CHAPTER I

PROBLEM AND SCOPE

BACKGROUND OF THE STUDY

Bayugan is a town in the province of Agusan del Sur, Philippines which is

found in Mindanao, and so called “The Land of Promise”. According to them that the

name Bayugan came from the tree called “bayug” because it is the place where the

bayug tree grew abundantly.

And so, with the help of the barangay officials before which is led by late

Sergio Mullaneda, they worked out the creation of Bayugan into a regular municipality

with the assistance of Governor Democrito O. Plaza, who was then a governor of

Agusan del Sur at that time and it was granted on August 6, 1961, that is why we are

always celebrating the “Araw of Bayugan” every 6th day of August.

Bayugan is one of the 14 municipalities of Agusan del Sur, and as of 2007

census/survey, it has 95,032 number of population with 43 barangays based on the

survey of planning department.

Many years passed through when Bayugan became a city, the time came

that this place lost its cityhood because this said city did not meet/pass the complete

requirements for cityhood. More than a year later, the “League of 16 cities” including

Bayugan was effectively restored. And now it is proudly called Bayugan City which is

now trying to develop more and more. It is now headed by our newly elected Mayor Kim

Lope A. Asis with his Vice Governor Charles Anggayong.

As Bayugan known as a city and as the population increases, it is good

1
and it’s needed to have a big establishments like a “mall”. Because establishing a mall

can help to minimize the unemployed people because mall can provide employments to

hundreds of people who are unemployed. And of course, if the researcher will put a

mall here in the city of Bayugan, she will be able to help our governments funding

because she will pay a higher taxes. Because as we all know that the bigger the

establishment is, the higher the taxes will be paid because your taxes payments is

based on your calculated income.

So now, the researcher is planning to establish a mall here because

another reason is, it is really a good and a nice establishment because mall is a one-

stop place where almost everything you need is there and it is also a place which offers

a lot and where the collections of shops are all there, from foods to clothes, to souvenirs

whether local and imported, lots of books, accessories and a lot more. It is also a place

that cater to your different tastes in what you want to buy and bring home with you.

Mall is not merely about buying something because there is a place where

you enjoy a lot and relax while watching movies and you can also socialize with peers

and friends. There is also a game place for kids, that is why it is a crime-free

environment, so the Bayuganon parents will be more relax if they know that their

beloved children are at the mall

Actually, it is not only for teenagers who became addicted and love going

to mall. Virtually, people of all ages and gender became addicted, from seniors to

babies, from adults to kids, from teens to married and also from the poor and rich

people or the so called people from different walks of life. It is not only for the

2
Bayuganon people but this mall is also for the people who are not a resident of

Bayugan, who came from different municipalities and cities. Everybody is welcome

here.

Consumers wanted a better shopping experience. No matter what you are

looking for, the researcher is very sure that you will be able to find something good at

Square Zone Mall of Bayugan, and this will be located soon at Narra Avenue, Poblacion

Bayugan City where the school before of SOUTHEASTERN AGUSAN COLLEGES

located.

3
 RESEARCH PARADIGM

rEreeeeeR

4
5
6
7
 FOUND IN THE RESEARCH PARADGM

Marketing Aspects Management Aspects

- Receiving Office - HRD Office

- Grocery Office - Secretary’s Office

- Purchasing Office - Manager’s Office

- Leasing Office a. Staffing

a. Services b. Organizational

b. Demand Analysis Structure

c. Pricing c. Functions and Benefits

d. Promotion and Advertisement Socio – Economic Contribution

Technical Aspects - Accounting Office

- Clinic Office a. Employment

a. Project Location b. Social Benefits

b. Facilities and Equipments c. Government Revenues

c. Safety and Measures

Financial Aspects

- Clinic Office

a. Project Location

b. Facilities and Equipments

c. Safety Measures

8
CONCEPTUAL FRAMEWORK OF THE STUDY

• Marketing Aspects

a. Services – the services of this mall is really good and the employees there

are ready to serve you respectfully and you can approach them easily.

And also the goods and products there which they offers to the customers

has a good quality and variety. Some rentable spaces in this mall are also

affordable so the tenants can surely gain a profit.

b. Demand Analysis – this mall is demandable because as what the

researcher observed, people of Bayugan wants a place where they can

find almost of the thing they want with a nice ambiance. And there is no

other big establishment in this place except the Central Warehouse which

only have one-storey building.

c. Pricing – the price of goods sold in the grocery area of the mall is very

comparative because it is more less than the others, it is made so

customers can afford to buy. And also the rentable spaces in this mall is

in low amount.

d. Promotion and Advertisements – The researcher engage to advertise or

broadcast the mall and put it into print ads for details in order that there

are many people will become possible aware of what the mall offers.

They can also visit the website at www.squarezonemall.com.ph. So

Through this one, this mall will become known not only in the city of

9
• TECHNICAL ASPECTS

a. Project Location – This mall is located along the highway at Narra

Avenue, Poblacion Bayugan City. The location of the project is

strategically located in terms of transportation and it is accessible to the

customers. It is also near the school of AGUSAN DEL SUR COLLEGE,

where one of the customers are the students and teachers.

b. Facilities and Equipment – the facilities and equipment of this mall are

highly-quality to be able that the employees, customers and tenants will

feel comfortable and it is provide customer’s convenience. It provides

whether protection, it has an atmosphere created for shopping comfort, it

also had a mall security, fire and police protection, sanitation and utility

supply and most especially it has an adequate number of restrooms and

of course a good exterior lightning to attract shoppers.

c. Safety Measures – safety measures are very much important in the mall in

order that the employees can remain motivated if they feel safe at their

workplace. It is not just for the good of the employees, but the safety

measures of this mall are also available to all the customers, properties

and the environment, so everybody will be protected against danger.

10
• FINANCIAL ASPECTS

a. Sources of Funds – Funds is one of the very important thing in

establishing a business, so the researcher gets her own savings to use as

a capital for the said business.

b. Financial Statements – it is a form of record of the financial activities of

this mall. It included income statement, balance sheet and cash flows.

c. Financial Analysis – making this financial analysis, we will know if this

business is profitable and it is the basis of making decisions.

• MANAGEMENT ASPECTS

a. Staffing – they organize the employees of this employees of what

department and unit they belong. They also controls the run and the flow

of this business.

b. Organizational Structure – it can help you to clearly defined who are those

personnel in the mall and what is there responsibilities. It also helps you to

determine who are those employees which is guided and support by the

management.

c. Functions and Duties – the functions and duties of the employees are

assigned by the management based on their knowledge and level. They

are perfectly well – trained and undergo orientation for them to be

disciplined and aware of their duties and responsibilities.

d. Salaries and Benefits – The salaries of the employees in the mall are

issued by the management which is appropriate and exactly given based

11
 on the position they have. They also give some contribution to the

employee’s SSS and PhilHealth as their benefits.

• Socio – Economic Contribution

a. Employment – through this mall the researcher can give jobs to the people

and she can help to support their financial and needs through the salaries

and benefits that was given to them.

b. Social Benefits – this mall can give a place for the people where they can

buy their needs, and a place where they can enjoy, relax and can spend

time together with their loved ones. It can also give attraction to the city of

Bayugan.

c. Government Revenues – this mall can contribute to the government by

paying the taxes and other government fees.

