The car & byk show
5:00 AM Profit at night 5:00 PM Money mantra
5:30 AM Profit at night 5:30 PM Money mantra
6:00 AM Inside Hollywood 6:00 PM India’s gen next
6:30 AM Value for money 6:30 PM India’s gen next
7:00 AM Money mantra 7:00 PM Value for money
7:30 AM Money mantra 7:30 PM Boss’s day out
8:00 AM Breakfast with profit 8:00 PM Business prime time
8:30 AM Breakfast with profit 8:30 PM All about ads
9:00 AM Countdown 9:00 PM Profit at night
9:30 AM Countdown 9:30 PM profit at night
10:00 AM Opening moves 10:00 PM Nasqad live
10:30 AM Opening moves 10:30 PM Big fish
11:00 AM Profit fundamentals 11:00 AM profit at night
11:30 AM Buy or sell 11:30 AM profit at night

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Friday
TIME PROGRAM TIME PROGRAM
TIME 12:00 AM PROGRAM The car & byk show 12:00
TIMEPM Just bollywood
PROGRAM
12:30 AM The car & byk show 12:30 PM Just book
12:00 AM Gadget Value
guru for money 12:00 PM Buy or sell
1:00 AM 1:00 PM The car & byk show
12:30 AM All about adsnews 12:30 PM Profit news room
1:30 AM The 1:30 PM Big fish
1:00 AM One lifeThe
to love 1:00 PM Power launch
2:00 AM news 2:00 PM Gadget guru
1:30 AM LIC next gen 1:30 PM Power launch
2:30 AM Great tastes 2:30 PM Inside Hollywood
2:00 AM The makeover 2:00 PM Profit newsroom
3:00 AM India inc. 3:00 PM All about ads
2:30 AM Spectacular space 2:30 PM The 2:30 factor
3:30 AM Gadget guru 3:30 PM Women of indpen.
3:00 AM India innovates 3:00 PM The 2:30 factor
4:00 AM Business prime time 4:00 PM Business on course
3:30 AM Just book 3:30 PM The 2:30 factor
4:30 AM All about ads 4:30 PM Paisa vasool
4:00 AM BusinessProfit
prime at time 4:00 PM Tomorrows picks
5:00 AM night 5:00 PM Cell guru
4:30 AM Value for money 4:30 PM Cell guru
5:30 AM Profit at night 5:30 PM Leaders in business
5:00 AM Profit atThe
night 5:00 PM Money mantra
6:00 AM car & byk show 6:00 PM Boss’s day put
5:30 AM Profit atInside
night Hollywood 5:30 PM Money mantra
6:30 AM 6:30 PM India’s gen next
6:00 AM BusinessValue
on course 6:00 PM Value for money
7:00 AM for money 7:00 PM India’s gen next
6:30 AM Just books 6:30 PM The car & byk show
7:30 AM Gadget guru 7:30 PM Women of indpen.
7:00 AM Money Paisa
mantravasool 7:00 PM The news
8:00 AM 8:00 PM Business prime time
7:30 AM Money Cell
mantra 7:30 PM Cell guru
8:30 AM guru 8:30 PM Reality of realty
8:00 AM BreakfastHotwith profit 8:00 PM Business prime time
9:00 AM property 9:00 PM D street this week
8:30 AM Breakfast with profit 8:30 PM Gadget guru
9:30 AM Hot property 9:30 PM The car & byk show
9:00 AM Countdown 9:00 PM Profit at night
10:00 AM Business on course 10:00 PM World business
9:30 AM Countdown 9:30 PM profit at night
10:30 AM Boss’s day out 10:30 PM The news
10:00 AM OpeningSpecial
moves 10:00 PM Nasqad live
11:00 AM 11:00 AM Leader in business
10:30 AM OpeningDmoves 10:30 PM Big fish
11:30 AM street this week 11:30 AM All about ads
11:00 AM Profit fundamental 11:00 AM profit at night
11:30 AM Buy or sell 11:30 AM profit at night
Saturday

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Sunday

TIME PROGRAM TIME PROGRAM

12:00 AM Value of money 12:00 PM Gadget guru
12:30 AM Just books 12:30 PM Value for money
1:00 AM World business 1:00 PM D street this week
1:30 AM Boss’s day out 1:30 PM Leader in business
2:00 AM The news 2:00 PM Reality of realty
2:30 AM The makeover 2:30 PM Profit this week
3:00 AM Inside Hollywood 3:00 PM India’s gen next
3:30 AM Good food 3:30 PM India’s gen next
4:00 AM Business prime time 4:00 PM The news
4:30 AM The car & byk show 4:30 PM World business
5:00 AM The makeover 5:00 PM Big fish
5:30 AM Paisa vasool 5:30 PM Good food
6:00 AM Just bollywood 6:00 PM Business on course
6:30 AM All about ads 6:30 PM Just books
7:00 AM Paisa vasool 7:00 PM The news
7:30 AM Cell guru 7:30 PM Inside Hollywood
8:00 AM Business on course 8:00 PM Business prime time
8:30 AM Big fish 8:30 PM Reality of realty
9:00 AM Inside Hollywood 9:00 PM Profit this week
9:30 AM Just books 9:30 PM All about ads
10:00 AM Hot property 10:00 PM The car & byk show
10:30 AM Hot property 10:30 PM Profit palette
11:00 AM Just Hollywood 11:00 AM Just bollywood
11:30 AM Profit palette 11:30 AM World business

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Financial press release

New Delhi, May 22, 2007

NDTV ANNOUNCES RESULTS FOR FOURTH QUARTER 2007

KEY HIGHLIGHTS

 NDTV gets board approval to make structural change in its news and business
operations

 Structural changes to unlock shareholder value

 Structure change to position news and business division for growth and enable
raising funds for expansion

RESULT HIGHLIGHTS (NDTV standalone**)

For the quarter march 31st.2007

 NDTV revenues grow by 27.5% in Q4 FY’07 at Rs. 67.60 crores versus Rs. 53.03
crores in the same quarter of the previous year

 EBIDTA for Q4 is at RS. 11.00 crores compared with Rs. 6.51 crores in the same
quarter of the previous year representing a 69% year on year growth
 Operating profit have more than doubled at Rs. 5.47 crores versus Rs. 2.50 crores
in same period last quarter

Consolidation results are not comparable to last year as they include costs incurred in
setting up new businesses in NDTV network PLC.

In a significant development NDTV board has decided to explore appropriate structure

changes in NDTV ltd to position the news and business segments for their next phase of
growth with the objective of encouraging entrepreneurship within the company, while
also continuing to attract the best external talent, the proposed structure should also allow

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growth opportunities through acquisitions and/or strategic tie-ups in India and abroad and
benchmark the operations with global peers to enhance the shareholder value.

Note:
Consolidated results of New Delhi Television Limited include the results of 100%
(previous period 100%) subsidiary NDTV News Limited and 75.20% (previous period
81.18%) Subsidiary NDTV Media Limited. The results of the following companies
incorporated after July 06 is

Included in the consolidated results of this quarter-100% of NDTV Networks BV group and 20%
of its associate Astro Awn Network Limited. NDTV Networks BV wholly owns NDTV Network
Plc (NNPLC) and underlying subsidiaries 82.05% NDTV Imagine Limited, NDTV Labs Limited,
100% subsidiaries NDTV Lifestyle Limited, NDTV

Convergence I Limited, NDTV Labs Limited and 50% NGEN Media Services Private
Limited. The Consolidated results also include results of 100% (previous period n.a)
Subsidiary Emerging Markets 24X7 B.V. incorporated as a50% Dutch joint venture with
NNPLC.

The standalone results for the quarter ended June 30, 2007 (Col D) includes income of
Rs.3.43 Cores (Previous period 0.37Cores) charged to its subsidiaries towards the shared
services provided by it.

NNPLC has raise US $ 100 Million on May 30, 2007 through issue of step up coupon
convertible bonds due 2012. In connection with this, the Company has given an
undertaking to provide a corporate guarantee for and on behalf of NNPLC, as and when
required, in accordance with the terms of the Contracts and the Supplemental Trust Deed
executed by the Company. The potential dilution on conversion is likely to be between
20% to 30%. The Interest rate varies progressively from 4% to9% over the life of the
bonds of sixty months. Further, the cost amounting to Rs 21.41 Cores relating to issue of
bonds is being amortized over the tenure of the bonds. Accordingly an interest of Rs 1043

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 MEDIA OF FINANCE

cores and amortization of costs amounting to Rs 0.35 Cores has been included under
finance cost in the consolidated results for the quarter ended June 30, 2007.

During the quarter ended June 30, 2007 the company has issued 50,560 shares pursuant
to the exercise of stock option by certain employees under the ESOP SCHEME. The
Finance Act 2007 included Fringe Benefit Tax (FBT) on employee’s Stock option plan.
FBT liability crystallizes on the date of exercise of stock options and the company would
Akhari Sauda

Akhari Sauda is the stock and market wrap up show. The team track market movements
throughout the day and analyses the ups and downs with experts, supplemented
extensively by graphics and hot boards to give our explanations the cutting edge.
Commodity markets also figure prominently in the show. The idea is to help our viewers
with the proper tools to take a fairly informed decision. Apke share is a show in which
viewers can call in and get there queries answered by expert.

Recover the FBT from the employees; hence there is no charge in these financial results.

As per the terms of Clause 41 of the Listing Agreement, given below is the information
on investor complaints for the quarter ended June 30, 2007;

Pending at the beginning of the quarter

Received during the quarter

Disposed of during the quarter

Nil

The quarter financial results have been taken on recorded by the Board of Directors in its
meeting held on July 17, 2007. The fi9nancial results are audited and the auditor’s report
contains no qualifications. The auditors’ report on the stand alone financial statement and
the consolidated financial statements for the year ended March 31 2007 contains no
qualification except for remuneration of Rs.0.33 cores and Rs.0.64 cores respectively
paid to the directors which is subject to Central Government of making the necessary
applications for approval to the Central Government. The Company currently operates

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primarily in a segment of television media and accordingly, there is no separate

reportable segment.

Previous period figures have been regrouped/ recast wherever considered necessary.

