EXECUTIVE SUMMARY

HSBC Bank is in the process of increasing its presence in India. The Bank is trying to
identify potential opportunities in the major cities of India and gain a successful
presence into these cities. The bank is well known for its Wealth Management
services. Lucknow is also one of the potential markets eyed by the company. In order
to gain a deeper understanding of the target customer profile in Lucknow and to
understand their needs and the preferences, this has been commissioned by the
company.

The study was conducted in the city of Lucknow where responses from 50
respondents were collected. The sample consisted of potential customers who can
avail Wealth Management services provided by various banks. Interviews were
conducted with the customers of various banks at their respective branches. Apart
from this some interviews were also conducted some residences. In addition this, a
series of Interviews were conducted so as to ascertain the parameters necessary for
estimating the needs, attitudes, beliefs and preferences of the target group so that
HSBC could provide the better Wealth Management services to its clients. A
comprehensive and exhaustive literature survey was also undertaken in relation to the
research study. A research instrument was then developed based on those insights,
which was administered through a disguised process, in the form of informal
discussions. The process received an overwhelming response from the respondents.
The results and analysis of the survey have provided a firm foundation for us to
develop a marketing strategy for its Wealth Management services in Lucknow. A
series of recommendations have been given at the conclusion of the project report.

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HSBC was founded in 1865 and has made its mark in Lucknow very recently. Within
a short span of time, it has made rapid progress despite tough competition from the
present banks. The Bank is trying to identify potential opportunities in Lucknow and
gain a better position as it is one of the potential markets eyed by the Company.

The project encompasses a comparison of HSBC with the other banks operating in
Lucknow which are in close competition with respect to products offered to the
customers of High Net Worth (HNls). The banks included under study are:
• Standard Chartered Bank
• Citibank
• HDFC Bank
• ICICI Bank

While making the comparison, I found that the potential customers are not much
aware about the product, but those who know about it actually prefer it. Apart from
this, HSBC has been following aggressive marketing strategies which have helped the
bank to be in direct competition with those banks which were already present before
HSBC entered the Lucknow market. It has also been found that HSBC faces
maximum completion from Citibank in HNI segment in Lucknow.

A survey was also conducted with a sample size of 50 customers of existing banks to
know the level of satisfaction from their banks they are banking with at present. I
found that maximum customers are satisfied with HSBC Premier and the standard of
services offered.

I have also made certain recommendations regarding the strategies to position HSBC
Premier in a better way so as to be able to gain a much better position against its close
competitors. Recommendations like increasing the Bank's visibility in the city through
advertising, providing a wider range of services to HNI clients, creating a different
image in the minds of the customers, etc have been made.

There is a huge scope for HSBC in Lucknow to tap the HNI segment of the entire
population. Though it has come a long way but there is much more to go.

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 INTRODUCTION

Banking dates back to 1786, the first bank established in India, then the
nationalization of banks in 1969 and recently the liberalization of the same since
1991.

Currently, banking in India is fairly mature in terms of supply, product range and
reach-even though reach in rural India still remains a challenge for the private sector
and foreign banks. In terms of quality of assets and capital adequacy, Indian banks are
considered to have clean, strong and transparent balance sheets relative to other banks
in comparable economies in its region. With the growth in the Indian economy
expected to be strong for quite some time-especially in its services sector the demand
for banking services, especially retail banking, mortgages and investment services are
expected to be strong. One may also expect M&As, takeovers, and asset sales.

Retail banking refers to banking in which banks undergo transactions directly with
consumers, rather than corporations or other banks. Services offered include: savings
and checking accounts, mortgages, personal loans, debit cards, credit cards, etc.

The banking scenario in India is at the crossroads and is continuously evolving, but
the progress has been remarkable over the past decade.

The moment one enters a bank, one looks for some assistance in transaction. One
expects to be served immediately or at the earliest. Quite contrary to this, when one
enters any bank, he would try to catch the eye of an employee. Depending on the size
of the bank, there will be any number of employees working unmindful of a
customer's entry. With the exponential growth of touch points and sophistication, the
frontline sales force is assuming the role of a relationship person and is constantly
under the microscopic observation of the customer. At a time when channel
innovation has become the order of the day to encourage effective banking habits
among customers, a vital component of the supply chain, namely, customer interface
is totally missing.

With the advent of liberalization, the banking industry had made a head start towards
the best banking practices at each interaction point of the supply chain. However, the
Indian landscape is not a replica of the west and is in fact unique.

