HISTORY

1975
First to become the Jollibee outlet was when Mr. Tony Tan and his family opened a Magnolia
Ice cream parlor at Cubao.

1978
• Birth of Jollibee Foods Corporation
• Jollibee Foods Corporation is incorporated as a 100% Filipino Company
• Bakery is established in Cubao
• Jollibee posts first year sales of P2 million

1979
• Introduction of Spaghetti Special
• At Ronquillo Sta. Cruz, the first franchised owned store was opened

1980
• First TV commercial was launched by Jollibee
• Chickenjoy and French Fries are launched by Jollibee.
• Introduction of Jollibee mascot debuts

1981
• Jollibee Foods Corporation enters list of Top 1000 Corporations.
• There were ten Jollibee stores at the end of the year

1982
• Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday
packages for kids.
• Introduction of Jollibee Palabok Fiesta

1983
• Launching of the Jollibee Langhap-Sarap TV ad Campaign
• Chickee and Lady Moo join the Jollibee mascots

1984
• Launching of the Champ hamburger
• Jollibee believes market leadership in local fast food industry and enters list of Top 500
Corporations.
• Mascots Champ and Hetty joined the Jollibee family
• WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs.

1985
• Jollibee becomes the market leader of the fastfood industry
• Introduction of Breakfast Joys
• Langhap-Sarap awarded most successful ad campaign in the food category during the 9th
Philippine Advertising Congress
1986
• In Barcelona,Spain, Jollibee wins the 9th International Foods Award from El Comestible
• Given by the Philippine Marketing Association, Tony Tan wins the Agora Award for
entrepreneurship
• Jollibee Foods Corporation has been included to the Top 250 Corporation list
• First Jollibee international store in Taiwan has been opened
• Chunky Chicken Sandwich has been added to the Jollibee menu

1987
• Second Taiwan Jollibeestore opens
• Sales of 570 million pushes Jollibee into the elite Top 100 Corporations
• Jollibee marks its entry into the global market as its opens its first fast food outlet in Brunei

1988
• Successful launching of Jolly Twirls softserve
• Ffurther leading market share of 31% in the fast food industry and a dominant 57% share in the
hamburger segment Jollibee system wide sales hit P921 million
• Celebration of Jollibee's 10th year anniversary
• Tony Tan is named one of the Ten Outstanding Manilans.
• Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of
marketing objective with its Filipino Talents campaign.

1989
• Second Jollibee Brunei store opens
• Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products
category during the eleventh Philippine Ad Congress
• Ffirst fast food chain to surpass billion-peso sales mark since Jollibee sales hit P1.3 billion
marks

1990
• Coleslaw, Jolly Hotdog, Chickenjoy Take-Me-Out and Peach mango Pie to has been added to
Jollibee's menu
• Jollibee post sales of P1.8 billion
• Tony Tan is awarded the Triple Award by AIM as Outstanding AIM Alumnus
• Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of
Management

1991
• Jollibee’s 100th store opens in Davao City
• Jollibee opens a record high of 35 new stores
• Opens 1st store outside Luzon in Cagayan de Oro City
• Jollibee Pancakes and Jolly Meals has been launched
• Jollibee sales hit an enormous P2.65 billion
• The Lola TV commercial wins the Grand Araw Award and an award of excellence for the
promotion of Filipino Values during the Philippine Ad Congress.
• Jollibee receives award for the outstanding Corporate Safety Consciousness Programs by the
Safety Organization of the Philippines (SOP).

1992
• Jollibee sales hit the P3.365 billion
• Started using frozen patties for its popular hamburgers
• Improved softserve ice cream line by offering fruit flavored ice cream
• Acquired 73% if the Hamburger segment
• Opened another store in Jakarta, totaling to 2 stores in Indonesia
• 112 Jollibee stores nationwide
• Maintained its advantage over its competitors by acquiring more than 50% share of the fast
food industry

1993
• July 13, JFC was listed in the Philippine Stocks Exchange with an initial offering of P9.00 per
share
• October 1993, JFC share are being sold for P20.00, a windfall or more than 135%
• Improved softserve ice cream line by offering fruit flavored ice cream.
• Focusing on Jollibee’s loyal customers, Marketing launched its At Home Ako sa Jollibee ad
campaign
• Kiddie Pack Promo has been introduced
• The new Main Office site has been moved to Jollibee Centre Building in Ortigas Center, Pasig

1994
• By the end of the year, there has been already 148 Jollibee stores nationwide
• With the achievment of Greenwich Pizza Corporation Jollibee expands into the pizza-pasta
segment
• By the Far Eastern Economic Review, Jollibee has been cited as one of the leading companies
in Asia

1995
• Jollibee acquires franchise of Delifrance
• 20 more stores opened in the Philippines, bringing the total to 168.
• Jollibee successfully opens stores abroad: Guam, Dubai, United Arab Emirates, Kuwait, and
Jeddah, and Kingdom of Saudi Arabia.