For and on behalf of Board of Directors

BPCBA/TY/GP/2008-09 - 107 -
 MEDIA OF FINANCE

Dr.Prannoy Roy

Chairman

Place; New Delhi

Date: 17th July, 2007.

KEY ACHIEVEMENTS

The NDTV News Network has delivered strong revenue growth and maintained its
market leadership despite increasing competition. The English news channel, NDTV
24x7 remains the market leader as per the latest TAM figures for All universe, all India.
24 hour. NDTV Profit and NDTV India have both maintained their positions in market
shares. While commercial success of remaining the country’s largest news network has
been critical, NDTV has also received plenty of professional recognition in this year.

THE BUSINESS WORLD 2007, survey, has recognized NDTV as India’s most

Respected Media Company.

NDTV has also won 7 Indian Tally Awards, including the Best News Channel of the year
award for NDTV 24x7, 4 Asian Television awards and CNN Young journalist awards.

Articles about NDTV PROFIT in different news papers.

BUSINESS STANDARD 17 January 2006

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NDTV revenue up 29.5%

New Delhi: NDTV Ltd has posted revenue of Rs. 68.89 Cores for the quarter ended
December 2005, up per cent against the corresponding period last year and up 60 per cent
from the previous quarter’s revenue of Rs. 43.03 crore. The Company’s net profit after
tax and before ESOP stood at 14.12 crore compared with 15.25 crore in the same quarter
last year and Rs. 0.63 crore in Q2 2005. Earnings before interest, taxes, depreciation
amortization for Q3 stood at 19.56 crore, compared with 20.76 crore in the same quarter
of the previous year and Rs. 3.82 crore in the previous quarter of the same fiscal.

ECONOMIC TIMES 18 October 2005

NDTV plans entertainment channel

Mumbai, 18 October: New Delhi Television Ltd on Tuesday said it is planning a general
entertainment channel, the fourth channel from its kitty.

“The company is in the process of planning for a general entertainment channel,”

NDTV currently has an English news channel ‘NDTV 24x7’, Hindi news channel

NDTV India ‘and a business channel ‘NDTV Profit’.

HINDUSTAN TIMES 23 November 2005

NDTV plans entertainment channel

NDTV in US, NDTV 24x7 will now be available in the UK and US. It has entered into
partnership with SKY TV for the UK and with DIRECTV for the US market.

THE HINDU BUSINESS LINE November 2005

NDTV Joins Direct TV, Sky platforms to reach US, UK markets

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Awaaz, the voice of Indian Consumer

CNBC-TV18

Launched 1999

Owned by CNBC Asia & TV18

Slogan "First in Business

Worldwide"

Country India

Broadcast area India

Headquarters Mumbai, India

Formerly called CNBC India (1999-2004)

Replaced CNBC-TV18 (2004-

Present)

Website [1]

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 MEDIA OF FINANCE

History

The CNBC channel originally had its beginnings around 1980 as The Satellite Program
Network (SPN), showing a low-budget mix of old movies, instructional & entertainment
programs, and infomercials. The channel later changed its name to Tempo Television.
After initially signing a letter of intent to acquire Tempo,[4] NBC eventually opted for a
deal to lease the channel's transponder in June 1988.[5] On this platform, the channel was
relaunched on April 17, 1989 as the Consumer News and Business Channel. NBC and
Cablevision initially operated CNBC as a 50-50 joint venture,[6] choosing to headquarter
the channel in Fort Lee, New Jersey.

The newsroom at CNBC headquarters also used to host Power Lunch.

CNBC had considerable difficulty getting cable carriage at first, as many providers were
skeptical of placing it alongside the longer-established Financial News Network. By the
winter of 1990, CNBC was only in 17 million homes - less than half of FNN's potential
reach - despite having the muscle of NBC standing behind it.[7]

However, around this time, FNN encountered serious financial difficulties. After a
protracted bidding war with a Dow Jones-Westinghouse Broadcasting consortium,[7]
CNBC acquired FNN for $154.3 million on May 21, 1991 and immediately merged the
two operations, hiring around 60 of FNN's 300-strong workforce.[8] The deal increased
the distribution of the newly enlarged network to over 40 million homes.[8] Cablevision
sold its 50% stake to NBC upon completion of the deal.[9] With the full name "Consumer

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 MEDIA OF FINANCE

News and Business Channel" dropped, the network's business programming was at first
branded "CNBC/FNN," although this was phased out before the mid-90s.

CNBC began to grow during the 90s, launching Asian and European versions of the
channel in 1995 and 1996 respectively.[10] In 1997, CNBC formed a strategic alliance
with Dow Jones, including content sharing with Dow Jones Newswires and The Wall
Street Journal and the rebranding of the channel as "a service of NBC and Dow Jones". [11]
CNBC's international channels were then merged into a 50-50 joint venture with their
Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-
sited ABN (Asia Business News) in 1998,[12] while ratings grew on the U.S. channel until
the new millennium's dot-com bubble burst in 2000.[13]

The front entrance of CNBC's New Jersey HQ

The new millennium also brought changes to the network, moving its world headquarters
from Fort Lee to Englewood Cliffs, New Jersey in 2003, which features completely
digital video production and studios made by PDG Ltd of Beeston, Nottinghamshire and
the FX Group of Ocoee, Florida.

NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia
from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC
U.S. remained intact, however.[14]

Today, CNBC provides business news programming from 4 a.m. to 8 p.m., Eastern Time,
while broadcasting talk shows, investigative reports, documentaries, infomercials,
repurposed NBC game shows, and other programs during the evening and early morning.

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 MEDIA OF FINANCE

A rolling ticker provides real-time updates on share prices on the NYSE, NASDAQ, and
AMEX, as well as market

Indices, news summaries, and weather updates by NBC Weather Plus (prior to March 27,
2006, all of CNBC's weather reports were provided by AccuWeather). A rotating top
band of the screen rotates provides real-time updates on index and commodity prices
from world markets.

CNBC is the only NBC network whose abbreviation, while containing NBC, stands for
another name: the Consumer News and Business Channel. The moniker was simply
shortened to CNBC when the former was dropped.

The Indian consumers today rule the economy, driving exponential growth across sectors.
The

Consumer revolution is underway and so sky Awaaz, India’s first consumer-focused

Hindi channel.

Awaaz is brought to you by television eighteen and the people who gave you India’s
leading

Business network, cnbc-tv18 .Awaaz is not only the voice of the Indian consumer, but

Also the single, authorities source for making intelligent, informed decisions about
investing, saving,

Spending and making career choices.

Awaaz hosts an impressive array of shows spanning personal finance, markets, small
businesses,

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 MEDIA OF FINANCE

Consumer issues, health, education, shopping and more, led by the most impressive team
in

Business journalism as well as media moguls.

Awaaz has the potential to cut across socio-economic categories allover India. It’s no
wonder that

Awaaz is already the fastest growing consumer channel in the country.

Management

 Senior Corporate Executives

 Raghav bahl
 Sanjay ray chaudhuri
 Haresh chawla
 Sameer manchanda
 Rajdeep sardesai
 Vandana malik
 R d s bawa
 B sai kumar
 Senthil chengalvarayan
 Udayan mukherjee
 Sanjay pugalia

 Ashutosh
 Surya mantha
 Sandeep bhargava
 Sundeep malhotra
 Pankaj aher
 Sarbvir singh

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 MEDIA OF FINANCE

 Farhad k wadia

Raghav bahl

Managing director of the group

Raghv bahl, 44 years, is the managing director of the group. He began his working life as
a

Management consultant with A.F. Ferguson & co. His second corporate job was with
American Express Bank – Before he turned to his first love, media. Winner of the
Sanskriti Award for Journalism in 1994, Raghav has over 22 year experience in television
and Journalism. He started his care in media in 1985 as a Correspondent and
Anchorperson for Doordarshan. He was the Anchorperson and Production Consultant for
India’s first monthly video newsmagazine, News track, produced by the India Today
group. From 1991 to 1993 he was the Executive Director of Business India Television
and produced the Business India Show and Business A.M on Doordarshan. He has
written articles for The Times of India, the Statesman and The Pioneer. Raghav is a
member of world Economic Forum (WEF)

He did his Graduation in Economics Honors from St. Stephens College, and then did his
Masters in Business Administration from the University of Delhi. He attended a doctoral
program at the Graduate School of Business, Columbia University, New York.

Sanjay Ray Chaudhuri

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Executive Director in the group

Sanjay Ray Chaudhuri, 39 years, is an Executive Director in the group. He started his
career as an independent document film- maker for Doordarshan. He went on to direct
and present India’s first indigenously produced show for satellite television, The India
show. He also received the Onida Pinnacle Award for Excellence in Television in 1995.
He has also directed quite a few music videos corporate films, ad films, chat shows,
game- shows and business shows for television. He handles Programmer development
and looks after the Creative technological aspects of production for TV 18. He is an
English honor Graduate from St. Stephens College, Delhi University. He also holds a
Degree in Masters in Mass Communication Research center.

Harsh Chawla

Chief Execution Officer of the group

Harsh Chawla, 39 years, is Group CEO of the TV 18 Group. Under his leadership and
guidance, the TV 18 group has been transformed from a production house to India’s No 1
Network, has grown from a 180 strong team to a 2500+ team and has attained leadership
position in all its ventures in the news broadcasting space- CNBC TV 18, , CNBC
Awaaz, CNN IBN and IBN7. Harsh’s previous assignments have all been with start- ups
including the HCL Group, where he headed business development for HCL Commit;
ABCL, where he set up the Film Distribution Business , and at the Times of India Group
where he launched their music label- Times Music.

Harsh’s varied Experience of 16 years in media and technology has also enabled the
Group to identify Internet space that has now achieved leadership positions- money
control. Com (Asia’s leading financial portal), commodities control .com (India’s leading

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 MEDIA OF FINANCE

source for commodity information and research), ibnlive. Com (No 1 site for general
news), and poweryourtrade.com (subscription _based equity site). This year, the Group
has Indian arm of Job Street. Com (Malaysia-based job portal) and set up Yatra. In (a
travel portal) along with Norwest Venture Partners. Recent acquisitions under his
leadership include compareindia. Com criketnext.com & urban eye.

Under his leadership, TV 18 continues to indentify new ventures- Greenfield and

acquired- and hopes to maintain the exponential growth trajectory that it has seen in the
last 6 years.

