Total Distribution of Cars in Deff. Level Diff. Levels Person %

Total Distribution of cars in deff.
Level
Diff. Levels Person %

Entry level car 147 50
Executive level car 107 36
Premium level car 41 14
Total Distribution of cars in deff. Level
14%
Entry level car
Executive level car
Premium level car
36%
50%
Comment:-
Entry Level car Maruti Suzuki
Purchasing Decision
Purchase decision Perso %

n
Good brand image 49 56
Word of mouth communication 4 4
Better after sales service 28 32
Resale value 5 6
Others 2 2
Person
32%
6% 2%
Good brand image
Word of mouth communication
Better after sales service
Resale value
Others
56%
5%
Maintainace wise Performance
Mainatance vise Performance ( Rate 0 to 4 ) Person

1 8
2 6
3 2
4 4
Person
10% 20%
1
2
40% 3
4
30%
Miledge wise Performance
Miledge vise Performance ( Rate 0 to 4 ) Person

1 7
2 6
3 5
4 2
Person
25%
10%
1
35%
2
3
4
30%
Comfort vise Performance
Comfort vise Performance ( Rate 0 to 4 ) Person

1 4
2 3
3 8
4 4
5 1
Person
20% 20%
5%
1
2
3
4
5
15%
40%
After Sales Service vise Performance
After Sales Service vise Performance ( Rate 0 to

4) Person
1 1
2 5
3 4
4 8
5 2
Person
5%
10%
25% 1
40% 2
3
4
5
20%
Other Parameters vise Performance
Other Parameters vise Performance ( Rate 0 to 4

) Person
3 1
4 2
5 17
Person
5% 10%
3
4
5
85%
satisfaction level
satisfaction level person

highly satisfied 11
satisfied 8
dissatsfied 1
person
40%
5%
highly satisfied
satisfied
dissatsfied
55%
Future plan
person
Future plan s
yes 12
no 8
persons
40%
yes
no
60%
IF yes Future car
Person
IF yes Future car s
Maruti suzuki 3
Tata 2
Hyundai 1
ford 2
Nissan 1
honda 2
Others 1
Persons
17%
25% Maruti suzuki
Tata
8%
Hyundai
8% ford
Nissan
honda
Others
8%
17% 17%
Tata
Purchase decision Person

Good brand image 10
Word of mouth
communication 8
Better after sales service 2
Others 2
Person
9%
9%
Good brand image
Others
45%
36%
Mainatance vise Performance ( Rate 0

to 4 ) Person
1 6
2 8
3 6
4 2
Person
27%
27%
9%
1
2
3
4
36%

1 4
2 3
3 8
4 4
5 1
Person
20% 20%
5%
1
2
3
4
5
15%
40%

4) Person
1 1
2 5
3 4
4 8
5 2
Person
5%
10%
25% 1
40% 2
3
4
5
20%

) Person
3 1
4 2
5 17
Person
5% 10%
3
4
5
85%

highly satisfied 11
satisfied 8
dissatsfied 1
person
40%
5%
highly satisfied
satisfied
dissatsfied
55%
person
Future plan s
yes 12
no 8
persons
40%
yes
no
60%
Person
IF yes Future car s
Maruti suzuki 3
Tata 2
Hyundai 1
ford 2
Nissan 1
honda 2
Others 1
Persons
17%
25% Maruti suzuki
Tata
8%
Hyundai
8% ford
Nissan
honda
Others
8%
17% 17%
Good brand image 10
Word of mouth
communication 8
Others 2
Person
9%
9%
Good brand image
Others
45%
36%
to 4 ) Person
1 6
2 8
3 6
4 2
Person
27%
27%
9%
1
2
3
4
36%
1 8
2 6
3 5
4 3
Person
23%
14%
1
36% 2
3
4
27%
1 8
2 2
3 4
4 8
36%
Person
1
36% 2
3
4
9%
18%
4) Person
2 6
3 7
4 7
5 2
Person
32% 27%
9%
2
3
4
5
32%
) Person
4 2
5 20
Person
9%
4
5
91%
highly satisfied 12
satisfied 10
person
45%
highly satisfied
satisfied
55%
person
Future plan s
yes 12
no 10
persons
45%
yes
no
55%
Person
IF yes Future car s
Maruti suzuki 1
chevrolet 2
honda 2
Others 1
Persons
17%
17% Maruti suzuki

chevrolet
honda
Others
33%
33%
Good brand image 1
Word of mouth
communication 1
Person
25%
50%
Good brand image
25%
to 4 ) Person
1 2
4 2
Person
50%
1
4
50%
2 1
3 3
Person
25%
2
3
75%
1 2
2 1
3 1
Person
25%
1
2
3
50%
25%
4) Person
2 2
4 2
Person
50%
2
4
50%
) Person
5 4
Person
100%
highly satisfied 2
satisfied 2
person
50%
highly satisfied
satisfied
50%
person
Future plan s
yes 2
no 2
persons
50%
yes
no
50%
Person
IF yes Future car s
Nissan 1
Others 1
Persons
Nissan
50%
Others
50%
Word of mouth
communication 3
Person
25%

