Académique Documents
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Session Plan
PGDM
2010-2012
2
Objectives:
This course addresses the human resource function as a key function in successful
organisations. The course is an introduction to the theory and practice of Human Resource
Management (HRM) in the firm and deals with HRM principles and practices that HR specialists
and line managers commonly use to employ and manage people to achieve expected objectives.
The aim of the course is to gain basic knowledge and practice in job analysis, personnel planning,
recruitment, selection, hiring, orientation, performance management, motivation, leadership,
mobility, compensation, training and development. The course uses readings, lectures, and
application activities, the application activities will help students apply the concepts to their
workplaces.
14 Class Test
22 Presentations
23 Presentations
24 Presentations
25 Impression Management in HR: Towards a Lecture Examples/
Definition, Case
Impression Management Strategies.
26 Traits - Forming Impression, Impression Lecture Examples/
Formation. Case
27 EMERGING TRENDS IN HRM: Developing Lecture Examples/
issues on HRM and HRD in new perspective, Case
28 HR for Mergers, Acquisitions and Joint Venture. Lecture Examples/
Case
29 Case study
30 Case study
31 Case study
32 Case study
Suggested Books:
PROJECT
Course Title : Human Resource Management
Instructor : S.D. Joshi
OBJECTIVES:
To know the reasons for the absenteeism and what are the major impact of absenteeism on
daily work.
Student will learn how to formulate good HR practices to solve the problem of absenteeism
in industry.
Students will learn the causes of Absenteeism in different – different sectors like Retail,
Telecommunication, and Banks etc.
METHODOLOGY:
MARKS: 20
PROJECT
PROJECT WORK: Conversion of Real Financial Statement in to Trial Balance & Redrafting of
T-Form Financial Statement with Analysis and Interpretation of Ratios.
OBJECTIVES:
MARKS: 20 Marks
Objectives:
By the end of the semester, should be able to recognize the entrepreneurial potential within self
and others in the environment;
Assist to develop enterprises that a positive impact, sustainable performance & realistic
pote4ntial for longevity?
Help to generate & nurture new business ideas.
Appreciate the role of entrepreneurship within society, at the level of the organization, and
in personal life;
Understand the process nature of entrepreneurship, and ways to manage the process;
Develop an appreciation for opportunity, how to recognize it, and how to evaluate it;
Appraise the nature of creative new business concepts that can be turned into sustainable
business ventures;
Appreciate the ethical issues that are intimately intertwined with entrepreneurial activities,
and develop a personal framework for managing ethical dilemmas.
Methodology:
Lecture
Case Studies
Role Play
Discussions
Assignments & Presentations
Group Projects
Development Stage.
19 The Business Plan: Creating Entrepreneurship by R.V Badi /
and Starting the Venture Lecture+ N.V Badi
What is Business Plan? Who Business Plan Entrepreneurship, Sixth Edition,
should write the Plan? Who by Robert D Hisrich, Michael P
Evaluate the Plan? Presenting Peters, Dean A Shepherd by
the Plan. ―The McGraw-Hill Companies.‖
20 The Business Plan Lecture+ Entrepreneurship by R.V Badi /
Production Plan Business Plan N.V Badi
Financial Plan Entrepreneurship, Sixth Edition,
by Robert D Hisrich, Michael P
Peters, Dean A Shepherd by
―The McGraw-Hill Companies.‖
Text Books:
1. Entrepreneurial Development, By S. S Khanka; S. Chand & Company.
2. Entrepreneurship, By R.V Badi, N.V Badi
Reference Books:
1. Entrepreneurship: New Venture Creation by David H. Holt, Prentice-Hall of India
2. Small Scale Industries & Entrepreneurship, by Dr. Vasant Desai, Himalaya Publication
House.
3. Fundamentals of Entrepreneurship, by Sangram Keshari Mohanty, Prentice-Hall of India.
4. Entrepreneurship Development- New Venture Creation, by Satish Taneja, S.L Gupta.
5. Entrepreneurship And New Venture Creation by A Sahay, V Sharma.
6. Entrepreneurship, Sixth Edition, by Robert D Hisrich, Michael P Peters, Dean A Shepherd
by ―The McGraw-Hill Companies.‖
16
PROJECT
The saying goes, don't reinvent the wheel. Learn from those already out there. Learn from those
who have already made the mistakes. There is no better way to prepare yourself for running a
business, generate new ideas, and derive new insight than by examining the ideas, methods,
processes, strategies, and recommendations of successful entrepreneurs.
