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To cite this article: Hyung-Joong Won & Eunah Hong (2015) The development of sport policy and
management in South Korea, International Journal of Sport Policy and Politics, 7:1, 141-152, DOI:
10.1080/19406940.2014.900104
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International Journal of Sport Policy and Politics, 2015
Vol. 7, No. 1, 141–152, http://dx.doi.org/10.1080/19406940.2014.900104
COUNTRY PROFILE
The development of sport policy and management in South Korea
Hyung-Joong Won and Eunah Hong*
Department of Human Movement Studies, Ewha Womans University, Seoul, Korea Republic
This article provides an overview of the national sport policy in South Korea (Korea,
hereafter). The article is organized into four sections. The first section briefly describes the
government’s involvement in sport and various landmarks in the development of Korean
sport policy. In the second section, the current administrative structure and funding is
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discussed, focusing on the machinery of government, the body responsible for sport. The
third section studies the significance of the not-for-profit and commercial sectors and their
involvement with public policy in sport. The final section identifies several emergent
public policy priorities and funding trends, and discusses the importance of sport as a
political issue.
Keywords: South Korea; sport policy; current issues
In December 1979, Korea plummeted towards a state of chaos following the assassination
of President Park. His successor Chun Doo Hwan also lacked legitimacy and thus viewed
sport as an efficient instrument for nation-building. He resuscitated the bid to host the
Olympics in Seoul that Park had begun, and created professional sport leagues. One cannot
disregard the fact that the success of Korean elite sport since the 1988 Seoul Olympics owes a
lot to the government’s full and sustained support since the authoritarian regime.
The emergence of civilian governments from the 1990s, supported by the legitimacy
of the democratic process, however, seemed to weaken the government’s interest in elite
sport. Against this backdrop of political circumstance, the centre of gravity in Korean
sport policy shifted away from elite sport towards mass participation.
As part of the SFA policy in Korea, the Hodori Plan, named after the Seoul Olympic
mascot, was initiated by the Ministry of Sport and Youth in 1989. The aims of the Hodori Plan
included the creation of sport facilities for everyone, ensuring access to sport regardless of
age, gender or economic status. The emergence of the civilian president Kim Young Sam in
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1993 accelerated the development of SFA policy, for example, with the initiation of the First
National Sports Promotion Five-Year Plan (1993–1997). Another landmark of SFA policy
was the government’s 1991 creation of the Korean Council of Sport for All to deliver the SFA
national policy, a clear indication of a strengthened SFA policy. The success of hosting their
first major international sporting event, the Seoul Olympics, prompted the Korean public to
become more interested in sports participation, which in turn led the government to commit
even more to the implementation of SFA policy. Since industrialization and automation could
cause health problems for Koreans, it was necessary to have an SFA organization similar to
those in developed countries (Ministry of Culture and Tourism 2007).
Almost every regime has changed the name of the SFA plan, but its core philosophy
and policy have remained the same. The government of Kim Dae Jung announced the
Second National Sports Promotion Five-Year Plan (1998–2002), while the government of
Roh Moo Hyun released the Third National Sports Promotion Five-Year Plan (2003–
2007). Lee Myung Bak’s government revealed the ‘Cultural Vision 2008–2012’ pro-
gramme, which aimed at creating the infrastructure so that all Koreans might have access
to sport facilities within 15 minutes of their homes. The objectives of the programme
included improving sporting environments, encouraging the disabled population to parti-
cipate in sport, strengthening the competitiveness of the sports industry and advancing the
sport administration system (Ministry of Culture, Sport and Tourism 2012). The presi-
dential pledges, including strengthening the Department related to sport, extending the
benefits to companies that run sport teams, creating a fusion cluster for the sports industry
and supporting retired elite athletes, indicated President Park Keun Hye’s strong commit-
ment to sport (Newsis 2013).
The School Sport Promotion Law (SSPL), which came into force on 27 January 2013,
can be viewed as one of the contemporary landmarks of Korean sport policy. The SSPL
laid the foundation for students to be guaranteed their sport activities in real terms. The
SSPL includes measures to address obesity, the running of school sports clubs and the
protection of academic and human rights for elite athletes (Ministry of Culture, Sport and
Tourism 2012). The National Assembly Review (2013) argued that requiring schools to
install sporting facilities will enable more students to experience various types of sports.
The creation of the SSPL was a significant watershed in Korean education policy, as well
as in sport policy, with the government recognizing the importance of sports in schools
and taking specific action.
In general terms, the Korean Government’s interest in sport shifted from elite sport to
SFA with the demise of the authoritarian regime. Nevertheless, the government has
International Journal of Sport Policy and Politics 143
continued to invest significant resources over the years in both elite sport and SFA.