75%
to 4 ) Person
1 2
3 1
4 1
Person
25%
1
3
4
50%
25%
1 1
2 1
4 2
Person
25%
50%
1
2
4
25%
1 1
2 2
4 1
Person
25%
25%
1
2
4
50%
4) Person
2 1
3 3
Person
25%
2
3
75%
) Person
5 4
Person
100%
highly satisfied 2
satisfied 2
person
50%
highly satisfied
satisfied
50%
person
Future plan s
yes 4
persons
yes
100%
Person
IF yes Future car s
Tata 1
Hyundai 2
honda 1
Persons
25% 25% Tata

Hyundai
honda
50%
Resale value 1
Others 1
Person
50%
Resale value
Others
50%
to 4 ) Person
3 1
4 1
Person
50%
3
4
50%
1 1
2 1
Person
50%
1
2
50%
3 1
4 1
Person
50%
3
4
50%
4) Person
1 1
2 1
Person
50%
1
2
50%
) Person
5 2
Person
100%
highly satisfied 1
satisfied 1
person
50%
highly satisfied
satisfied
50%
person
Future plan s
no 2
persons
no
100%
Good brand image 2
Person
Good brand image
100%
to 4 ) Person
2 2
Person
100%
1 1
3 1
Person
50%
1
3
50%
1 1
3 1
Person
50%
1
3
50%
4) Person
4 2
Person
100%
) Person
5 2
Person
100%
highly satisfied 2
person
highly satisfied
100%
person
Future plan s
yes 1
no 1
persons
50%
yes
no
50%
Person
IF yes Future car s
Hyundai 1
Persons
Hyundai
100%
Executive level

Good brand image 11
Word of mouth
communication 2
Person
35%
Good brand image

55%
10%
to 4 ) Person
1 2
2 4
3 9
4 5
Person
10%
25%
1
2
20% 3
4
45%
1 4
2 6
3 7
4 3
Person
20%
15%
1
2
3
4
35%
30%
1 8
2 5
3 2
4 5
Person
25%
1
2
10% 3
40% 4
25%
4) Person
1 6
2 5
3 2
4 7
35%
Person
30%
1
2
3
4
25%
10%
) Person
5 20
Person
100%
highly satisfied 12
satisfied 7
dissatsfied 1
person
35%
5%
highly satisfied
satisfied
dissatsfied
60%
person
Future plan s
yes 15
no 5

persons
25%
yes
no
75%
Person
IF yes Future car s
Maruti suzuki 3
Hyundai 3
chevrolet 1
ford 2
Nissan 1
honda 4
Others 1
Persons
27% 20%
Maruti suzuki
7% Hyundai
chevrolet
ford
Nissan
honda
Others
7%
13% 20%
7%
Good brand image 4
Word of mouth
communication 1
Person
20%
Good brand image
80%
to 4 ) Person
2 1
3 4
Person
20%
2
3
80%
1 1
2 2
3 1
4 1
Person
20%
20%
1
2
20% 3
4
40%
1 3
4 2
Person
40%
1
4
60%
4) Person
1 1
2 2
4 2
Person
40%
20%
1
2
4
40%
) Person
5 5
Person
100%
highly satisfied 3
satisfied 2
person
40%
highly satisfied
satisfied
60%
person
Future plan s
yes 3
no 2
persons
40%
yes
no
60%
Person
IF yes Future car s
Maruti suzuki 1
Tata 1
Others 1
Persons
33%
Maruti suzuki
Tata
33% Others
33%
Good brand image 15
Word of mouth
communication 3
Person
25%
Good brand image

