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DIAC meeting guide PDC.qxd:DIAC meeting guide PDC_vers 2.qxd 02/03/11 11:22 AM Page 2

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 DIAC meeting guide PDC.qxd:DIAC meeting guide PDC_vers 2.qxd 02/03/11 11:22 AM Page 3

NS
follow us at the
PDC on Twitter

Get conference updates, money-saving show specials and breaking news on your smart-
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DentalChronicle
Canada’s National Newspaper of Dentistry

For information about advertising in DENTAL CHRONICLE,

or future Dental Chronicle supplements, contact:
Mitch Shannon shannon@chronicle.org
Henry Roberts henry.roberts@chronicle.ca
Jay Kana jay.kana@chronicle.ca

Published as a supplement to DENTAL CHRONICLE,

February 28, 2011 edition, by the proprietor, Chronicle
Information Resources Ltd., with offices at 555
Burnhamthorpe Road, Ste 306, Toronto, Ont. M9C 2Y3
Canada. Telephone: (416) 916-2476; Facs. (416) 352-
6199. E-mail: health@chronicle.org
ISSN No. 1916-0437
Contents © Chronicle Information Resources Ltd., 2011
except where noted. All rights reserved worldwide.
The Publisher prohibits reproduction in any form, including
print, broadcast, and electronic, without written permissions.
Edited and printed in Canada. DENTAL CHRONICLE is
a Canadian publication. The Publisher certifies that adver-
tising placed in this publication meets Revenue Canada
requirements for tax deductibility.
Ideas in the Service of Medicine (sm)
Affiliated journals of the Chronicle Companies include
The Chronicle of Neurology & Psychiatry, The Chronicle of
Skin & Allergy, The Chronicle of Healthcare Marketing,
Drug Rep Chronicle, and Linacre’s Books/Les Editions
Linacre
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DIAC meeting guide PDC.qxd:DIAC meeting guide PDC_vers 2.qxd 02/03/11 11:22 AM Page 4

greetings to all
that I extend my warmest
It is with great pleasure ted by
rence in Vancouver, hos
se taking par t in the 2011 Pacific Dental Confe
tho ).
iation of Canada (DIAC
the Dental Industry Assoc
nt forum in
in all specialties an excelle
This event gives dentists in the field and
elopments
ation about the newest dev
which to exchange inform with peers. I am cer tain that
ortunities for networking
provides unsurpassed opp presentation s and exh ibit s
m the many workshops,
delegates will benefit fro l leave the con fere nce ins pired to
ee days, and that they wil
planned for the next thr
d into practice.
put what they have learne
iation of
the Dental Industry Assoc
I would like to commend tin g pro gra m for
stim ula
rk in putting together a
Canada for their hard wo ing the hig hes t standard of
inv olv ed and for the ir commitment to provid
everyone
ustry in Canada.
service to the dental ind
enjoyable
hes for a productive and
Please accept my best wis
conference.

rpe r, P.C., M.P.

The Rt. Hon. Stephen Ha

OTTAWA
2011

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Greetings from DIAC president

Jamie Matera
l THROUGHOUT JAMIE MATERA’S CAREER providing dental laboratory
services to the dental profession, he has always believed in giving
back to an industry that has treated him so well. That is the reason
why he initially became involved in the Dental Industry Association
of Canada (DIAC).
“What I value about DIAC is that it provides a multi-dimen-
sional viewpoint from a cooperative contribution of manufactures,
t
distributors, laboratory technicians, and service provider representa-
tives—committed to the highest standards of service to dental pro-
to fessionals in Canada,” says Matera, president of Central Dental
Laboratories, a full service dental laboratory in Toronto. He is also
serving as president of DIAC.
“I truly enjoy what I do, and appreciate the ingenuity of the
technicians I work with, and the renewed expectation of the dentists
d of we serve and their patients.”
Technology is fundamentally changing the way suppliers to the
dental industry manufacture and deliver their services, and it has also
created more challenges and opportunities. “That is exciting,” Matera
says.
“As technologists, we will be called upon to redefine ourselves
in the values we can bring to a dental practice by becoming the
source of knowledge transfer in the understanding, evaluation, and
integration of these emerging technologies,” Matera told DENTAL
CHRONICLE, which recently partnered with DIAC to produce four
dental meeting guides in 2011.
.P. “I see DENTAL CHRONICLE as a highly respected partner in the
success of DIAC and getting our message and purpose across
Canada. It is vital that everyone participating in the dental profession
be made aware of the issues that affect how we will do business in
the future. Of equal importance, is the understanding that DIAC
provides the forum for such discussion,” he said.

