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BOOKS - TRIZ now Systematic Innovation Methodology

TRIZ Companion
Authors: Darrell Mann, Simon Dewulf
Price: Indian Rupees 1200/-

Some people like reading books, and some people don’t. Some people want all the
detail, and some just want the facts. This is the book for those who don’t like reading
books but do want the facts. The book is split into two parts. The first part contains
who, what, when, where, why and how introduction to TRIZ. If you have never seen or
used TRIZ before, this is the section that will present you with the minimum amount of
information necessary to understand the TRIZ philosophy. The second part of the book
details the essential tools contained within TRIZ. This second part has been arranged
alphabetically in order to ease access to each of the tools. Our aim within each entry
has been to provide all of the information you require to use a particular tool. In that
sense, the book is completely self-supporting. For those readers that find there are
occasions where they want to see more detail, or, more likely, case-study examples of
a particular tool being used, we have designed this book to be consistent with our main
‘Hands-On Systematic Innovation’ reference.

The intended purpose of the book is to provide a pocket - size reference; something
that you will want to and be able to carry around with you at all times. Something that
contains just the facts.

Hands-On SYSTEMATIC INNOVATION

Author: Darrell Mann
Price: Indian Rupees 4500/-

Hands-On Systematic Innovation is a 'doing' book. Its aim is to help readers generate
tangible benefit from wherever their start point - whether it be an experienced TRIZ user
or novice, or any type of technical problem or opportunity situation.

The net result is 460 pages tome (don't worry, you don't have to read it all!) segmented
in a way that enables the reader to find what they want very quickly, including a
complete start-to-finish problem definition through tool selection through solution
generation through evaluation process for those that want it.

It contains a number of newly uncovered trends of evolution, serious revisions of the

somewhat abstract s-field tool, a novel knowledge and effects database, and a whole
host of case study examples tying the whole thing together.
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 “The right solution at the right time”
Author: Mr. Yuri Salamatov
Price: Indian Rupees 4500/-

(Possibly available in e.pdf fomat)

Summery: A not-to-miss publication revealing how specific techniques,

developed from the basic principles of TRIZ, can be used in a broad range of
applications. It is more practical than theoretical, presenting numerous examples
on illustrating how the basic TRIZ principles are applicable to a limitless variety of
inventive problems
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HANDS ON SYSTEMATIC INNOVATION – for Business and Management
Author: Darrell Mann
Price: Indian Rupees 4500/-

This is not a typical “management” book. It is a book built on ideas distilled from areas
of human endeavor beyond the traditional management sciences. Going beyond
traditional boundaries means venturing outside zones of comfort. It also means we need
to think about whether the journey might be worth the effort.

Time is a precious commodity for any manager. Lack of time is one of the things that
encourage us to stay within our own comfort zones.

We think the ability to innovate systematically – to genuinely and reliably be able to

generate successful innovations that will make a positive difference to the bottom-line
of a company – is worth the time to dip a toe or two into the contents. We have
structured the book on this basis.
Systematic (Software) Innovation
Author: Darrell Mann
Price: Indian Rupees 4500/-

Introduction: The book that was written three times:

10 October sees the official launch of our long-awaited, long-overdue Software

Innovation text. The result of over 8 years of dedicated research into the underlying DNA
of software innovation. It continues to stagger us that the original promise date for the
book was back at the end of, gulp, 2004. How can anyone get their estimates so wrong?
One of the reasons is that the theme of the book has shifted significantly since we first
committed our programme of software innovation research. The first version of the book
was merely intended to be a description of the tools emerging from the research. ‘We
want more case studies’ people said. Enter the problem that nearly all of the case
studies that people then volunteered turned out not to be software problems at all. So
the book was re-written as a book to help software professionals see beyond their
usually limited silo-mentality horizons. Twelve months later and the next round of market
research said, ‘hey, this isn’t a software book’. And so we went back to the drawing
board again to somehow solve the contradiction of making the book feel relevant to
software engineers while at the same time getting them out of their (virtual) box and
looking at the real world. Advance orders, if that thought hasn’t put you off, can be
placed by filling in the fax-back form. The first 100 orders will receive copies marked with
the real-life blood, sweat and tears of the author.