STATEMENT OF THE PROBLEM

1. What is the feasibility of the Marketing Aspects in terms of:

a. Services

b. Demand Analysis

c. Pricing

d. Promotion and Advertisements

2. What is the feasibility of Technical Aspects in terms of:

a. Project Location

b. Facilities and Equipment

c. Safety Measures

12
3. What is the feasibility of Financial Aspects in terms of:

a. Sources of Funds

b. Financial Statements

c. Financial Analysis

4. What is the feasibility of Management Aspects in terms of:

a. Staffing

b. Organizational Structure

c. Functions and Duties

d. Salaries and Benefits

5. What is the Socio – Economic Contribution in terms of:

a. Employment

b. Social Benefits

c. Government Revenues

SIGNIFICANCE OF THE SUDY

In establishing a mall here in Bayugan City, it can give benefits to the

people in certain community by providing them a new environment. It can also give

jobs to the people and it can also help the government by paying taxes.

SCOPE AND LIMITATION OF THE STUDY

The establishment of Square Zone Mall CY 2010-2011 is located at Narra

Avenue, Poblacion Bayugan City. This place is in need of more establishment that

everybody can avail even the people of the neighboring city of Bayugan. The primary

sources of data are through survey by giving a survey questionnaire.

13
DEFINITION OF TERMS

a. accessible – easily obtained, capable of being approached.

b. aspects – visual or mental appearance.

c. assess – to fix or determine.

d. convenience – fitness, accommodation.

e. crime-free – safe place, away from danger.

f. exterior – outward, externally.

g. fire-hose reels – are located to provide a reasonably accessible and controlled

supply of water to combat a potential fire risk.

h. framework – is a real or conceptual structure intended to serve as a support or

guide for the building of something useful.

i. lease – contract for the letting or property for rent.

j. scope – aim, intention.

k. tenants – one who occupies a place or space.

14
 CHAPTER II

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

2 methods used during the research:

• guided interview analysis

- the researcher used her survey questionnaire to do the survey and

have a personal interview to her prospect clients.

• descriptive interview analysis

Different aspects of the study:

a. Marketing Aspects – under this aspects are services, demand analysis,

pricing of goods and spaces, promotion and advertisement. In this aspect,

it contributes greatly to the success of organization because it is one way

of encouraging sales from the buying public.

b. Technical Aspects – this aspect is one of the important aspect in doing a

proposed study because it responds to the technicalities in which this will

provide protection for everybody, to the employees and also to the

customers. This include the list of project location, facilities and equipment

and safety measures.

c. Financial Aspects – this aspect includes the sources of funds, financial

statements and the financial analysis. With regards to this aspect, the

money is one of the biggest factor that determines the success of your

15
 business. And actually, the whole purpose of such business is all about

finance and how to deal with it.

d. Management Aspects – this includes staffing, organizational structure,

functions and duties and the salaries and benefits. This aspect is the

process of overseeing and controlling a business or organization and also

the people therein. This will also specifying the vision and mission of the

firm and implementing objectives and policies of the business.

e. Socio–Economic Contribution – under the list of this aspects are

employment, social benefits and the government revenues. This aspect

determines of the things and the benefits that they contribute to the people

around and also to the government.

RESEARCH ENVIRONMENT

Bayugan City is considered as a newly born city, it is the place where the

business will be established. This city is now headed by our newly elected Mayor Kim

Lope Asis and Vice Mayor Charles Anggayong.

This place is now started to improve and develop more. As we can see

there are some improvements in our city such as the plaza, newly constructed

highways, street lights and the very beautiful city gymnasium with fully air-conditioned.

And now, our city hall is still in process, these are the proofs that the officials here are

doing their responsibilities well.

Based on the survey, that the population in our city will be increasing

every year and the demand of the people will also be increasing. And so, having a mall

16
here in our city is really a great deal. It can help our governments to have an additional

fundings and income from the taxes that will be paid to them.

This mall will become one of the attractions in our city and because of

these, many people from other places and municipalities will come to visit Bayugan City.

SAMPLING PROCEDURE

I choose the people of Bayugan City as my respondents because it is the

place wherein my business will be established. The respondents choose their answers

through the multiple choices written on the survey questionnaire but, they must have to

think on what is their favorable answers. My respondents are divided into the different

ages, from 10-60 years old. Some of them are working, owning a business, other are

unemployed and the rest are students with different year level.

DATA COLLECTION PROCEDURE

In order to gather informations, the researcher went to the different areas

in Bayugan City to meet a people as her prospect clients with different works, ages and

level of life. She gave each of them a survey questionnaire contains 15 questions

regarding her establishment which is a mall. The researcher also asked other people to

gather an additional information to formulate this data.

RESEARCH INSTRUMENT

The researcher makes 15 questions with 50 copies and she distributed

these to the 50 respondents living in Bayugan City. After the 50 copies completed, she

used to tally all of the answer using the columnar sheets. She also makes some

research through the internet and find the meaning of the unfamiliar words using the

dictionary.

17
QUANTITATIVE TECHNIQUE USED

1. PROFIT RATIO

- Net profit after taxes divided by sales for a given 12- month

period, expressed as a percentage.

Formula:

Profit Ratio = __Net Profit_

Net Sales

2. RETURN ON TOTAL ASSESTS

- it is a ratio that measures a company’s earnings before

interest and taxes against its total net effectively a company is using its assets to

generate earnings before contractual obligations must be paid.

Formula:

ROA: = __Income before interest and taxes_

Average total assets

3. PAYBACK PERIOD

- it refers to the period of times required for return on an

investment to repay the sum of the original investment. The payback period is

considered a method of analysis with serious limitations and qualifications for its use. It

also refers to the length of time required to cover the cost of an investment.

Formula:

Payback period = __Initial investments_

Cash in flows

18
 CHAPTER III

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

1. WHAT IS THE MARKETING FEASIBILITY OF:

1.a. Services – Square Zone Mall of Bayugan City, offers a different kinds of

services to cater the taste of the customers and the people will encourage to buy.

Having many services will give more enjoyable to the shoppers/customers.

Tenants of different areas in the mall have their own strategies on encouraging

their customers by offering services.

Square Zone Mall had the following:

• Grocery ( owned by the Square Zone Mall )

- In this area, it sells a different kinds of foods, beverages and many

more. There, you can find the things that you need in everyday

living.

They offer:

Offering a wide variety of foods.

Sell an array of different foods from local to imported.

They also offers by 1 take 1.

They sell with a high quality of foods.

They sell with an affordable price of foods.

They have a good human relation.

The employees are very approachable.

19
• Department Store – specializes in selling a wide range of products and

cater to the needs and roles of all special classes. In this area, it displays

the things such as RTW, accessories and etc.

• Cinema / Movie Theater – commercial operations catering to the general

public, who attend by purchasing a ticket. The movie is projected with a

movie projector onto a large projection screen at the front of the

auditorium.

• School and Office Supplies – in this area, there are tons of office and

school supplies out there for you to choose from including items such as

pencils, markers to folders and many more. You can find all of the supplies

you need.