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Welcome to the Pacific Dental

Conference from DIAC’s

Dianne Grassie
DURING THE PAST FIVE YEARS, Dianne Grassie has been responsible
for managing the Dental Industry Association of Canada’s (DIAC)
convention portfolio.
“My main responsibility is to work with the convention organiz-
ers to help give our DIAC members a better experience at dental
conventions,” said Grassie, region manager—Canada for Premier
Dental Products, and a DIAC director.
“Additionally, I also focus my efforts on ensuring that DIAC has
a presence and is visible at dental conventions, which allows our
members to see that we are actually visible to the dental community.”
Public exposure at dental conventions not only benefits current
DIAC members, but also gives potential new members an opportuni-
ty to find out about what DIAC does and the benefits of becoming a
member, Grassie told DENTAL CHRONICLE.
In order to become a member of DIAC, each company must
have Canadian presence and be in compliance with all Canadian laws
regarding importing and distributing medical drugs and devices.
“Being a member of DIAC ensures that customers know that
you are a company of high standards and in compliance with
Canadian laws,” she said.
“Customers looking to purchase dental products and devices
can rest assured that anything we promote is legal and legitimate
because our members are responsible, cooperative citizens and com-
panies.”
Recently, DIAC partnered with DENTAL CHRONICLE to produce
four dental meeting guides in 2011.
“We are excited about this partnership because it will give our
members an exclusive vehicle to reach out to potential customers,”
Grassie said.
This partnership will also provide DIAC members with an
exclusive opportunity for formal advertising exposure, she said.

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Exhibit Hall Attr

Aurum Ceramic/Classic® Dental Laboratories Booth 1029 Partial services. See us at Booth #1029 dent,
Vancouver, BC 1-800-663-1721 Credi
aurumvan@aurumgroup.com confe
Victoria, BC 1-800-663-6364 aurumvic@aurum-
group.com Denta
Kelowna, BC 1-800-667-4146 aurumkel@aurum- Dent
group.com Dent
Vernon, BC 1-800-663-5413 aurumver@aurum- Newi
group.com all yo
Aurum Ceramic/Classic® provides the best in
Visit us on the Web: www.aurumgroup.com tice.
esthetic and restorative dentistry. Unsurpassed
C&B, Aurum’s Cristal® Veneers, Opalite® All- Bisco Canda Booth 901, 903, 905, 1000, 1002, 1004
Zirconia Crowns and Bridges, IPS e.max® Bisco Canada is a direct distributor for Bisco,
DENT-
CAD/Press, Princess™, Arizona™, Contessa™, RTD Fiber Posts, Vista Dental, Garrison Dental, Qu-R
Zeno® Tec and NaturalTemps® Milled Prov- LM Instruments and Perioptix Loupes/Lights. or re
isionals. Leading edge implant services: Easi- repai
ACCES®, AurumTek® milled custom abut-
Clinical Research Dental Booth 1009, 1011, 1013, 1108, 1110, 1112 with
ments and hybrid bridges. Saddle-Lock®; Exclusive Canadian distributor for Clinician’s Line
NaturalFlex® II and Vitallium® 2000 Cast Choice, Ultradent, Cosmedent, BioClear, Trio-
8 Supplement to Dental Chronicle February 28, 2011 - DIAC MEETINGuide 2011 DIAC MEE
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l Attractions of Interest Look, learn and take away knowledge at the “hands on” area of PDC

