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 Assignment no.1

On

HMT=565

(Media watch and article review about the emerging trends, issues and the developments
in the field of small hospitality projects on Himachal Pradesh.)

.)

Submitted To: Submitted By:-

Mr. Earnest Sir Arun Pathania

Roll No.-RV8901AO4

MBA(TOURISM & Hospitality)

Area 55,673 sq km
Population 6,077,248
Religion Hinduism (95.89 %), Buddhists, Others
Annual Rainfall 180 cm
Maximum
30°C
Temperature
Minimum
2°C
Temperature
Capital Shimla
Language Hindi, English and Himachali
Literacy Rate 77.13%
Per Capita Income Rs. 18,920 in 2000-01
Urbanization Ratio 8.7% (1991)
Best Time to Visit March to October

Himachal Pradesh (Hindi: हिमाचल प्रदे श )is a state in Northern India. It is spread over 21,495
sq mi (55,673 km²), and is bordered by the Indian states of Jammu and Kashmir on the north,
Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the
south-east and by the Tibet Autonomous Region on the east. The literal meaning of Himachal
Pradesh is Region of snowy mountains.
Himachal Pradesh was anciently known as Dev Bhumi (The Abode of Gods). After the Anglo
Gorkha War, the British colonial government came into power. It was initially part of Punjab,
except the Siba State of Punjab Hills which was under the rule of Maharaja Ranjit Singh until
1857. In 1950 Himachal was declared as a union territory but after the State of Himachal Pradesh
Act 1971, Himachal emerged as the 18th state of the Indian Union. Himachal has many
prestigious boarding schools. Hima means snow in Sanskrit. It was named by one of the great
Sanskrit scholars of Himachal Pradesh, Acharya Diwakar Datt Sharma

Himachal Pradesh has one of the highest per capita incomes of any state in India. Due to the
abundance of perennial rivers, Himachal also sells hydro electricity to other states such as Delhi,
Punjab and Rajasthan. The economy of the state is highly dependent on three sources:
hydroelectric power, tourism and agriculture.

Hindus make up 95% of the state population, making it the most Hindu state (proportionally), in
India. According to a 2005 Transparency International survey, Himachal Pradesh is ranked the
second-least corrupt state in the country after Kerala.

State Symbols

State animal Snow leopard

State bird Jujurana

State tree Deodar

State flower Rhododendron

Subdivisions

Himachal Pradesh is divided into 12 districts namely, Kangra, Hamirpur, Mandi, Bilaspur, Una,
Chamba, Lahul and Spiti, Sirmaur, Kinnaur, Kullu, Solan and Shimla. The state capital is Shimla
which was formerly British India's summer capital under the name Simla.
A district of Himachal Pradesh is an administrative geographical unit, headed by a Deputy
Commissioner or District Magistrate, an officer belonging to the Indian Administrative Service.
The district magistrate or the deputy commissioner is assisted by a number of officers belonging
to Himachal Administrative Service and other Himachal state services. Each district is
subdivided into Sub-Divisions, governed by a sub-divisional magistrate, and again into Blocks.
Blocks consists of panchayats (village councils) and town municipalities. A Superintendent of
Police, an officer belonging to the Indian Police Service is entrusted with the responsibility of
maintaining law and order and related issues of the district. He is assisted by the officers of the
Himachal Police Service and other Himachal Police officials.

Transport

Roads are the major mode of transport in the hilly terrains of Himachal Pradesh. The state has
road network of 28,208 km (17,528 mi),[24] including eight national highways (NH) that
constitute 1,234 km (767 mi).[24] Some roads get closed during winter and monsoon seasons due
to snowfall and landslides. Regular bus services connect Shimla with Chandigarh, Kullu, Manali,
Delhi, Mandi, Pathankot, Ambala, Chail and Dehradun. Local taxis are the major local transport
here. District Hamirpur has got the highest road density in the country.[25]

Railway track is accessible only to a few places in Himachal Pradesh. The Pathankot–
Jogindernagar line connects Punjab with Himachal Pradesh. The other railway tracks pass
through Shimla, Solan and Una. Shimla is connected with Kalka by a narrow gauge railway line,
which in turn is connected with the major cities in India. Himachal has two narrow gauge rail
tracks. The Kalka-Shimla Railway track has a length of 96 kilometres. It passes through 102
tunnels and crosses 864 bridges.[26][27]

There are three domestic airports in the state—Shimla Airport, Bhuntar Airport serving Kullu
and Manali, and Gaggal Airport serving Kangra and Dharamsala. The air routes connect the state
with Delhi and Chandigarh. There are no international airports in Himachal Pradesh. Deccan, Air
India, MDLR has flights from Delhi, Chandigarh to Kullu and back. Jagson Airlines has flights
from Delhi to Shimla.

