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Customized T-shirts
MEHTHODS of BUSINESS RESEARCH (Research Proposal)
ID# 9294
INTRODUCTION
PROBLEM STATEMENT
OBJECTIVES
The basic need was to find out the obvious, but only because so I can have a
basic understanding of the existing market of t-shirts of any kind.
With the concept of a t-shirt customized as they would want, the price of the
regular t-shirts that the consumers buy, to see how much they are willing to
spend for this value added product.
The product will have to incorporate the genre of choice with the design of
the t-shirts. This is to understand how the product must be like in the shelf to
show examples of the product. If the customer likes to wear sporty t-shirts,
then the material and the design will be sporty, if the customer likes trendy
t-shirts, then it’ll be made accordingly.
HYPOTHESIS
1 HYPOTHESIS
ST
2 HYPOTHESIS
ND
3 HYPOTHESIS
RD
4 HYPOTHESIS
TH
LITERATURE REVIEW
With the increasing demand for t-shirts, the clothing market’s casual section
keeps growing annually. Many different types of t-shirts are available in the
market; some of which are sporty, while others are trendy and casual.
Pic-Wear is a new company which offers casual clothing for the masses. The
company is working to launch t-shirts, with the nature of being customized
according to the customer’s demand. There is a huge market for these shirts
as the research findings have provided insight into market trends for
customized shirts. Pic-Wear needs to tap into these market opportunities
before a competitor does so.
The design of the t-shirt itself including any image can be made as per the
customer’s preference. In other words, we will be giving the customer the
freedom to design his or her t-shirt as they want – provided it does not bear
any immoral/unethical images or statements.
METHODOLOGY
SAMPLE DESIGN
A survey of 100 individuals from different localities will give a better result
with eligibility of respondents of at least 18 to the age 25 years of age. A
questionnaire consisting eighteen questions will is designed for the research.
RESEARCH DESIGN
DATA ANALYSIS
SPSS software will be used as a tool for the data process and its analysis.
LIMITATIONS
LIMITED BUDGET
Due to the limited budget, the questionnaire could not be
conducted on a large scale to cover a larger representation of
the population.
DIVERSIFICATION OF RESPONDENTS
QUESTIONNAIRE
Note: I am a student of IoBM conducting a research about the concept of customized T-shirts,
which is a part of my course requirements. This research studies the perception and behavior of
consumers towards the concept. For this research I need you to fill out the following
questionnaire, your assistance will be appreciated and your personal information will be kept
confidential.
Yes
No
Yes
No
Nike
Adidas
Levi’s
Yes
No
5. Would you like a T-shirt to be customized as you want? Place a check mark
on the scale.
6. Below are lists of features that are part of the product. How important is each
feature to you? Circle one answer for each feature.
Price 1 2 3 4 5
Quality 1 2 3 4 5
Style 1 2 3 4 5
Comfort 1 2 3 4 5
7. Do you follow the latest fashion trends?
Always
Sometimes
Indifferent
Rarely
Never
Strongly disagree
Disagree
Uncertain
Agree
Strongly agree
Yes
No
_________________________________________________________________________
_________________________________________________________________________
12.Other than the product itself. Which of the following would most influence
you when deciding to buy a customized T-shirt?
Word-of-mouth
Advertising
Tradeshows/events
Other__________
13.Out of 100% please assign % as per your preference to the following factors.
Price ____
Style ____
Quality ____
Affordability ____
Comfort ____
Availability ____
14.If you knew that the average price of Customized T-shirts was Rs 850, would
you expect to pay more or less to buy the product?
(20-30%) more
(5-10%) more
No more, no less
(5-10%) less
(20-30%) less
15.Age _____
16.Gender
Female
Male
10,000 – 20,000
20,001– 40,000
40,001 – 60,000
60,001 – 80,000
80,000 plus
_______________________________