Lois Paula Benavidez Verzosa

Email: loispaula@me.com I Phone: 619.948.6440 Twitter: @loispaula I Web: www.loispaula.com Highlights of Qualifications
Administrative
Can work effectively under pressure, able to prioritize multiple workloads with a strong sense of urgency Able to establish priorities accurately and adapt quickly to changing needs with minimal supervision Dedicated, with a positive attitude and high regard for responsibility and corporate culture Work well with numbers/figures, great attention to detail

Writing and Communication

- Strong writing skills with knowledge of AP Stylebook - Excellent organization, communication and interpersonal skills; public speaking and counseling experience - Experienced in preparing and disseminating information through news articles and features, newsletters, scripts, tactical messaging, strategic public relations plans and proposals, business reports, memorandums and presentations Experience with Microsoft Office suite, Adobe Photoshop, Premiere Pro, Final Cut; photo/video editing software Knowledge of and frequent practice with media monitoring and research databases: Cision, Factiva, Lexis-Nexis, Vocus Knowledge of and frequent practice with social media: Twitter, Facebook, LinkedIn, Flickr, WordPress, Blogspot, YouTube Experience with Web content management & interactive/new media (video production) Experience with analytics generator, HTML/CSS, content and asset management systems: Joomla, Cumulus

Software and Social Media

Work Experience
Allison & Partners Account Coordinator
(June 10 April 11) - Contributed to agency's growing national Social Impact practice, which helps companies, organizations and government agencies drive positive change and strengthen reputation through cause marketing, corporate social responsibility, environmental responsibility, strategic philanthropy and education. - Developed and executed communications programs; coordinated client and company material development. - Media relations cultivated ongoing relationships with top-tier national, local and trade media reporters in garnering coverage from proactive and reactive outreach, monitored editorial opportunities; created/maintained media lists for targeted market outreach and stakeholder development. - Conducted strategic research for national clientele & firm; provided deadline-driven support for team members. - Competitive analysis and trend tracking closely monitored client and market news coverage in both online and traditional publications; provided strategic counsel and event planning support. - Clients included: County of San Diego Office of Emergency Services ReadySanDiego, Connections Academy, ARAMARK Building Community, After-School All-Stars, Big Brothers Big Sisters of America, American Marketing Association Cause Conference, ARAMARK Parks and Destinations, Hard Rock Hotel San Diego, Johnny Rockets, Affinity Group Inc., Gafcon Inc., HOK Los Angeles, Envision Solar, MagTek.

Port of San Diego - Communications & Community/Government Relations Intern

(Sept 09 June 10)

- Web content management - provided support to the award-winning Web team in maintaining the organization's output of news and stakeholder engagement for the San Diego Bay and working waterfront (content mgt sys Joomla). - Wrote press releases and informational/promotional stories, shot video and photography for multimedia news updates on Intranet and Internet to enhance community activism through social media and integrated communications. - Community relations coordinated w/ San Diego Bay tenants & civic organizations to promote activities that generated positive exposure of the regions tourism & hospitality services; provided event planning & dept. administrative support. - Compiled stakeholder database of local and regional media, local governments/municipalities, civic organizations, local and state legislators; generated internal knowledge-base Wikipedia; maintained asset management system (Cumulus).

YMCA of San Diego County - Public Relations Consultant

(Sept 09 Dec 09)

- Developed a strategic PR proposal and website redesign recommendations; conducted market research to increase efficiency and enhance communication between members and prospective stakeholders; helped execute various campaigns across the Downtown branch, SD county and national YMCA. - Coordinated donor and local media relations for 40th Annual Resolution Run, secured coverage on local news outlets.

San Diego County Regional Airport Authority - Public, Community & Customer Relations Intern

(May 09 Aug 09)

- Assisted dept.s efforts to provide media & public relations, strategic counsel, community outreach, corporate & internal communications and customer-related services for traveling public & local stakeholders about airport developments. - Managed the Customer Relationship Management (CRM) system, responded to public comments and inquiries; conducted research to enhance the airport's ADA compliance/services. - Assisted in managing more than 320 Volunteer Airport Ambassadors; supported initiatives and coordinated events for the Authority's Public Art Program and Airport Advisory Council of community leaders. - Created the brand development and webpage design of the Airport Career Experience (ACE) program on san.org.

P.F. Changs China Bistro Certified National Corporate Trainer

(Oct 06 PRESENT)

- As certified trainer, taught new staff to implement company standards and to properly portray and execute the core values of the company; led promotional activities for new rollout campaigns. - Sales development & general administrative support to management; clerical/reception responsibilities guest relations, phone accommodations, constant customer service interaction in a demanding environment.

Other
Iglesia ni Cristo Television Productions (INCTV Productions) (June 07 PRESENT) District of Southern California Bureau Officer - Production Assistant, Contributing Writer/Correspondent

Produce content for church news, features, music/artistic videos and event multimedia production throughout Southern California for the television network of the Iglesia ni Cristo, Church of Christ, contributing to both print (magazine Pasugo/God's Message) and broadcast (television - GEM TV, DirecTV Channel 2068) mediums. - Coordinate story development, draft scripts and conduct interviews; produce, shoot and edit videos, commercials and PSAs; submit story packages to U.S. bureau for mass media distribution. - Community relations development, media relations outreach for the INC Giving Project: the organization's newly launched philanthropic program, a global initiative to share faith through acts of kindness, engaging thousands of members in supporting local neighborhoods and strengthening the bond with their communities. - As Bureau's Producer's Assistant, schedule monthly assignments, create monthly budget approvals and tracking, manage internal and external communication, coordinate with department producers to develop monthly productivity reports and manage project submission and execution.

Public Relations Student Society of America - Executive Board, Media Editor

(Dec 09 June 10)

- Designed and built the local chapters first editorial-driven website. Web content management created and oversaw communications committee / contributing writers; managed editorial direction. - Use social media tools as a channel for content solicited engagement, increased awareness, created dialogue and enhanced organizations SEO, using Twitter, Facebook, LinkedIn and Flickr. - Created and presented weekly professional development seminars and presentations; mentored pre-professional members for workforce readiness.

Iglesia ni Cristo (Church Youth Organization) Organization President / Officer - Committee on Edification, Secretary

(Jan 02 Jan 10)

- Managed and participated in a group of 30 volunteer staff that planned, organized and implemented programs that supported the core functions of the Churchs department. - Relationship management oversaw more than 300 members; provided direct counsel for targeted demographics to solicit involvement in activities/events that promoted positive behavioral change. - Event planning and program development led themed/topic-driven monthly membership meetings and activities for local congregation and also throughout entire Southern California region. - Creative and organizational development generated team-building concepts, presentations and skits; produced and edited videos, commercials, PSAs, PowerPoint presentations, etc., for targeted branding and communication initiatives.

Education
San Diego State University
(Aug 06 May 10) Bachelor of Arts from the School of Journalism and Media Studies Major: Journalism, emphasis public relations Minor: Business administration Related coursework: Principles of Journalism, Writing for the Mass Media, Principles of Public Relations, PR Media & Methods, PR Research Methods, Media Technology, Media Law & Ethics, Media Writing & Reporting, Internet Marketing, Consumer/Buyer Behavior, Computers & Society Certificates: Certified eMarketing Associate (CeMA), eMarketing Association

References
Available upon request