He holds a degree in Business Management from IIM –Calcutta and also an alumnus of
IIT-Mumbai.

Vandana Malik

Executive Director In the group

Vandana Malik, 49 years, is in Executive Director in the company. She started working
for TV 18 in 1994 as Mumbai Bureau chief. Prior to TV 18, she had a brief stint with
Business India group as Editorial Coordinator. At TV 18, she has scripted & directed
many features and profiles of various artistes for The India Show. For India Business
Report, she has interviewed prominent business personalities. She also headed 18
Entertainment, a division of TV 18 Company. She is a History Honors Graduate from
Delhi University.

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Program Guide OF CNBC AWAAZ

AAZ KA KAROBAR

This unique initiative brings the citizens face to face with the
highest authority of the state to discuss critical issues in the city. People pose their issues
and problems to the concerned authorities and get the answers, the and there. The forum
also includes other prominent Govt. figures and also well Known top corporate leaders.
Hosted by Sanjay Puglia a veteran anchor on Awaaz. Aaj ka karobar tells about pulse
price fluctuation in Akola Mandy, company’s likely offer prices even before them out,
Brent Crude’s price in US market and its impact on Indian economy. Kotler’s marketing
tips, Union Government moves on corporatization of stock markets, government’s
revised disinvestment plan, and implication of SEBI’s moves to help retail investors,
mushrooming of fake educational institutions etc.

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AKARI SAUDA

Akhari Sauda is the stock and market wrap up show. The team track market movements
throughout the day and analyses the ups and downs with experts, supplemented
extensively by graphics and hot boards to give our explanations the cutting edge.
Commodity markets also figure prominently in the show. The idea is to help our viewers
with the proper tools to take a fairly informed decision. Apke share is a show in which
viewers can call in and get there queries answered by expert.

APKE SHARE

Awaaz plus is the latest update of what’s happening in the consumer’s arena be its
lifestyle or fashion , entertainment or shopping, health or real estate, fashion or career.
Awaaz plus help you take the right decision at the right time.

AWAAZ SAMACHAR

This is wrap-up of the day’s major developments. Many stories from smaller centers will
be

Covered. Inserted between programmers in the evening band on a daily basis, these
stories will cover not only market related stories, but also non market related stuff, like
commodity markets, etc.

It will be analysis of what happened at the stock market on that bay and what is to happen
the next day. This show will have large-scale participation from the audience on Bay the
phone, and Experts will be present to handle their queries.

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 MEDIA OF FINANCE

Chalti ka Naam Gadi

From buying to selling, after sales service guides to test drives, automobile expert
opinions to car options for consumers from different economic strata. All this and more
will be the focus for this latest weekly show on Awaaz.

Dophar Ka Karobar

This program is succinct and effective recap of the day’s developments with a focus on
the stock and commodity markets. In essence, a wrap up of the day’s financial
developments, which is a must see for the Indian Business fraternity.

Glamour Bazaar

A weekly update on the burgeoning entertainment business. While to begin with we will
focus on BOLLYWOOD, we will later on cover other areas as we go along. Each of
these chosen fields will be covered in detail in this exciting show, which will attempt to
explain to the viewers the business of entertainment.

This weekly career guide is intended to help viewers get detailed information on a wide
range of career options. The program has a combination of expert interview & career
talks that will help students and job seeker decide the career he wants to pursue and what
are the next steps that he should take. This show also has special sections meant for
employees who aspire to excel I there current profession.

Jiyo Jindgi

A health and lifestyle show. This weekly show will revolve around one theme, be it work
workrelated stress or family life or food and dinning and explore it from all perspectives.
Leading lights from the medical profession will also be invited to offer tips offer tips on
how to create that right balance in life.

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 MEDIA OF FINANCE

Khass Mulakat

In this special power packed show, catch veteran Ahwaz anchor Sanjay Puglia in an
intense one on ones with the people who matter. The real policy makers who are
influencers who are responsible for shaping India’s future.

MID-CAP MASALA

Mid-cap macula deals with mid-cap company stocks. Our expert analyst discuss about
mid-cap companies as on buzzing mid-cap stocks for small investors.

MONNEYBHAI INVERSTOR

Moneybhai Investor is a first of its kind simulated real-time Stock Market game aimed at
giving viewers and investor an easy interaction platform-using Television, Internet and
mobile phone to understand and invest in the stork Market, without fear of losing their
investment. Only show in the country where one can play with virtual monkey and win
Real monkey.

PARDAFASH

A 30-minutshow with a hard-hitting story, and detailed discussion in each and every
power packed episode. Getting under the skin of corporate crime, exposing
consumer/inverster grievances and keeping a close watch on crumbling public utilities, is
what this show will seek to do.

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PEHREDAAR

It’s a show, which deals with people’s grievances. pehredaar provides our consumers a
platform where their voice could be heard. This show tries to make the system more
accountable

PAHALA SAUDA

The programmer that analyses the relative strengths and weaknesses of storks which are
in the news. We explain the likely impact of the international market, government
policies, and companies’ probable announcement on storks that are likely to dominate
that day’s cash and F&O market

PRIME PROPERTY

This show deals with how to buy properties. It concentrates on metro and massive cities.
It also tells you what kinds of documents are required in buying a property and how one
should avoid not to get duped. It will also focus on which are the hot selling properties.

A daily half hour show informing viewers about the options available in the market place,
in the form of product and services as well as tips on how to get the best bargain. Giving
useful tips to buyers and demystifying many jargons of the market. Also revealing the
unique aspects of certain famous markets.

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TAX GURU

A tax planning show with tax expert Sub has Lakhotia. The resident expert will act as an
adviser, answering queries on call. Planners will also featured on the show, to give there
take on the best option available to get the highest benefit from the existing laws.

It is a show, which gives a plethora of options- about the way the weekend can be spent-,
from what one can do to where one can eat; from film listings to music reviews – it has it
all.

Kudu Par Kato Yakeen, a path breaking initiative, which is India’s biggest search for the
most

Promising new talent in the country. It is a one of a kind platform for all those, who
aspire to become India’s most promising news professional. A talent hunts like never
before, where ones dreams to shine in the News Media world can come true. All that one
need to have is the confidence to achieve their dreams and the faith that impossible can
be made possible. Yon can catch all the action of this mega talent hunt, on Saturday at8;
30pm on CNBC AWAAZ and repeats on IBN 7 on Sunday, 3:30pm

CNBC AWAAZ presents India’s first intelligent game show on television, the Asli
Challenge. This interactive and exciting show puts amateur investors investing skills to
test and challenges ones business acumen Its is show that’s a true assessment of ones

Investing knowledge and skill where the investor is put to a gritting battle of stocks and
figures. This unique instinctive promises the winner name, fame and a lifetime
opportunity to work for ING Vysya. The investor who proves to be the best of the best
will be titled Indian Investor of the year

Awaaz Consumer Forum

Our research indicates that the biggest latent need amongst consumers across the country
today is that of unbiased information and knowledge, inn a de-jargonized and simple to

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 MEDIA OF FINANCE

understand language; be it on personal finance; career counseling; job opportunities;

setting and running small businesses; buying auto/houses or getting the right finance
options for purchasing these assets. Awaaz-the voice of Indian consumer aims to fill in
this vacuum. Awaaz targets at bringing in content that helps the consumer to take wiser
investment and spending decision and thus become one credible and timely source for
financial advice, saving, intelligent and staying abreast with latest career opportunities.

Awaaz consumer forum is just one of the attempts from the Awaaz team addressing the
issue of the consumers in the most jargon free manner.

Awaaz consumer forum is an advisory cum exhibit forum where topics of interest to
different segment of society across India are demystified; where expert from various
domain share their insights in jargon free Hindi the language of consumer. Awaaz
consumer forum is interactive, it features experts who speak Hindi and have been
selected for their ability to give unbiased views about their respective subject in an easy
to understand language. This India’s only initiative that aims to bring various categories
of consumers on such a large scale face to face with expert. Be it housewives, working
adult, retirees, small & medium scale entrepreneurs or students aspiring for better career
& jobs.

The first Awaaz Consumer Forum was held in Delhi and with the topic of Personal
Finance at length.

BPCBA/TY/GP/2008-09 - 124 -
 IST Mon. Tues. - Fri.
MEDIA OF FINANCE
0330 Asia Squawk Box

0600 India Business Hour

Present
Meet The Press
Shows
0630 US Closing Bell

0700 Power Breakfast

0730 Taking Stock Your Stocks

0800 Power Breakfast

Power Breakfast
0830 Your Stocks

0900 Bazaar Morning Call

1000 Open Exchange

1030 Corporate Radar

1100 Your Stocks

1200 Markets Midday

1300 Business Lunch

1330 Midcap Radar

1430 Closing Bell

1600 Business Now @ 4

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1700 Business Now @ 5- 125 -
 MEDIA OF FINANCE

Asia Squawk Box

Asia Squawk Box is a television business news program on CNBC Asia, aired Monday
through Friday from 7:00 a.m.-10:00 a.m. (Hong Kong/Singapore/Taiwan time). This
programme is also aired on CNBC World in the United States at the respective time (6:00
p.m. - 9:00 p.m. Sunday through Thursday without daylight saving time, 7:00 p.m. -
10:00 p.m. with DST), and on CNBC Europe on Sundays at 23.00 UK time.

Debuting in 1998, Asia Squawk Box (ASB) covers the opening of the Asian markets and
is presented by Martin Soong and Amanda Drury. There is occasionally a guest host.
Recently, the show has let its guest hosts join in on the second and third hour just like its
US and European counterparts. Regular contributors include Sri Jegarajah, Cheng Lei
(China), Saijel Patel, Emily Chan (Hong Kong), Kaori Enjoji (Tokyo) and Karen Tso
(Sydney). Interviews with CEOs other analysts are also an essential part of the show.

On 2007-03-26, with McElheron at the helm, Asia Squawk Box was relaunched with a
new live set, replacing the virtual set it had used since its creation, and a new co-presenter
in Amanda Drury. On that day, the show started using the current US music package and
returned to the 7 to 10am timeslot and now being preceded to give way to a new
programme, Squawk Australia.

