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RESEARCH METHODLOGY

QUESTIONNIARE

SUBMITTED TO:- SUBMITTED BY:-

MISS.KANIKA JHAMB RAMANDEEP KAUR

RA17B2A14

B-TECH CSE(H)MBA

7450070076
 Survey on brand preference towards domestic airlines

1. Have you ever travelled by Domestic Airlines?

Yes No

2. In which Domestic Airline do you travel most?

Kingfisher Air India Air Deccan Jet airways Indian Airways

Indigo Sahara Airways Other(specify)________

3. From where did you hear about domestic airlines?

Parents Friends Newspaper Internet Other

4. How often do you travel by domestic airlines?

Every week Every month Every 6 months Every year

5. Since when you are using domestic airlines?

Less than 1 year 2-3 years 3-5 years 5-8 years More than 8 years

6. Which mode do you use in purchasing the ticket

 From travel agent Company books it Directly from air counter

Internet Other(please specify)_______________

7. Your choice of a particular airline depends upon

1. Flight service

Strongly agree Agree Neutral Disagree strongly disagree

2. Seats

Strongly agree Agree Neutral Disagree strongly disagree

3. Ease of reservation and cancellation

Strongly agree Agree Neutral Disagree Strongly disagree

4. Price

Strongly agree Agree Neutral Disagree Strongly disagree

5. Food
 Strongly agree Agree Neutral Disagree Strongly disagree

6. Brand name

Strongly agree Agree Neutral Disagree Strongly disagree

7. Availability

Strongly agree Agree Neutral Disagree Strongly disagree

8. Cabin crew

Strongly agree Agree Neutral Disagree Strongly disagree

9. Customer care executive

10. Strongly agree Agree Neutral Disagree Strongly disagree

11. Advertisement

Strongly agree Agree Neutral Disagree Strongly disagree

12. Discounts/Promotions

13. Strongly agree Agree Neutral Disagree Strongly disagree

8. Have you ever faced the problem regarding booking or cancellation

Mostly Rarely Not yet Can’t say

9. Have you ever faced the problem regarding delay time?

Mostly Rarely Not yet Can’t say

10. Are you satisfied with dealing staff?

Yes No can’t say

11. Are you satisfied with security check?

Completely satisfied Satisfied Can’t say

Dissatisfied Highly dissatisfied

12. Gender?

Male Female

13. Age group that you belong?

15.25 26-35 36-45 46-55 Above than 55

14. Occupation?

Employed Self employed Unemployed Retired

15. Annual income

Less than 2 lakh 2-4 Lakh 4-6 Lakh above 6 lakh

16. Give your idea that can be make service better

Ans:-
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Name of respondent Date

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