#mobileculture

 
8th  March  2011  
@jmacdonald  
"Much  more  can  be  done,  not  in  the  sense  of  the  global  or  
macro  issues,  but  in  terms  of  proac>ve  policy  and  
management  responses  for,  and  on  behalf  of,  philanthropic  
giving  and  cultural  non-­‐profit  organisa>ons.”  
Helmut  Anheier,  Jan  2009  
“…cultural  industries  are  of  enormous,  and  growing,  value  to  the  Bri>sh  economy;  that  a  
healthy  cultural  realm  is  a  powerful  reason  for  Britain's  magne>sm  as  a  tourist  des>na>on;  
that  Bri>sh  cultural  excellence  –  from  film  stars  to  great  ar>sts  –  is  a  valuable  signifier  of  
Bri>sh  iden>ty  abroad  and  pride  at  home  and  that  arts  educa>on  at  school  has  a  powerful  
effect  on  children's  aRainment  overall.”  CharloRe  Higgins  (@chiggi),  Nov  2010  
a.  circumstance  that  can  
b.  structure  that  can  
structure  that  can  
how  we  suffer  depends  on  how  we  are  structured  
core  asset  
core  opportunity   =  

c.  asset  that  can  

consuela  deserves  
more  respect  
mobilisa>on  of  advocacy  

(inside  &  outside)  

mobilisa>on  of  crea>vity  

(inside  &  outside)  

d.  technology  that  can  
convergence  of  
device  and  person  
rather  than  
device  and  device  
rules  of  engagement  
e.  implementa>on  that  can  
tac>cal  level:  loads  of  really  cool  stuff  
plenty  of  expert  advice  
 but  it’s  more  about  
what  it  does,  
rather  than  what  it  is  
strategic  level:  
(almost)  the  most  
important  thing  
holis>c  level:  the  place  to  start  
takeaways  
1.  ci>zentricity  
  2.  collabora>on  
  3.  courage  
 there  are  two  ways  of  
spreading  light:  
to  be  the  candle,  
 or  the  mirror  that  reflects  it  
Edith  Wharton  
jonathan@thisfluidworld.com  
www.thisfluidworld.com  
www.jonathanmacdonald.com  
www.everysingleoneofus.com  
www.humandialogue.com