The technological aggression has resulted in new modes of distribution of banking

products. Today consumers have various options to choose from. Banks are trying
their best to acclimatize customers to the new products and facilities in anticipation of
reduced costs and ease of operation and flexibility for the customers (A transaction

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costs Rs. 3545 if done with physical presence of the customer at a branch, Rs. 7
through a cheque and Rs. 2 on the Internet). These new creations have resulted in
different channels of distribution of banking products and services. The transaction
simplicity through these channels is drawing people to these banks, not just for
banking products but for other ancillary products such as payment of utility bills and
insurance premium.

Road Ahead:
The branding of banks in India is not completely popular at least for now. It is now
assuming importance and it will be a pertinent question for banks to identify
themselves in an otherwise messy market where the products are pretty much the
same. The motto is to get more and more people involved in their banking business
and such a relationship "'(ill be hard to come by with plain vanilla products and
services. Without much leeway in the avenues for operatings, the true challenge for
the bank& is to stand out in the midst of hard-hitting regulations of the apex body.
Globalization, consolidation and want of expertise are drastically redefining the
banking taxonomy.

In the financial year 2005-2006, the Indian government heralded a new era for the
entry of foreign banks into the country's retail banking industry. The government
introduced a step-wise approach spanning five years (till 2009) for the operation and
expansion of foreign players.

While the overall growth prospects for this industry seem impressive, scheduled
commercial banks seem to have more potential for growth in the country's relatively
under-penetrated retail lending segments. Technological innovations, improvements
in the regulatory environment, and low penetration in the consumer loans segment are
some of the growth drivers. The gross national savings are estimated to triple in the
coming 10 years with India recording the highest rates of growth.

Though many foreign banks have a presence in India, their share of Indian banking
has been declining.

India is one of the most under-pelletrated retail banking markets in the Asia-Pacific
region. Compared with growth in other markets, especially the developed world, this
is a market yet to be fully tapped by all players - private sector banks, public sector
banks, and foreign banks.

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PURPOSE OR OBJECTIVE OF THE REPORT:
There is a huge scope of tapping the Lucknow market. This Study includes a
comparison of the various private and foreign banks operating in the Lucknow market
at present. The banks under the study are mentioned below:
• HSBC Bank
• Standard Chartered Bank
• Citibank
• HDFC Bank
• ICICI Bank

The study is being undertaken with respect to HSBC Bank.

The sole purpose of the report is to position and differentiate HSBC premier in the
market and suggest some strategies to better market the product in respect to its
competitors in the same segment. Through this analysis the bank would be in a better
position in knowing its strengths, weaknesses, opportunities and threats.

The project also includes the comparison of value added features of a bank account
that is generally targeted towards the High Net worth Individuals (HNls) of HSBC
Bank with other five banks under study.

This comparative analysis will:

• Help the bank to position its product.
• Enhance the positioning of HSBC products.
• Suggest some strategies to improve the market share vis-a-vis its closest
competitors.

SCOPE OF THE STUDY:

Since there lies a vast potential of HNls (around 50,000) in Lucknow market, the
scope of the study is to find out a better market for HSBC Premier in light of the
advantages offered by the bank and the neck to neck competition faced from the other
banks that are at present running at par with HSBC Bank.

The project will enable the bank officials to find better ways to approach a new
customer base with their offerings to them and gaining an edge over the other banking
companies which are working in close completion with HSBC.

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 RESEARCH METHODOLOGY

Business Objective
The business objective describes the prime intent of HSBC. It could be stated as, " A
Comprehensive Study Of Financial Planning and Wealth Managment Of HSBC
PREMIER in Comparison to Other Banks".

Research Objective

This report is prepared with the objective to find out the awareness about the Wealth
Management services provided by HSBC Lucknow. This report will provide
assistance in developing better ways to market the Wealth Management services to its
clients. Some of the key points are

(a) To understand the key parameters that influences the choice of bank among
the target group.

(b) To analyze the customers' evaluation of the current banking system and the
need gaps and the key retention factors therein.

(c) To analyze the awareness about the Wealth Management services among its
clients.

(d) To bring out better marketing strategies for the bank to attract more customers.

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Hypothesis

There exist a potential growth in the wealth management industry and thus this project
authenticates the feasibility of Wealth Managers in the Lucknow market.

Research Design
This project is more of an exploratory research with more of qualitative analysis than
quantitative. The data collection method for this project begins with finding a sample
of the population. The population for this project was customers as well as non-
customers of banks in Lucknow.

The research methodology adopted was both primary and Secondary. Primary data
was collected to study the investment psyche of a person, their practice on saving,
investment options available and the need of Wealth Managers to manage individual's
wealth. Questionnaire was designed and Interviews both direct and indirect were
undertaken, to ascertain the investor's behavior as well as to depict the future
prospects and growth momentum of the wealth management industry, on which the
hypothesis was tested.

