‘222020 Al and Machine Learning for sales and marketing Al and Machine Learning for sales and marketing This survey is purely for academic purposes and not to be used for any type of commercialization objective. Your data will be confidential to us and will not be shared with any external party. The objective of this survey is to get an idea about the awareness of "How Al and ML can be used to drive value in sales and marketing” Please fill the survey with the best of your knowledge to derive a concrete conclusion Thanking you in anticipation. * Required 1. Your Name * 2. Name of the organization * 3. What is the business model of your organization - B2B or B2C? * ‘Mark only one oval. B28 B2c Others 4, Which industry your organization belongs to? * ‘Mark only one oval. FMCG Construction Heavy Engineering Auomobile Metal and Mining 5. What is your age group? * ‘Mark only one oval. 18-30 31-40 4050 50+ hitpsildocs.google.comformsatgmrkpQLCkiv-LdQLXADTN)YGuV2TRBBULMKDUMVEnaMiedit 7‘222020 Al and Machine Learning for sales and marketing 6. What is your area of expertise or specialization (academic)? * ‘Mark only one oval. Engineering - Non Computer Science Engineering - Computer Science or IT Management - Sales and Marketing Management - Data Analytics, Commerce and administration 7. Which of the following best describes your current job level? * Mark only one oval. OwneriExecutive/C-Level Senior Management Middle Management Intermediate 8, Are you aware of Al and Machine Learning? * ‘Mark only one oval. Yes No 9. Do you know any product or services used by you is supported by Al and ML? * Mark only one oval. Yes No 10. For how long you or your organization aware of Al and ML? * ‘Mark only one oval. Recently (less than 1 year) 4-3 years Not applicable 11. In your opinion will Al and ML improve the sales performance of the business? * Mark only one oval. Yes No Maybe 12. Are your organization using Al and ML-based software or technology in any area or function? * ‘Mark only one oval. Yes No Maybe hitpsildocs.google.comformsltgmrkpQLCkiv-LdQLXADTN)YGuV2TRBBULMKDUMVEnaMiedit aie‘222020 Al and Machine Learning for sales and marketing 13, Does your organization have any plan to use Al and ML as part of the sales and marketing strategy or already using it? * Mark only one oval. Definitely would Probably would Probably would not Definitely would not ‘Already using Can't say 14, Do you know how Al and ML can be used to improve the sales performance of your organization or what benefits Al and ML can provide in sales and marketing? * Mark only one oval. Yes k Al and ML will replace the sales executives and will create unemployment? * ‘Mark only one oval. Yes No Maybe 16, Does your organization provide any opportunity in the field of Al and MI? * ‘Mark only one oval. Yes No 17. If your organization plans to take ive on tr be interested in becoming a part of this? * ‘Mark only one oval. ing employees on Al and ML. Will you Extremely interested Very interested Somewhat interested Not so interested Not at all interested 18, Do you think Al and ML will be supportive of the sales executives? * Mark only one oval. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree hitpsildocs.google.comformsltgmrkpQLCkiv-LdQLXADTN)YGuV2TRBBULMKDUMVEnaMiedit 38‘222020 Al and Machine Learning for sales and marketing 19, What is the biggest challenge according to you that prevents adopting the Al and ML- based technologies in sales and marketing? (Choose any 3 that apply) * Check all that apply. Unavailability of skilled resource Unavailabilty of infrastructure lke - storage space, data management tools, efficient machines etc. Lack of awareness among employees No idea on how to use Al and ML. Fear of employees being replaced by machines Resistance/Unwiliingness by employees ROI of using the Al and ML is not fruitful Conventional thinking Management not supportive Other: 20. Do you know the other organization similar to yours which is using Al and ML as part of sales and marketing strategy? * ‘Mark only one oval. 21, How will you rate your organization on the usage of Al and ML in any type of its functional areas? * Mark only one oval. Powered by BB Google Forms hitpsildocs.google.comformsltgmrkpQLCkiv-LdQLXADTN)YGuV2TRBBULMKDUMVEnaMiedit 48