Korea’s fifth place finish in the medal table at the 2012 London Olympics – with 13
gold, 8 silver and 7 bronze medals – is the result of that investment in elite sport. In terms
of SFA investment, 3,646,013 people officially joined a variety of sports clubs in 2012, up
from 761,500 in 1997 (Nam 2013).
Following the restructuring of the Departments under Lee Myung Bak’s government, the
MCST had two vice ministers, in order to ensure efficient administration on a larger scale.
The first vice minister, Jo Hyun Jae, has been deeply involved in the sport sector since the
Ministry of Sport was set up in 1983 and once served as a director of the Sport Department.
The second vice minister, Park Jong Gil, was the head of the delegation for the Korean
national team at the 2012 London Olympics and an elite athlete, winning numerous medals
in shooting at the Asian Games throughout the 1970s and 1980s. According to SportsSeoul
(2013), the late Kim Jip served as the Minister of Sport for Roh Tae Woo’s government
(1988–1993), and Oh Ji Chul, who worked for the Korea Sports Council, was appointed as a
vice minister of Culture, Sport and Tourism during Roh Moo Hyun’s era. Therefore, it could
be argued that the appointment of a former elite athlete is an historic and symbolic move,
implying that sport has finally become one of the top priorities in the MCST’s agenda and
could gain sufficient support in comparison to previous years.
A brief summary of the name changes in the Ministry responsible for sport over the past
three decades needs to be made here. The decision to host the Olympics in 1988 and the
subsequent launch of the Ministry of Sport in 1982 confirmed former President Chun’s
commitment to the success of the Seoul Olympics. The name ‘Ministry of Sport’ is
significant, as this was the only period when the Ministry was responsible for sport alone.
It was renamed as the ‘Ministry of Sport and Youth’ in 1990, integrating the responsibilities
for two sectors and reflecting the government’s perspective that sport and juveniles could be
dealt with together. In 1993, the Ministry became the ‘Ministry of Culture, Sport and
Youth’. Sport completely lost its place in the departmental title in 1998, when the
Ministry of Culture & Sport was renamed as the ‘Ministry of Culture and Tourism’
(Ministry of Culture, Sport and Tourism 2012). It was not until 2008 that sport regained
its position in the Ministry’s title, when the Ministry of Culture and Tourism was renamed as
the ‘Ministry of Culture, Sport and Tourism’ (MCST). There are two main sources of
funding for Korean sport – the National Treasury (NT), which consists of taxpayers’ money,
and the Korean Sports Promotion Foundation (KSPO). The KSPO is a sub-national
governmental organization established in 1989. The Foundation is fully committed to
encouraging sport participation among all Koreans. Income from cycling, Sports Toto,
and motorboat racing goes into the fund, which eventually gets redistributed to construct
sport facilities, fund the pension scheme for medallists, promote disabled sport and encou-
rage sport science research. Between 1989 and 2011, the KSPO fund raised 3.8 trillion
Korean won (KRW). The maximum budget of KRW 700 billion was allocated this year, as
the demand for SFA has increased significantly in recent years. This represents around 80%
144 H.-J. Won and E. Hong
Support for
hosting
Year Total Total SFA Elite sport events, etc. Disabled sport
of the entire budget for sports in Korea (Donga Ilbo 2012). Table 1 shows that the fund, as a
whole, has increased consistently over the past decade.
According to KSPO, KRW 10 billion was spent in 1999 and 2001, and KRW 190
billion in 2000, to construct the stadiums for the 2002 FIFA World Cup. This money was
provided by the fund for elite sport. The lottery money (KRW 157 billion in 2003) and the
FIFA World Cup surplus (KRW 85 billion) were responsible for the increase in 2003.
While elite sport received more funding than SFA up until 2003, in 2004, funding for SFA
took over and has kept increasing significantly since then. It is also worth noting that
disabled sport began to receive benefits in 2006 after a long period of neglect.
KSPO Fund
58%
competitions. In the early 1980s, the government asked businesses to be involved with
sponsoring NSOs and professional sports teams, and since then, the heads of the Chaebol
have been the presidents of a number of NSOs. Jeong (2009) argued that 25 out of 33
NSOs were chaired by Chaebol CEOs, who were expected to donate significant financial
resources to the running of the organization. According to E-Daily (2012), the support and
contribution of the Chaebol were an important ingredient in the success of Korean athletes
in archery (Hyundai), shooting (Hanhwa) and tae kwon do (Samsung) at the 2012 London
Olympics. Approximately 80% of the total medals won by Korean athletes came in those
sports sponsored by the top 10 Chaebol.
Throughout the 1990s, sport was recognized as a public relations tool for the Chaebol.
This phenomenon, however, began to change when the International Monetary Fund crisis
hit Korea and prompted the dissolution of the majority of the teams run by the Chaebol.