BPCBA/TY/GP/2008-09 - 126 -
 MEDIA OF FINANCE

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 MEDIA OF FINANCE

Weekdays @ 7 am & 8 am

PowerBreckfast
Equip yourself with all the decision-making tools and information for
the day as Ayesha Faridi analyses and forecasts trends going into
trade. Dealing room calls and voices from market experts give you
that extra-edge just to help you make a profitable decision. Our
reporters put all newsbreaks into context and de-jargonize crucial
information for your use.

Weekdays @ 9 am
Bazaar Morning Call
Hosted by Udayan Mukherjee and Mitali Mukherjee, this show tracks
the opening of the Indian Markets, tests your instincts for the market
with the regular Bazaar Poll and gives you the information to make
the early start in the market. In short, a show that sets the tone for
your day ahead.

BPCBA/TY/GP/2008-09 - 128 -
 Tuesday - Friday @ 8.30 am & 11 am
Your Stocks
MEDIA OF FINANCE
A unique business show, in which Ayesha Faridi and Tanvir
Gill, our markets anchors and expert analysts, will present
their take on stocks and shares, in the form of a Q&A session
with the retail investor community.

Weekdays @ 10.30 am

• Corporate Radar
Anchored by Udayan Mukherjee & Mitali Mukherjee, this
show is your window into the minds of top CEOs,
Boardrooms, global economists, fund managers and sector
analysts

Weekdays @ 1.00 pm

Business Lunch
Hosted by Mitali Mukherjee, this show covers the
corporate/market/political news. With the highlights of the top stories
of the day, this show is just the right one to keep you updated with
the most current happenings and get a head start on the rest of the
day.
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 MEDIA OF FINANCE

NEWS PAPER

THE FINANCIAL EXPRESS

From Wikipedia, the free encyclopedia

Jump to: navigation, search

The Financial Express

Type Daily newspaper

Format Broadsheet
Weekdays @ 1.30 pm

Mid Cap Radar

Owner The Indian
As the name suggests, Express
this is a showGroup
that focuses exclusively on Mid
EditorCap Stocks. These
Shekhar Gupta
stocks are covered in their entirety – from a
special section meant
Founded 1961 specifically for viewers to give their opinion on
this subject to studio discussions with experts and analysts, and much
Headquarters {{{headquarters}}}
more. Hosted by Gaurika Chaudhari & Tanvir Gill

Website: financialexpress.com

This article is written like an advertisement. Please help rewrite this article
from a neutral point of view. For blatant advertising that would require a
fundamental rewrite to become encyclopedic, use {{db-spam}} to mark for
speedy deletion. (December 2008)

The Financial Express is a daily newspaper published by the Indian Express group since
1961.

Weekdays
Launched @ 2.30
in 1961, pm oldest financial daily, The Financial Express, is today one of
India’s
the leading newspapers in theClosing
country.Bell
Part of The Indian Express Group, the newspaper
To find eleven
publishes out the real reasons
editions in behind
Englishthefrom
day'sleading
developments andAhmedabad,
cities -- to Bangalore,
get the scoop on what's in store for you tomorrow, Closing Bell,
is the show that kicks off when the markets
BPCBA/TY/GP/2008-09 - 130 - shut shop
 .

MEDIA OF FINANCE

Chandigarh,
WeekdaysChennai, Delhi, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai and Pune. It
@ 8.00 pm
also has an edition
Business Centre in Gujarati, published from Ahmedabad. The newspaper has offices
across
It is athe country and
pioneering is headquartered
effort in Delhi.
on Indian television - CNBC-TV18’s
spanking new prime-time business news programme. This one-hour
Contents
news show offers comprehensive coverage of the financial markets,
corporate news, economic policy decisions, global business events
and 1 Content
• political developments
• 2 Columnists
• 3 News
• 4 Supplements
.
• 5 FinancialExpress.com
• 6 Annual surveys
• 7 Events
• 8 Editor
Weekdays @ 9.00 pm.
• 9 The Indian Express Group

India Business Hour

• 10 External links
CNBC-TV18's flagship show hosted by Shereen Bhan and Menaka
Doshi. A pioneering and dynamic news show that gives you the best
of the days events - be it business, politics, sports or even
entertainment. Your perfect dose of news – with a point of view. This
show is quite fast-paced and offers editorial insight

Weekdays @ 10.00 pm

Nations Business
This dynamic half-hour show is a daily digest of the top political
news and public policies, which have a direct impact on business.
Hosted by Raghav Bahl & Shereen Bhan, the Nation's Business
brings you an exciting mix of politics, public
BPCBA/TY/GP/2008-09 policy
- 131 - and business
profits - in other words, news with real relevance to the corporate
 .
MEDIA OF FINANCE

Content
Monday – Thursday @ 10.30 pm
India
The Tonight
Financial Express has supported the eventual breakdown of the arbitrary control-
Renowned
based systemtelevision anchor Karan
that characterised Thapareconomy
the Indian takes youtothrough the
its emergence as a free market
day's current
enterprise with affairs
accent with razor-sharp
on merit. analysis.
The paper Designed
espouses in a position
the same hard- in its coverage of
hitting and developments.
international action-packed format, India Tonight
The position is basedsees
on the inimitable
a careful observation of the way
Karan Thapar
economies tackle some
have evolved extremely
in the past fewcritical
decades.issues
Thiswith some
is also of as a championing of
known
theIndia's most prominent
free market guests
position. The FE columns and editorials articulate this opinion succinctly.
The FE edit page columns are therefore the most widely read pieces among all business
publications in India. Besides, the newspaper has an exclusive tie-up with The Economist
of London to carry its articles all days of the week on the op-ed page, except on Saturday
and Sunday.

Columnists

A number of Indian and global economic experts pen their columns for The Financial
Express. These include Ajay Shah, Bibek Debroy, Lord Meghnad Desai, Avinash
Persaud, Vijay Mahajan, Manish Sabharwal, Rajesh Chakrabarti, Amitendu Palit, Ila
Patnaik, Mahesh Vyas, and Raj Majumder.

News
Tuesday @ 6.30 pm.
Overdrive
FE’s news coverage is known for comprehensive sweep of economic policy making,
A new brand of auto experience on the CNBC Universe, a
corporate developments and market trends. For India’s fast expanding middle class of
borderless, seamless world which is the “One pit stop” shop for
over 300 million, as per latest NSS data, plus the CEOs and government officials, the
anything and everything on wheels. Spanning online, print, on
insights into the Indian growth story are particularly edifying. On weekdays there are a
ground and television, to cater to the needs of everyone, from the
number of special pages titled FE Insight and FE Special, which carry reports and
first time auto buyer to the passionate enthusiast.
analyses on crucial areas of the economy -- automobiles, infrastructure, entertainment,
capital markets, workspace, small and medium enterprises, infrastructure, real estate,
green businesses and BRIC Plus. The Financial Express on Sunday focuses on the
weekend reading for corporate executives.

BPCBA/TY/GP/2008-09 - 132 -
 MEDIA OF FINANCE

Supplements

The newspaper has weekly supplements -- eFE, a four-page pullout on Mondays that
tracks the latest in the knowledge economy; Brandwagon, a four-page supplement every
Tuesday on advertising and marketing, and India Inc, a four-page section every Thursday
on corporate strategy. Besides, a four-page pullout, FE Investor, on investment and
personal finance, is published on Sundays.

FinancialExpress.com
Wednesday @ 6.30 pm
The online section of The Financial Express is an up-to-date source for news on
economy, business, finance, stocks and money markets. Besides offering the daily
Storyboard
newspaper in the e-paper format free, the site also has extensive sections on stocks and
If exploring creativity and strategy gives you an adrenaline boost,
company information. The site is constantly updated for the latest news on economy and
then goes behind the scenes of the advertising and marketing world
business. Archives for the print edition are available online since 2000. The site is part of
with Anuradha Sengupta, as she discovers what makes and breaks
the group portal, www.expressindia.com
brands. It is a program which provides a comprehensive and
insightful coverage on the world of advertising, media and
Annual surveys
marketing.
The Financial Express also brings out two annual listings. While FE 500 lists top 500
companies of India, FE Best Banks has emerged as the blue ribband of banking
excellence in the country that culminates with an awards night for 13 categories.

Events
Thursday @ 6.30 pm
The Financial
Young TurksExpress has instituted two annual awards. The FE Women Leadership
Awards recognise
This series women
focuses achievers
on today’s in achievers
young business, who
management
are poisedand
to knowledge economy.
The FE Best
become Bank Awards
tomorrow’s arebybased
leaders, on the their
unraveling Bestpast
Bank Survey. Besides, The Financial
experiences,
Express has alsothey
the challenges initiated
faced aand
series
theirof FE Round
vision Table Conferences
for the future.Hosted by (RTC) that bring
together
Shereenpolicymakers andoutmajor
Bhan, it brings players
the best in thetoyoung
discuss key of
leaders issues pertaining to different
sectors.
tomorrow in an informal discussion with them.

BPCBA/TY/GP/2008-09 - 133 -
 Saturday & Sunday @ 9.00 pm

MEDIA OF FINANCE
Business This Week
Hosted by star CNBC Anchor, Senthil Chengalvarayan, this show
Editor
offers a comprehensive wrap up of the week’s stories and
happenings,
Shekhar Guptafrom
is the
thestock booms
Group to trading faults.
Editor-in-Chief. This show,Bhattacharjee
Subhomoy not is deputy
only, talks
executive about
editor ofthe
ThebigFinancial
news of the week, but
Express. also always
Somenath touchesis deputy editor and
Choudhuri
upon the
Akash trend
Joshi, for theresident
deputy coming week,
editor.such that viewers
Pragati Verma are kept after
looks aheadeFE, Alokananda
with futuristic
Chakraborty, insights. and Rajiv Tikoo, India Inc.
Brandwagon,

The Indian Express Group

The Financial Express is part of The Indian Express Group, which also owns English
daily The Indian Express, Marathi daily Loksatta, Hindi Daily Jansatta, entertainment
weekly Screen, and weekly Marathi magazine Lokprabha.

