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I. Objectives
At the end of the lesson, the students are expected to:
A. Differentiate the other propaganda devices
B. Reflect on the significance of recognizing propaganda devices as a consumer and a student
C. Construct a table that shows a product’s advertisement by using propaganda and by telling the
whole truth.
III. Procedure
Teacher’s Activities Students’ Activities
2. Prayer
“Who wants to volunteer to pray for us this “Bless us Lord for this morning and forgive our
morning?” committed sins. Please give us strength for the whole
morning. Amen.”
3. Checking of Cleanliness of the Classroom
“As I roam around, kindly pick up the “Yes sir.”
pieces of paper and wrapper in front of
you.”
B. Review
“Class, remember what you performed last “Yes sir. It’s all about informative speaking, and
time? What was it all about? audience analysis.”
C. Motivation
“This time class, I am going to read several “Okay sir.”
popular taglines of different products.”
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D. Lesson Proper
“Do you still remember the first 5 propaganda “Yes Sir Gerald.”
devices we discussed?”
2. What are the other propaganda devices? 1. Card Stacking – The strategy of showing the
“Can you give me one?” product’s best features, telling half-truths or
lying about its potential problems.
“What else?” 2. Name Calling – The use of names that evoke
fear of hatred in the viewer. The most obvious
type of name calling involves “bad names.”
“What about the third one?” 3. Plain Folks – The use of everyday people to
sell a product or service. Speakers and ads
appear to make the person to be “one of the
people.”
“Another propaganda device?” 4. Glittering Generalities – The act of referring to
words or ideas that evoke a positive emotional
response from an audience. Virtue words are
often used.
“And the last propaganda device?” 5. Soft Soap – Flattery or insincere compliments
designed to get the audience on the side of the
speaker.
E. Valuing
How do recognizing propaganda devices make “It is important to know sir the different propaganda
you a better consumer and a student? devices because it helps me analyze what product is
full of lies. And I will become careful before I buy
anything or in believing what I watch or listen.”
F. Generalization
What are the 5 other propaganda devices? “Card Stacking, Name Calling, Plain Folks, Glittering
Generalities, and Soft Soap.”
G. Enhancement/Application
Identify the propaganda device used in each
statement below.
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3. If you want to spend the night at a friend’s “Card Stacking”
house, and you tell your parents that your
friend’s parents will be home, but fail to
mention that it is the other week yet.
IV. Evaluation
Identify the propaganda devices used in the following statements:
1. Never eat the other sausage which is full of preservatives. (Name Calling)
2. Rhian Ramos actually goes to ukay-ukay shop. (Plain Folks)
3. Please visit Shercon Resort where facilities are very world-class. (Soft Soap)
4. Convenient to use, very affordable, and high-quality. It’s none other than H-shock watch.
(Glittering Generalities)
5. In a medicine, it indicates that it’s very fast to effect, but omits the side effect of being drowsy.
(Card Stacking)
V. Assignment
A. Choose your favorite product – for example, shampoos, shoes. Advertise it by using any of the
propaganda devices and by telling the whole truth. That will look like this:
B. Write it in ½ crosswise.
(Individual Activity)
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