13%
63%
to 4 ) Person
1 3
2 7
3 9
4 5
Person
13%
21%
1
2
3
4
29%
38%
1 8
2 5
3 5
4 5
5 1
Person
21%
4%
33%
1
2
3
4
5
21%
21%
1 9
2 5
3 4
4 6
Person
25%
1
38% 2
3
4
17%
21%
4) Person
1 5
2 7
3 6
4 6
Person
25% 21%
1
2
3
4
25%
29%
) Person
4 1
5 23
Person
4%
4
5
96%
highly satisfied 19
satisfied 5
person
21%
highly satisfied
satisfied
79%
person
Future plan s
yes 13
no 11
persons
46%
yes
no
54%
Person
IF yes Future car s
Maruti suzuki 3
Hyundai 3
chevrolet 1
honda 3
Others 3
Persons
23% 23%
Maruti suzuki
Hyundai
chevrolet
honda
Others
23%
8%
23%
Good brand image 3
Word of mouth
communication 1
Person
20%
Good brand image
20% Better after sales service
60%
to 4 ) Person
2 1
3 1
4 3
Person
20%
2
60% 3
4
20%
2 3
3 2
Person
40%
2
3
60%
1 4
3 1
Person
20%
1
3
80%
4) Person
1 1
2 1
3 1
4 2
Person
40%
20%
1
2
3
4
20%
20%
) Person
5 5
Person
100%
highly satisfied 3
satisfied 2
person
40%
highly satisfied
satisfied
60%
person
Future plan s
yes 4
no 1
persons
20%
yes
no
80%
Good brand image 1
Resale value 2
Person
25%
50%
Good brand image
Resale value
25%
to 4 ) Person
2 1
3 1
4 2
Person
25%
50%
2
3
4
25%
1 2
2 1
3 1
Person
25%
1
2
3
50%
25%
1 2
3 2
Person
50%
1
3
50%
4) Person
2 2
4 2
Person
50%
2
4
50%
) Person
5 4
Person
100%
highly satisfied 2
satisfied 2
person
50%
highly satisfied
satisfied
50%
person
Future plan s
no 4
persons
no
100%
Good brand image 14
Word of mouth
communication 3
Resale value 2
Others 1
Person
9%
9% 5% Good brand image

14% Better after sales service
Resale value
Others
64%
to 4 ) Person
1 4
2 5
3 7
4 6
Person
27% 18%
1
2
3
4
32% 23%
1 9
2 5
3 5
4 3
Person
23%
14%
1
2
3
41% 4
23%
1 7
2 7
3 4
4 4
Person
18%
18% 32%
1
2
3
4
32%
4) Person
1 2
2 5
3 6
4 9
Person 9%
41%
1
2
3
23% 4
27%

) Person
5 22
Person
100%
highly satisfied 11
satisfied 5
person
31%
highly satisfied
satisfied
69%
person
Future plan s
yes 15
no 7
persons
32%
yes
no
68%
Person
IF yes Future car s
Maruti suzuki 4
Hyundai 3
ford 2
Nissan 1
honda 4
Others 2
Persons
25%
25% Maruti suzuki
13% Hyundai
ford
Nissan
honda
Others
13%
6% 19%
Premimum level

Word of mouth
communication 1
Person
100%
to 4 ) Person
4 1
Person
100%
2 1
Person
100%
1 1
Person
100%
4) Person
3 1
Person
100%
) Person
5 1
Person
100%
highly satisfied 1
person
highly satisfied
100%
person
Future plan s
no 1
persons
no
100%
Good brand image 4
Person
Good brand image
100%
to 4 ) Person
1 1
3 1
4 2
Person
25%
50%
1
3
4
25%
2 2
3 1
4 1
Person
25%
2
3
4
50%
25%
1 1
2 1
3 1
4 1
Person
25%
25%
1
2
3
4
25%
25%
4) Person
1 1
2 2
Person
25%
25%
1
2
3
50%
) Person
5 4
Person
100%
highly satisfied 4
person
highly satisfied
100%
person
Future plan s
yes 2
no 2
persons
50%
yes
no
50%
Person
IF yes Future car s
Tata 1
ford 1
Persons
Tata
50% ford
50%
Word of mouth
communication 1
Person
100%
to 4 ) Person
3 1
Person
100%
4 1
Person
100%
1 1
Person
100%
4) Person
2 1
Person
100%
) Person
5 1
Person
100%
highly satisfied 1
person
highly satisfied
100%
person
Future plan s
no 1
persons
no
100%

Total Distribution of Cars in Deff. Level Diff. Levels Person %

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Total Distribution of Cars in Deff. Level Diff. Levels Person %

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Droits d'auteur :

Formats disponibles

Total Distribution of cars in deff.

Diff. Levels Person %

Total Distribution of cars in deff. Level

Entry Level car Maruti Suzuki

Purchase decision Perso %

Maintainace wise Performance

Mainatance vise Performance ( Rate 0 to 4 ) Person

Miledge wise Performance

Miledge vise Performance ( Rate 0 to 4 ) Person

Comfort vise Performance

Comfort vise Performance ( Rate 0 to 4 ) Person

After Sales Service vise Performance

After Sales Service vise Performance ( Rate 0 to

Other Parameters vise Performance

Other Parameters vise Performance ( Rate 0 to 4

satisfaction level person

IF yes Future car

Purchase decision Person

Mainatance vise Performance ( Rate 0

Comfort vise Performance ( Rate 0 to 4 ) Person

After Sales Service vise Performance ( Rate 0 to

Other Parameters vise Performance ( Rate 0 to 4

satisfaction level person

17% Maruti suzuki

Word of mouth communication

25% 25% Tata

Good brand image

Purchase decision Person

Good brand image

Good brand image

9% 5% Good brand image

Other Parameters vise Performance ( Rate 0 to 4

Purchase decision Person

Word of mouth communication

Good brand image

Word of mouth communication

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