PRODUCT PRESENTATION

„The last paradise on Earth”

Petronela Adina Aionesei

Andreea Atodiresei
Carmen Andreea Ciucanu
Maria-Camelia Pricope
Ana Maria Tabircea

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List of contents
Introduction......................................................................................................................................4
The marketing MIX..........................................................................................................................5
Product..........................................................................................................................................5
Price..............................................................................................................................................7
Promotion ....................................................................................................................................8
Place.............................................................................................................................................9
.........................................................................................................................................................9
Reference.......................................................................................................................................10

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Introduction
Maldives Tour Package

Maldives, the “last paradise on earth”, is a virgin tropical island with white sands, blue skies,
lovely palm trees, clear waters and brilliant turquoise lagoons. This is a tiny nation in the middle of
the Indian ocean to the South west of India consisting of 1200 tiny coral islands, a perfect natural
combination for the ideal tropical holiday destination.
It is not without reason that the Maldives Islands has been described as „(the) flower of the
Indies” by Marco Polo and „one of the wonders of the world” by Ibn Batuta.
The culture of the Maldives is influenced by different visitors who arrived in Maldives
throughout the times. We can see Indian, Sri Lankan, Arabian, Persian, Indonesian, Malaysian, and
African cultural traits
As the Maldives comprises more sea than land, it is only natural that fish (mainly tuna) have
always been the most prominent element of Maldivian food. Maldivian cuisine now consists of
Arabic, Indian, Sri Lanka and Oriental tastes blended into a unique cuisine that embodies a culinary
identity of its own.
The cafés – locally known as hotaa is the best place if you would like to savour the local
tastes. You must not leave the Maldives before trying out at least a few of the Maldivian short eats
known locally as hedika. Many of these are unique to the Maldives and come in sweet, sour and
spicy varieties.

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The marketing MIX
Product
The product we are selling is a tour package in the Maldives, between 3 rd April – 7th April
2011.
The tourists will be staying at the Komandoo Island Resort in Lhaviyani Atoll, wich is about
130 kilometers north of Male' International Airport. The transfer is a scenic 40 minute seaplane
flight over the North Male' and Lhaviyani Atolls.
Komandoo is an idyllic private island retreat, a haven of charm and elegance, only 100
meters wide and 500 meters long, with attractive sugar white sand banks on both ends.
The package includes a 4 nights / 5 days stay at the 5* hotel, 2 roundtrip plane tickets Bucharest –
Male – Bucharest, a roundtrip sea plane transfer.
Also included: - airoport fees, medical insurance.
The accomodation is in a jacuzzi water villa, that has a secluded, furnished, partly roofed
terrace and sundeck with stairs down to the water.
The facilities include:
• Four post beds • Sun lounger
• Air condition • Beach towels
• Ceiling fan • Kimonos
• Mini bar • Flat screen TV
• Safe • Home cinema system
• Telephone • Espresso machine

The Villa has a spacious bedroom and sitting area and is exquisitely furnished with solid teak
furniture. Bathrooms with walk in rain shower and a Jacuzzi bath overlooking the turquoise lagoon.
The following are included in the All Inclusive package:
• Breakfast, Lunch & Dinner served at Falhu, our Main Restaurant
• Afternoon tea or coffee with snacks served at Kandu bar
• Fine beverages served by glass at Kandu bar: Mineral water, Soft drinks, Red & white table
wines, Canned & draught beer, Canned fruit juices: Orange, Pineapple & Tomato, Campari,
Assorted selected spirits: whiskey, vodka, gin, rum, brandy or similar
• 50% discount on purchased bottled water
• Minibar refilled once every day
• All cocktails served at Kandu Bar
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 • One dinner per week with set menu at Aqua, our a-la-carte’ restaurant
• One, one hour spa treatment per week
• Canoes and wind surf equipment for experienced users
• One intro or check dive per stay
1st day: arrival at 10am at the hotel and check-in. Breakfast serving. Leisure time for the rest of the
day.
2nd day: 10am – optional diving class. Leisure time for the rest of the day. In the evening, optional
night fishing (Fishing in the middle of the ocean at night is a peaceful kind of activity, a time to
relax, look up at the stars)
3rd day: 12pm – 6 pm - half day snorkelling safari (snorkeling safari by boat, where you visit
different snorkeling sites).
4th day: leisure time for almost an entire day. In the evening, a party is organized for the tourists,
with traditional music and dances.
5th day: 12pm check-out. Sea plane transport to the airport.

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Price
Villa per night – 410 € (All Inclusive);
Sea plane transfer – 250 €;
Plane ticket – 950 €;
Total – 410 x 4 days + 250 + 950 = 2840 €
Commission - 10% x 2840 = 284 €
VAT – 19 % x 284 = 53,96 €
Total – 2840 + 284 + 53,94 = 3177,96 €
Final price – 3178 €
If the customer needs and extra bed in the room, adding one is free of charge.
If you make a four months advanced payment you receive a 20% discount, equivalent to 636
€. This way, the final price would be 2542 €.

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Promotion
This package is being promoted through an intense media campaign. The object is to attract
attention to this new offer.
The TV commercial we put together will help potential customers imagine what it would be
like if they were in the Maldives themselves. The commercial is 56 seconds long, and the
soundtrack we used is actually a part of a maldivian song.
Also, we are promoting our package at various fairs and exhibitons, like the one that will be
held between 4th June – 6th June 2010 at ROMEXPO (Roumanian Tourism Fair). At this fair we will
have a booth decorated so as to represent the Maldives. At the entrance, we will put 2 palm trees,
and the interior will be as blue as the blue lagoons from the island.
Of course, we have printed out brochures to offer to clients that come to our agencies, and
some pamflets will be sent by mail to clients we have already sold packages in the past.
The brochures and pamflets contain images from the Maldives, some snaphots from the
room customers will be staying in, and photos showing some of the activities that one can choose to
do while staying there.

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Place
Our product cand be purchased from our travel agencies situated in Forum Center, Piatra
Neamt and Galleria Mall, Piatra Neamt. The product is also available through other agencies,
considering we are a tour operator agency. We are selling through Paralela 45 agency, Petrodava
Travel, Mon Ami, Grand Hotel Central and Petro Tour
If you’re not in Piatra-Neamt, you should know we have agencies all over Roumania, in
other major cities, like Iasi, Bucharest, Cluj, Timisoara and Arad.
Bookings can be made through the Internet, by visiting this site www.merenatour.ro. The
site has a user frendly interface, and offers plenty information about the package as well as other
products that we sell. For additional details customers can always contacts us at this number
0746155889 between 8 am and 5 pm, Monday through Saturday.

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Reference
http://www.i-turism.ro/agentii-de-turism/localitate/Piatra%20Neamt/
http://en.wikipedia.org/wiki/
http://www.mymaldives.com/maldives/
http://www.komandoo.com/
http://www.stayfinder.com/travelguide/maldives/generalinfo/maldives_cusine.asp

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