OBJECTIVES:
METHODOLOGY:
Each group will identify the successful entrepreneurs in various business\ service sector,
like manufacturing, retail, banking, education etc.
Prepare the questionnaire for the interview.
Record the interview for presentation
Draw the conclusions & learning
Make the final presentation
MARKS: 20 Marks.
Objective: Information Systems are pervasive because information is the single most powerful
resource in every business function in every industry. To familiarize students with the ever-
changing needs of information in the present scenario, and guides them in choosing varied
Information Technologies for smooth business functioning. It provides students an insight into
accurate decision making.
“Right information to the right person at the right place at the right time in the right form at the
right cost.”
9. Test
10. “Information Technology Changes the way you Compete”- An HBR Article
11. Systems Development: The concept of system development life cycle (SDLC),
Text Books:
Further Readings:
3) Dr. Shushila Madan, ―Management Information and Control systems‖ , Taxmann‘s 2nd
Edition
23
PROJECT:
MARKS: 25
PROJECT TASK:
Find a description in a computer or business magazine (or any other source Internet) of an
information system used by an organization. Look for information about the company to gain
further insight into the company, and prepare a brief description of the business (100 words).
1) Describe the Sub- system of the system you have selected. (Like If you have chosen CRM
then Promotion, Sales force automation will be the subsystem of CRM system) (500
words)
2) Identify the decisions that manager has to make and the kind of information that manager
would need for those decisions. (250 words)
3) Identify the importance of the system to the company. (100)
4) Customer value proposition of the system. (100 words)
5) Identify the vendor of the software. (For example if you choose CRM systems of ICICI
identify the CRM vendor for ICICI.) (50 words)
6) Also identify other two vendors of such system and for this use web research and evaluate
the products of these software vendors in terms of business function supported,
technology platforms, cost and ease of use, Market Share of vendor. (for example CRM
systems of Oracle‘s Siebel systems and Salesforce.com) (300 words)
(Earlier research can be included but must be referenced).
2) Work submitted after the deadline will be penalized at the rate of 15% off the
assessed mark awarded.
3) Project Report must be submitted in word document at ruchi@imi.ac.in and also prepare
the hard copy of project Report.
The length of your submission should be around 1500 words. Remember to write your
name.
4) Go through the various research papers and articles, found relevant studies. (Extra marks
can be earned by doing so).
5) Proper referencing of research paper, article, websites and Book must be included at
end. For example-
References: .
1. http://citybusindore.com/News.aspx?N=Mw%3d%3d-J93UR3woDoo%3d as
visited on 25/07/2008
LEARNING OBJECTIVES:
Students will get the knowledge of real time systems which companies are incorporating in
their businesses to automate their business process.
Sub modules of system will provide the detail examination of Business processes.
Knowledge of System Vendors like Oracle, SAP etc.
Comparative analysis of Software vendor from various dimensions will enhance analytical
skills of students.
Students will understand the role of information systems in businesses in this digital
economy.
Students will get the thorough knowledge of software vendors and the products they supply
to various business sectors.
This project will also help students to enhance their searching capability.
Recommendation letter from college: No
25
Objectives:
Marketing Management is the art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating superior customer value.
Marketing management seeks to meet organizational objectives by effectively satisfying customers
in a dynamic environment. This course provides an overview of marketing processes and
marketing principles, and provides students with the opportunity to apply the key concepts to
practical business situations.
Learning Objectives:
To apply marketing theory and concepts to what marketers do in "the real world"
To use marketing concepts to make business decisions
To improve familiarity with current challenges and issues in marketing
Pedagogy:
Classes may involve lectures, guest speakers, small group exercises, case analyses and discussions.
Student contributions are an important part of the course. Students are expected to attend class,
participate and contribute to discussions, and keep up with current issues in buyer behavior and
marketing strategy.
Session 2: Philosophies
Evolution of Marketing, Overview of Marketing Mix
Session 8: Segmentation
What is Market, Defining Segmentation, Defining Market Segmentation, Basis for Market
Segmentation.
References
1. Kotler, Principles of Marketing, Pearson Education.
2. Etzel, Walker & Stanton, Marketing Concepts & Cases, Tata McGraw Hill.
3. Saxena, Marketing Management, Tata McGraw Hill.
4. Ramaswami & Namakumari, Marketing Mgt., McMillan.
28
PROJECT / Assignment
PROJECT WORK:
Project 1: Select any restaurant in your city, conduct a study and prepare a report to find out
Vision of the Restaurant, its customer focus, its positioning strategy, Competitive advantage,
products it offers, its Marketing Mix, customer experiences, customer feedback system.
