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RECTO, MANILA, March 1, 2011 – “Kapamilya, Kapuso, Kapatid, whoever you are,
you are never too far from home”. Intercontinental Broadcasting Corporation (IBC) launches its
new identity as “The Home” for Filipinos on the Month of Feasts, 2011.
Upon launching on May 2nd, IBC 13 officially opens the new home personality through
more value-laden and programs. It will feature programs on Public Service, Sports and
Agriculture along with new programs featuring Original Pilipino Music and Local Films.
IBC 13 takes up a colorful and festive attitude in its programs just in time for the season
of feasts.
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IBC introduces new identity
The management decided to take on a new personality for the station due to the growing
competition in the business. Despite the strict rivalry, they are anticipating an increase in
audience share by the end of the 3rd quarter of the year.
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