Culture
Himachal was one of the few states that had remained largely untouched by external customs,
largely due to its difficult terrain. With the technological advancements the state has changed
very rapidly. It is a multireligional, multicultural as well as multilingual state like other Indian
states. Some of the most commonly spoken languages includes Hindi, Pahari, Dogri, Mandialli
Kangri, Gojri and Kinnauri.[31] The Hindu caste communities residing in Himachal include the
Brahmins, Rajputs, Gujjars, Gaddis, "Grith (choudhary)," Kannets (come under RAJPUTS),
Rathis and Kolis.[34] There are also tribal population in the state which mainly comprise ,
Kinnars,Pangawals, Sulehria, and Lahaulis.

The state is well known for its handicrafts. The carpets, leather works, shawls, metalware,
woodwork and paintings are worth appreciating. Pashmina shawl is one of the product which is
highly in demand not only in Himachal but all over the country. Himachali caps are also famous
art work of the people. Extreme cold winters of Himachal necessitated wool weaving. Nearly
every household in Himachal owns a pit-loom. Wool is also considered as pure and is used as a
ritual cloth. The well known woven object is the shawl, ranging from fine pashmina to the coarse
desar. Kullu is famous for its shawls with striking patterns and vibrant colours. Kangra and
Dharamshala are famous for Kangra miniature paintings.

Local music and dance reflects the cultural identity of the state. Through their dance and music,
they entreat their gods during local festivals and other special occasions. Apart from the fairs and
festivals that are celebrated all over India, there are number of other fairs and festivals also that
are of great significance to Himachal Pradesh.

Shimla, the state capital is home to Asia's only natural ice skating rink.

The day to day food of Himachalis is very similar to the rest of the north India. They too have
lentil, broth, rice, vegetables and bread. Some of the specialities of Himachal include Pateer,
Chouck, Bhagjery, jhoul, Patrode, Sidku, Beduan, Chutney, Madra, Khatti Dal, Khatta and
Ambua, Madra, Pahari Aloo and Pahari Murgh.

Famous people associated with Himachal include: Dalip Singh Rana, Anupam Kher, Amrish
Puri (who studied here), Prem Chopra (brought up here) , Mohit Chauhan, Shahrukh Khan from
Bilaspur who studied in D.A.V Public School, Bilaspur, third Supreme Court Chief-Justice and
former Prime Minister of Kashmir in 1947 Mehr Chand Mahajan, economist and former vice-
president of World Bank Shahid Javed Burki, NSG Commando, Pritam Singh,Bollywood
actresses Preity Zinta, Kangna Ranaut, Hollywood actress Namrata Singh Gujral, Satyananda
Stokes who introduced apple in the region, writer Idries Shah, ornithologist Allan Octavian
Hume (had his home here), former general of Pakistan Muhammad Zia-ul-Haq and current
President of Afghanistan Hamid Karzai who both studied here.

Places to Visit in Himachal Pradesh

Northern Himachal Pradesh - Dharamsala, Dalhousie and Manali

Dharamsala is the abode of the Dalai Lama. This place is known for its scintillating scenery and
spectacular landscape. The snow capped Dhauladhar Mountains is a sight to behold. You will see
different kinds of tourists at these spots from the honeymoon couples to families. The climate is f

antastic throughout the year. The Tibetan culture is a major attraction here. Tourists love to try
the Tibetan food and learn their culture.

Dalhousie is known for its dense deodars, pine and the rhododendrons. This hill resort is off the
beaten track as you will find a really different type of culture and people. The old colonial style
houses are sure to interest you. You can spend a couple of days in Dalhousie and enjoy the local
food and the picturesque location. This quite hill resort has very little night life and is best suited
for people who like serene and relaxing atmosphere. There are plenty to do and experience in
Dalhousie. It is sure to keep any tourist interested for a couple of days.

