AFNI RIZQI ANTI

1810631020096

1. Uji Validitas dan Reliabilitas

Promotion Strategy (Validitas)

Correlations
P1 P2 P3 P4 P5 P6 P7 P8 P9 TOTAL
** ** ** **
P1 Pearson Correlation 1 .381 .515 .485 .384 .244 .231 .133 .254 .629**
Sig. (2-tailed) .010 .000 .001 .009 .106 .127 .384 .092 .000
N 45 45 45 45 45 45 45 45 45 45
** ** * ** * ** ** **
P2 Pearson Correlation .381 1 .583 .356 .389 .312 .530 .382 .622 .684**
Sig. (2-tailed) .010 .000 .016 .008 .037 .000 .010 .000 .000
N 45 45 45 45 45 45 45 45 45 45
P3 Pearson Correlation .515** .583** 1 .622** .558** .620** .477** .443** .655** .852**
Sig. (2-tailed) .000 .000 .000 .000 .000 .001 .002 .000 .000
N 45 45 45 45 45 45 45 45 45 45
P4 Pearson Correlation .485** .356* .622** 1 .587** .636** .357* .561** .411** .816**
Sig. (2-tailed) .001 .016 .000 .000 .000 .016 .000 .005 .000
N 45 45 45 45 45 45 45 45 45 45
** ** ** ** ** ** **
P5 Pearson Correlation .384 .389 .558 .587 1 .583 .227 .482 .477 .746**
Sig. (2-tailed) .009 .008 .000 .000 .000 .134 .001 .001 .000
N 45 45 45 45 45 45 45 45 45 45
* ** ** ** ** ** **
P6 Pearson Correlation .244 .312 .620 .636 .583 1 .475 .427 .498 .738**
Sig. (2-tailed) .106 .037 .000 .000 .000 .001 .003 .001 .000
N 45 45 45 45 45 45 45 45 45 45
P7 Pearson Correlation .231 .530** .477** .357* .227 .475** 1 .368* .610** .586**
 Sig. (2-tailed) .127 .000 .001 .016 .134 .001 .013 .000 .000
N 45 45 45 45 45 45 45 45 45 45
** ** ** ** ** * **
P8 Pearson Correlation .133 .382 .443 .561 .482 .427 .368 1 .713 .643**
Sig. (2-tailed) .384 .010 .002 .000 .001 .003 .013 .000 .000
N 45 45 45 45 45 45 45 45 45 45
P9 Pearson Correlation .254 .622** .655** .411** .477** .498** .610** .713** 1 .736**
Sig. (2-tailed) .092 .000 .000 .005 .001 .001 .000 .000 .000
N 45 45 45 45 45 45 45 45 45 45
** ** ** ** ** ** ** ** **
TOTAL Pearson Correlation .629 .684 .852 .816 .746 .738 .586 .643 .736 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000
N 45 45 45 45 45 45 45 45 45 45
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).

R hitung > R table = valid. R hitung > 0,3457

Ket. P1 valid, P2 valid, P3 valid, P4 valid, P5 valid, P6 valid, P7 valid, P8 valid, P9 valid
Promotion Strategy (Reliabilitas)

Reliability Statistics
Cronbach's
Alpha N of Items
.880 9

R hitung > 0,600

0,880 > 0,600 = Reliabel
Inovasi Produk Jasa (Validitas)

Correlations
P10 P11 P12 P13 P14 P15 P16 P17 P18 TOTAL
P10 Pearson Correlation 1 .577** .418** .585** .351* .088 .337* .098 .255 .577**
Sig. (2-tailed) .000 .004 .000 .018 .566 .024 .522 .090 .000
N 45 45 45 45 45 45 45 45 45 45
** ** ** * *
P11 Pearson Correlation .577 1 .562 .610 .259 .323 .256 .338 .218 .665**
Sig. (2-tailed) .000 .000 .000 .086 .030 .089 .023 .151 .000
N 45 45 45 45 45 45 45 45 45 45
** ** ** * ** ** **
P12 Pearson Correlation .418 .562 1 .736 .297 .549 .456 .634 .283 .811**
Sig. (2-tailed) .004 .000 .000 .048 .000 .002 .000 .059 .000
N 45 45 45 45 45 45 45 45 45 45
P13 Pearson Correlation .585** .610** .736** 1 .323* .387** .400** .464** .297* .774**
Sig. (2-tailed) .000 .000 .000 .031 .009 .006 .001 .048 .000
N 45 45 45 45 45 45 45 45 45 45
* * * ** ** **
P14 Pearson Correlation .351 .259 .297 .323 1 .401 .541 .067 .808 .640**
Sig. (2-tailed) .018 .086 .048 .031 .006 .000 .664 .000 .000
N 45 45 45 45 45 45 45 45 45 45
* ** ** ** ** ** *
P15 Pearson Correlation .088 .323 .549 .387 .401 1 .514 .674 .298 .722**
Sig. (2-tailed) .566 .030 .000 .009 .006 .000 .000 .047 .000
N 45 45 45 45 45 45 45 45 45 45
* ** ** ** ** ** **
P16 Pearson Correlation .337 .256 .456 .400 .541 .514 1 .591 .520 .735**
Sig. (2-tailed) .024 .089 .002 .006 .000 .000 .000 .000 .000
N 45 45 45 45 45 45 45 45 45 45
P17 Pearson Correlation .098 .338* .634** .464** .067 .674** .591** 1 .033 .655**
Sig. (2-tailed) .522 .023 .000 .001 .664 .000 .000 .829 .000
N 45 45 45 45 45 45 45 45 45 45
* ** * **
P18 Pearson Correlation .255 .218 .283 .297 .808 .298 .520 .033 1 .583**
Sig. (2-tailed) .090 .151 .059 .048 .000 .047 .000 .829 .000
N 45 45 45 45 45 45 45 45 45 45
TOTAL Pearson Correlation .577** .665** .811** .774** .640** .722** .735** .655** .583** 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000
N 45 45 45 45 45 45 45 45 45 45
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).