Nevertheless, a few of the Chaebol refused to abandon their teams, notably Samsung, which
considered the running of sports teams to be a social responsibility. In other words,
Samsung’s philosophy is built upon returning some of their commercial profits to the
general public. Sisa Journal (2012) reported that companies running one or more teams in
the 15 non-professional sports, including ice skating, fencing, hockey, judo and weightlift-
ing, are eligible to benefit from a tax refund under a revised law. The foundation of this law
is that this kind of support can be acknowledged as a ‘corporate social responsibility’,
although the Chaebol tend to focus on certain sports in which there is a potential to win
Olympic medals, as it can elevate the image of the companies associated with medal success
through their financial contribution.
With reference to SFA, the not-for-profit sector has also played a primary role. The
Young Mens’ Christian Association (YMCA) was created in 1844 in London and opened its
first branch in Seoul in 1903. De Ceuster (2003) argued that the professional assistance of
instructors from the North American Council of the YMCA was critical to the promotion of
sport in then colonial Korea. The YMCA played a huge role in the spread of sports in Korea,
but the YMCA’s role has seemed to decline in the twenty-first century. One of the reasons
for this decline may be the YMCA’s religious character, which could limit its influence in
contemporary Korea. Moreover, Chang (2002, p. 141) said that with increasing numbers of
sports facilities, such as swimming pools and indoor gymnasiums, available, the YMCA’s
monopoly on such activities has been reduced.
146 H.-J. Won and E. Hong
In 1986, the level of participation in SFA was recorded at 29.1%, owing to the effort
not only of the government, but also of other SFA organizations, for example, the Sport
for All Korea Association (SAKA) (Chang 2002). SAKA was created in 1981 and played
a large role in the SFA movement throughout the 1980s. The initial goal for this
organization was to act as an ‘SFA promotion centre’. Experts from the YMCA offered
their support in running the campaign for people to become involved in sporting activities.
Having launched SAKA in Seoul, the Sport for All Busan Association (SABA) was
founded in 1984 in Busan, the second biggest city in Korea, for the purpose of promoting
the SFA movement to the general public. Although the YMCA and SAKA focused on
encouraging the public to participate in sport, hardly any sign of government support for
these units can be observed. Furthermore, there is no evidence of either the YMCA or
SAKA lobbying the government for support. The reason for this disconnect may be that
the two SFA organizations were already aware of the government’s lack of interest in
SFA, so they did not even bother to try to receive support from the government. It is clear
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that the government began to design and implement SFA policy without seeking help
from existing bodies, in terms of renting facilities or creating programmes, and even
ignored their activities. Also, while YMCA and SAKA tried to promote SFA, there is no
evidence that they attempted to lobby the government on the issue.
The emergence of Dong-ho-hoe voluntary clubs, independent of the government or
other sports organizations, also had an important impact on SFA. The number of Dong-
ho-hoes has increased from 19,903 in 1997 to 81,882 in 2012, and membership has grown
from 761,500 in 1997 to 3,646,013 in 2012 (Nam 2013). The introduction of the
Internet also triggered the increase of Dong-ho-hoes in cyber space, enabling people to
share information about certain sports and recruit participants who could enjoy sports
together in the real world. The Internet has become a necessity of human lives, affecting
leisure activities in Korea (S.Y. Lee 2009). Of particular note is that, while each Dong-ho-
hoe registers with the National Council for Sport for All (NACOSA), there is no
substantial support (especially financial) for the running of the Dong-ho-hoes. Cho
(2009) pointed to three factors influencing a person’s decision to join a Dong-ho-hoe,
using the examples of skiing and snowboarding – two of the most popular winter sports in
Korea. First, beginners are able to learn basic skills from high-level instructors at a
bargain price. Second, information can be exchanged on the Dong-ho-hoe’s website.
Participating in certain sports requires a large financial investment, and in this case,
members can collectively purchase equipment or clothes at a lower cost. Third, people
are given opportunities for social networking, which can be the most important motivation
for people to be involved in Dong-ho-hoes. There are two main types of social ‘meetings’
in Dong-ho-hoes. One is Jung-Mo, a periodical gathering of members offline, and the
other is Bun-Gae, an unplanned meeting of a few like-minded people.
Technology 2011). It cannot be denied that the employment rate in the sport sector would
surge, however, if several issues, such as lack of job stability, 10-month contracts
(excluding winter break) and unclear job descriptions, were addressed (Lee 2012).