• Fast foods – in this mall, there are different kinds of fast foods rented

there. Fast food is actually kind of a restaurant that could serve very

quickly and always prepared and good for those people who are on the go

or need something to eat quickly. These fast foods serves different kinds

of a foods from teens, adults to kids.

• Bookstore – selling of different kinds of a books for all ages.

• Instrument Area – where you can find a different kinds of instruments fit to

your talent. The owner / tenant of these area offers a high quality of

instruments.

• Arcade – a game place for everybody which is a coin operated machine.

20
 • Toys Store – this area sell a wide range of a toys and offers a latest kinds

of a toys. This is the favorite area of almost of the children.

• Any other rentable spaces

1.b. Demand Analysis – in this analysis, we can identify the sales generated by a good

or service and determine the reasons for its success and failures and how it sales

performance can be improved. It shows the population of urban and rural of different

barangays in Bayugan City and shows the competitors of Square Zone Mall.

Table 1. Shows the population and the number of households in the urban area.
Name of GENDER Populatio No. of
Male Female
Barangay n Households
Poblacion 9,608 9,638 19,246 4,129
Taglatawan 6,222 6,188 12,410 2,407
Salvacion 2,293 2,180 4,473 925
Maygatasan 2,179 2,092 4,271 926
Noli 1,716 1,685 3,401 725
TOTAL 22,018 21,783 43,801 9,112

Table 1 represents the population and the number of households in selected 5 urban

barangays. They are the prospect customers of Square Zone Mall. Businessmen and

businesswomen living in these barangay can also rent some spaces in the mall.

Note: There are 10 urban barangays all in all with a total population of 54,544.

Table 2. Shows the population and the number of households in the rural area.
Name of GENDER Populatio No. of
Male Female
Barangay n Households
Bucac 1,657 1,605 3,262 671

21
 Santa Irene 1,067 1,084 2,151 451
Calaitan 1,100 1,030 2,130 445
Mount Carmel 1,119 965 2,084 443
Saguma 948 929 1,877 400
TOTAL 5,891 5,613 11,504 2,410

Table 2 represents the population and the number of households in selected 5 rural

barangays. They are the prospect customers of Square Zone Mall because this mall is

open for everybody. Businessmen and businesswomen living in this barangay can also

rent some spaces in the mall.

Note: There are 33 rural barangays all in all with a total population of 40,753.

Table 3. Shows the competitors of the grocery area of Square Zone Mall.
Name of CUSTOMERS PER DAY
DAY 1 DAY 2 DAY 3
Business
Santiago 350 300 330
William Marketing 300 320 350
Central Warehouse 500 600 650
( grocery area )
Victory Commercial 900 950 1,000
Mercury Drug 650 700 750
( grocery area )

22
Table 3 represents the competitors of Square Zone Mall for the grocery area. It shows

the number of customers that they could have for 3 days. This illustration is based on

the survey.

Table 4. Shows some of the buildings which have rentable spaces.

NAME OF BUILDING NAME OF BUSINESS CUSTOMERS PER DAY
Central Warehouse Cell phone Accessories # 1 8 customers/day
Cell phone Accessories # 2 8 customers/day
Ursilver 10 customers/day
Noli Bakers 35 customers/day
Mang Inasal 80 customers/day
Bonita Building Romance Store 100 customers/day
Mac Bernz Internet Café 50 customers/day
Blue Sapphire 15 customers/day
J & E Lechon Manok & 100 customers/day
Liempo
Acoustic Bar 50 customers/day
Gown Center ( new tenant )
PS Mones Natasha 30 customers/day
Blue Tropics Petshoppe 10 customers/day
Dental Clinic 7 patience/day
FJ Balaqui Mktg. 15 customers/day
Suarez Insurance & Allied 10 clients/day
Services
Cañezares Optical Clinic 10 patience/day
Fiel Cellhauz 15 customers/day
Rose Pharmacy 500 customers/day
Biennel 70 customers/day

Table 4 represents the buildings which are the competitors of the Square Zone Mall. It

shows that there are just few number of rentable spaces in each building.

1.c. Pricing - The products and goods sold in this mall especially in the grocery area

are in very low prices than the competitors of Square Zone Mall in order that all

Bayuganons can afford to buy for their daily needs. Some other areas which already

provided by the Square Zone Mall to be rented are also affordable for the tenants.

Price lists of some products in a grocery area:

ITEMS WEIGHT SRP

23
 Gene’s Salvaro mini 110 grams 29.75
small 200 grams 50.00
big 400 grams 84.50
Gene’s Otap mini 120 grams 31.25
small 300 grams 63.75
big 450 grams 87.25
Gene’s Rosquillos mini 180 grams 45.25
small 300 grams 68.75
Gene’s Hojaldres small 250 grams 56.75
big 500 grams 104.00
Gene’s Galletas small 125 grams 36.50
big 250 grams 70.50
Gene’s Flores small 110 grams 37.50
big 220 grams 71.75
Genes Polvoron small 240 grams 46.00
big 480 grams 88.75
Gene’s Garlic biscocho 150 grams 67.50

I - BISCUITS

DESCRIPTION PRICE PER PACK

Animal Chocolate 29.20
Butter Coconut 34.00
Double Crosser 34.00
Butter Nuts 34.00
Marie Chocolate 32.00
Mini Marie 12.75
Micro Wafer Choco 12.75
Micro Wafer Vanilla 12.75
Biskita Premium Biscuits 12.75
Wow Marie 19.25

II - FAMILY PACKS

Double Crosser FP. 21.50

Choco Cream FP. 21.50
Butter Nuts FP. 21.50
Butter Coconut FP. 23.80
Wafer Choco FP. 23.80
Wafer Strawberry FP. 23.80
Wafer Vanilla FP. 23.80
Wafer Orange Mango FP. 23.80
Wafer Peanut Butter FP. 23.80

24
 Wafer Ube FP. 23.80
Melon Creams FP. 21.50
Peanut Butter Cream FP. 21.50
Melon Creamy FP. 21.50

III – MINI PACKS

Butter Coconut Mini 11.90

Butter Nuts Mini 10.75
Choco Cream Mini 10.75
Double Crosser Mini 10.75
Wafer Chocolate Mini 9.75
Wafer Lemon Mini 9.75
Wafer Strawberry Mini 9.75
Wafer Vanilla Mini 9.75
Wafer Orange Mango Mini 9.75
Wafer Peanut Butter Mini 9.75
Wafer Ube Mini 9.75
Melon Creams Mini 10.75
Peanut Butter Cream Mini 10.75

CANDIES

DESCRIPTION PRICE PER PACK

De Luxe Mint 21.60
De Luxe Toffee 21.60
Strawberry Caramel 21.60
Tru Melon 20.60
Choco Nuts 23.20
Crown Caramint 23.20
Nougat 23.20
Nuts Caramel 23.20
Nuts Coffee 23.20
Peanut Brittle 23.20
7 Cola 23.20

25
 Caramel Chewee – Butter Lite 23.70
Caramel Chewee – Jolly Mint 23.70
Caramel Chewee – Milk Choco 23.70
Caramel Chewee – Orange Twist 23.70
Caramel Chewee – Cream Coffee 23.70
Boss – Coffee Gold 21.60
Metro Mango Drops 19.50
Dalandan Drops 19.50

SAN MIGUEL BREWERY INC.