1996
• 200th Jollibee store in Malolos, Bulacan has been opened
• By the Far Eastern Economic Review Jollibee has been cited again as one of the leading
companies in Asia
• The company reengineers its visual identity system
• Jollibee system wide sales increased to P8.29 billion which translates to a market share of more
than 50% among all hamburger fast food chains
• Jollibee had 208 stores nationwide
• Mary’s Chicken was born last July 10. It is a semi-self service restaurant and another Jollibee
subsidiary.
• The company reengineers its visual identity system
• Launching of Jollibee's Amazing Aloha
• Hong Kong opens its first Jollibee store
• Jollibee launched various projects, such as Maaga ang Pasko sa Jollibee and Chikiting Patrol: at
Home Ako Dito. These projects' main objective was to protect and contribute to the development
of the Filipino children

1997
• System wide sales increased to P11.17 billion
• Jollibee Xiamen located in the People’s Republic of China has been opened
• Jollibee launched "Kaya mo Kid" project which aims to instill positive values, which helps
children achieve their dreams and ambitions

1998
• Jollibee opens in Daly City
• Jollibee's 20th year anniversary celebration
• Opened 62 stores nationwide, bringing the total to 300 stores.
• In Balagtas, Bulacan Jollibee opens its 300th store
• Jollibee receives the ISO 9002 Certification for its frozen patty line
• Jollibee wins the Employer of the Year Award

1999
• Opened 50 stores nationwide which makes a total of 350 stores
• Cheezy Bacon Mushroom Burger has been introduced to its line of specialty burgers

2000
• 31 more Jollibee stores opened, bringing the total to 381 stores
• Jollibee obtains Chowking Foods Corporation
• Far Eastern Economic Review ranked Jollibee as the Philippines' leading company for the 3rd
straight year
• Asian Business Magazine ranks Jollibee as the Most Admired Company in the Philippines and
the 3rd over-all in Asia, surpassed only by global giants General Electric and Microsoft.
• Systemwide sales reach P20 billion.

2001
• 400th Jollibee store in Intramuros has been opened
• System wide sales rose to 18.8% to 24.11 billion. Income, before non-recurring charges, to
P959 million. Network expanded to 800 restaurants.

2002
• Revenues neared the P27-billion mark. Number of stores exceeded 900.
• Tony Tan made MAP "Management Man of the Year"

2003
• Jollibee store count closed to 988 stores nationwide.
• For the sixth straight year, the Far Eastern Economic Review ranked JFC as the Philippines'
Leading Company.
2004
Mr. Tony Tan Caktiong, the Chairman and Chief Executive Officer of the company, was named
the Ernst and Young’s 2004 World Entrepreneur of the Year.

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Full Description

Jollibee Foods is a Philippines-based Corporation engaged in the development, operation and

franchising of restaurants under the brand name Jollibee. In the Philippines, the Company also
has, as subsidiaries, Fresh N Famous Foods, Inc., which develops, operates and franchises
restaurants under the trade names Chowking, Greenwich, Delifrance, Manong Pepe's and Red
Ribbon Bakeshop, Inc. (through Red Ribbon Holdings, Inc.), which develops, operates and
franchises restaurants under the Red Ribbon trade name. It also has subsidiaries and affiliates
overseas, which develop and operate its international brands, Yonghe King, Chun Shui Tang,
Hongzhuangyuan and Lao Dong. At December 31, 2009, there were 686 Jollibee stores in the
Philippines, 355 franchised and 331 Company owned. There were also 57 Jollibee stores
overseas, including the United States, Vietnam, Hong Kong, Brunei and Jeddah. They offer food
products that are prepared on-site based on original Company recipes.

http://in.reuters.com/finance/stocks/companyProfile?symbol=JFC.PS

Among all the fast food chains here in the Philippines, the Jollibee Food Corporation is
considered to be the most popular choice among all the Filipinos. The Jollibee Food Corporation
has been serving us with their delectable collection of fast food, but what do we really know
about the Jollibee Food Corporation? Where did Jollibee Food Corporation come from? When
did Jollibee Food Corporation start? Who founded the Jollibee Food Corporation? Well here’s a
little history behind the most popular fast food chain in the Philippines.

The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. And did you
know that the Jollibee Food Corporation wasn’t selling fast food back in the days, instead they
sell ice creams, and it was named as Jolibe. But after sometime, they decided on getting the
services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that
to shift their business of ice cream parlor to hamburgers after his studies showed that a much
larger market was waiting to get tapped.And sure enough, their hamburgers became a hit for a lot
of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the
two words form a single name Jollibee.

Then Lumba next created the product name "Yumburger" for their hamburgers as well as the
name "Chickenjoy" for their—ah you what it is.Because of the fame of the Jollibee Food
Corporation, they have decided on incorporating some expansions and acquisitions. On 2000, the
Jollibee Food Corporation acquired Chowking, allowing Jollibee to be part of the oriental quick
service restaurant segment. Similarly, Jollibee also acquired Red Ribbon Bakeshop on 2005,
another popular fast-food restaurant in the Philippines. In 2006, Jollibee Food Corporation
acquired the Délifrance which further expanded its penetration in the food service industry
particularly in the French cafe-bakery, a growing segment of the Philippine food market.
So there you have it, a small introduction of the history of Jollibee Food Corporation. For more
information about the Jollibee Food Corporation, then visit Jollibee Food Corporation.

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