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Publishing for the PreK-12 Market Forecast 2010-2011 from Simba Information is the
premier resource for expert analysis of the highly competitive $8 billion-plus PreK-12
school market.
Challenging market conditions make this report an essential tool for understanding the
dynamics that impact the types of instructional materials and services most in demand
in the school market.
The most up-to-date business information and market trends in this report provide a
complete view of the U.S. school market—all available from Simba Information in a
single-source format in this completely updated report.
A particular focus of this all new report is how technology is—or is not—being
incorporated in the school markets and how it is changing business models of
publishers and providers of instructional and ancillary services.
Publishing for the PreK-12 Market Forecast 2010-2011 is essential market and
business intelligence for publishers, technology providers, editors, marketers, business
development, sales and investment professionals who need to understand the
strategies driving the educational publishing industry currently and in the coming years.
Table of Contents
Methodology
Executive Summary
Chapter 3: Funding
Introduction
2011 Proposed Budget Calls for Funding Increase
Program Consolidation Proposed
Title I Helps Low-Achieving Students in High Poverty Areas
Race-To-The-Top’s First Winners are Delaware and Tennessee
School Improvement Grants Evolve to School Turnaround
Tapping Special Education Funding
Longitudinal Data System to Expand
Stimulus Dollars Still Available
Funding at the State Level
Average State Per-Pupil Spending on Instructional Materials Is $264
Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2008
vs. 2009
Table 4.2: Top 10 Disciplines for Elementary Textbooks, 2008
Table 4.3: Top 10 Disciplines for Secondary Textbooks, 2008
Table 4.4: Basal Sales, Adoption States vs. Open Territories, 2004-2009
Table 4.5: Elementary and Secondary Textbook Sales, 2008 Top 10 States
Table 4.6: Textbook Adoption States
Table 4.7: Simba Information’s Adoption Scorecard, 2009
Table 4.8: Simba’s Best-Selling Textbook Series, 2009
Table 4.9: Texas K-12 Reading/Literature Adoption, 2010
Table 7.1: Sales Forecast of Key Instructional Materials used in U.S. Classrooms
, 2009-2013
Company Profiles
American Education Corp.
Archipelago Learning
Cambium Learning Group
Carnegie Learning Inc.
EMC/Paradigm (Wicks Educational Publishing)
Goodheart-Willcox
Haights Cross Communications
Houghton Mifflin Harcourt Publishing Company
Inspiration Software
K12 Inc.
McGraw-Hill Education (The McGraw-Hill Cos.)
Pearson Education
Peoples Education
Plato Learning
Renaissance Learning
Scantron Corp.
Scholastic Corp.
School Specialty
Scientific Learning Corp.
Weekly Reader (Reader’s Digest Association)
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