PRODUCT Wholesale ( per case ) SRP ( per bottle )

Pale Pilsen 320 ml 372.00 19.00
Pale Pilsen 1000 ml 275.00 54.00
Pale Pilsen Cans 597.00 29.00
Pale Pilsen Keg 50 L 2,532.00 _
Pale Pilsen Keg 30 L 1,519.00 _
Pale Pilsen Keg 15 L 760.00 _
Red Horse 330 ml 360.00 18.00
Red Horse 500 ml 265.00 26.00
Red Horse 1000 ml 262.00 51.00
Red Horse Cans 575.00 28.00
Gold Eagle 320 ml 293.00 15.00
Gold Eagle 750 ml ( 12s ) 343.00 35.00
Gold Eagle King 1000 ml 196.00 38.00
San Mig Light 330 ml 445.00 22.00
San Mig Light Cans 620.00 31.00
San Mig Light Keg 50 L 2,799.00 _
San Mig Light 30 L 1,679.00 _
San Mig Light 15 L 840.00 _
Super Dry 330 ml 498.00 25.00
Super Dry Cans 685.00 34.00
Cerveza Negra 330 ml 498.00 25.00
San Mig Strong Ice Bottles 487.00 24.00
San Mig Light Ice Cans 685.00 34.00
Cali 330 ml Bottles 340.00 18.00
Cali Regular Cans 454.00 24.00
Cali 10 Cans 454.00 24.00
Cali Ice 330 ml Bottles 340.00 18.00
Cali Ice Cans 454.00 24.00

26
 PRICES OF CONSUMER PRODUCTS

PRODUCTS PACKING UNIT PRICE PRICE / CASE

PRIDE Laundry Det. 300X40 gms. 4.00 / sachet 1,200.00 / case
PRIDE Laundry Det. 24x500 gms. 43.75 / pouch 1,050 / case
PRIDE All-Purpose Det. 300x40 gms. 3.75 / sachet 1,125.00 / case
PRIDE All-Purpose Det. 24x500 gms. 42.00 / pouch 1,008.00 / case
PRIDE w/Fabric Cond. Det. 300x40 gms. 4.00 / sachet 1,200.00 / case
PRIDE w/Fabric Cond. Det. 24x500 gms. 43.75 / pouch 1,050.00 / case
PRIDE Bar ( White ) 36x440 gms. 18.50 / bar 666.00 / case
PRIDE Bar ( Blue ) 36x440 gms. 18.50 / bar 666.00 / case
PRIDE Bar ( Kalamansi ) 36x440 gms. 18.50 / bar 666.00 / case
STARWAX – Red Dye Wax 72x90 gms. 14.25 / box 1,025 .00 case
STARWAX – Red Dye Wax 69x180 gms. 28.25 / box 1,695.00 / case
STARWAX –Red 72x90 gms. 13.75 / box 990.00 / case
STARWAX - Natural 72x90 gms. 13.75 / box 990.00 / case
MIGHTY TBC – White 30x250 ml 43.50 / bot. 1,305.00 / case
MIGHTY TBC – Yellow 30x250 ml 43.50 / bot. 1,305.00 / case
MIGHTY TBC - Green 24x500 ml 75.00 / bot. 1,800.00 / case
SMART Dishwashing Paste 96x100 gms. 7.50 / sachet 720.00 / case
SMART Liquid Det. 144x50 ml 6.00 / sachet 864.00 / case
UNIQUE - Maximum 384x10 ml 2.00 / sachet 768.00 / case
UNIQUE – Maximum 108x50 ml 20.00 / tube 2,160.00 / case
UNIQUE – Maximum 72x100 ml 34.00 / tube 2,448.00 / case
UNIQUE - Maximum 48 ml 48.00 / tube 2,304.00 / case
UNIQUE – Fresh Breath 384x10 ml 2.00 / sachet 768.00 / case
UNIQUE – Fresh Breath 108x50 ml 20.00 / tube 2,160.00 / case
UNIQUE – supernova Red 384x10 ml 2.00 / sachet 768.00 / case
UNIQUE - Supernova Red 108x50 ml 21.00 / tube 2,268 .00 / case
UNIQUE - Meteor Mint 384x10 ml 2.00 / sachet 768.00 / case
UNIQUE Meteor Mint 108x50 ml 21.00 / tube 2,268 .00 / case
UNIQUE Gel - 384x10 ml 2.00 / sachet 768.00 / case
BlueStarburst

Amount for the rentable spaces:

By room 30,000 / each

Fast foods 54, 000 / each

Kiosk 10, 000 / each

Bookstore 250 / sq. meter

27
 School Supplies 250 / sq. meter

Kitchen Wares 200 / sq. meter

Home Decors 250 / sq. meter

Department Store 250 / sq. meter

Hardware 200 / sq. meter

Children’s Toys 250 / sq. meter

Instruments & Sports Goods 250 / sq. meter

Food Court 250 / sq. meter

Game Zone 250 / sq. meter

Cinema 250 / sq. meter

Appliances 250 / sq. meter

1.d. Promotion and Advertisement – Actually, promotion and advertisement is very

important and vital part of the successful business, which the Square Zone Mall engage

in. Advertising of our mall are used to attract attention of prospective customers to a

business or its products or services. The more effective and advertising campaign, the

more the customers can have. Where in fact, advertising is part of the overall marketing

strategy of a business.

- Before the construction of this building finished, we gave flyers and

brochures especially to those businessmen and businesswomen and contact them for

them to encourage to put their business in the mall by renting the space.

- Square Zone Mall also engage in advertising through television as a very

popular platform for advertising. In which, it covers nearly all kind of audience and of all

28
genders. It can help the Square Zone Mall to be known and popular not only in the city

of Bayugan but also from the different places in the Philippines.

- This mall also engage in advertising through radio so that Bayuganons and

the neighboring cities will be more aware and encourage to come and enjoy doing

shopping. It also gives encouragement to those who have a business that they will

going to rent some of the spaces provided by the mall.

2. WHAT IS THE TECHNICAL FEASIBILITY OF:

2.a. Project Location – The area before of Southeastern Agusan Colleges was

bought by Genalou Fe A. Cerona to Mrs. Enrica Gaballo Cortez, which has a land area

of 1 hectare equivalent to 10,000 square meter. This land was already inspected by the

Occular Inspection. This is now the area of Square Zone Mall which is located at Narra

Avenue, Poblacion, Bayugan City. The location of the mall is highly chosen in terms of

transportation, accessible to the customers, near to the busy area and it is just along the

highway wherein the vehicles are always passing through.

2.b. Facilities and Equipment – Square Zone Mall have facilities and equipment which

have a high quality. It aims helping employees attract and retain good employees by

providing an excellent working environment. The facilities and equipment in this mall are

also chosen in providing the customers and tenants convenience.

