Basic Company Data Data as of: March 3, 2011 Current Price $44.

30
Symbol AXP AMERICAN EXPRESS CO H&C Composite Score
Description American Express Company is a global payment and travel company. The Company's
Strong Sell
principal products and services are charge and credit payment card products and
travel-related services offered to consumers and businesses around the world. -0.8
Sector Financials
Industry Diversified Financials 0 1 2 3 4 5
Last Report Date 1/24/2011 Technical Score Fundamental Score
Earnings Date 4/25/2011 IPO Date #N/A N/A
Fundamentals Technicals
Market Cap. $53.3 B BETA 1.87 Price $44.30 MACD Trend Down
Price/Earnings 12.99 1Yr. EPS Growth Rate % 130.20% 50-Day MA $44.45 Stochastics OverSold
Forward Price/Earnings 10.66 5Yr. Avg. EPS Growth Rate % 13.98% 200-Day MA $42.40 RSI Signal Trend Up
Price/Book 3.27 EPS Growth QoQ 59.32% 50/200 Day MA $2.05 S/T Trend Down
Forward PEG Ratio 1.07 Revenue Growth QoQ 12.42% Volume Pressure 1.03 L/T Trend Down
Return on Equity 38.93 Dividend Yield 1.63% Average Daily Volume 9,038,479 Bull / Bear Bear Trend
LT Debt/Equity 409.22% Cash Flow Per Share 7.82 M-Score (0 - 100%) 41%
H&C Fundamental Score 2.5 H&C Technical Score -3.3
Ownership Data
Inst. Buy/Sell Ratio 1.52 Management Ownership 0.33% 50 Day Moving Average S/T Support L/T Support
% Change of Insider Holdings -0.31% Short Interest Ratio 1.67 20 Day Moving Average S/T Resistance L/T Resistance

AMERICAN EXPRESS CO $48

$47

$46

$45

$44

$43

$42

$41

$40

$39

5.0
Bull Trend Bear Trend
0.0

-5.0

-10.0
2.0
Up / Down Volume Ratio
1.5
1.0
0.5
0.0
400

200

0
5-Nov-10 19-Nov-10 6-Dec-10 20-Dec-10 4-Jan-11 19-Jan-11 2-Feb-11 16-Feb-11 3-Mar-11
Volume x100,000
Fundamentals
AMERICAN EXPRESS CO
1
Earnings Per Share 2
Reported Estimate Target Price 19 Reported Estimate
$1.20 $60

$1.00 $50

$0.80 $40

$0.60 $30

$0.40 $20

$0.20 $10

$0.00 $0

Total Revenues 1
Reported Estimate
Ownership EPS & Revenue Growth
Investment Advisor 89.13% Quarter EPS Growth Rev. Growth
$9,000
Hedge Fund Manager 4.25% FQ1 2009 -64% -21%
$8,000 Pension Fund (ERISA) 2.79% FQ2 2009 -54% -21%
Mutual Fund Manager 1.51% FQ3 2009 -41% -19%
$7,000 Insurance Company 1.06% FQ4 2009 16% -3%
Individual 0.43% FQ1 2010 128% 11%
$6,000
Bank 0.35% FQ2 2010 223% 12%
$5,000 Corporation 0.29% FQ3 2010 105% 17%
FQ4 2010 59% 12%
$4,000
Top Holders and % Outstanding Forward Growth Estimates
$3,000
BERKSHIRE HATHAWAY I 12.61% Quarter EPS Growth Rev. Growth
$2,000 DAVIS SELECTED ADVIS 5.51% FQ1 2011 22% -3%
CAPITAL WORLD INVEST 4.29% FQ2 2011 14% -2%
$1,000 STATE STREET CORP 3.75% FQ3 2011 3% -3%
T ROWE PRICE ASSOCIA 3.28% FQ4 2011 1% -2%
$0
VANGUARD GROUP INC 3.26%
BARROW HANLEY MEWHIN 2.22%
BLACKROCK INSTITUTIO 2.12%

Largest Geographic Segmentation of Net Revenue Product Segmentation of Revenue

Yearly Yearly
Segment Name FY 2010 FY 2009 FY 2008 FY 2007 FY 2006 Segment Name FY 2010 FY 2009 FY 2008 FY 2007 FY 2006
United States 20,246.00 17,489.00 19,365.00 19,456.00 17,393.00 U.S. Card Services $15,428.00 $12,952.00 $16,163.00 $16,875.00 $14,344.00
EMEA 3,297.00 3,286.00 #N/A N/A #N/A N/A #N/A N/A International Card Services $5,078.00 $4,956.00 $5,742.00 $5,240.00 $4,551.00
Japan, Asia/Pacific and Australia 2,701.00 2,294.00 2,544.00 2,231.00 1,992.00 Global Commercial Card & Services $4,629.00 $4,163.00 $5,249.00 $4,884.00 $4,269.00
Latin America, Canada, and Caribbean 2,449.00 2,315.00 #N/A N/A #N/A N/A #N/A N/A Global Network & Merchant Services $4,173.00 $3,603.00 $3,880.00 $3,552.00 $3,063.00
Other Unallocated -874.00 -861.00 #N/A N/A #N/A N/A #N/A N/A Corporate & Other $934.00 $1,287.00 $886.00 $989.00 $1,667.00
Other #N/A N/A #N/A N/A 2,701.00 2,357.00 2,601.00
Europe #N/A N/A #N/A N/A 3,755.00 3,515.00 3,168.00

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3/3/2011