Project 2: Select two FMCG products and compare their Pricing and promotional strategy.
Prepare a report including Product Offering, Market segment, customer profile, Pricing Strategy &
Promotional media used by the company.
Project 3: Collect Advertisement of 5 electronic goods and critically examine ads based upon
Products offering, features comparison, advertising massage, appeal used in messages.
Project 4: Prepare a project Report on Contemporary marketing issues in Indian & Global market.
Discuss the challenges & Scope before modern marketing managers.
Project 7: Students are asked to develop a new product or modify existing product. Formulate
marketing strategies for the same.
29
METHODOLOGY:
Students should be asked to form group of 7-8 members, to create a deliverable output
relating to some aspect of the marketing, marketing research, promotional planning,
analysis of services/products, analysis of how services/products are made available (e.g.
distribution), or competitive analysis.
A deadline should be give to conduct a study & prepare a project report on the same.
Presentation Date will be given in advance
Case study to be discussed should be given in advance in soft or a hard copy to the
students.
Students are asked to prepare a Power point presentation of the caslet to be discussion.
A healthy discussion will be encouraged with the recommendations by the students.
Objectives:
Dr. K. Aswathappa
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Ch.11
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Session 15 Test
Ch.10
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Session 22 Quiz
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Session 31 Test
Ch.17
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Session 37 Presentations
Session 38 Presentations
Session 39 Presentations
Session 40 Presentations
Session 41 Presentations
Session 42 Quiz
Suggested Readings:
PROJECT WORK
Project Task: Assign them different-2 topics during industry visit like MRP, JIT, Quality Control
etc. so that they can know about how the Operations Management concepts apply in the real
business scenario.
Marks: 20 Marks
Objective:
Each student will be assigned the topic of concern subject to observe the related processes
during industry visit.
Student will have to prepare a project report for the assigned topic along with class
presentation.
Objective: The objective of this paper is to acquaint the students with various quantitative
techniques which are of great importance for quantitative decision-making in competitive
environment.
Pedagogy:
It incorporates lectures, discussions, case studies, interactive sessions, live projects and
assignments. Internet explorations will also be used for effective pedagogy.
10 Transportation Model :
Degeneracy in Transportation
Problems, Method of finding Lecture/ Case V.K. Kapoor
Optimal Solution,
11 MODI, Prohibited & Preferred Lecture/ Case V.K. Kapoor
Routes.
Problem
17 Linear Programming Problem: Lecture+Practical V.K. Kapoor
Simplex Solution Procedure,
18 Linear Programming Problem Lecture+Practical V.K. Kapoor
Contd……
24 Test
32 Test
42 Test
Suggested Readings:
3) Discipline: Students will behave honorably, ethically, and responsibly in all academic
matters both inside the classroom and in outside work related to their courses.
Proper discipline in the college premises in expected. Uniform and Dress code is
mandatory else student would not be allowed to sit in the classroom. Undesired behavior or
Misbehavior with student or faculty will be entitled for disciplinary actions. Every student
must wear the Identity Card as long as she is in the College campus.
4) Language: The medium of instruction in college & Language would be English. It is the
perquisite for the students to make themselves acquainted with the language. Any
conversation violating the above will be fined.
5) Public Behavior: Students are strictly to follow the decorum of public behavior and
avoid the use of abusive language and indecent manners in all their interactions. Anybody
flouting the Norms of Conduct is liable to be expelled from the college
6) Dress Code: Each student has to follow the dress code as informed prior. Strict action
will be taken against the offender.
7) No smoking: IMI is no smoking zone; anyone violating this would invite disciplinary
actions or suspensions as per the norms of grievance handling committee.
9) Respect for the college property: It is mandatory for all the students to keep well
maintained and appointed the college property. Any rupture or breakage of the college
property will have to beard by that student(s) only else will be adjusted from caution
money.
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11) Playing music on Transistors, Tape-recorders, Mobile Telephones or any other similar
gadgets with or without earphones is strictly prohibited in the College premises. Defaulters
will be punished and their instrument confiscated.
12) Loitering in corridor / in front of the main gate and in the auditorium during the college
hours is strictly prohibited.
13) For non compliance of any code of conduct the decision of Management will be final.
No further dealing would be permissible.
All Rules & Regulations stated herein are subject to change without notice.