Lists of Equipments:

29
Office desks Air-Con Telefax Machine Basket Hand Held Radio

Chairs Computer Set Speakers Cash Register Lights

Plastic Chairs Paging System Display Cabinet Generator

Long Chairs ( for customers ) Surveillance Camera Push Cart

2.c. Safety Measures – Square Zone Mall located at Narra Avenue, Poblacion, Bayugan

City provides different kinds of safety measures to ensure the safety of the customers,

tenants and employees as well as the property and the environment. It helps to reduce

any kinds of dangers that the mall would possibly faced. We make sure that everybody

will be protected against dangers, harms and emergencies.

Lists of the Safety Measures:

 Fire hose reels – are located to provide a reasonably accessible an controlled

supply of water to combat a potential fire risk.

 Fire Extinguishers – manually operated device for extinguishing small fire.

 Emergency Lightning – is battery-backed lightning device that comes on

automatically when a building experiences a power outage. Emergency

lightning is a very important component of staying safe in unpredictable

conditions.

 Fire Alarm System – is a device that signals the occurrence of some

undesirable event. It is designed to detect the unwanted presence of fire by

monitoring environmental changes associated with combustion.

 Fire Detection System – is an integral part of keeping you safe at work.

The main purpose of these is to quickly identify the area where the fire is.

30
  Instructions Board – a kind of a board which all of the instructions was written

there such as instructions about the things that they should do in case of

emergency.

 Fire Exit Signs or Signing Boards – a board with a drawing of an exit signs

in order that the customers will know where they should go in case of fire. It

will clearly tell people from where and how to escape.

 Fire Exit – a special exit for emergencies such as fire for the faster

evacuation.

3. WHAT IS THE FINANCIAL FEASIBILITY OF:

3.a. Sources of Funds – The researcher used her own savings to established this

business. And both of her parents gave her money to use as an additional

expenses.

3.b. Financial Statement - it is a written report which quantitatively describes the

financial health of a company. In other words, the financial statements are the

end product or the main output of the financial accounting process.

This included an:

- income statement

- cash flow

- balance sheet

3.c. Financial Analysis - Financial Analysis refers to the assessment of a

business to deal with the planning, budgeting, monitoring, forecasting, and

31
improving of all financial details within an organization. It also refers to an

assessment of the viability, stability and profitability of a business.

SQUARE ZONE MALL

Income Statement

32
 Particulars 2011 2012 1013

Sales 144,000,000.- 151,200,000.- 158,760,000.-

Rent Income 23,477,250.- 24,651,112. 25,883,668.13
Total 167,477,250.- 5 184,643,668.13
175,851,112.
5

Less: Operating Expense

Salaries and Wages 9,624,000.- 9,912,720.- 10,210,101.6

Employees Bonuses 802,000.- 826,060.- 850,841.8
Supplies Expense 240,000.- 247,200.- 254,616.-
Light and Water 1,440,000.- 1,483,200.- 1,527,696.-
Communication 216,000.- 222,480.- 229,154.-
Maintenance 300,000.- 309,000.- 318,270.-
Insurance 4,050,000.- 4,050,000.- 4,050,000.-
Advertising 110,000.- 110,000.- 110,000.-
Taxes and Licenses 2,010,500.- 2,010,500.- 2,010,500.-
Miscellaneous 120,000.- 123,600.- 127,308.-
PhilHeatlh Premium 220,800.- 220,800.- 220,800.-
SSS Premium 357,648.- 357,648.- 357,648.-
Depreciation 867,222.45 867,222.4 867,222.45
5

Total Operating Expense 20,358,170.45 20,740,430.45 21,134,158.25

Net Income before Tax 147,119,079.6 155,110,682.1 163,509,509.9

Provision for Bus.Tax(36%) 52,962,868.64 55,839,845.56 58,863,423.56
Net Income 94,156,210.96 99,270,836.54 104,646,086.3

SQUARE ZONE MALL

Projected Cash Flow

33
 Particulars 2011 2012 1013

Cash Receipts 167,477,250.- 175,851,112.5 184,643,668.1

Cash Disbursements

Salaries and Wages 9,624,000.- 9,912,720.- 10,210,101.6

Employees Bonuses 802,000.- 826,060.- 850,841.8
Supplies Expense 240,000.- 247,200.- 254,616.-
Light and Water 1,440,000.- 1,483,200.- 1,527,696.-
Communication 216,000.- 222,480.- 229,154.4
Maintenance 300,000.- 309,000.- 318,270.-
Insurance 4,050,000.- 4,050,000.- 4,050,000.-
Advertising 110,000.- 110,000.- 110,000.-
Taxes and Licenses 2,010,500.- 2,010,500.- 2,010,500.-
Miscellaneous 120,000.- 123,600.- 127,308.-
PhilHealth Premium 220,800.- 220,800.- 220,800.-
SSS Premium 357,648.- 357,648.- 357,648.-
Business Tax 52,962,868.64 55,839,845.56 58,836,423.-

Total Cash 72,453,816.64 75,713,053.56 79,130,359.4

Disbursements

Net Cash Flow 95,023,433.36 100,138,058.9 105,513,308.7

Add: Cash Beg. Balance ______________ 95,023,433.36 195,161,492.3
Cash Balance Ending 95,023,433.36 195,161,492.3 300,674,801.-

SQUARE ZONE MALL

Projected Balance Sheet

34
 Particulars 2011 2012 2013

ASSETS

Current Assets
Cash 95,023,433.36 195,161,492.3 300,674,801.-
Total Current Assets 95,023,433.36 195,161,492.3 300,674,801.-

Fixed Assets
Land 25,000,000.- 25,000,000.- 25,000,000.-
Building 10,094,473.64 10,094,473.64 10,094,473.64
Safety Measures 435,000.- 435,000.- 435,000.-
Furniture & Fixtures 265,000.- 265,000.- 265,000.-
Equipment 2,189,700.- 2,189,700.- 2,189,700.-
Merchandise 90,000,000.- 94,500,000.- 99,225,000.-
Less: Accumulated Dep. ( 867,222.45 ) ( 1,734,444.9 ) ( 2,601,506.3 )
Total Fixed Assets 127,116,951.2__ 130,749,728.7 134,607,506.3

Total Assets 222,140,384.6 325,911,221.- 435,282,307.3

LIABILITIES AND
OWNER’S EQUITY

Liability -0 - -0 - -0 -

Owner’s Equity
Cerona, Capital 127,984,173.6 222,140,384.6 325,911,221.
Add. Retained Earnings 94,156,210.96 99,270,836.54 104,646,086.3
222,140,384.6 321,411,221.- 430,557,307.3
Add: Additional Capital ______________ 4,500,000.- 4,725,000.-
Total Owner’s Equity 222,140,384.6 325,911,221.- 435,282,307.3

TOTAL LIABILITIES AND 222,140,384.6 325,911,221.- 435,282,307.3

OWNER’S EQUITY

FINANCIAL ANALYSIS

Payback Period = Net Investment

Ave. Cash Flow

35
 = 327,777,971_
100,224,933.7

= 3.27 years

The payback period shows that the investor can recover his investment in
three years. This project is highly feasible.

Profit Ratio = Net Profit

Net Sales

2011 2012
Profit Ratio = 94,156,210.96 99,270,836.54 104,646,086.3
167,477,250 175,851,112.5 184,643,668.13

= 56.2% = 56.5% = 56.7%

The profit ratio shows that every year there is an increase in the profitability of
the operation.