R hitung > R table = valid. R hitung > 0,3457

Ket. P10 valid, P11 valid, P12 valid, P13 valid, P14 valid, P15 valid, P16 valid, P17 valid, P18 valid
Inovasi Produk Jasa (Reliabel)

Reliability Statistics
Cronbach's
Alpha N of Items
.854 9

R hitung > 0,600

0,854 > 0,600 = Reliabel
Brand-Awareness (Validitas)

Correlations
P19 P20 P21 P22 P23 P24 P25 P26 TOTAL
P19 Pearson Correlation 1 .468** .594** .447** .544** .663** .187 1.000** .859**
Sig. (2-tailed) .001 .000 .002 .000 .000 .219 .000 .000
N 45 45 45 45 45 45 45 45 45
P20 Pearson Correlation .468** 1 .562** .610** .256 .338* .218 .468** .661**
Sig. (2-tailed) .001 .000 .000 .089 .023 .151 .001 .000
N 45 45 45 45 45 45 45 45 45
** ** ** ** ** **
P21 Pearson Correlation .594 .562 1 .736 .456 .634 .283 .594 .830**
Sig. (2-tailed) .000 .000 .000 .002 .000 .059 .000 .000
 N 45 45 45 45 45 45 45 45 45
P22 Pearson Correlation .447** .610** .736** 1 .400** .464** .297* .447** .739**
Sig. (2-tailed) .002 .000 .000 .006 .001 .048 .002 .000
N 45 45 45 45 45 45 45 45 45
** ** ** ** ** **
P23 Pearson Correlation .544 .256 .456 .400 1 .591 .520 .544 .715**
Sig. (2-tailed) .000 .089 .002 .006 .000 .000 .000 .000
N 45 45 45 45 45 45 45 45 45
** * ** ** ** **
P24 Pearson Correlation .663 .338 .634 .464 .591 1 .033 .663 .757**
Sig. (2-tailed) .000 .023 .000 .001 .000 .829 .000 .000
N 45 45 45 45 45 45 45 45 45
* **
P25 Pearson Correlation .187 .218 .283 .297 .520 .033 1 .187 .439**
Sig. (2-tailed) .219 .151 .059 .048 .000 .829 .219 .003
N 45 45 45 45 45 45 45 45 45
P26 Pearson Correlation 1.000** .468** .594** .447** .544** .663** .187 1 .859**
Sig. (2-tailed) .000 .001 .000 .002 .000 .000 .219 .000
N 45 45 45 45 45 45 45 45 45
** ** ** ** ** ** ** **
TOTAL Pearson Correlation .859 .661 .830 .739 .715 .757 .439 .859 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .003 .000
N 45 45 45 45 45 45 45 45 45
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).

R hitung > R table = valid. R hitung > 0,3457

Ket. P19 valid, P20 valid, P21 valid, P22 valid, P23 valid, P24 valid, P25 valid, P26 valid
Brand-Awareness (Reliabel)

Reliability Statistics
 Cronbach's
Alpha N of Items
.878 8

R hitung > 0,600

0,878 > 0,600 = Reliabel
2. Uji Normalitas
Tests of Normality
Kolmogorov-Smirnova Shapiro-Wilk
Statistic df Sig. Statistic df Sig.
*
Promotion_Strategy .107 45 .200 .968 45 .249
Inovasi_Produk_Jasa .120 45 .109 .977 45 .486
Brand_Awareness .112 45 .194 .972 45 .335
*. This is a lower bound of the true significance.
a. Lilliefors Significance Correction

Jika nilai (Sig.2 tailed) > 0,05 = data berdistribusi normal.