480 pages of world re-defining software innovation insight

check out the foreword from well-known IT author Bryan Maizlish

TrenDNA

Meta-Mega-Micro Consumer and

Market Trends & Predicting Future (New Arrival)
Darrell Mann and Yekta Ozozer
Price: Rs. 6500

TrenDNA – Understanding Populations Better Than They Understand

Themselves

Our new book represents the output of a six year programme of research to try
and understand the weird and wonderful world of consumer and market trends.
‘Why do hundreds of apparently predictable trends lead to so many failed new
products?’ we wondered. Eventually, we found the answer. An answer we’ve
now been testing with clients for the last 3 years with paradigm-changing levels
of success. So now is the time to launch our findings into the big wide world.
More an ideation-facilitation toolset than a book, TrenDNA contains a 160page
book, 160 individual trend cards and a double-sided A1 fold-out template sheet,
all held together in a handy-sized A5 slip-case. Usable by individuals or groups,
the set allows users to work through a systematic, reproducible 6-step process to
first identify what their intended customers really want, then to create the right so-
lutions to meet those needs.

TrenDNA: taking the guesswork out of consumer & market dynamics

TrenDNA: a comprehensive map of current trends; a way of reliably predict-

ing trends that haven’t happened yet.

TrenDNA: a landmark beginning to a new paradigm in consumer insight

gathering
“Fundamental Design Method”

By Edward Matchett
Price: Rs. 2200
(New Arrival)

Updated re-print of a one of the key texts from the ‘intellectual Michelangelo’ of our
times, Edward Matchett.
Fundamental Design Method is an essential read for anyone interested in Systematic
Innovation

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“”Templeton Three”
By Helen Eisenmaus
Price: Rs. 2000
(New Arrival)

Over 90% of innovations fail before they reach the market

Over 90% of those innovations that do reach the market will also fail

Over 90% of innovations are delivered late, over-budget or to a lower quality

than was originally planned Over 90% of collaborative innovations fail

Here’s why.

Templeton Three is that rare thing, a readable business novel. A tear-making indictment
of the unintended damage caused by the large majority of Lean & SixSigma initiatives.

Helen Eisenmaus was born in the UK, but now lives mostly in the US.She is an
engineer, and is at least 5’ 4” tall.

Hardback
184 pages
“Matrix 2010”
(New Arrival March 2010)
Price: Indian Rupees 2200/-
Author: Mr. Darrell Mann

Following the publication of the 2003 version of the Contradiction Matrix, the Systematic
Innovation research team has continued an intensive research programme to reverse
engineer the strategies used by technical problem solvers during the course of their
attempts to challenge conflicts and contradictions. At the time of writing, that analysis
has now taken in over three million solutions involving some kind of step-change
advance.

Very early after the 2003 edition of the Matrix was published, we declared that we would
publish a new edition once the ‘accuracy’ of the tool fell below 90%. ‘Accuracy’ in our
terms, involves the likelihood that after we reverse engineer a new solution that the
strategies used by the problem solver matched the ones that would have been recom-
mended by the matrix. While that accuracy figure is still greater than 90% in some do-
mains, the sub-90% threshold was crossed in the middle part of 2009, and so the deci-
sion was made to honour the commitment we had made to ourselves.

Rather than merely update the numbers in the 48x48 structure introduced in the 2003
edition, we also felt it was timely to incorporate several new elements that have emerged
over the course of our broader research activities. Specifically, these are:

1) Incorporation of conflict-challenging solutions from nature.

2) Incorporation of intangible parameters.

3) Nano-and-beyond scale conflict resolution strategies

4) Improved physical contradiction resolution strategies and means for

translating between different types of contradiction.

5) Strategies for use of Inventive Principles in combination with one another

Taken together, we believe we have taken the Matrix to another level of sophistication,
while at the same time made what we think is a useful step-change improvement in us-
ability of the tool. And if that sounds like solving a contradiction, you’re probably right.

Happy breakthrough solution finding.

Darrell Mann

Grado, Italy, October 2009

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Innovation DNA
– Innovation for Senior Managers &
Strategist. The whole innovation
story in 30,000 words (Coming soon)

“Hands On-Systematic Innovation Case Studies

– A collection of case studies demonstrating
the systematic implementation of innovation
techniques” (Coming soon)

The Road to true professionalism by Edward Matchett

(Coming soon)