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Global STM Publishing 2009-2010

2009-2010
November 4, 2010

In today’s global market, it’s more important than ever to understand the dynamics of STM publishing.
Rely on Simba’s Global STM Publishing 2009-2010 to build your growth plan for this year and beyond.

This report provides an overview and financial outlook for the global scientific, technical and medical
(STM) publishing markets based on specific research and analysis of the leading competitors’
performance through 2009. Simba has used the information it gathered through primary and secondary
research to estimate company, market and individual delivery channel performance for 2010. This
research was conducted in conjunction with a larger study of the overall market for professional
publishing.

The overall market and each market segment is divided into six content delivery channels: books,
journals, directories, online services (including abstracting and indexing), newsletters/looseleafs and
other, a category that includes audio, video and CD-ROM information.

Scientific and technical publishing and medical publishing are covered in separate chapters within Global
STM Publishing 2009-2010, which include:

 Simba’s exclusive analysis of market size and structure

 Perspective on which STM products and services customers want most
 Revenue and market share rankings of leading publishers
 Detailed profiles of 20 leading STM publishers worldwide
 Simba’s exclusive projections for market growth and much more

Whether your focus is books, journals, online content or newsletters, you can trust Global STM
Publishing 2009-2010 to provide the inside intelligence you need to evaluate growth potential,
understand trends affecting the industry, and size up the competition in the dynamic markets for STM
content worldwide. Examples of some of the trends covered include:

 The demand for full-text resources

 The transition of e-publishing
 Library cost pressures
 The use of social networking in STM fields
 The outlook for pharmaceutical advertising
 Impact of new information technology initiatives in health care

Global STM Publishing 2009-2010 is an essential tool for publishing executives, M&A advisors, market
analysts, and industry consultants who need to understand the business strategies driving the
professional publishing industry.

Simba’s Professional Publishing market figures are global in scope. It’s a global market. If you’re
competing in one or all of these segments, the competition does not conform to lines on a map. This
report, and the others in the series, is produced to help executives make decisions in this environment.

Simba has a knowledge base from almost 20 years worth of perspective on these markets. A static
industry, it’s one that’s affected by rapid changes in technology, the economy, mergers, partnerships,
public policy and library budgets, and requires daily attention to understand the trends and project the
market’s direction. As the bedrock of its research collection, you can count on this attention to be paid by
Simba Information’s team of analysts who set the industry standard on market intelligence for
professional publishing.

Additional Information

Stamford, CT - Nov. 10, 2010 - After shrinking 1.6% in 2009, the market for scientific, technical and
medical publishing is poised to regain modest growth in 2010. However, according to Going Global STM
Publishing 2009-2010, a new report from media industry and forecast analysis firm Simba Information,
leading report publishers will require new strategies to maintain growth in what is expected to be a
painfully slow recovery.

The global STM publishing market saw total sales fall to $20.3 billion in 2009 due to a broad impact on
revenue streams from the worldwide recession. As detailed in the report, academic institutions faced
budget pressure, which made subscription renewals difficult. Corporate customers and advertisers also
cut back their spending in light of the recession. With the economy expected to slowly recover, the report
projects sales in the combined STM markets to finish the year slightly ahead of 2009 results.

"These market pressures are not expected to dissipate immediately," says Dan Strempel, senior
professional publishing analyst at Simba Information. "The question is how long will they last? If library
budget constraints and shrinking advertising expenditures produce a couple of soft years, the market
leaders will be able to ride it out with cost containment; however, if the current situation lingers and
libraries start cancelling big contracts, publishers will be under the gun to find alternative strategies."

Publishers may look for ways to go around libraries to reach the scholarly marketplace. The report
discusses methods such as marketing and selling journal content directly to faculty, students and
researchers; deemphasizing book and journal publishing in favor of other opportunities; and transforming
into an information service to be potentially effective means of reinventing themselves in the face of
lingering budget cuts.

Global STM Publishing 2009-2010, provides an overview and financial outlook for the global STM
publishing market based on specific research and analysis of the leading competitors, as well as market
performance in five content delivery categories.

Table of Contents

Methodology

Executive Summary
Chapter 1: Scientific and Technical Publishing
Introduction
Market Size
Journals
Online Services
Books
Newsletters/Looseleafs/Directories/
Other
Leading Scientific/Technical Publishers
Reed Elsevier
Thomson Reuters
Springer Science+Business Media
John Wiley & Sons
American Chemical Society
IHS
Holtzbrinck
Pearson
Informa
Institute of Electrical and Electronics Engineers (IEEE)
Current Trends in Scientific/Technical Publishing
Library Budgets Shrink as Journal Prices Continue to Rise
Open Access Growth
Semantic Publishing
Wait and See Web 2.0
More Offshoring Expected
Full-Text Resources in Demand
Mergers & Acquisitions

Table 1.1: Global Scientific & Technical Publishing Markets by Medium, 2008-2010P
Table 1.2: Global Scientific & Technical Publishing, Media Market Share, 2009
Table 1.3: Leading Scientific & Technical Publishers, 2008-2010P
Table 1.4: Median Expenditures, Association of Research Libraries, 1989-2008
Table 1.5: Key Merger & Acquisition Activity in Scientific and Technical Publishing, January 2009
- September 2010

Chapter 2: Medical Publishing

Introduction
Market Size
Journals
Books
Other
Online Services
Newsletters/Looseleafs/ Directories
Leading Medical Publishers
Reed Elsevier
Wolters Kluwer
Thomson Reuters
Springer Science+Business Media
John Wiley & Sons
Informa
UBM Medica
Thieme
American Medical Association
Hearst
Current Trends in Medical Publishing
Adoption of EMRs and EHRs is Slow
 The Emergence of EMRs and EHRs Creates Need for Tighter Controls
Pharmaceutical Advertising Wanes
Advertising Model Less Attractive
Pediatricians View of PDAs Changing
Semantic Publishing
Wait and See Web 2.0
Mergers & Acquisitions in the Medical Publishing Market

Table 2.1: Global Medical Publishing Market by Medium, 2008-2010P

Table 2.2: Global Medical Publishing, Media Market Share, 2009
Table 2.3: Leading Medical Publishers, 2008-2010P
Table 2.4: Leading Pharma Advertisers, Ranked by 2008 Ad Spend
Table 2.5: Electronic Medical Products and Services
Table 2.6: Key Medical Publishing M&A Activity, January - December 2009
Table 2.7: Key Medical Publishing M&A Activity, January - September 2010

Company Profiles
American Association for the Advancement of Science
American Chemical Society
American Medical Association
British Medical Association
EBSCO Publishing
Epocrates
Holtzbrinck
IEEE
Informa plc
John Wiley & Sons Inc.
Massachusetts Medical Society
McGraw-Hill
Pearson plc
ProQuest
Reed Elsevier
Springer Science+Business Media
Thieme Publishing Group
Thomson Reuters
UBM Medica Ltd.
Wolters Kluwer
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