Return on Asset = Income before Interest and Taxes

Average Total Assets

2011 2012 2013

Return on Assets 147,119,079.6 155,110,682.1 163,509,509.9
222,140,384.6 325,911,221 435,282,307.3

66% 48% 38%

SQUARE ZONE MALL

PROJECTED COST

ASSET REQUIREMENTS:

36
 Land 25,000,000.-

Building 10,094,473.64

Safety Measures 435,000.-

Furniture and Fixtures 265,000.-

Equipment 2,189,000.-

Merchandise 90,000,000.-

Communication 10,000.-

Insurance 4,050,000.-

Advertising 9,166.67

Taxes and Licenses 167,541.67

Total Projected Cost 132,220,882.-

3. WHAT IS THE MANAGEMENT FEASIBILITYOF:

4.a. Staffing

 General Manager

37
 Functions: A general manager's position is considered to be one of

the top management of a company. A general manager is an executive

in the managerial committee, whose main responsibility is to oversee all

the operations and practices of the organization as a whole.

The General Manager of this mall is the owner.

Salary: 35,000.00 per month.

 Assistant General Manager

Functions: Shall be responsible to assist the General Manager with

the day to day management and successful performance of managing

all coordinate activities.

Qualifications:

- Male / Female, ages 32 - 38 y.o.

- A graduate of 4-year course.

- Highly motivated to learn.

- Able to perform each essential duties satisfactorily.

Salary: 25,000.00 per month.

 Supervisor

38
 Functions: Responsible of monitoring and managing the organization

in order to have a successful business. He/she is also have a

responsibility on overseeing the duties of the employees.

Qualifications:

- Male / Female, ages 32 - 38 years old.

- Must be a graduate of any 4-year courses ( preferably Business

Administration ).

- Must have a strong self – confidence and ability to motivate teams

to higher productivity.

- Must have a strong leadership and interpersonal skills.

Salary: 22,500.00 per month.

 Assistant Supervisor

Functions: Assist the Supervisor will also going to guide the system

by decision making.

Qualifications:

- Male / Female, ages 32 – 38 years old.

- Must a graduate of 4-year course.

- Must have personal commitment of improving one’s own knowledge

and skills.

- Able to relate with all levels in the organization.

- Highly motivated to learn.

Salary: 20,000.00 per month.

 Purchasing Manager

39
 Functions: Purchasing Manager ensure the effectively supply of raw

materials, equipment, merchandise and services to an enterprise, by

buying items which are used for processing or for resale. He/she must

create good relationships with suppliers who offer the best value for the

company’s money.

Qualifications:

- Male / Female, ages 32 - 38 Years old.

- Must be a college graduate, a degree of Bachelor of Science in

Business Administration major in Marketing Management.

- Must have good knowledge of negotiation techniques.

- Must have an experience of selling.

- Must pass the examination, interview and drug test.

Salary: 18,000.00 per month.

 Assistant Purchasing Manager

Functions: Assist the Purchasing Manager and doing his/her

responsibilities on taking charge of the items being purchased. He/she

will also have a good relation to the suppliers.

Qualifications:

- Male / Female, ages 30 - 35 years old.

- Must be a graduate of Business Administration.

- Highly motivated to learn.

- Must have an experience of selling.

- Active, hardworking and honest.

40
Salary: 16,000.00 per month.

 Operation Manager

Functions: This kind of a manager will going to guide the system by

decision making. He/she also help the operation systems, processes

and policies in support of organization’s mission, support better

management reporting, information business process and organizational

planning. He/she will also oversee the overall financial management,

planning systems and controls.

Qualifications:

- Male, ages 30 – 35 years old.

- A graduate of Computer Engineering, Computer Science or

Information Technology.

- Minimum of 2 years supervisory experience.

- Strong self – confidence and ability to motivate aims to higher

productivity.

- Strong leadership and interpersonal skills.

- Excellent written and spoken communication.

- Strong project management, analytical and problem resolution skills.

- Can meet the complete requirements.

Salary: 18,000.00 per month.

 Assistant Operation Manager

41
 Functions: This kind of employee will be going to assist the operation

manager. Coordinating and scheduling of the production workers and

sales representative.

Qualifications:

- Male / Female, ages 30 - 35 years old.

- Bachelors / Degree in Business Administration.

- Minimum of 2 years supervisory experience.

- Must have a strong leadership and interpersonal skills.

Salary: 16,000.00 per month.

 HRD Manager

Functions: This kind of manager is responsible for ensuring the

proper implementation of rules and regulations and the policies in the

mall. He/she also ensures the proper orientation and training of all new

hires and the proper development of all line and staff subordinate.

Qualifications:

- Male / Female, ages 30 - 35 years old and above.

- Graduate of any 4-year course, preferably Engineering.

- Extensive managerial experience in the fields of property

development, human resources management and analytical.

- With leadership qualities, excellent in communication skills.

- Able to relate with all levels in the organizations.

Salary: 18,000.00 per month.

 Assistant HRD Manager

42
 Functions: Is responsible in assisting the HRD Manager and ensure

the new hired employees to be well – trained to be well - oriented.

Qualifications:

- Male / Female, ages 30 – 35 years old.

- Graduate of any 4 – year course.

- Able to relate with all levels in the organization.

- Strong leadership and interpersonal skill.

- Excellent written and spoken communication.

Salary:16,000.00 per month.

 Accountant

Functions: Responsible for the higher functions of designing where

necessary, improving or modifying the system of accounts. Accountant

also supervise and coordinate the work of the bookkeeper and prepares

the annual profit and loss accounts.

Qualifications:

- Female, ages 25 years old and above.

- Must be a graduate of a Bachelor of Science in Accountancy.

- Must have personal commitment of improving one’s own knowledge

and skills.

- Able to relate with all levels in the organization.

- Must have a good knowledge of negotiation technique.

Salary: 12,500 per month.

 Bookkeeper

43
 Functions: A clerical worker who maintains the financial records and

must performs the routine operations of recording transactions in book of

accounts. Bookkeeper comprises the writing up of the books of prime

entry, positioning to the ledgers, balancing the ledgers according to

accountants and many other.

Qualifications:

- Female, ages 25 years old and above.

- A graduate of a 4 – year course, preferably ( Bachelor of Science in

Business Administration major in Financial Management

- Must have personal commitment of improving one’s own knowledge

and skills.

- Highly motivated to learn.

- Have at least 2 years of experiencing in any money transactions.

- Must pass the interview and the examination given by the

management.

- Can submit the complete requirements

- Must pass the drug test.

Salary: 10,000.00 per month.

 Auditor

Functions: Auditor conducts a critical examination of the books of an

concern and of balance sheet, profit and loss accounts, verifiers of

assets and liabilities and report whether the balance sheet shows a true

and correct view of state of affairs of the business.

44
 Qualifications:

- Female, ages 25 - 28 years old.

- Graduate at any 4-year course ( preferably Bachelor of Science in

Business Administration major in Financial Management ).

- Highly motivated to learn.

- Have a strong problem resolution skills.

- Must pass the interview and the examination given by the

management.