Manali is atypical honeymoon spot which can keep any couple going for a week. Its beautiful
location serves as a gateway to two gorgeous valleys Spiti and Lahaul. If you are an adventurous
tourist, white water rafting and trekking in the Beas Kund, Chandrakhani Pass will interest you.

Southern Himachal Pradesh - Shimla

Shimla dominates the entire southern part of Himachal Pradesh. It is a very popular hill station
where tourists flock in throughout the year. Shimla is the ideal holiday retreat during the summer
season. The Victorian architecture that you will be able to notice is quite breathtaking. The Mall
and the Ridge are famous tourist attractions in this region.

There are also various pilgrimage spots in this part of Himachal Pradesh such as the Sankat
Mochan. The State Museum is a wonderful place to spend some quality time. As a tourist
visiting Shimla, you must take a walk at the Mall, visit the zoo at Kufri, do some ice skating and
trekking and take a heritage tour around the city.

Cities

Tibetan temple and monks, Dharamsala

 Shimla - the state capital and once the summer capital of the British Raj, it's a cool and
charming Himalaya outpost

 Bir - a small town with a large Tibetan community and several Buddhist monasteries.

 Dalhousie - a sleepy little town which retains its Victorian charm

 Dharamsala - the home of the Dalai Lama and India's largest Tibetan community, and a
major Buddhist center

 Kullu - a few km south of Manali

  Manali - a buzzing and popular hill station, it's one of the hubs for travel around this part
of the Himalaya

 Rewalsar (Tibetan: Tsopema) - a lake sacred to both Buddhists and Hindus

The main Tourist Attractions of Himachal are:

♠ Chail
♠ Chamba
♠ Dalhousie
♠ Dharamshala
♠ Kangra
♠ Kasauli
♠ Khajjiar
♠ Kinnaur
♠ Kufri
♠ Kullu
♠ Lahaul & Spiti
♠ Manali
♠ Palampur
♠ Shimla

HIMACHAL TOURIST INFORMATION

Clothing : Cotton in summer and woolen in winter.

Season : Winter (Dec-March) Av. temp. -5C to 25C in lower hills. -5C to 15C in mid hills
Summer (April-June) Av. temp. 15C to 35C in lower hills. 10C to 25C in in mid/higher hills
Monsoon (July 15th-Sept.) Av. temp. 15C to 30C in lower hills. 10C to 25C in mid/higher hill
Nearest Railway Station (Broad gauge) Chandigarh, Kalka, Pathankot and Nangal. (Narrow
gauge) Shimla, Jogindernagar.

Airport : Jubbarhatti (Shimla), Bhuntar (Kullu) and Gaggal (Dharamsala)

Important Trek routes: Rohru - Chanshal - Dodrakwar - Rupin - Sangla; Sangla - Badrinath;

Jalori pass; Chandrakhani - Pass (Kullu Manali - Chandratal Manali - Parvati valley Dharamsala
- Triuns - Chamba Bharmour - Manimahesh Chamba - Kullar over Sach pass; Bharmour -
Baijnath; Bharmour - Lahaul; Chandratal; Barashigri glacier; Kinner - Kailash Bhaba - Pin
Valley.
Skiing and Ice Skating : (January to March) Solang Nalla (Manali) Narkanda and Rohtang
Pass. Ice Skating Shimla, Heli-skiing Manali.

River Rafting : In Sutlej, Beas and Chenab rivers, Shamshi (Kullu), Tattapani, Rampur and
Jispa. (Lahaul)

Para-gliding & Hang-gliding : Bir, Manali, Bilaspur and Rohru

Lake sports : Gobindsagar (Bilaspur) Pongdam (Kangra)

Fishing : Rohru, Sangla, Sainj, Katrain, Barot for trout fishing

Wildlife Parks and Sanctuaries : Great Himalayan National Park Parvati Valley, Kullu. High
altitude Pin valley National park, Spiti. Renuka Sanctuary, Pongdam Sanctuary, Sarahan
Phasentry, Kufri and Gopalpur zoo.