External links
Get A Life
So what do Business people do after the day's business is over?
• Financial Express
They try and Get A Life on CNBC-TV18. Get A Life takes a
seriousfrom
Retrieved but irreverent look at the intersection of Business with
"http://en.wikipedia.org/wiki/The_Financial_Express"
Lifestyle, Films, Music, Travel, Partying, Women, Song, and even
Categories: Publications established in 1961 | English-language newspapers published in India
Parenting! In short things to do, watch, eat, experience, buy, try,
Hidden categories:
and enjoy… andWikipedia
also how articles
to haveneeding
a ball ofstyle editing
a time in thefrom December 2008 | All articles
process.
needing style editing

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corporate news show.

BPCBA/TY/GP/2008-09
News ontheLoose - 134 -
News on the Loose is a light-hearted look at the day's business
 Network18's restructuring plans, nothing escapes our comic genius,
Vir Das, who anchors this daily segment.News with views – that is
MEDIA
what most aptly captures the essence of this OFaFINANCE
show with difference.
Catch the lighter side of business in a hilarious fashion, as we
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BPCBA/TY/GP/2008-09 - 136 -
 MEDIA OF FINANCE

The Times of India

From Wikipedia, the free encyclopedia
Jump to: navigation, search

The Times of India

The paper's front page after 11 July 2006 Mumbai

train bombings

Type Daily newspaper

Format Broadsheet

Bennett, Coleman & Co.

Owner
Ltd.

Editor-in-Chief Jaideep Bose

Founded 1838

Political allegiance Liberal[1]

Language English

BPCBA/TY/GP/2008-09 - 137 -
 MEDIA OF FINANCE

Headquarters New Delhi

OCLC 23379369

Website: timesofindia.com

The Times of India (TOI) is a leading English-language broadsheet daily newspaper in

India. It is owned and managed by Bennett, Coleman & Co. Ltd. (The Times Group) of
the Sahu Jain family. The newspaper has the widest circulation among all English-
language broadsheets in the world.[2] In 2005, the newspaper reported that (with a
circulation of over 2.4 million) it was certified by the Audit Bureau of Circulations as the
world's largest selling English broadsheet newspaper.[3]

Contents

• 1 History
• 2 Editions
• 3 Notable people associated with the Times of India
• 4 Supplements
• 5 References

• 6 External links

History

The Times of India was founded on November 3, 1838 as The Bombay Times and
Journal of Commerce[4], during the British Raj of western India. It adopted its present
name in 1861. Published every Saturday and Wednesday, The Bombay Times and
Journal of Commerce was launched as a bi-weekly edition. It contained news from
Europe, the Americas, and the Subcontinent, and was conveyed between India and
Europe via regular steamships. The daily editions of the paper were started from 1850
and by 1861, the Bombay Times was renamed The Times of India. In the 19th century this

BPCBA/TY/GP/2008-09 - 138 -
 MEDIA OF FINANCE

newspaper company employed more than 800 people and had a sizable circulation in
India and Europe. Originally British-owned and controlled, its last British editor was Ivor
S. Jehu, who resigned the editorship in 1950. It was after India's Independence that the
ownership of the paper passed on to the then famous industrial family of Dalmiyas and
later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore,
UP.

The Times of India is published by the media group Bennett, Coleman & Co. Ltd. This
company, along with its other group companies, known as The Times Group, also
publishes The Economic Times, Mumbai Mirror, the Navbharat Times (a Hindi-language
daily broadsheet), the Maharashtra Times (a Marathi-language daily broadsheet).

[1]
The Times is self declared as a liberal newspaper , and is sometimes described as
irreverent.[5]

The parent company has launched a controversial new business initiative, called "Private
Treaties," offering to take an equity stake in a company in exchange for advertising.

In January 2007, the Kannada edition was launched in Bangalore and in April 2008 the
Chennai edition was launched. The launch of the Chennai edition is considered to be last
major English Newspaper battle in India.[6]

Editions

The Times of India is printed from the following places (in alphabetical order):

TOI press at Sahibabad

• Ahmedabad
• Bhubaneswar
• Bengaluru

BPCBA/TY/GP/2008-09 - 139 -
 MEDIA OF FINANCE

• Chandigarh
• Chennai
• Delhi
• Goa
• Hyderabad
• Jaipur
• Kolkata
• Lucknow
• Mangalore
• Mumbai
• Mysore
• Nagpur
• Patna
• Pune
• Ranchi
• Surat
• Kannada

Notable people associated with the Times of India

• Indu Jain, chairperson

• Sahu Shanti Prasad Jain
• Sahu Ramesh Chandra Jain (former managing editor)
• Samir Jain, Vice-President
• Vineet Jain, Managing Director
• Jug Suraiya (associate editor, columnist, "Jugular Vein," cartoonist, "Dubyaman
II")
• Shashi Tharoor, edit page guest columnist ("Shashi on Sunday")
• Tarun Vijay (columnist, "The Right View")
• Swaminathan Aiyar (columnist, "Swaminomics")
• R. K. Laxman ("You Said It" editorial cartoon, featuring the famous Common
Man)

BPCBA/TY/GP/2008-09 - 140 -
 MEDIA OF FINANCE

• Bachi Karkaria, columnist, "Erratica"

• Shobha De, columnist
• Jaideep Bose, Executive Editor
• M J Akbar, Columnist, "The Siege Within" and former Editorial Team
• Gurcharan Das, Columnist

BPCBA/TY/GP/2008-09 - 141 -
 MEDIA OF FINANCE

Supplements

The Times of India comes with several city-specific supplements, such as Delhi Times,
Bombay Times, Hyderabad Times, Lucknow Times, Nagpur Times, Bangalore Times,
Pune Times ,Ahmedabad Times and Chennai Times, Calcutta Times.

Other regular supplements include:

• Times Wellness
• Education Times
• Times Ascent
• ZIG WHEELS
• Mumbai Mirror (website)
• Bangalore Mirror (website)
• Pune Mirror (website)
• Times Life
• Rouge
• What's Hot
• Address
• The Times of South Mumbai (In South Mumbai)

References

1. ^ a b Times of India Leader Article declaring its position. www.timesofindia.com

2. ^ "Dailies add 12.6 million readers: NRS", The Hindu (August 29, 2006).
Retrieved on 16 October 2007.
3. ^ "Times now Masthead of the World", The Times of India (June 26, 2005).
Retrieved on 16 October 2007.
4. ^ "The Times of India turns the Times of Colour". Televisionpoint.com (April 26,
2006). Retrieved on 2007-10-16.
5. ^ Indian press consider surprise result BBC
6. ^ The Times of India consolidating in Chennai televisionpoint.com

BPCBA/TY/GP/2008-09 - 142 -
 MEDIA OF FINANCE

External links

• The Times of India website

• The Times of India ePaper (Epaper - Digital Replica of the newspaper)
• Times Syndication Service Content licensing and syndication wing of The Times
Group.

Retrieved from "http://en.wikipedia.org/wiki/The_Times_of_India"

Categories: Publications established in 1838 | The Times of India | Publications of The

Times Group | English-language newspapers published in India | Newspapers of Delhi |
Newspapers of Kolkata | Newspapers of Mumbai | Newspapers of Chennai | Newspapers
of Bangalore | Newspapers published in India | The Times Group

Views

• Article
• Discussion
• Edit this page
• History

Personal tools

• Log in / create account

Navigation

• Main page
• Contents
• Featured content
• Current events
• Random article

BPCBA/TY/GP/2008-09 - 143 -
 MEDIA OF FINANCE

Search

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BPCBA/TY/GP/2008-09 - 144 -
 MEDIA OF FINANCE

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• Русский
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• This page was last modified on 11 January 2009, at 14:07.

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registered 501(c)(3) tax-deductible nonprofit charity.
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• Disclaimers

BPCBA/TY/GP/2008-09 - 145 -
 MEDIA OF FINANCE

Business-standard.com is the online property of Business Standard Ltd (BSL),

publishers of India’s leading business daily, Business Standard.

Business Standard is the country's most respected business daily, being the first choice of
serious business readers. It is published in colour from 12 centres in India - Mumbai
(formerly Bombay), New Delhi, Kolkata (formerly Calcutta), Bangalore, Chennai
(formerly Madras), Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi and
Bhubaneswar. The newspaper believes in free, fair and independent journalism and
strives to inculcate these values in its editorial staff. The journalism practised by Business
Standard lays equal stress on quality, credibility and accuracy. Business Standard has the
country's best economic journalists and columnists working for it. It is edited by T.N.
Ninan, perhaps India’s best-known business journalist.

Among the other senior journalists in the team are A. K.Bhattacharya,former editor of
The Pioneer and associate editor of The Economic Times,and Shyamal Majumdar,
former resident editor of The Financial Express.

Business Standard’s stable of specialist contributors includes some of the sharpest minds
in economics and business. Among them: Shankar Acharya, former chief economic
advisor, government of India, Subir Gokarn, chief economist of Standard and Poor's Asia
Pacific, Deepak Lal, professor of economics, UCLA, Suman Bery, director-general,
National Council of Applied Economic Research, Abheek Barua, chief economist of
HDFC Bank, M. Govinda Rao, director of National Institute of Public Finance and Policy
and Arvind Singhal, chairman, KSA Technopak. The newspaper’s columnists include
Surjit Bhalla, Latha Jishnu, Sunil Jain and AV Rajwade.

BPCBA/TY/GP/2008-09 - 146 -
 MEDIA OF FINANCE

Apart from a business newspaper, BSL publishes several periodicals, including BS

Motoring, Indian Management, Asian Management Review, a quarterly publication, and
Business Standard in Hindi. The Hindi newspaper is published simultaneously from
seven centres – Mumbai, Delhi, Chandigarh, Lucknow, Bhopal, Patna and Kolkata.
Business Standard also has a regional language business website – www.bshindi.com.

The company sees content creation, content processing and content management as its
core competence. It offers complete outsourcing solutions for organisations which want
to bring out in-house or private publications but lack the people and/or resources to do it
cost-effectively.

The web properties of BSL, including the online edition of Business Standard, include
businessstandard.com.

At business-standard.com, you have access to one of the best repositories of Indian and
global business news. Apart from the flagship publication, the website also features
content from The Smart Investor (weekly), The Strategist (weekly) and BS Motoring
(monthly).

