ND Creative Media Production - Sem2 -2013

U 30: Advertisement Production for Television.

Assignment Details Evidence
Title: Inter-Colleges Media Competition Entries
Assessor: Faustina Starrett • Pre-Production Evidence Folder
School: Media, Multimedia & the Arts • 30/45 sec. Adverts(individual)
Programme level:3 Assignment number: 3 • Sequence of Adverts-Campaign
Issue date: 25/02/2021 Review Date: • Audience Review Brief
18/03/2021 • Evaluation Report on Project
Due: 29/04/2021 Feedback: 13/05/2020
IV: S. Rodgers IV date: 29/01/2020

Outcomes:U30
2 Be able to originate and develop an idea for a television advertisement
3 Be able to produce a television advertisement
4 Be able to reflect upon own television advertisement production work.
OVERVIEW
This assignment builds on the knowledge base of how advertisements are structured, how they try to
work and how persuasive messages are constructed. The practical focus of advertising production will
develop an understanding of the relationship between audience, medium and message. The
Assignment project will engage practical production skills to plan, produce and monitor production
through to a completed advert for television. Finally, students will evaluate the effectiveness of the
finished product by engaging audience research channels to review the finished product.

Scenario
Building on your understanding of analysing adverts and advertising campaigns, you are now
required to plan, produce and monitor the production of an advertising campaign through to a
completed advert for television. The subject will be your Advertising Campaign for Inter-Colleges
Competition. The class will also evaluate the effectiveness of the finished products with a range of
audiences and client where applicable.
ND Creative Media Production - Sem2 -2013
U 30: Advertisement Production for Television.
Tasks Pass Criteria
2. Be able to originate and develop an idea for a To achieve a pass, the student must:
television advertisement
1.Critically review a series of Advertising P2 originate and develop an idea
Campaigns for research for your own approach for a television advertisement
to Producing an Advertising Campaign for the working within appropriateconventions and with
’Inter-Colleges Competition. some
Include in your e-portfolio weebly.com: assistance
Evidence of Research for production planning [CT, IE]
including: archives,notes, sketches; initial plans
and proposals; identification of message;
content; style; relevance to audience. Include
script; storyboards; production schedule;
location plans; shooting script; risk assessment;
crew.
P2 (Illustrated Report with links to advert
analysis

3. Be able to produce a series of adverts (at

least 2) one Full Advert for your Project and P3 produce a television
one Trailer tailored for the Inter-Colleges advertisement working within
Competition Event. appropriate conventions and
Provide all Production& Post-production records with some assistance
including: technology, egg cameras, tapes, [TW, SM)
tripods, microphones, lights; shooting; lighting;
sound recording; health & safety procedures;
Technology used, e.g. edit suites, mixing desks;
tape logging; edit decision lists; editing; audio
mixing.
P3 2 The Making of An Advertising
Campaign

4. Be able to reflect upon own television P4 comment on own television

advertisement production work advertisement production
Including self-evaluation; documentation, work with some appropriate
production logs; comments from others, Use of subject terminology.
audience, peers, tutors, client reviews relating [RL]
to Finished product: fitness for purpose; clarity
of communication; appropriateness to audience;
compared with original intentions; effectiveness
of techniques; effectiveness of content; impact
of work; technical qualities; aesthetic qualities
P4 Evaluation and Audience review and
feedback evidence required

Merit Criteria Distinction Criteria

ND Creative Media Production - Sem2 -2013
U 30: Advertisement Production for Television.
U30:
To achieve a merit, the student must:
M2 originate and develop an idea
for a television advertisement
showing some imagination
and with only occasional
assistance
M3 produce a television
advertisement to a good
technical standard showing
some imagination and with
only occasional assistance
M4 explain own television
advertisement production
work with reference to
detailed illustrative examples
and generally correct use of
Subject terminology.
Guidance
U30:
To achieve a merit, the student must:
D2 originate and develop an idea
for a television advertisement
showing creativity and flair
and working independently
to professional expectations
D3 produce a television
advertisement to a technical
quality that reflects near professional
standards,
showing creativity and flair
and working independently
to professional expectations
D4 critically evaluate own
television advertisement
production work in the
context of professional
practice, with elucidated
examples and consistently
using subject terminology
Correctly.
ND Creative Media Production - Sem2 -2013
U 30: Advertisement Production for Television.

For this unit you are required to show evidence from learning outcomes 2, 3,4
You will have access to Inter-Colleges Brand Showcase to critique in class.

Suggested Reading:

Brierley S – The Advertising Handbook (Routledge, 2001) ISBN 978-0415243926

Klein N – No Logo (Flamingo, 2001) ISBN 978-0006530404
Krisztian G and Schlempp U N – Visualizing Ideas: From Scribbles to Storyboards (Thames &
Hudson Ltd,2006) ISBN 978-0500286128
Pricken M – Creative Advertising: Ideas and Techniques from the World’s Best Campaigns (Thames
& Hudson,2008) ISBN 978-0500287330
Robinson M – The Sunday Times 100 Greatest TV Ads (Times Educational Services, 2000/2020)
ISBN 978-0007111237
White R – Advertising: What It Is and How to Do It (McGraw-Hill Higher Education, 1999)
ISBN 978-0077094584
Websites
www.adbrands.net – information on leading agencies and advertisers in the world’s major
advertising markets
www.artscouncil.org.uk – Arts Council of England
www.asa.org.uk – the Advertising Standards Authority regulates the content of advertisements,
salespromotions and direct marketing in the UK
www.barb.co.uk – the Broadcasters’ Audience Research Board is the organisation responsible for
providing
www.bbc.co.uk – provides access to related resources via its own sub-directory
www.bectu.co.uk – the trade union for those working in broadcasting, film, theatre, entertainment,
leisure, interactive media and allied areas
www.creativereview.co.uk – online magazine for visual communication
www.englishandmedia.co.uk – English and Media Centre website, containing resources and
publications
www.hsegov.uk – the Health and Safety Executive