Jika nilai (Sig.2 tailed) < 0,05 = data tidak berdistribusi normal.
3. Uji Deskriptif
Frequencies

Statistics
Pendidikan_Ter Kepemilikan_Ak
Jenis_Kelamin akhir un Tujuan
N Valid 45 45 45 45
Missing 0 0 0 0
Mean 1.76 4.29 3.16 1.44
Std. Error of Mean .065 .126 .182 .144
Median 2.00 4.00 3.00 1.00
Std. Deviation .435 .843 1.224 .967
Variance .189 .710 1.498 .934
Range 1 3 4 3
Minimum 1 3 1 1
Maximum 2 6 5 4
Sum 79 193 142 65
Percentiles 25 1.50 4.00 2.00 1.00
50 2.00 4.00 3.00 1.00
75 2.00 5.00 4.00 1.00

Frequency Table

Jenis_Kelamin
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 11 24.4 24.4 24.4
2 34 75.6 75.6 100.0
Total 45 100.0 100.0
Jenis kelamin responden keseluruhan lebih didominasi oleh perempuan sebesar 75,6% yaitu sebanyak 34 responden dibandingkan
lelaki sebesar 24,4% yaitu sebanyak 11 responden.

Pendidikan_Terakhir
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 9 20.0 20.0 20.0
4 16 35.6 35.6 55.6
5 18 40.0 40.0 95.6
6 2 4.4 4.4 100.0
 Total 45 100.0 100.0
Pendidikan terakhir para responden lebih banyak berpendidikan di kategori 3 sebesar 40% yaitu sebanyak 18 responden, dan yang
paling sedikit berpendidikan di kategori 6 sebesar 4,4% yaitu sebanyak 2 responden.

Kepemilikan_Akun
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 1 2.2 2.2 2.2
2 18 40.0 40.0 42.2
3 8 17.8 17.8 60.0
4 9 20.0 20.0 80.0
5 9 20.0 20.0 100.0
Total 45 100.0 100.0
Dari seluruh responden lebih banyak mempunyai jenis kepemilikan akun kategori 2 sebesar 40% yaitu sebanyak 18 responden, dan
yang paling sedikit mempunyai jenis kepemilikan akun kategori 1 sebesar 2,2% yaitu sebanyak 1 responden.

Tujuan
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 35 77.8 77.8 77.8
2 5 11.1 11.1 88.9
4 5 11.1 11.1 100.0
Total 45 100.0 100.0
Dari seluruh responden lebih banyak memiliki tujuan di kategori 1 sebesar 77,8% yaitu sebanyak 35 responden, dibandingkan
memiliki tujuan di kategori 2 dan 4 masing-masing sebesar 11,1% yaitu sebanyak 5 responden.
4. Uji Regresi Berganda
Regression

Variables Entered/Removeda
 Variables Variables
Model Entered Removed Method
1 Inovasi_Produk_ . Enter
Jasa,
Promotion_Strat
egyb
a. Dependent Variable: Brand_Awareness
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 .930 .864 .858 1.714
a. Predictors: (Constant), Inovasi_Produk_Jasa, Promotion_Strategy

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 785.168 2 392.584 133.608 .000b
Residual 123.409 42 2.938
Total 908.578 44
a. Dependent Variable: Brand_Awareness
b. Predictors: (Constant), Inovasi_Produk_Jasa, Promotion_Strategy

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) -1.828 2.047 -.893 .377
 Promotion_Strategy .024 .054 .040 .441 .661
Inovasi_Produk_Jasa .878 .088 .898 9.960 .000
a. Dependent Variable: Brand_Awareness

Tabel output “Variables Entered/Removed” diatas memberikan informasi tentang penelitian serta metode yang digunakan dalam
analisis regresi. Adapun variable independent yang dipakai dalam analisis ini adalah variable Inovasi Produk Jasa dan Promotion
Strategy. Sementara variable dependant adalah variable Brand Awareness. Analisis regresi menggunakan metode Enter.
Tabel output “Model Summary” nilai R square sebesar 0,864, hal ini mengandung arti pengaruh variable X1 dan X2 secara simultan
terhadap X3 adalah sebesat 86,4%.
Tabel output “ANOVA” Diketahui nilai signifikasi untuk pengaruh X1 dan X2 secara simultan terhadap Y adalah 0,000 < 0,05 dan
nilai Fhitung 133,608 > Ftabel 3,22, sehingga dapat disimpulkan bahwa terdapat pengaruh X1 dan X2 secara simultan terhadap Y.

Tabel output “Coefficient” Diketahui nilai Sig. untuk pengaruh X1 terhadap Y adalah Sebesar 0,661 > 0,05 dan nilai thitung 0,441 < ttabel
2,01808, sehingga dapat disimpulkan bahwa tidak terdapat pengaruh X1 terhadap. Diketahui nilai Sig. untuk pengaruh X2 terhadap Y
adalah sebesar 0,000 < 0,05 dan nilai thitung 9,960 > ttabel 2,01808, sehingga dapat disimpulkan bahwa terdapat pengaruh X2 terhadap Y.