BPCBA/TY/GP/2008-09 - 147 -
 MEDIA OF FINANCE

Business Standard
From Wikipedia, the free encyclopedia

Jump to: navigation, search

Business Standard is a financial daily from Business Standard Ltd (BSL). It is published
in two languages (English and Hindi) from 14 centers in India. The main English edition
comes out from 12 centres - Mumbai, New Delhi, Kolkata, Bangalore,Chennai,
Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar and Kochi - and
reaches readers in over 1,000 towns and cities across the country.

Started in 1975 by the Ananda Bazar group in what was then Calcutta, the paper was
hived off as a separate company in 1996, and then bought by Mumbai-based financial
investors, after which it began a phase of rapid expansion with the launch of new
editions.

T.N. Ninan has been the editor since 1993, after he moved over from the editorship of
The Economic Times. Business Standard sells 184,000 copies daily, making it the second
largest out of six financial dailies in India. It has a reputation for reliable reporting and
responsible journalism, as well as for its stimulating page of analysis and editorial
comment. It has pioneered the ranking of the wealthiest Indians (in the Billionaire Club),
and offers along with the paper free monthly magazines on motoring and aviation. In
2006, the paper started its Sunday edition from three publishing centres.

The Hindi paper is a first. Launched in February 2008, it comes out from seven centres,
stretching from Mumbai in the west, and running across the Hindi heartland, to Kolkata
in the east. The paper is edited by Bhupesh Bhandari.

The newspaper's website is business-standard.com, through which visitors can also

access the Business Standard e-paper, with a choice of editions. BSL also publishes

BPCBA/TY/GP/2008-09 - 148 -
 MEDIA OF FINANCE

periodicals, including BS Motoring, Indian Management and the Asian Management

Review.

References

• About us, Business standard

• Summary of Informational Resources : Review Of India Business News Media,
India Unlimited
Center for Asian Studies. The University of Texas
at Austin.
• about business standard

Business-standard.com is the leading publisher of India’s leading business daily,

Business Standard.

Business Standard is the country's respected business daily, being the first choice of
serious business readers. It is published in colour from all the twelve centres in India —
Mumbai (formerly Bombay), New Delhi, Kolkata (formerly Calcutta), Bengaluru
(formerly Bangalore), Chennai (formerly Madras), Lucknow, Chandigarh, Ahmedabad,
Kochi, Bhubaneswar, Pune and Hyderabad.

The newspaper believes in free, fair and independent journalism and strives to inculcate
these values in its editorial staff. The journalism practised by Business Standard lays
equal stress on quality, credibility and accuracy.

Business Standard has the country's best economic journalists and columnists working for
it. It is edited by T.N. Ninan, perhaps India’s best-known business journalist, who had
earlier undertaken a complete and highly successful revamp of The Economic Times and
was responsible for its phenomenal growth.

Among the other senior journalists in the team are A. K.Bhattacharya, former editor of
The Pioneer and associate editor of The Economic Times, and Shyamal Majumdar,
former resident editor of The Financial Express.

BPCBA/TY/GP/2008-09 - 149 -
 MEDIA OF FINANCE

Business Standard’s stable of specialist contributors includes some of the sharpest minds
in economics and business. Among them: Shankar Acharya, former chief economic
advisor, government of India; Subir Gokarn, chief economist, Crisil; Deepak Lal,
professor of economics, UCLA; Bibek Debroy, director, Rajiv Gandhi Institute for
Contemporary Studies; Suman Bery, director-general, National Council of Applied
Economic Research; Alexander Nicoll, assistant director, International Institute for
Strategic Studies; and Arvind Singhal, chairman, KSA Technopak. The newspaper’s
columnists include Surjit S Bhalla, TCA Srinivasa-Raghavan, Sunil Jain and AV
Rajwade.

Apart from a business newspaper, BSL publishes several periodicals, including BS

Motoring, Indian Management, and Routes: the Gateway Magazine (a lifestyle
magazine).

The company sees content creation, content processing and content management as its
core competence. It offers complete outsourcing solutions for organisations that want to
bring out in-house or private publications but lack the people and/or resources to do it
cost-effectively.

The web properties of BSL, including the online edition of Business Standard, include
business-standard.com and bsmotoring.com.

At business-standard.com, you have access to one of the best repositories of Indian and
global business news. Apart from the flagship publication, the website also features
content from The Smart Investor (weekly), The Strategist (Weekly), Ice World
(Fortnightly), Indian Management (Monthly), BS Motoring (monthly) and Routes: The
Gateway Magazine (Monthly).

BPCBA/TY/GP/2008-09 - 150 -
 MEDIA OF FINANCE

Anil Dhar: Security lies in the detail T N Ninan: Not the

bottom

'We should be prepared for any Ashok Parthasarthi:

eventuality' The sun is 'indeed' bright

Sreelatha Menon: Doc in a box Sunil Sethi: A page-

turner in Pink City

Michael R Sesit: Madoff shows V V: The good, the bad

banks must become whistleblowers and the ugly

BPCBA/TY/GP/2008-09 - 151 -
 MEDIA OF FINANCE

BPCBA/TY/GP/2008-09 - 152 -
 MEDIA OF FINANCE

COMPETITVES STRUCTURE OF NEWS CHANNELS

The competitive structure of NEWS CHANNEL is a very important business

environment. Identification of forces affecting the competitive dynamics of and industry
will be very useful in formulating strategies.

According to michel porters well known model of structural analysis of industries the
stae of competition in and industry depands on five basic competitive forves,viz.

1. Rivalry among exiting firms

2 Threat of new entrance

3Threat of substitutes

4Bargaining power of suppliers.

5Bargaining power of buyers.

BPCBA/TY/GP/2008-09 - 153 -
 MEDIA OF FINANCE

CONSUMER BEHAVIOR
(1) PRODUCT:

Services are products, even though intangible, they are hings and service marketrs must
always remember that consumers do not buy any products; they buy attributes that are
converted into benefits. Legal services, medical care, hair styling, or brokerage services
are more likely to be specility services and for these customers may be wiling to go to
considerable lengths to acquire the special attributes or benefits they deem essential for
full and complete satisfaction. Many services are custom designed products. Services are
intangible and heterogeneous and cannot easily be separated from their producers.
Intangible dominant products like services cannot be stored nor can they taransported.It is
difficult to brand

2 PRICE

Most services marketers follow competitive price policies, pricing their services either
at the market price or slightly below. Pricing about the market price is generally
employed by larger services firms or by all firms who wish to use price as a means of
rationing the supply of their service offerings. The market for tangible dominant products
may actually consist of there or four separate segment which are price sensitive and
responsive. Flexible pricing seams much more prevalent in the marketing vary, but
typically the pricing goal of market it to maximize profits for each sale not necessarily
the wisest pricing practice. Other pricing of goals of marketers are to (1)atact new
usuness and (2) increase sales volume.

In summary, pricing is service-oriented enerprises is usually demand oriented with many

sellers charging what the traffic bear. But in general pricing in particular may be their
weakest and least developed marketing skill.

BPCBA/TY/GP/2008-09 - 154 -
 MEDIA OF FINANCE

3PROMOTION

Promotion is an important part of the marketing mix for many marketers. The key to
successful promotion. Whether it is advertising or personal selling is beneficing the
product. Intangible dominant products such as services offer a challenge to the promotion
manager.To successfully promote such as service,they are often personalized.

To successfully promote service,they must be made to have a favourable positive image

constructed to project attributes of the service.Promoting the service marketer’s image is
abit like “Selling the sizzles and not the steak” . Sellers are often expected to be
knowledgeable professionals can give needed advice and counseling.market oriented
publicity is also used extensively for such service oriented product as enterainment and
sporting events. No service marketer whould overlook the opportunity to positively affect
public opinion through its news releases or its staged activity design in past to alter
publicpercetion or other wise modify behaviour.

4) PLACE

Channels of disitrion for intanant dominant product such as services are generally limited
to the buyers and sellers channels of distribution for services are direct and short, this is,
from market direct to ultimate cosumer.

In a service oriented “produt” however, it may be more fitting to consider that any extra
corporate entity between the producer of service and procpective users which is untilized
o make the service available and or more convenient is a marketers shoud perhaps take a
fresh look at the channels of distribution for service as distinct from the channel concepts
employed for goods.

BPCBA/TY/GP/2008-09 - 155 -
 MEDIA OF FINANCE

5) PEOPLE

The people factor in the service marketing mix is perhaps the least they can rely on its
getting their marketing mix “right”and the most important. One they have to get right.

Service personnel are present at two levels within the organization. Contact personnel
and support personnel are those individuals whom the customer sees such as waiters or
receptionists and whom the customers judge the service upon when they search for
tangible clues as to the quality of service. The value they attribute to the service relies a
grate deal on the conduct of the contact personnel. Employees need ti become
‘ambassadors for the organisation’ as the quality of the service and the quality of the
service providers are inseparable.

8) PROCESS

The process element of the service marketing mix is concerned with way in which the
service is delivered to the customer. The inseparability characteristic of service has an
important implication for how the service company personnel deliver the service to the
customer and how the customer participates in the service delivery process.The
“auxiliary” aspect of the service that is the added value of the service, become an
important competitive wepon in differentiating the service from competious . when the
service is experienced by the customers. There fore, the overall effectiveness of the
service process fundamentally depands on how the consumers use the service which have
been defined as acts rather than things and this casts some light on the concept of
“process”many benefits from service occur not so much as a result of what is offered, as
in the way of which it is offered.

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7) Physical evidence.

Since a service is intangible, it is important for the company to search for tangible or
physical clues which enable them to evaluate the opportunities. Service firms must be in
gandhinagar &Ahmadabad ware that every aspect of the company will affect the
consumer when he comes into contact with the service.

There are two types of physical evidence.

- Peripheral evidence- it is usually possessed as part of the purchase of a service ,

but it has little or no independent value
- Essential evidence - unlike peripheral evidence it cannot be possessed by the
consumer.How ever,essential evidence may be so dominant in its impact on
service purchase and use that it must be considered virtually an element in its own
right.

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Threat of entry

A growing industry often faces threat of new entrants that can alter the competitive
environment. There may, however, be a number of barriers to entry. Potential competitive
tends to be high industry is profitable or critical, entry barriers are low and expected
retaliation form the exiting firms is not serious.