- Must pass the drug test.

Salary: 10,000.00 per month.

 Leasing In charge

Functions: He/she is responsible for the rentable spaces in the mall

and for assisting the tenants.

Qualifications:

- Male / Female, ages 25 - 28 years old.

- Must be a graduate of any 4-year course.

- Must have a strong problem resolution skills.

- Must have a good knowledge of negotiation techniques.

Salary: 7,000.00 per month.

 Check Issuer

45
 Functions: From the receiver of goods, they will going to process the

receipt in order to know how much is the total amount of the goods

which is purchased based on the receipt and the issuer will issue the

checks to the suppliers.

Qualifications:

- Female, ages 25 – 28 years old.

- A graduate of 4 year courses, preferably ( Bachelor of Science in

Business Administration )

- Highly motivated to learn.

- Have an ability to perform essential duties.

- Must have at least 6 mos. – 1 year of experience in terms of

handling money in any companies or other financial institution.

- Must pass the interview and examination given by the management.

- Must pass the drug test.

Salary: 7,500.00 per month.

 Nurse

Functions: Responsible for monitoring concerns regarding the

physical fitness of employees, in order to provide a healthy working

environment and physically fit personnel. He/she will be the one who

make some check-ups to the employees who are not feeling well in duty.

Qualifications:

46
 - Male / Female, ages 25 – 28 years old.

- Must be a graduate of Bachelor of Science in Nursing.

- Hardworking and physically fit.

- Able to take care the health of the employees.

Salary: 9,000.00 per month.

 Sales Associate

Functions: Who have a responsibility in maintaining good customer

service. He/she is also responsible for serving customers and accurately

recording all sales, as well as assisting with merchandising

responsibilities such as stocking and pricing.

Qualifications:

- Male / Female, ages 25 - 27 years old.

- Must be a college level.

- Previous retailed experience preferred.

- Have an ability to perform the essential duties.

- Must pass the interview and examination given by the management.

- Must pass the drug test.

Salary: 5,000.00 per month.

 Receiver of goods

Functions: Responsible for receiving the goods from the supplier and

also they do the review of the items based on the receipt.

Qualifications:

47
 - Male, ages 23 – 25 years of age.

- At least a college level.

- Have an ability to perform essential duties.

- Must be a hardworking and active.

- Knowledgeable enough and must pass the interview and the

examination given by the management.

Salary: 4,500.00 per month.

 Cashiers

Functions: They are responsible to scan the items being purchased /

bought by the customers, total the amount due and produce a cash

register receipt that shows the quantity and price of the items.

Qualifications:

- Female, ages 20 – 23 years old.

- At least a college level.

- Must have a pleasing personality.

- Knows how to deal with money.

- Must pass the interview and the examination

Salary: 4,000.00 per month

 Sales Lady / Sales Man

Functions: These Sales Lady and Sales Man will going to entertain

the following customers. They are assigned in selling goods and

products. They are also responsible for displaying the goods and

products and maintaining it clean and organized.

48
 Qualifications:

- Male / Female, ages 18 – 23 years of age.

- He/she must at least a college level.

- He/she must have a pleasing personality.

- He/she must be a hardworking, active and with positive attitude

along with communication skills.

- They must have to pass the interview and examination given to

them by the management.

- Must pass the drug test.

Salary: 3,500.00 per month.

 Packer

Functions: Responsible for putting / keeping the goods bought by the

customers into a cellophanes and responsible for checking the items.

Qualifications:

- Male, ages 18 – 23 years of age.

- At least a High School Graduate

- Must be a hardworking and active

- Must be responsible and honest.

- Must pass the examination and interview given by the management.

- Must pass the drug test.

Salary: 3,000.00 every month.

 Assign in Baggage Counter

49
 Functions: A person who is responsible for keeping the things of the

customers so they will never feel tired of bringing items while enjoying

shopping.

Qualifications:

- Male, 18 – 23 years old.

- At least a High School Level.

- Hardworking and Active.

Salary: 3,000.00 per month.

 Security Guard

Functions: A person who is responsible to protect property or protect

lives and perform other tasks as required by the property they are

protecting. They are also perform access control at building entrances

and exits by ensuring employees and visitors display proper passes.

They must also assists those minor emergencies and making some

incident report on what happened in case of emergencies.

Qualifications:

- At least a graduate of 2 year course.

- Knowledgeable enough and have at least 1 year of experience.

- Brave enough to face any obstacles in the establishment.

- He must be active and physically fit.

- Must pass the drug test.

Salary: 5,000.00 per month.

 Electrician

50
 Functions: A person who specializes in equipment that are associated

with electrical wirings of structures and buildings. They should maintain

all the wirings and control equipment through which electricity flows.

Qualifications:

- Male, ages 25 years old and above

- With at least 1 year of experience.

- Can work with minimum supervision

- Must be a self – motivated and hardworking.

Salary: 4,000.00 per month.

 Technician

Functions: A person who is responsible for maintaining and repairing

the equipments to avoid any kinds of hazardous inside the mall.

Qualifications:

- Male, ages 25 years old and above.

- Must be a hardworking and physically fit.

- Must pass the drug test.

- Have at least 1 year of experience in repairing different kinds of

equipment.

Salary: 4,000.00 per month.

 Janitor / Janitress

51
 Functions: They are responsible in keeping the mall clean and orderly

condition. Perform heavy cleaning duties, such as cleaning floors,

shampooing rugs and many more.

Qualifications:

- Male / Female, ages 18 and above.

- At least a High School Level.

- Must have the ability to follow oral and written instructions.

- Must have an ability to prioritize multiple tax.

- Must have an ability to work effectively with a team.

- Must be a hardworking and active.

- Must have an ability to work independently as needed to support the

group effort and basic knowledge of cleaning or willing to learn.

- Must physically fit and can pass the complete requirements.

Salary: 4,000.00 per month.

52
“This business is a Sole – Proprietorship”.

53
4. WHAT IS THE SOCIO – ECONOMIC CONTRIBUTION OF:

5.a. Employment – Square Zone Mall of Bayugan can give opportunities to those

who dreamed and wished to have a legal job whether professionals or not. In

order to have a well – organized management, this mall is needed of many

workers for the different functions and duties to be done. Square Zone Mall can

possibly give works to those graduate of any 4 – year course such as BSBA,

Engineering, Nursing and etc. and even though to those who did not finished a

college and to those who are just a high school level. This mall is accepting

applicants from Bayugan City and from other cities with enough monthly salary

based on the position that they have and enough monthly contribute to their

benefits.

5.b. Social Benefit – Except by giving a job to the people in community, mall

would rather help the people by giving a place where they can feel relax and

enjoy, it may give them a good time at their free time.

People of Bayugan can surely benefited because of the

mall, they can spend their time together with their peers and friends. Especially to

the whole family, they may also benefited by helping them to building – up a

strong relationship and will bonded each other because there are areas in the

mall where each member of the family would really feel better.

Aside from these, some other people wants to go out if they

get bored at home, but it may be too hot or too cold outside. While in the mall,

the temperature is controlled at right temperature. They may forget all about the

weather once they are inside while shopping and watching movies. And if ever

54
that they get tired of standing or walking, there is always a benches nearby.