dent, and Ribbond. Leading provider of CE Dentsply Canada Ltd. Booth 641, 643, 645, 647, 649, 651,
Credit course lectures, seminars, and destination
conferences. 740, 742, 744, 746, 748, 750
rum- Our known and trusted products include: Cavit-
DentalEZ Group Booth 849 ron®, Portrait IPN™, Astracaine®, Aquasil,
rum- DentalEZ® Group, through its six brands, Star- Midwest®. Ask about our new Oraqix®, SureFil
Dental®, DentalEZ®, Ramvac®, CustomAir®, ® SDR™ flow, Genios™, Stylus™ ATC and
um- NewinLabs and Columbia Dentoform can meet THINsert™).
all your operatory needs by advancing your prac-
tice. Grin and Bare It Dental Solutions
Grin and Bare It Dental Solutions, leaders in
o,
DENT-LINE of Canada Inc. cosmetic dentistry fabrication, welcomes all to
ental, Qu-Resin picks up attachments intraorally the Pacific Dental Conference. We pride our-
ts. or repair dentures in minutes. Chairside selves in possessing the expertise and compre-
repairs are a snap because Qu-Resin cures hensive knowledge for planning complicated full
112 without a pressure pot. Contact DENT- mouth restorations. Visit our website:
s Line 1-800-250-5111. www.grinandbareit.ca or call 1-800-655-0729
o-
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Exhibit Hall Attraction

Hedy Canada Booth 1535

ing their waiting time perception. Our Web-based

Get a FREE $10 HBC Gift Card when you management interface makes it easy to customize the le
order 20 boxes of Hedy gloves, masks, dental and manage your clips and content displayed on Healt
dams or sterilization pouches! This year Hedy is the screen. You can create, manage, publish desig
pleased to announce the launch of a new, spa- dynamic and high-quality content in real-time. we ha
cious tradeshow booth including a glove tower The proven approach (used by over 300 offices), finan
for easy sampling, and additional floor space to allows offices to increase revenues while facilitat- grow
reduce crowding. 2011 also marks the launch of ing learning and communication with patients. curre
two exciting new products: Latitude Nitrile outst
hypoallergenic indigo gloves and the anti-bacteri- 3M ESPE Booth 944, 942, 940, 845, 843, 841 to res
al high-barrier SoftMask Defender. Visit booth meet
1535 for even more promotions and samples!
Nobel
Henry Schein Canada Booth 709, 711, 713, 808-9, 813,
875-7, 908, 909, 912
Henry Schein is the single source for all your
needs. We focus on providing all the tools and
solutions to grow your practice. Visit the 3M ESPE booth to talk to our Sales
Heraeus Kulzer Booth 1328 Representatives about our exciting new products
and trade show specials! See a live demonstration
As a leader in esthetic dental solutions, Heraeus
of the Lava™ Chairside Oral Scanner COS by Dr. Nobe
Kulzer empowers dental professionals to provide
Corlazzoli, Friday between noon and 4:30 pm. Find resto
the most natural-looking restorations while
out how you can receive a Sony e-reader or a $550 comp
respecting a healthy and conservative approach
gift card to purchase Apple® products. Ask about offer
to clinical dentistry.
our many promotions including the Restoratives tions
Ivoclar Vivadent, Inc. Booth 922, 920, 918, 823, 821, 819 promotions featuring an iPod Touch® or the In- comp
Ivoclar Vivadent, Inc. has evolved over 80 years Ear Headphones that pairs perfectly with it. portf
and remains dedicated to patient satisfaction key b
through the success of the dentist/dental techni- Medicom Booth 1208 and N
cian. With the introduction of IPS Empress®, Medicom is dedicated in providing trusted high and e
IPS e.max®, and Phonares® Denture Teeth, quality infection control and patient care prod- gery
Ivoclar Vivadent is committed to product inno- ucts worldwide. Discover our new products such has a
vation that supports quality esthetic dentistry. as Microban Hand Sanitizer and Safe-Seal Duet reven
Class 4. ■ See our ad, page 15
Head
InfoSign Media Booth 352 tion t
ServDentist™ is a visual communication solution Israel
for dental offices waiting room. This personal-
National Leasing Booth 1329 has 3
ized solution informs and entertains your patients National Leasing provides sound financial solu- care.c
about your treatments and services while decreas- tions to businesses across Canada. Today, we are

