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1 Celeb Advertising and Brand Endorsements.

The term paper is to compiled using secondary research


and can be supplemented with a primary studyconducted at the University.

2 Can internet be used for Brand Engagement? Primary research to be conducted using questionnaires
followed by an analysis of the same.

3 India’s most effective AD campaigns. Conduct a secondary study to identify the most effective ad
campaigns and thereafter conduct a primary study toidentify the most effective from among them.
Selection of respondents is to be done from amongst the faculty members.

4 RFID( Radio Frequency Identification)- Advanced technology for big retailers. Conduct a secondary
study and analyse the results.

5 Micro Finance and SHGs (Self Help Groups): Is really beneficial to rural India? A secondary study to be
conducted followed by a primary study to be conducted at various micro finance institutions and banks in
Jalandhar

6 Reports on Corporate Frauds (Indian Context). Conduct a secondary study on the given topic and
compile the results identifying the key themes in such frauds.

7 Risk Management in Stock market. Conduct a secondary test

8 Bursting of Dubai Bubble. Conduct a secondary study and analyse the findings.

9 FDI and Economic Growth during last decade: Conduct a secondary study and enumerate in
decreasing importance the various ways in which the economy has benefited from increase in FDI
inflows.

10 Impact on stock market by Government’s PSU Disinvestment Plan. Conduct a secondary study and
identify the various ways in which the disinvestment plans have had an impact on the stock markets.

11 India’s March towards a Knowledge Economy. Conduct a primary study on the topic with respondents
belonging to the faculty members. Analyse the findings.

12 Indo-US Nuclear deal- How much economically & strategically important? Conduct a secondary study
and enumerate your findings in order of precedence.

13 New Pension System (NPS)- Boosting India’s social security system. Conduct a secondary study and
comment on the efficacy of the topic

14 Can young make a real difference: The new face of Indian Parliament. Conduct a primary study on
respondents from the University. Analyse and document
the results.

15 Social Networking: Creates new dimensions for relationships. Conduct a primary study with
respondents from the University and analyse the results

16 3 Cs of Indian Politics- Cash, Criminals and Corruption. Conduct a secondary study and analyse the
topic based on the same

17 Emerging Issues in Higher Education in India. Conduct a primary study on the given topic. The
respondent ration between students and faculty must be 7:3.Analyse the topic and enumerate the results.

18 Reverse mentoring- Is really required to analyze by corporate sectors? conduct a secondary study on
the given topic and comment on the efficacy of the subject.
19 Retention strategies- Either view positively or negatively? Conduct a primary study from students with
HR as specialization and from the University's HR department. Also for the primary study's purpose,
companies from Jalandhar can be approached. Analyse the results and compile them.

20 Brand positioning by “ Employee Branding”. Conduct a research study w.r.t. our University.
Respondents can be selected from the faculty and staff members.Analyse the results and advise the
University

21 Flexi Work initiatives by Indian Corporates- Does it really Work? Conduct a secondary study and
analyse and compile the results.

22 Brand Choice behaviour for different products. Conduct a primary study w.r.t. the allotted subject.
Analyse the results and compile them

23 Factors affecting Purchase of different products. Conduct a primary research study on the allotted
product and analyse and compile the results.

24 Ratio analysis based decisions. Conduct a secondary study study based on the financial statements of
the allotted company. Compile the results.

25 Investors’ response to various financial products. Conduct a primary study on the allotted financial
product mix. The respondents should consist of regular investors from the faculty and outside. Analyse
and compile the results

26 Corporate Governance issues. Conduct a secondary study on the topic and comment on its relevance.

27 Management & technology impacts. Conduct a secondary study on the topic and analyse and compile
the results.

28 Role of stakeholders and profitability. Conduct a primary study on the given topic and analyse the
same and compile the results

29 Performance efficiency of sales staff. Conduct a secondary study on the topic and based on your
findings draft a performance appraisal proforma for the sales staff that could be applicable to any
organisation from the industry allotted.

30 Effect of technology on Consumer services. Conduct a secondary study on the topic, analyse and
compile the results

31 Effect of technology on employees performance. Conduct a secondary study and analyse and compile
the results

32 Students’ surveys on pocket money expenditure. Conduct a primary research on the students of the
University and identify the pocket money share of expenditures of the students.

33 Problems of Specific Industry. Conduct a secondary study on the given industry. Analyse and compile
the results

34 Impact of wages on employee satisfaction. Conduct a primary study on employees from outside the
University and gauge their satisfaction w.r.t. salaries that they receive

35 Corruption and politics


36.Commercialisation of sports
37 New direct tax code
38.Stock market :Rise and fall
39.Car market in India
40.Two wheeler market in india
41.Pahmacuitical industry in india
42.Telecom Indutry in India
43.Insurance industry In india
44.Growing trend of foreign vacations
45 Vegetable prices in India
46 Petro prices in India
47 Indian budget
48 Tourism sector in India
49 Immigration industry.
50.Indian foreign trade.
51.Tyre Industry of India
52.Realty of realty shows
53 D2H industry in India
54.Mobile broadband services
55.Large scale retail formats
56.Black money abroad
57.Real estate sector.

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