Through this mall, you may rather have a new friends because there is always a

group of people walking around.

Eventually, people of Bayugan can save their time, effort and

transportation because they don’t have to go through the other places just to

shop ( such as Butuan City, the near city of Bayugan ).

5..c. Government Revenue – It is not just the people who are benefited by the

mall, but it is the government as well. This mall can help the government by

paying them taxes, and from the payments that they collected, they used it as an

additional funds needed for their projects.

55
 CHAPTER IV

SUMMARY, CONCLUSION AND RECOMMENDATION

This chapter presents the summary of findings in the five aspects of the

project feasibility of marketing, technical, financial, management and socio –

economic contribution.

Summary findings of conclusion, the primary concern of the study is to

determine the feasibility of establishing the Square Zone Mall in Bayugan City.

Specifically, it aims to answer the following research questions:

1. How feasible is the marketing aspects in terms of:

a. Services

b. Demand Analysis

c. Pricing

d. Promotion and Advertisement

2. How feasible is the technical aspect in terms of:

a. Location of the Project

b. Facilities and Equipment

c. Safety Measures

3. How feasible is the management aspect in terms of:

a. Sources of Funds d. Financial Analysis

b. Financial Statement

- Income Statement

- Balance Sheet

- Cash Flows

56
 4. How feasible is the management aspect in terms of:

a. Staffing

b. Organizational Structure

c. Functions and Duties

d. Salaries and Benefits

5. How feasible is the socio – economic contribution aspect in terms of:

a. Employment

b. Social Benefit

c. Government Revenues

The marketing aspects shows the suitability of the property for the profitable

development. It has a services which most of the people needed and looking for. It also

determines that there will be a lot of people become aware because this mall engage in

different ways of advertising and it also shows that there is a potential market share,

pricing range, development strategy and sales strategy.

The technical aspects shows that the mall uses a high – quality of facilities and

equipment and safety measures to provide customer’s convenience. Wherein, the

location of the project is highly accessible to the customers.

The financial aspects is financially feasible because the potential revenues of

the proposed project can cover all of the costs, from the construction costs to the

operating costs. It also shows that this business can recover the profit within three

years.

In the management aspects, it shows that the employees are very much

capable in their position to manage and to work within the organization. They also have

57
exact monthly salary and contribution to their benefits. Without them, it cannot be a

successful one.

The socio – economic contribution determines that this mall can give benefits

to everybody, from the people to the community as well as to government. Such

benefits are by reducing the number of the unemployed people and by giving any

contribution to the government.

RECOMMENDATION

Therefore, this mall is highly feasible and need to establish and develop

immediately in the said area.

58
 APPENDICES

The answers of the 50 respondents living in Bayugan City, with different level
of life.

1. Wants to have a mall here in Bayugan City.

Respondents Yes Percentage No Percentage

Working 33 66%
Student 13 26%
Unemployed 4 8%
TOTAL 50 100%

2. Have seen a mall already.

Respondents Yes Percentage No Percentage

Working 33 66%
Student 13 26%
Unemployed 4 8%
TOTAL 50 100%

3. Have already tried to shop in a mall in other places.

Respondents Yes Percentage No Percentage

Working 32 66% 1 2%
Student 11 22% 2 4%
Unemployed 4 6%
TOTAL 47 94% 3 6%

4. They are one of the shoppers if ever there is a mall here in Bayugan City.

Respondents Yes Percentage No Percentage

Working 34 68%
Student 13 26%
Unemployed 3 6%
TOTAL 50 100%

5. Things they want to do if they are in the mall.

Respondents Shopping Percentage Just Percentage Relaxing Percentage

roaming and
around watching

59
 movies
Working 24 48% 1 2% 8 16%
Student 6 12% 1 2% 6 12%
Unemployed 2 4% 2 4%
TOTAL 32 54% 2 4% 16 32%

6. A place where they are prefer to buy goods and products.

Respondents Market Percentage Mall Percentage

Working 10 20% 23 46%
Student 6 12% 7 14%
Unemployed 2 4% 2 4%
TOTAL 28 36% 32 64%

7. Times they went to the mall.

Respondents Everyday Percentage Once a Percentage Twice a Percentage

week month
Working 5 10% 20 40% 8 16%
Student 6 12% 4 8% 3 6%
Unemployed 4 8%
TOTAL 11 22% 28 56% 11 22%

8. Number of respondents who think that many people will buy goods and products

and enjoy watching movies if ever there is a mall here in Bayugan.

Respondents Yes Percentage No Percentage

Working 30 60% 3 6%
Student 12 24% 1 2%
Unemployed 4 8%
TOTAL 46 92% 4 8%

9. The best place that the whole family can spend their time together.

Respondents At home Percentage At the Percentage At the Percentage

mall park
Working 9 18% 17 34% 7 14%
Student 4 8% 6 12% 3 6%
Unemployed 1 2% 3 6%

60
TOTAL 14 28% 26 42% 10 20%

10. Likes to work in a mall.

Respondents Yes Percentage No Percentage

Working 14 28% 19 38%
Student 10 20% 3 6%
Unemployed 2 4% 2 4%
TOTAL 26 52% 24 48%

11. Respondents who think that the mall will become one of the attractions in

Bayugan.

Respondents Yes Percentage No Percentage

Working 32 64% 1 2%
Student 13 26%
Unemployed 4 8%
TOTAL 49 98% 1 2%

12. Believes that the mall will last for years.

Respondents Yes Percentage No Percentage

Working 31 62% 2 4%
Student 12 24% 1 2%
Unemployed 4 8%
TOTAL 47 94% 3 6%

13. Respondents who think that the mall can help the city of Bayugan to improve and

develop more.

Respondents Yes Percentage Maybe Percentage No Percentage

Working 26 52% 7 14%
Student 7 14% 6 12%
Unemployed 3 6% 1 2%
TOTAL 36 72% 14 28%

14. Percent of their knowledge about of this plan.

61
Respondents 100% Percentage 80% Percentage 60% Percentage 40% Percentage None Percentage
Working 3 6% 6 12% 4 8% 4 8% 16 32%
Student 3 6% 6 12% 1 2% 1 2% 2 4%
Unemployed 1 2% 1 2% 2 4%
TOTAL 6 12% 13 26% 6 12% 5 10% 20 40%

15. Their overall opinion about this plan.

Respondents Positive Percentage Very Percentage Negative Percentage Very Percentage
Positive Negative
Working 23 46% 10 20%
Student 5 10% 7 14% 1 2%
Unemployed 4 8%
TOTAL 34 54% 17 34% 1 2%

BUILDING COMPUTATION

Summary of Works

Concrete or Masonry - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1,355,000

Steel Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1,772,880

Transmitting Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 279,791

Wood Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 390,240

Electrical Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 463,975

Plumbing Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 151,495

Doors and Windows - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2,596,600

Total - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 7,009,981

30% Labor - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2,102,004.3

62
 10% Contingencies Amount - - - - - - - - - - - - - - - - - - - - - - - - - 700,998.1

4% Preparation of Building - - - - - - - - - - - - - - - - - - - - - - - - - - 280,399.2

Plans and Permits - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 10,094,372.64

63