10 Supplement to Dental Chronicle February 28, 2011 - DIAC MEETINGuide 2011 DIAC MEE
 DIAC meeting guide PDC.qxd:DIAC meeting guide PDC_vers 2.qxd 02/03/11 11:22 AM Page 11
ractions of Interest
based
mize the leader in commercial equipment leasing. Our
on Healthcare Lease Financing programs are
designed with your practice in mind. For years,
e. we have been providing the Dental Industry with
ces), financial flexibility, allowing your practice to
litat- grow while keeping equipment and technology
s. current. Backed by professional service and an
outstanding reputation, National Leasing is fast
to respond, easy to work with and committed to
meeting our clients’ needs.
Nobel Biocare Booth 327, 329, 426, 428, 484-5
cts
on
y Dr. Nobel Biocare is the world leader in innovative
Find restorative and esthetic dental solutions. As a
$550 complete solutions provider, Nobel Biocare
bout offers the most comprehensive range of solu-
es tions from tooth to root, for single tooth to
In- completely edentulous indications. The solutions
portfolio covers dental implants (including the
key brands NobelActive™, Brånemark System®
and NobelReplace™), individualized prosthetics
igh and equipment (NobelProcera™), guided sur-
gery solutions and biomaterials. Nobel Biocare
od-
such has approximately 2,400 employees and recorded
revenue of EUR 581.4 million in 2009.
uet
e 15 Headquartered in Zurich, Switzerland, produc-
tion takes place at seven sites located in Canada,
Israel, Japan, Sweden, and the US. Nobel Biocare
has 35 direct sales organizations. www.nobelbio-
olu- care.com
e are
uide 2011 DIAC MEETINGuide 2011 - Pacific Dental Conference
Oral ScienceBooth 1113
Oral Science: Creating the Synergy
Oral Science is the gold standard company that
helps Canadian dental professionals enhance
their compromised oral health patients treat-
ment, periodontal treatment and whitening pro-
gram. Visit us at the PDC - Booth 1113 - to dis-
cover our latest innovations like the DenvalVibe,
a revolutionary device that eliminates fear of
injections, the Picasso Laser, the ultimate diode
laser that combines affordability, ease-of-use and
sleek design and the X-PUR Xylitol products.
More information: 1 888 442.7070 /
www.oralscience.com
Patterson Dental Booth 419
Your technology leader! Visit us at the Pacific
Dental Conference to see the latest in
CAD/CAM, digital impression, digital imaging
technology, and software solutions.
Premier Dental Products Company Booth 1003
Premier Dental is dedicated to bringing innova-
tive products to help dental professionals deliver
better care in preventive, restorative, cosmetic
and prosthetic areas of dentistry.
■ See our ad, page 3
Procter and Gamble
Procter and Gamble (the proud manufacturer of
the Crest/Oral B Brands) is dedicated to support-
ing the dental professional and patient home care.
Royal Bank of Canada Booth 113
RBC’s Health Care Professionals team can help
you grow your dental practice with specialized
financial advice and solutions tailored to your
business needs.
11
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Sable Industries Inc. Booth 1141, 1143 Natio

