WORLD PR MARKETING STRATEGY

PRESENT:

We live in a world that relies on innovative thinking and technology, for example, a
decade ago, you would not imagine doing all the things you are able to do now on the
internet but here we are doing it. It therefore goes to show that the methods that work for
us today, will not necessarily work for us tomorrow.

Putting the statement above into marketing terms means that we should always and
continue to analyse the methods we currently use to attract our target audience as
innovative and creative acquisition and retention methods will increase the financial
worth of any brand.

• How much is being spent at moment on advertising?

• What was the return on investment on the above?

Analysis – The above should be analysed to determine the success of the various
approach used. One of our marketing strategies “must do” is the ability to derive
methods that can be measured.

FUTURE:

World Pr will advise any brand in this current global financial situation to analyse its
previous methods of marketing and promotion to determine whether such methods will
prove viable in this current market.

Case Study: THE MOTOR SHOW

The Motor Show that has been an effective annual event that obviously showcases the
developments in the Motor Industry will not be holding a show this year, WHY? It has
decided to put the breaks on this year’s show for two major reasons: One – People are not
buying the tickets and booking spaces as the previous years an that because, people now
have the opportunity to watch brand new cars being tested by their favourite celebrities
on television whilst opting for the show will just mean an opportunity to see the cars
rotating on a spinner. This is an experience which bears less significance to them
watching the same cars free of charge on television without being charged for it. Two –
Motor manufactures like Ford are slowing down on their manufacturing of cars as well as
other manufactures of different brands. This will obviously have to a toll on the Motor
show hence the cancellation of this year’s event.

Case Study: THE HSBC ACQUISITION OF SMALL BUSINESS CAMPAIGN

This great banking corporation is yet another to exemplify the need of strategic marketing
on every level in order to achieve maximum growth.
WHAT HAVE WE LEARNT?

We have learnt from the two case studies above that not only is marketing strategically
valid but knowing the market in which you target counts greatly to your financial growth.
If you ask yourself any of the following questions and one or more of the questions can
not be answered adequately to the point of certainty, we recommend the World PR 10
Step Program to Financial Growth.
QUESTIONS ANSWERS COMMENT
How do we currently TV If you have used any of the
market our product? Radio methods listed, please
Billboards specify if you have you
Publications being able to measure the
Point of Return on Investments for
Sale each method?
Exhibition - NO: World PR 10
Road Step Program
Shows recommended.
Events - YES: There are so
Other many other means
using the same
IMPORTANT NOTE: methods that can
None of these methods generate more
listed above should be revenue for your
continued unless it: brand. More
- increases sales creative marketing
- the network can guarantee more
opportunities are financial growth.
profitable Compare the
- you have learnt following:
- Are you sponsoring
from the
experience and can the same events,
envisage a SOLID television or radio
return on programmes or
investment. indeed using the
same publications?
If you measure results, Obtaining the
you will automatically statistics in those
start setting targets for the markets through
following year as you the World PR 10
begin to get more Step Program (i.e.
confident with the various will people be
forms of marketing. needing and
wanting those
services or
watching the same
programmes at
 what percentage)
will determine how
to gage the success
of your strategy
and implement
other ones and/or
improve the
current one with
creative
positioning.
Can you effectively YES: How much was spent If you have answered yes;
measure the success of the on the strategy and its why don’t you try other
marketing strategy used? execution? “creative marketing
NO: World PR 10 Step strategies” in order to
recommended. compare what you have
gained?

Using the World PR 10

Step Program, the creative
marketing strategies will
concentrate on:
- attracting new
customers whilst
- retaining existing
one’s loyalty
by using reliable means
that target your precise
target audience.

Our recommended 10
Step program will also:
- measure the
success of the
strategy
- demonstrate the
Return on
Investment
the above will be driven
by quality of the response
received not by the
number of packs/messages
sent out.

10 STEP WORLD PR STRATEGIES TO FINANCIAL GROWTH:

STEP WHAT TO ACHIEVE COMMENT
1-4 KNOWING YOUR
BRAND:
The only way to market 1. Complete analysis of
your product effectively is your brand. Researching
to understand your brand. your brand and its
objectives, analysing what
has worked and what has
not.
2. Developing a Strategy
Support Unit whose core
responsibility will be to
understand the business
as analysed in step 1.
3. Understanding the
business implications and
the role of the research
needed to be executed.
4. Analyse what it needs to
enable people to do with it
AND who is going to do
the research and how

5-6 KNOWING YOUR

MARKET:
The only way to get to 5. Developing teams
know your market is to to look after
understand them. specific areas of the
project. Each team
should formulate
plans to address
the relevant issues
above with time
lines.
6. Reporting and
following up
7-10
10-15 Planning the future of
your brand with the
planning of:
- market research
- market analysis
- creation of
strategic marketing
towards specific
 target audience

QUESTIONS ANSWERS
I have a Marketing Department, why do World PR Ltd will serve as an unbiased
I need World PR independent source of reliable and vital
information needed by your company to
proceed in its journey in this present
economy.

Please note that an in house Market

Researcher can only go so far. It is often
conducted with a particular outcome
already in mind and as such can be short
sighted.

In the event that you insist on an in-

house market research, conduct the
following test:
- Conduct an internal perception of
your target audience from your
various departments i.e. Sales,
Marketing, Board Members e.t.c.
as view may vary significantly.
- Gather your knowledge base and
understanding to determine if
internal perception is based on
current trends and information
or legacy understanding.
- If you find yourself at a junction
where disparate views hamper
effective marketing, it is time to
consult a specialist agency (World
PR).

World PR Ltd is able to:

If we sign up for your services, how will
World PR services be carried out?
What does the initial amount of N2, 000
000 pay for?
What other services can World PR
provide?