Lakes and Rivers : Beas, Sutlej, Ravi, Chenab, Yamuna, Pabbar, Giri, Parvati, Baspa
Lakes : Prashar, Khajjiar, Renuka, Gobindsagar, Dal, Pongdam, Pandoh, Manimahesh, Brighu,
Chandratal.
Temples : Jwalamukhi, Chamunda, Brajeshwari, Chintpurni, Baijnath, Laxminarayan, Chaurasi,
Chhatrari, Taranadevi, Rewalsar, Raghunath, Bijlimahadev, Dhungri, Bhimakali, Hatkoti
Jakhoo, Sankatmochan, Kalibari, Nainadevi and Baba balak nath, Deothsidh.

Buddhist Monasteries : Dharamsala Tashizong, Rewalsar, Manali, Kardang, Sashur, Key,

Dhankar, Tabo, Nako, Pooh, Kanam, Jangi, Murang, Ribba, Reckongpeo.
Sikh Pilgrimage Centres : Paonta Sahib, Rewalsar and Manikaran.

Churches : Christ Church Kasauli, Christ Church Shimla, St. Johns Church, Mecleodgang, St.
Francis Dalhousie.

Fairs : Winter Carnival Manali, (Feb.) Mandi, Shivratri (March), Ladarcha fair, Spiti, (July)
Minjar fair, Chamba, Manimahesh fair, Bharmour and Tribal Festival, Keylong (August)
Phulech (festival of flowers), Kinnaur (Sept.) Kullu Dushera (October), Lavi fair, Rampur
(Nov.), Renuka fair, (Nov.) Ice Skating Carnival, (Dec.).

Heritage Monuments : Kangra fort, Taragarh, Rampur, Nalagarh, Arki and Jubbal palaces,
Bhimakali Temple, Naggar Castle, Kamru fort, Gondla fort (Lahaul Vice regal lodge, Christ
Church, Chapslee, Wood villa palace, Chail Palace.

Museums : State Museum, Shimla, Kangra art Gallery Dharamsala, Bhurisingh Museum
Chamba, Roerich art gallery Naggar, Sobha Singh art gallery Andreta.

HPTDC for the development of tourism in Himachal Pradesh

Himachal Pradesh Tourism Development Corporation (HPTDC) is a pioneer in the

development of tourism infrastructure in Himachal. Formed in 1972, it provides a complete
package of tourism services, including accommodation, catering, transport, conferencing and
sports activities having the largest chain of finest hotels and restaurants in the state with 57 hotels
having 1051 rooms with 2256 beds. HPTDC also runs 60 restaurants and cafes, serving a varied
cuisine, including Himachali delicacies. All these properties are set in superb locations in the lap
of the nature.

Hospitality is a way of the people of Himachal and this hospitality is at its best at HPTDC – The
Perfect Host.

HPTDC main office is in Shimla. Which is the capital of Himachal Pradesh State. HPTDC have
several Tourism marketing offices all over the Himachal Pradesh in popular tourists destinations
as well as other states like Chandigarh , Kolkata , Banglore , Mumbai , New Delhi , Chennai etc.

Thrust areas :-
In order to achieve the policy objectives indicated above the Department / Board has identified
thrust areas for action and follow up some of which are as follows:-

 Rural Tourism
 Eco Tourism
 Wildlife Tourism
 Development of Lakes and wetlands
 Pilgrimage Tourism
 Adventure Tourism
 Promoting Unexplored Himachal
 Lahaul
 Spiti
 Kinnaur
 Jhanjheli
 Jot Chamba
 Rajgarh and Choor
 Nahan
 Chindi
 Health Tourism
 Arts Crafts and Souviner

 
News Bytes
Himachal sees record number of tourists

A whopping 6.5 million tourists have visited Himachal Pradesh

this year, exceeding the population of this scenic north Indian
hill state. 'The 6.5 million tourists included some 400,000
foreigners,' said state Chief Minister Virbhadra Singh here
Friday.

'This upward swing has taken place despite poor air and rail
connectivity in the state. So almost all these arrivals are taking
place by road, which has improved considerably in recent
years,' he claimed.
'Earlier, tourists came to Himachal largely during summer to escape the intense heat of the
plains, but now the trend is to visit Himachal resorts round the year.