Sable Industries Inc. is a Canadian company broad
which will be exhibiting high and low handpiece picks
products as well as complete utility rooms at our vibran
STRAUMANN
N® CARES® DIGITAL
DIGIT
TAL
A SOLUTIONS
booth. We will be demonstrating how using envi-
SE
EAMLESS CONNEC
SEAMLESS TIONS
CONNECTIONS
ronmentallhy friendly utility room equipment can
not only help us all by protecting the environ-
Dining
ment but can save you money. Please come by ical and scientific evidence. Straumann offers a 1. Fiv
and see a demonstration. wide range of solutions, from bone augmenta- H
SciCan Limited Booth 406 tion and tissue regeneration, to implants and Pl
prosthetics, to individualized crowns and bridges 28
Visit the SciCan Booth and take advantage of
as well as abutments. At PDC 544,542,540,445,- ex
our promotions on Statis Handpieces, Statim and
443,441 experience Straumann “Confidence on at
Bravo Sterilizers, Optim Wipes, Ensure Biolog-
Every Level” as it relates to your individual prac- es
ical Indicators and more.
tice needs. Incorporation of digital technology to bu
Sinclair Dental Booth 727, 729, 731, 733, 735, 826, 828, the treatment workflow, advancements in abut- 2. Co
830, 832, 834 ment design, and simplified components and A
processes can help increase treatment pre- T
dictability, for the end benefit of the patient. se
■ See our ad, page 2
co
Tri-Hawk Booth 1240, 1240 pe
3. M
60
su
Sinclair Dental is a proud supplier of Vatech, the ra
leading manufacturer of dental Cone Beam CT and
digital X-ray systems. Dare to compare with the Dining
competition! Vatech features extremely low X-ray 1. Lu
exposure, superior image quality, True-to-Life pan To some dentists, “A bur is a bur.” Quite honest- B
& CBCT images. With Vatech, you don't have to ly, Tri Hawk burs are not designed for them. Our Fr
invest in the CBCT module or Ceph immediately. It burs are designed for the discriminating dentist re
can be upgraded later. PDC Special: Get a FREE who can appreciate the very finest in cutting H
iPad with $20,000 Digital Equipment purchase! speed and precision, and who values superior
Visit our booth to learn about these great products! strength and safety.
In short, Tri Hawk burs are for the bur
Straumann Canada Limited Booth 544,542,540,445,443,441 connoisseur. If you think you might be a bur
Straumann delivers confidence on every level connoisseur, please visit our store and experience
with products built on innovation, reliability, pre- the unique experience and exceptional outcomes
cision, and simplicity supported by rigorous clin- that Tri Hawk burs deliver.

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your smartphone. Text follow dentalchronicle to 21211, or set your browser at
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12 Supplement to Dental Chronicle February 28, 2011 - DIAC MEETINGuide 2011 DIAC MEE
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Nationally syndicated food writer-

broadcaster Corky Cleaver shares his
picks from the current (and always
Food+Drink
Surviving the PDC: Essentials
Nearest Timmy’s: via underground tunnel from the convention
vibrant) Vancouver dining scene. centre to the Waterfront Centre.
ONS
Nearest Starbucks: also in Waterfront Centre
Dining near the Convention Centre 2. Vij’s, 1480 W 11th Ave., Nuts” once was to
sa 1. Five Sails, Pan-Pacific 604-736-6664. Expect long, Manhattan, this ubiquitious
ta- Hotel, 300-999 Canada long waits at the place many local chain of coffee-and-
d Place, R level, 604-844- consider the best kitchen in burger shops is to
dges 2855. Everything exceeds the city, featuring “fusion Vancouver. The Spot has
45,- expectations: the food, the Indian” cuisine. gone upscale, but remains
on atmosphere, the service, and 3. Tojo’s Restaurant, 1133 family and wallet friendly.
prac- especially the view. Pricy, West Broadway, 604-872- And if you miss them,
gy to but a singular experience. 8050. Reputed to be the there’s one waiting at the
ut- 2. Coast Restaurant, 1054 source of the best sushi in airport on your way out.
d Alberni St., 604-685-5010. Canada, and priced accord- 3. Imperial Chinese, 355
There aren’t as many good ingly, Tojo draws a loyal fol- Burrard St, 604-688-8191.
seafood restaurants in Van- lowing return-diners. Very good dim sum at
age 2 couver as visitors might ex- lunch; Peking Duck is a
pect. This one measures up. Casual dining near dependable dinner order.
3. Miku, 1055 W. Hastings, the Convention Centre Something different
604-568-3900. Outstanding 1. Cactus Club Café, 588
sushi and fresh fish prepa- Burrard St., and other loca- Mink: A Chocolate Cafe, 863
rations. tions. A 21st Century rein- Hastings Street W., 604-633-
vention of the neighbor- 2451. Distinctive spot, with
Dining worth hopping in a cab hood bar-restaurant, these a loyal fan base, specializing
fashionable bistros offer in all imaginable forms of
1. Lumiere, 2551 West competent food and drink potable and edible chocolate.
nest- Broadway # 8, 604-739-8185. in a stylish atmosphere.
Our French new wave cuisine and 2. White Spot, 580 West
Comfortable bars
tist relaxed, elegant service. Georgia St., and many loca- Elephant & Castle, 385 Bur-
Highly recommended. tions. What “Chock-Full-of- rard St., 604-696-6730. For a
r
city built on Eng-
lish traditions,
r there are disap-
ience pointingly few
mes authentic UK-style
pubs. This one
comfortably fits
the bill, and turns