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The following are some of the important common entry barriers.

1. Government policy.
2. Economies of scale.
3. Cost disadvantages independent of scale.
4. Product differentiation.
5. monopoly elements
6. Capital requirements.

Rivalry among exiting competitors

Rivalry among exiting competitors is often the most conspicuous of the

compititions.firms in industry are “mutually dependent” – competitive moves of a firm
usually affects others and may be retaliated . Common competitive actions include price
changes, promotional measures, customer service, warranties, product improvements new
product introductions channel promotion etc.

There are number of factor, which influence the intensity of rivalry .these includes;

1. Number of firms and their relative market share strengths etc.

2. State of growth of industry

3. Fixed or storage costs

4. Indivisibility of capacity augmentation

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5. Product standardization and switching costs

6. Strategic stake

7. Exit barrier

8. Diverse competitors

9”.switching costs

10. Expected retaliation

Threat of substitutes

An important force of competition is the power of substituts.”Substitutes limit the

potential returns in and industry by baling a ceiling on the price firme in the industry cans
profitability charge. The more attractive the price performance alternative offered by
substitutes, the firmer lid on industry profits.”

Firms in many industries face competition form those marketing close of distant
substitute. Porter points out that substitute products that most attention are those that
(1)are subject to trends improving their price-performance trade off with the industry’s
product, of(2) are product by industries earning high profits.

Important determinants of the buyer power, explained by porter,are the following .

1. The volume of purchase relative to the total sale of the seller.

2. The importance of the product to the buyers in terms of the total cost.
3. The extent of standardization of differentiation of the product.
4. Switching costs.

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5. Protentil for backward integration by buyer

6. profitability of the buyer (low profitability tens to pressure costs down)
7. Importance of the industry’s product with respect to the quality of the buyer’s
product or service.
8. Extent of buyers information.

Bargaining power of suppliers

The important determinants of supplier power are the following

1. Extent of concentration and domination in the supplier industry.

2. Importance of the product to the buyer.
3. Importance of the buyer to the supplier.
4. Extent of substitutability of the product.
5. switching costs.
6. Extent of differentiation or standardization of the product.
7. Potential for forward integration by suppliers.

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RESEARCH FINDING AND CONCLUSION

INTRODUCTION TO RESEARCH

Research can be defined as “logical and systematic application of the fundamental of

science to the general and overall question of a study, and scientific techniques which
provides previous tools, specific procedures and technical, rather than philosophical
means for getting ordering the data prior their logical manipulation.”

Research seeks to find explanations to unexplained social phenomena to clarify doubtful

and correct the misconceived facts of social life.

Research represents “A systematic method of exploring actual persons and groups,

focused preliminarily on their experience with in their social circle which permit stating
proposition in the form, thus the research defined as logical and systematized means or
techniques to discover new facts and verify old facts and analyse their sequence,
interrelationship and explanation which were derived with an appraise theoretical frame
of reference, develop new scientific tools concept and new theories which would
facilitate reliable and valid study of human behaviour about any thing.

To study the effect of TV news channels on the stock market investors we did a survey of
the investors through a questionnaire and a study of the top three TV news channels. In
this surveys we took 100 investors so the total sample size is 100.

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INTRODUCTION TO RESEARCH ANALYSIS

After the collection of the data the next task of the research process is the analysis of
collected information from the customers and dealers. The questionnaire form Is process
and eddied to analyzing purpose.

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Research Questions
1 According to you, which is the most popular type of investment?

a. Share 62%

b. Gold 24%

c. Commodity 10%

d. Others Specify – 4%

The sample served shows that majority of group is invest in share. The second investment
option is gold as gold is fixed deposit. And the other two commodity and other things
have less important for investment.

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2 Which type of media highly influences the investors?

a. Television 60%

b. News Paper 35%

c. Magazine 3%

d. Other 2%

Most of the investor prefers television for selecting their investment. As TV is always
shows thing as they happen & it is readily available for all investor. After that newspaper
has the influence as it describes the things in deep and all detail. Magazines have less
important because in publish once in week or in fortnight.

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3 Which channel do you prefer to watch?

a. CNBC TV 18 45%

b. CNBC Awaaz 25%

c. NDTV PROFIT 26%

d. Other 4%

It is found that CNBC TV 18 is hot favorite among the investor. CNBC Awaaz &
NDTV profits are less favorable as compare to the CNBC TV 18.

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4 Which News Paper do you prefer to read?

a. Business Standard 55%

b. Financial Express 36%

c. Other 9%

In the field of daily Business Standard is very favorite among the group surveyed. After
that Financial Express is second position.

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5 Do you invest in stock?

a. Yes 85%

b. No 15%

About 85 percent of surveyed group is investing in stock. And the remaining 15 percent
are not invest because of awareness or fear of loss

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6 Through which network do you invest in stock market?

a. Angel Broking 36%

b. Share Khan 34%

c. ICICI Direct 13%

d. Other 17%

Most of the investor find the Angel Broking as the best network through which they
invest in the stock market .share Khan is the very near to Angel Broking in networking.

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7 Which existing channel do you think is most popular among the investor?

a. CNBC TV 18 45%

b. CNBC Awaaz 30%

c. NDTV PROFIT 22%

d. Other 3%

CNBC TV 18 is found to be the most popular channel among the maximum number of
investor. Most of the investor prefers to watch such stock market news with better
analysis. After that CNBC Awaaz is on second position for the popularity of channel.
NDTV is on third position.

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8 Which channel paints the true picture of the stock market for investor?

a. CNBC TV 18 40%

b. CNBC Awaaz 32%

c. NDTV PROFIT 26%

d. Other 2%

Most of the investor believe in the authentically of the channels CNBC TV 18 then the
channel CNBC Awaaz with 32% and NDTV Profit follows it with 26% lastly other
channels with 2%.

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9 Which program of the channel effect your decision about investment?

Channel Interactive News Market Total

analysis

CNBC TV 18 23% 32% 45% 100%

CNBC 26% 52% 22% 100%

AWAAZ

NDTV 44% 38% 18% 100%

PROFIT

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As shown in the chart most of the investor is news oriented. They only see
about the news of the company position, its financial status, management,
share prices etc.

10 Are you satisfied with the channel performance?

a. Yes 94%

b. No 6%

From the survey it is found that about 94% of the TV viewer from investor is satisfied
with channel performance.

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CONCLUSION

1) During our project we learned about the needs, wants and demands of the investors with
regards to the TV news channels and the value of the telecasted stock market programs
for them. Which channel and what kind of program satisfies their needs?
2) We come to the conclusion that the beginners in the stock market prefer, to watch the
programmes on the NEWS CHANNELS THAT THROWS light on the investment
opportunity rather than those who have been regular player in the field. So, it means that
the starts are benefited by those programmes to a great extent. The programmes play
positive role for them their investment decisions.
3) When we went into deep to learn more about which programmes those investors watch
more we reach to the following inference:-

3[A] NDTV profit

In this channel following are the programmes that are often viewed by the investors:-

a) opening moves (10:00 AM to 10:30 AM) as the market opens at 10:00 am

and the transaction takes place at a fast pace every investor wishes to know what are the hot
favorites is the stock market as in which one they should invest, so mostly the investors
(beginners) watch the OPENNING MOVES.

b) D street this week (Saturday 9:00 to 9:30 pm) (Sunday 1:00 to 1:30 pm)

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As on Saturday & Sunday there occurs no transaction. The program D Street this week
where D street stands for Dalal street, gives an overall review about the stock market. It
keeps the investor informed about the latest trend in the market and also mentions to them
how the market will respond in the coming week and that is what the investor more
interested to know.

3[B] CNBC Awaaz.

AKHRI SAUDA

This is the stock and market wrap up show. The show tracks market movements
throughout the day and analyses the ups and downs with experts, which is supported extensively
by graphics to give their explanations of the cutting edge.

The basic idea of the show is to help the viewers with the proper tools to track a fairly informed
decision.

The bonus for viewers (investor) is that this is a show where the viewers can call in and get their
queries answered by experts.

PAHELA SAQUDA

The programme that analyses the relative strength and weakness of stock which are in the news.

3[C] CNBC TV-18

BAZAR MORNING CALL

This show track the opening of Indian markets gives you the information to make the early start
in the market. In short those go the tone for investor’s day ahead.

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YOU’RE STOCK [thesday-Friday @ 8:30]

In this the anchors and experts analyses present their take on stock by shares is from of Q & A
session with retail investor community.

CLOSING BELL

This is the show that kicks off when the markets shout shop and helps the investors to find out
the reasons behind the day developments and gets the scoop on what’s in the tock for investor the
day after.

So, the investors who have just started investing are religious about these shows and they act
positive for the investor.

4] We studied the Indian stock market and answer behaviors as per the risk as insert.

The rational investors invest is efficient portfolios depends in the risk returns trade off for the
investors and such over investors seeks risk free opportunities with positive risk Permian.

5] The ticker available onscreen of all the tree TV news channels a lot to the investors. When
asked why? They replied that they can get any information any time they just have to switch on
the TV and bang! You have information that you wanted right there of you.

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BIBLIOGRAPHY

BOOKS:

 Security laws and regulation of financial management

The institute of company secretaries of India

 Business environment

Frencis and cherunilam

 Marketing research

Devid J Luck

Ronad S Rubin

 Financial management

B.S. shah

 Indian financial system

V.H. Bhole

 Financial manager

M.Y.Khan & P.K.Jain

 Capital market management

V. A. Avadhani

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MAGAZINES:

 Business today

 Business world

 Business outlook

 Vision

 Prep talk

NEWS PAPERS:

 Business today

 D.N.A. Money

 Economic Times

NEWS CHANNELS:

 N.D.TV profit

 C.N.B.C awaaz

 C.N.B.C TV 18

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INTERNET:

 www.Google.Com

 www.Bse.com

 www.sebimoney.com

 www.money control.com

 www.cnbc TN 18 .com

 www.icsi.edu

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COPY OF
QUSTIONNAIER
QUESTIONAIRE

N.B:
1. The information received will be used for the purpose of research only and will be
treated as confidential.
2. Please tick (√) in appropriate boxes for ‘YES’ response and leave the boxes blank
for ‘NO’ response.