'Which is why we have a new slogan for Himachal tourism - 'Himachal for all seasons and for
all reasons',' the chief minister added.

He said the state was still missing out on high-end tourists due to poor air-connectivity, which
needed to be improved. He said efforts were on to improve this sector.
'The Dharamsala and Kullu airports are being expanded so that larger 45-seater passenger
aircraft can land there. We are also exploring the possibility of increasing the length of the
Shimla airport,' Singh said.

State govt. also considering utilising some 60 helipads scattered all over the state by introducing
heli-taxi services to connect some of the remotest and off-beat scenic locations to holiday
makers,' he said.

   
 Ride on !
 We all desire to fly high and let ourselves free. For us
earthlings, there’s a way to find it - through biking. Firefox
Bikes is reviving biking through a mountain biking rally-
MTB Himachal 2006. The event is been organized by
Himalayan Adventure Sports and Tourism Promotion
Association, HASTPA and is supported by the department
of Tourism, Government of Himachal Pradesh. The rally
will commence on October 5, 2006 from Shimla and finish
on October 13, 2006 at Manali, after covering a distance of
   
more than 600kms through the Himalayan wilderness.
'The rally consists of 90 participants and team Guru, Rakesh Mahindra is quite excited.
‘‘Cycling is a game of passion and the more you ride the bike the more you enjoy it,’’ he
says. Team Firefox compromises of 5 members. Different bikers have different reasons to
ride their bikes. For rider Sandeep Thakur it’s the environment. ‘‘The bicycle has been my
transport and it’s fun riding it,’’ he says. The only girl in the team Kulbir Kaur is all set to
get on the road. ‘‘I love biking and after winning at the state level, I decided to take it up as
a professio,’’ she says. So guys if you have the craze of cycling but don’t know where to
go, this is your ticket to jump on and ride on!.

   
 Cricket tourism in Dharamshala:
The beautiful HPCA Stadium nestling in the laps of the
breathtaking Dhauladhar mountains is all set to become a
top cricketing venue aimed at attracting tourists to this hill
station.

"We want to promote cricket tourism in the area. From

   
next month, the ATR can land here at the airport. Besides,
many hoteliers are showing interest to develop resorts here.
So it should be one of the grandest venues in the country,"
Sanjay Sharma, Public Relations Officer of Himachal
Pradesh Cricket Association, told PTI while unfolding the
association's plans.
  Enjoy head over heels playing Zorb in Himachal Pradesh
   

Many tourists are flocking to Solang valley in Himachal

Pradesh to enjoy a novel adventure-Zorbing.

The Zorb itself is a gigantic inflatable pvc ball standing about

three metres in height, which contains another smaller ball
that is suspended into position by thousand nylon strands of
   
varying colours.

Try Harness Zorbing - You the (Zorbonaut) are safely

harnessed inside the Zorb before being sent rolling head over
heels downhill or then there's Hydro Zorbing - Try the "wash
cycle" - Guaranteed to cleanse the body and clear the mind!
   Art & culture Himachal Pradesh:  
  Saving a dying art  

MINIATURE MAGIC: Kangra paintings are famous the

world over for their delicacy and detail. The themes range
from the mythical to the royal.
Aggressive marketing and training avenues. If you though
these were the two key things missing for proper
promotion of the Kangra school of paintings, the district
administration has chalked out a detailed plan to save the
dying art. The three main temples in the district-Chamunda
Devi, Brajeshwari Devi and Jwalaji-are imparting training
Extraordinary paintings have also been scanned and put on the Internet. It has generated
interest from art lovers and many orders have been placed on the Net itself. "The temples
are now offering a platform to upcoming artistes by putting them on the rolls. While some
of the paintings are sold out in the temples itself, the rest are brought to the museum,"
There is also a proposal to set up workshops of Kangra paintings in the Tourist Information
Centre, to be set up in these three temples shortly. "This would bring the paintings in
public eye and make up for the lack of marketing. We are bringing out brochures on
 selected paintings, which would have a picture of the painting and text on the theme on the
back," he says. It is believed that during the rule of Sansar Chand (1775-1823) of the great
Katoch dynasty, the Kangra School flourished happily. The legend has it that Sansar
Chand's love for a gaddi maiden drove him to commission the paintings.