r out acceptable fish

‘n’ chips, along
with an oddly
t dubious Yorkshire
pudding.

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Highlights
Social Highlights The 2011 Pacific Dental Conference marks the return of the popular ‘So You
Life is Too Short to Drink Think You Can Speak? Series’. This 2nd series (Series ll) will be held on
Bad Wine—Ninety Point Saturday, Mar. 12.
Wines Edition
Thursday, Mar. 10, 2011
6:00 pm-7:30 pm ($37.00 plus Come and support these budding speakers who may one day become
HST)
This year’s ‘Life is Too Short to Drink
featured conference speakers
Bad Wine’ will feature a selection of
highly rated 90 point wines from all
Enjoy a continental breakfast 8:30 am-11:00 am
over the world. Held at the Vancouver
Convention Centre’s 2nd floor foyer
and be entertained by Brent Beyond the Matrix—Xylitol’s
Butt, creator and star of the Penetration and Disruption of Biofilm
overlooking the beautiful harbor and
North Shore Mountains. sitcom “Corner Gas.” Trisha O’Hehir

Critical Issues/Practice
Friday Night Social Event—
Good times never seemed so
Professional Highlights Management
good! Aesthetics Thursday, March 10, 2011
Friday, March 11, 2011 Thursday, March 10, 2011 8:30 am-11:00 am
6:45 pm-10:00 pm 8:30 am-11:00 am Canadian Dental Health Survey
$199.00 Results
($11.00 plus HST)
Peter Cooney
Join your friends and colleagues for a Predictable Implant Aesthetics—
night of Neil Diamond hits performed Foundations for Success, Hands-On
by Nearly Neil and the Solitary Band. workshop Laser Dentistry
Paresh Shah Friday, March 11, 2011
Saturday Morning Breakfast 8:30 am-11:00 am
Session—Gassed Up with Co-sponsored by Dentsply Tulsa
Great NEW Products for Your
Specialties
Brent Butt Practice in 2011 Hands-On Workshop
Saturday, Mar. 12, 2011 Joe Blaes
Prevention/Diagnosis/
8:30 am-9:30 am
Hygiene
($11.00 plus HST) Aesthetics/Restorative/Op-
Thursday, March 10, 2011
erative Dentistry
Friday, March 11, 2011
■ Local Vancouver attractions include the Capilano Suspension Bridge, 8:30 am-11:00 am
A Cookbook for Today’s Restorative
Vancouver Aquarium, Granville Island, Stanley Park, and the Dr. Sun Yat- Aesthetic Dental Practice, Co-spon-
Sen Classical Chinese Garden. sored by Canadian Academy for
Esthetic Dentistry
■ Find discount attraction coupons you can download at: Elliot Mechanic
http://tiny.cc/8wowd Radiology/Digital Imaging
■ The Vancouver Art Gallery, known for its collection of works by Emily Saturday, March 12, 2011
10:00 am-12:30 am
Carr, is presenting a show by Vancouver artist Ken Lum, who over the Are Your Pictures Perfect? How to
last 20 years has developed a compelling and complex body of work. Produce Quality Radiographs
Gail Williamson / Edwin T. Parks
The show includes projects not seen before in North America.
14 Supplement to Dental Chronicle February 28, 2011 - DIAC MEETINGuide 2011
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