PERSONAL INFORMATION:

Name:

City:

Profession:

1) Businessmen

2) Farmer
3) Student
4) Housewife

Age:

1) Below 20 Years

2) 20 to 30 Years

3) 40 to 60 Years

4) 60 & above

Sex/Gender

1) Male

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2) Female

Annual Family Income

1) Below Rs. 50,000

2) Rs. 50,000 to Rs.1, 00, 000

3) Rs.1, 00,000 to Rs.2, 00,000

4) Rs.2, 00,000 & above

Investment

1) Below Rs. 10,000

2) Rs. 10,000 to Rs.25,000

3) Rs.25,000 to Rs.75,000
4) Rs.75,000 & above

Research Questions
1. According to you, which is the most popular type of investment?

1) Share
2) Gold
3) Commodity
4) Others Specify –
2. Which type of media highly influences the investors?
1) Television
2) News Paper
3) Magazine
4) Other
3. Which channel do you prefer to watch?
1) CNBC TV 18
2) CNBC Awaaz
3) NDTV PROFIT
4) Other
4. Which News Paper do you prefer to read?
1) Business Standard
2) Financial Express
3) Other
5. Do you invest in stock?
1) Yes

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2) No
6. Do you trade Daily?
1) Yes
2) No
7. Through which network do you invest in stock market?
1) Angel Broking
2) Share Khan
3) ICICI Direct
4) Other

8. Which existing channel do you think is most popular among the invester?

1) CNBC TV 18
2) CNBC Awaaz
3) NDTV PROFIT
4) Other
9. Which channel paints the true picture of the stock market for investor?
1) CNBC TV 18
2) CNBC Awaaz
3) NDTV PROFIT
4) Other
10. Which programs of the channel affect yoyo decision about investment?

CHANNELS INTERACTIVE NEWS MARKET

ANATYSIS
1)CNBC TV 18
2)CNBC AWAAZ
3)NDTV PROFIT

11. Are you satisfied with the channel performance?

1) Yes
2) No

Suggestion:

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Problem. David gautlett Fi-d-no relationship 1- between- and behaviour. This research
work is published by institute of understanding. Television’s influence and effects.’
However many commen-tors mo- lise- and politician are likely to ignore the finding of
this report.

Hype band and s- band

Hyper- band or s- band is different from traditional VII,VL,UHF bands cable operator
today use bands between VHF high an VHF low. TV sets must have an electronic tuner
with s- Band or must be connected to converts are not a perfect answer. They do not tune
well. Electronic tuners scan the available frequent and select a particular signal from
many Picked up by the antenna. Electronic tuners, are in some tuners each channel has to
be stored in auto search memo tune, all available channels are tuned and memorized
automatically it is more user friendly.

TV commercials

TV commercial is the adverting message that is carried in a limited time span of 10-
seconds, 30-seconds or 60-seconds. The copy of the commercial includes the audio part:
the words spoken by characters and the video part consisting of the visuals, action and
camera cues. TV copy also includes music and sound effects.

In the TV commercial eye advertiser in effect may be visible on the screen, may chat
with the prospects and display the product, including a demonstation of its performance.
TV adverting is very nearly face to face personal selling, except that the communication

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is one way, and the viewer’s feedback or reaction cannot be received by the advertiser
while he is on air.

TV copywriters have to visualize the picture and movements, and they should, therefore,
have an understanding of the production process.

Though TV is an advertising medium, t is also an entertainment medium. The

commercial must have entertainment values, but at the same time must not obscure the
sales message that is being conveyed.

TV commercial are produed at a great cost and the props. This is pre- production or
pre-shooting phase.it generally tkes from one to three weeks. This is followed by a
shooting phase of four to ten days. This is called the production stage. After the
commercial is compate, it is subjected to the post production process consting of eding,
dubbing, special effect and super impositions.

TV sells its adverting time in term of 10-seconds spots or its multisks or as free
commercial times (FCT) along with sponsored programmes. The DDgets revenue from
the sponsor for using FT. the sponsor has to bear the revenue charged by the DD and the
cost the programme. Alternatively, a private producer/ production company gets
advertising time which he sells to the advertisers to recover his costs production as well
as fees.

The TV company may buy software outright, e.g., regaht to telecast a filam. The TV
company then sells ad times.

Tgere are iddlemen- timesellers-who buy up programmes from the producers on a

minimum basis, and then sell these to advertisers and agencies, e.g., outfits like prime
time show time and Multi-channel. These companies have two separate marketing teams,
one for marketing the software to the channel and the other to market the programme to

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the advertiser. Marketing at the channel end is essentially an understanding of the

individual channel’s programming needs. Marketing at the advertisers end is more of the
media marketing function.

The readers will appreciate that TV commercial are aired before the programme, at the
end of the programme and during the course of thr programme by taking what is called a
commercial breaks. TV programmes are generally serialized, and called teleserials.
Though DD itself has telesrrial producers, we consider a teleserial producer as an
indepent individual who evolves a script and gets approval f the TV channels to become a
advertises who are generally reputed organization in the private as the via medium. He
makes a pilot prototype, gets approval of the channel. He cans the first few episodes

Before getting the allotment of the time slot. The common practice is to take 50 percent
of the agreed price from the ad agency/ sponsor maybe, the agency accepts full price
from the sponsor, amd deploys the fund to other. If them is no working capital
management at the agency, the producer if lay get nightmares. Concept of serials,
beginning with hum log.

The channel itself may commission the TV serial production by providing the
finance. Later, the channels get the advertising supports.

There are several genres of laterals, the moatp lottthem is what is knott as soaps opera.
The other type of teleserials am lashaws, music shows, game shows, biographies, etc. the
teleserials really speaking constkute. The software of the TVchannel.

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Classification of software servicing industry

The firm in the TV software business can be broadly classified into the following four
categories.

1] Flm4njw3oy based producn R.K. television, sppy, sagan.

2] TV software companies: plus channels, united television, nimbus, NDTV.

3] PUBLISHIND HOSES IN SOFTWWE MARKE: TV today.

4] Multi national modi-walt Disney, sony.

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Pricing of software

There are basically three type of contract the software firm can have with a TV channel:

1] Barton

2] Cost plus:

3] None exclusivity outsidev the satellite zone.

The DD tariff shows that the ad time is sold in terms of super A, A and B categories of
progmme. There are enhancecj rates for prime time telecast.

Selling of programmes against minimum gurantee

DD now insist on minimum guarantee on its network programe. The producers do make
good money. DD flow demands a share from the producer’s profits. DD get from 13pl
EK sc Badhkar EK Rs.21 lacs a wcckas minimum gurantee, Rs.23 lac from junooi- and
Rs.10lacs from Alif Laila. All programmes do not make profits. Sonic, ofcourse, do.
Do2’s junoon, and super lilt Muqabala Rs.18 lacs every week.

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Infomercials

Infomerejals are programme lenth cornt- ercials. Infornircials as an advertising tool have
caught the attention of clients and agencies in the US.

Informecials re used to sell product successfully over the phone, refer consumers to
retailers or send custmers coupons or product information. Infoniercial are being
produced for TV- they are longer and pass on much information to provoke consumers to
action. Most informercial are of half hour duration. Informercial are highly effective for
relationship marketing. Between 450-500 new informercials go on air in a year now, compared
with about 250two or three years back. Total revenues for this industry have reached an estimated
S 900 million in 1993. Broadcast TV is the preferred media for informercials. Production costs
have gone up as high production values are now associated with informecial.
Informercial companies establish a market for their companies on air and proft from
accompanying or subsequent sales through otheroutlets Informercial are recommended
to builda long-lasting relationship with Clients and not for a single contact sale.
Infomercials format has proven Successful for certain groups of products
housewares,cosmeties, exercise Equipments and self-improvement courses.estee
Lander is testing an Infomercial for its origins skincare line. S. K. Beecham prometed
sominex sleep-aid products through an informecial. In case ofSominex, Infomercials
have been used to build brand awareness, though traditionally informercials have been
used to sell direct. Informercials invariably have a direct response element in their shows.
With inrmercials, consumers are takin the the first step towards electronic superhighway.
When extended further, infomercials will lead to market programming to the extent
of having an exclusive channel about cars.TV in future, will be interactive- it will not
be invasive TV but it will be TV by invitation.

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Philo Taylor Farnsworth: the father of television

This brilliant American, though not as well recognized Alexander Graham Bell and Alva
Edison was responsible for developing his idea of TV in 1922. there were others who
were trying to transmit image through whirling disks and mirrors- a mechanical process.
Fransworth had realized that image could be transmitted by electronic means. His
chemistry teacher Tolman inspired him. Mechanical transmission of short distance has
been made possible by Britai’s John Braid its 1934.

Zworykin of Westinghouse was first though of electric transmission. He explained how

to focus the image to be transmitted on the photo-electric surface of a vaccum tube. Each
point of the image, under proper control, would spin off electrons corresponding to that
could oscillate two million times per second.

Fransworih established financial partnership with EVCFSON and Grorell, the two
Businessmen from san franciso to set up a rearch laboratory in Los Angles. In 1926, Mou
Smith, an authority on elecrophysics endorsed the idea as scientifically sound. They
asked the attoneys to begin a patent search. Fransworth was further assisted by Crocker
National bank to set up a laboratory in a san Francico Loft. Fransworth and his handftil of
commercial assistants transmitted a black- triangle on sep. 7, 1927, which was followed
by the transmission of a dollar sign three months later to their bankers.

Zworykin of Westinghouse appreciated the dissector tube, the main component of a TV

camera when he visited the laboratory of Fransworth. Zworykin persuaded RCA to fund
his own research on similar lines. Both RCA and Westinghouse tried to persuade

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fransworth to sell his patents, and there was litigation. They tried to usurp his invention.
In 1938, Fransworth’s patent was awarded priority by thr US patent office. The scanning
tube is the precursor of commercial TV camera, RCA lost in the patent battle. Fransworh
television owned more than 75 crucial patents. Among the Fransworth patents being used
even today.

In 1949, Fransworth sold his patent to international telephone and telegraph in

Philadephia, and become head of its reseach department. He worked on nucler fusion
process, which became the precursor of the hydrogen bomb. His health started to fail, and
heexpired on march11, 1971.

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