Fowad Yunus

62-JINNAH BLOCK, AWAN TOWN, MULTAN ROAD, LAHORE: 54780

PAKISTAN - Mobile: + 92 333 446 2321, + 92 321 446 9697

Career Summary
Ethical Pharmaceutical Marketing & Sales Professional with 13+ years in sales, territory management, key
account management, Pharmaceutical Product Management, sales forecasting, budgeting & team
leadership. Diversely experienced in sales & marketing of various pharmaceutical segments that include
Gynecology, Dermatology, Andrology, Antibiotics, CVRM and Diabetes. Besides strong analytical &
presentation abilities and training skills though this approximately trained more than 200 medical
representatives in varied organizations. Excellent & effective written & verbal communication and time &
resource management skills. Qualified to manage projects involving multiple business segments. Have
worked closely and effectively with all levels of management to enhance the team projects, self starter
trained to meet deadlines. Desired to take a challenging opportunity to develop a business portfolio.

Experience
CCL Pharmaceuticals, Lahore Pakistan
Product Manager January, 2007 to Present
Responsible for marketing strategies of Company’s strategic BU CVRM- Diabetes ( 200 mio. in Pakistan).achieved
the growth of 28 % in derived FDC (sulphonyle urea + Metformin) with CCL brand Orinase-met with MS of
28% checking the brand leader Glucovan having 33% MS and growing with 17%. Envisaging, materializing
and implementation of effective & target oriented promotional activities in a very highly competitive market.
Providing feedback to sales managers for better targeting using bricks sales analysis. Planning, budgeting
& controlling of promotional investments & activities. Managing the life cycle of the matured brands and
developing business for country specific branded generic strategy. Developing and managing KOL s in
target diseases area.

Askari Pharmaceuticals, Lahore, Pakistan

Product Manager May, 2006 to January 2007
Managed company’s cardiovascular portfolio (90 mio. in Pakistan). Envisage, materializing and implementation of
effective & target oriented promotional activities in a very highly competitive market. Initiated and
materialized the business development project of branded generics launch for Askari pharmaceuticals in the
therapeutic area of CVRM and Pulmonology with latest molecules like (montelukast and Losartan). With a
span of one year make the two products ………………….. Developing and managing KOL s in target
diseases area.

Pacific Pharmaceuticals, Lahore, Pakistan

Product Manager March, 2004 to May, 2006
Joined Pacific Pharmaceutical to begin the career in Pharma marketing. Responsible for company’s
matured products and LCM.Initiated and materialized the Phase IV PMS Trial in therapeutic diseases area
herpetology, (Hep c) on Phlogenzym give the detail of the trial here and outcome and how it impact the
product life cycle.

Schering Asia GmbH, Lahore, Pakistan

Sales Promotion Officer November,

Managing Sales of assigned Gynecology, Dermatology & Andrology Products in assigned territories.
Visiting distributors for checking ex-distributors sale & inventory levels. Making daily calls to selected
doctors in given areas of responsibilities and promoting company’s ethical products portfolio
 Professional Trainings

 5 Days Training on Persuasive Selling HRD, Schering AG

 3 Days Training on Key Account Management by HRD, Schering AG
 2 Days Workshop on Performance Management & Appraisals by HRD, Schering AG & CMD, Lahore
 2 Days Workshop on Selling for Excellence by HRD in Phuket, Thailand
 3 Days Training on Negotiation Skills by CMD-Institute of Leadership & Management, Lahore
 3 Months Course on Business English by Pakistan Institute of Management, Karachi
 5 Days intensive Training on Strategic Product Management by Mr. Thomas Bloom, Bayer AG
 2 Days Workshop on Market Expansion & Controlling by Regional Business Unit, Singapore
 4 Days Extensive Training on The Regulatory & Good Marketing Practices by Bayer AG, Germany
 1 Day Seminar on Ethical Pharmaceutical Marketing by Pharma Bureau Pakistan.
 3 months advance training on Managerial Computing by Schering AG.

 Member of Academy of Sales Excellence, Singapore

 Member European Society of Radiology

 Coordinator of ISID, 2008 (International Society of Infectious Diseases. USA).

Education

Punjab University, Lahore

MPA, Masters in Public Administration - 2003.

University of the Punjab, Lahore

B.Pharm-1997

References:

Honors & Awards

Won the award of “First Promotion Prize 1998”
Won the award of “Man of the Year 1998”
Won the award of “5th Position of the Year 1999”