   Art & culture Himachal Pradesh:  

It is the dress code of thepeople and more so the
women of a place that reflects the culture of
apeople, their pride as well as in many cases their
prejudice. The ethnic dolls of Himachal Pradesh
represnt the people themselves and the colourful
dresses add warmth to the cool climate of the hills.
The Chamba doll (extreme left) wears a check
  woolen frock over her chooridars and a yellow
odhni on her head. The Lahauli dolls (centre) are
fully draped in woolens to keep away the chill and
caps crown their heads. The Shimla doll (left)
wears a long dress over her chooridars and the
headgear is a yellow scarf. The dolls are adroned
with jewels special to a particular region of the hill
state.

Himachal Tourism Swot Analysis : -

STRENGTHS: -

 One of the rare places in the world offering five distinct seasons, thus having potential
to attract tourist inflow round the year.
 Political and Social stability.
 Recognized as a peaceful and hospitable State.
 Salubrious climate.
  Pollution free environment.
 Offers a rare conglomerate of eco-tourism, pilgrimage, adventure, culture, heritage,
leisure, wilderness etc.
 Fairly good infrastructure;
 High literacy.
 Rich history and heritage that has something to offer to all. Its Buddhist monasteries,
which are of thousand years of old, ancient temples, churches and cemeteries.
 Special package of incentives for setting up of tourism units.
 Strong political will to promote tourism.

WEAKNESSES:

 Negligible air and rail link in the State.

 Inadequate flow of foreign tourists.
 Non-disbursal of tourists round the year, putting severe strains on civic infrastructure
during the peak season.
 Lack of trained tourist guides at important tourist places and historical tourist sites.
 Saturation at the established tourists destinations.
 No new major tourists destination has come up recently.
 Lack of adequate parking places at important tourist places.
 Poor marketing of the State abroad and inadequate marketing within the country.
 Very little budget.
 Problem of land acquisition.
 Problem of conversion of forest land.

OPPORTUNITIES:

 Strong potential for activity based tourism such as white water rafting, Para-gliding,
trekking, mountaineering, water sports, mountain biking, Car Rallies etc.
 A strong base for heritage tourism to attract persons from all walks of society and
religious beliefs.
 To develop an ideal destination for nature lovers by promoting eco-tourism.
  Create synergy between heritage and pilgrimage tourism.
 Development of wetlands of the State to attract nature lovers especially bird watchers.
 Promote the State as an open university and learning centre in mythology, anthropology
and ornithology etc.
 Position it as an ideal destination for the film industry.
 Himachal has something to offer to persons of all ages, groups, beliefs and interests.
There is unlimited scope for development of varied tourist packages.
 Himachal can become one of the leading adventure destinations in the world.
 Promote wilderness tourism for lovers and seekers of nature, peace and quiet.
 Create new destinations in yet unexplored but beautiful areas. This would also ease the
burden on established tourist destinations.

THREATS:

 Tremendous strain leading to collapse, at times, of civic amenities at leading tourist

destinations during the season.
 Haphazard growth & construction threatening the environment, especially at the leading
tourist destinations.
 An alarming growth of concrete structures creating a disharmony with the local
environment.
 Unscrupulous commercialization of tourism could erode the social and cultural values.

 Aggressive competition amongst the leading tourists States and a strong promotion of
tourism by other States.
 Lack of coordinated strategy by the different Government Departments.
 A large increase in volume and limited increase in value.
 Poor garbage/ waste disposal posing threat to the environment.
Bibliography
 http://www.hptdc.gov.nic.in

 http://www.customercareinfo.in/h-p-tourism-development-
corporation-shimla-address-phone-number-website-details-
india.html
 http://www.himvani.com/news/2010/08/13/hptdc-records-rs-
7-73-cr-profit-in-q1/6440/

 http://www.himvani.com/news/2010/07/06/hptdc-begins-
manali-leh-luxury-bus-service/5841/

 http://www.himvani.com/news/2007/07/14/shame-tourists-
refuse-to-travel-in-himachal-tourism-bus-ask-for-refund/930/

 http://www.business-standard.com/india/storypage.php?
autono=403572
 http://www.himachalhotels.in/newsletter_archives/Oct2006/in
dex.html