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The Philippine Prudential Life Insurance Company, Inc. (PPLIC) is a leader in

innovation and growth in the life insurance industry in the country. Founded on February
18, 1963 by the late businessman and philanthropist, Daniel L. Mercado, Sr., the
Company is now run by his grandson, Gregorio D. Mercado, as its President and Chief
Executive Officer. Also known in the industry as ³George,´ Mr. Mercado is a Past
President (2008) and current Vice President (2011) of the PhilippineLife Insurance
Association (PLIA), the organization of all life insurance companies in the Philippines.
He is also the current President of the Insurance Institute for Asia and the Pacific (IIAP).
The Chairmanship of PPLIC is now held by the founder¶s son and former Company
President, Daniel M. Mercado, Jr.

PPLIC is a reputable 100% Filipino-owned financial services company committed

to providing the best financial advice and diversified and affordable products ² such as
endowment plans, whole life plans, group and permanent plans, healthcare coverage,
education and pension policies and Credit Life Insurance ² to its valued clients through
its multiple and accessible distribution channels.

Now celebrating 48 years of sterling, trustworthy and continuous service, PPLIC

continues to serve the best interests of its more than 1.5 Million Policyholders and their
families, with over Php 51 Billion Business-In-Force. Despite recent worldwide and local
business challenges, the Company,through its prudent management, continues to enjoy
solid financial standing. As of December 31, 2009,it has Total Assets of over Php 586
Million, which represents a 22% growth over the previous year or atremendous 192%
growth over a span of five years. Total Equity is at over Php 191 Million, from
merelyPhp 139 Million in 2005, or a five-year growth of 37%. Net Income is recorded at
over Php 24 Million,or a 217% growth over five years. Its total Premium Income is
recorded at over Php 680 Million, a 38.6% growth over previous year or a 323% growth
since 2005. Total amount of Claims paid is over Php 71.8 Million for the year, while the
Legal Policy Reserves, the funds invested to be used for futureclaims, is recorded at
over Php 281 Million, or an increase of Php 52 Million from previous year. Total
Investments are at over Php 341 Million.

Distribution remains to be among its core strength, as the Company constantly

invests in itsmarketing force, now numbering over 1,200, and in putting up sales offices
to extend services in keycities nationwide. Its six Distribution Channels ² Traditional
Individual, Group Marketing, DirectMarketing, Retail Marketing, Telemarketing and
Alternative Marketing ² are fully committed anddedicated to helping Filipinos
everywhere live a more secured life.

As an industry innovator, PPLIC was a pioneer in Mortgage Redemption Insurance,

which later evolved into Credit Life Insurance, where the face amount matches the loan
balance of a bank borrower at any given time and is designed so that the loan will be
paid off in full in the event of death of the Insured/Borrower. It also pioneered in
organizing groups of life insurance companies as a pool to handle a program of
protection for select customers.

In 2009, it was awarded with the prestigious Superbrandsstatus, making it the

only life insurance company to be given this distinction for the 2009-2010 and, again, for
the 2011-2012 awarding periods.

As a responsible Corporate Citizen, PPLIC continues to be actively involved in

worthwhile advocacy programs, such as _
  and the  
  project
of KuyaEfrenPeñaflorida.
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Industry leader in innovation and growth. We are passionate, enthusiastic and

committed as your partner in life.




We are a reputable Filipino financial services committed to providing the best financial
advice and diversified products to our valued clients through our multiple and accessible
distribution channels.

 
 




Integrity

Trustworthiness

Customer delight

Prudence teamwork

Accountability

God-fearing

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