Kwon (2012) divided SSC into four stages (phases in the implementation of the
programme) – the ‘Introduction Stage’ (2007), the ‘Diffusion Stage’ (2008–2009), the
‘Transition Stage’ (2010–2011) and the ‘Leaping Stage’ (2012–present). Considering that
the SSC has already entered its ‘Leaping Stage’, one needs to analyse the current situation
more closely, rather than simply looking at participation statistics.
in the number of medals and ranking achieved at the Olympics and other international
sporting events. According to Han et al. (2008), the majority of experts in sport point out
that the success of Korean elite sport originates from the government-led policy and
school-based elite sport teams in middle and high schools and universities. It appears that
there is a public consensus that student athletes need to study to a certain extent, so that
they can have an alternative career in case of injury or other unforeseen circumstances.
Hong and Ryu (2007) argued that Korean student athletes are deprived of opportunities
for academic work or skill development due to over-training and excessive participation in
competitions. Statistics show that 27.3% of student athletes train only after attending their
morning classes; this ratio rises to 40.7% when the athlete gets closer to competition.
These statistics indicate that student athletes who miss afternoon classes might not be able
to keep up with the rest of their courses (Hong and Ryu 2007). However, based on their
performance in sport, students have access to academic scholarships, regardless of their
academic grade, and as a result, students are pressured to fully commit to training at the
expense of ordinary academic modules.
The ‘SSPL’ passed the Assembly plenary session, and a new ‘Learning Right Policy’
(LRP) began to be implemented in 2012. The bottom line of this policy is to impose
restrictions on competing student athletes if they fail to meet the minimum academic
requirements. The purpose of this policy is to raise future generations of ‘ordinary
students who play sport’ and ‘student athletes who study’. The latter is considered to be
even more important, as student athletes have traditionally been put in the situation where
emphasis is not placed on academic performance. The LRP can be considered as legal
action taken by the government, in order to protect the rights of elite athletes to learn (Han
et al. 2008). The pilot study, conducted by the MEST (MEST) in 2010 and 2011,
indicated that the LRP can be effective. The study revealed that the percentage of student
athletes who achieved less than the standard set by the government decreased from 2010
to 2011, dropping from 1.4% to 0.8% in primary school, 21.7% to 1.9% in middle school
and 14.1% to 11.3% in high school.
Nonetheless, it should be noted that a few special clauses were inserted in order to
sanction or save student athletes who fall short of the minimum level in their academic
achievement. When competing in tournaments, those students selected as part of the
national team will not be affected by the restrictions. The participation of those students
who complete the ‘Promotion programme for academic ability’ for more than 60 hours
can also be re-evaluated, in terms of whether or not they are allowed to compete, provided
that a superintendent monitored their attendance and progress. It seems logical to consider
International Journal of Sport Policy and Politics 149
the special circumstances of talented athletes; however, it questions the meaning of the
LRP if it is not enforced equally. Therefore, more research and revisions need to be
developed over the next few years.
In the aftermath of the K-League match-fixing cases, the MCST announced action
plans to eradicate this issue. To do this, they modified the ‘National Sport Promotion Law’
to include measures that address match-fixing. First, those people would be banned for
life and the host organization’s status would be affected. Second, those who created the
illegal betting website would be punished along with the people who operate them. Third,
the monitoring and reporting system for sellers will be strengthened (Ministry of Culture,
Sport and Tourism 2011).
This series of incidents distressed the whole nation, as Korean people had always
viewed match-fixing as something that happened in other countries. Those who had
trusted the integrity of sport felt betrayed, and the status of sport was crushed (Seo and
Han 2012). As Kim and Shim (2012) argued, the media outlined the process of K-league
match-fixing, including several factors like players’ economic motivation and illegal
betting, the intervention of gangs and brokers, the failure of coaches, clubs and federations
to monitor the situation, and structural social problems. The media involvement suggests
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the importance of a thorough investigation of the scandal that broke out over the last
couple of years. The government also needs to maintain its commitment to eradicating
match-fixing with the full cooperation of national sport federations, the Korean Sports
Council, KSPO, Sports Toto and the police.
Future research
While there have been a number of policy studies looking at countries in Europe, North
America and Oceania (Green 2005, 2006, 2007, Green and Houlihan 2005, Hoye and
Nicholson 2009, Piggin 2010), as well as the Far East (Tan et al. 2009, Yamamoto 2012),
Hong’s 2012 work examining the applicability of the Western-style ‘policy community’
and focusing on the role played by commercial and military sectors can be regarded as the
only example with regard to Korean sport policy. Considering that Korea has achieved
international success not only in terms of economics, but also in terms of sport, especially
elite sport, there is an abundance of intriguing themes that could be of interest to
researchers. A good starting point for future research would be to investigate the mechan-
isms of policy-making in Korean sport by looking at the various coalitions, how they
compete and negotiate, and how policy affects end users like the public, elite athletes,
student athletes and other disadvantaged populations. Moreover, a modified policy frame-
work for Korea can be developed through rigorous future studies.
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