Data Collection Methods & Instruments

The instrument for data collection was a structured questionnaire targeted towards
people who do investments. This questionnaire was designed to know the investment
psyche of a person while investing in the financial products.

Various banks and private wealth advisors were also interviewed to get an in-depth
knowledge of their services and how they provide value additions to the customer's
existing portfolio and savings potential. The interview helped us to know what all
services are offered by the company to push the product to the end consumer.

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The mode of communication was informal & friendly conversation, which does not
limit discussion within a well-defined boundary. This helps in listening to the wealth
Managers and learning as to what they have to say, because a lot of importance needs
to be given to this, as they are the people who stay in the market the whole day and
know it better than anybody else. Informal & friendly conversation also allows the
mask, that one wears when doing business, to be dropped to accommodate free flow
of thoughts and ideas.

Data Collection Sources

(a) Primary Research
Research was done to get a detail overview of the wealth management industry and
study the need for financial planner in, the current scenario. Questionnaire was
designed to study the investment psyche of a person, their practice on saving, different
investment options available and the need of financial planners to manage individual's
wealth. This project is mainly based on first hand observation in the market, the way
financial planning functions, scope of financial planning and the need of a certified
financial planner.

(b) Interviews
Interviews had been taken with the relationship managers of various banks, private
wealth management companies, both direct and indirect i.e. through telephone. The
interview enabled a detail understanding of the portfolio management services and
also highlights their service offerings, on which they differ from one another. The
interview further helped in the design of the questionnaire.

(c) Questionnaire Design

A structured questionnaire was designed covering both open and close ended
questions, to study the perception of people regarding investment avenues and the
concept of Wealth Management.

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This questionnaires also required the respondents to mention the degree of importance
he/she give to the following parameters while going for a financial advisor, where the
degree varied from 'Absolute Importance' to being 'Indifferent'.
 Brand Name
 Charges
 Flexibility
 Overall Services
 Clientele
 Transparency
 Reference
 Value Additions

The respondents was also asked regarding their objective behind investments and their
practice on saving money for investment such as retirement, paying off their loans
liabilities. The questionnaire also stressed on the role of wealth management/financial
planning, future of financial advisors, products offered by different financial planners
and perception and satisfaction level of customers who are currently availing these
services. Individuals decision while they make investments were also asked as there
are many people who takes their decisions independently or advice from chartered
accountant.

(d) Secondary Research

Various sources of information were collected for attaining clarity on the prospects of
wealth management industry and the various financial planners in the market. The
source also includes basic investment objectives and the various types of investment
avenues open to an individual.

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However, the following sources were considered for information gathering:
 Companies web sites
 Articles and reports available on the web
 Investment Magazines

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 About The Bank:
THE HONG KONG AND SHANGHAI BANKING CORPORATION LTD.:

Founded Hong Kong (1865)

Founder Thomas Sutherland

Headquarters 8 Canada Square, London, United Kingdom

Industry Finance and Insurance

Countries Covered 83

Total Offices 10,000

Products Financial Services

Revenue 87.6bn USD (2007)

Operating Income 22.7bn USD (2007)

Net Income 20.5bn USD (2007)

Employees 3, 30,000

Subsidiaries HSBC Bank PIc, The Hong Kong and Shanghai

Banking Corporation, HSBC Bank USA, HSBC
Mexico, HSBC Bank Brazil, HSBC Finance.
Slogan The World's Local Bank
Website www.HSBC.com

HSBC Holdings plc is the world's largest financial group in terms of market
capitalization. It was also rated the third largest company by Forbes 2000. HSBC
Holdings was established in 1991 to act as the parent company to The Hongkong and
Shanghai Banking Corporation. The bank is the fourth largest corporation in the world
in terms of assets.

With listings on the London, Hong Kong, New York, Paris and Bermuda stock
exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in
some 100 countries and territories. The shares are traded on the New York Stock
Exchange in the form of American Depositary Receipts.

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Through an international network linked by advanced technology, including a rapidly
growing e-commerce capability, HSBC provides a comprehensive range of financial
services: personal financial services; commercial banking; corporate, investment
banking and markets; private banking; and other activities.

PRODUCTS AND SERVICES OF HSBC

Non Resident Indian Banking

HSBC's Non Resident Indian Banking (NRI) centres located in Asia-Pacific, the
Middle East, Europe and North America, together with HSBC's offices worldwide,
provide the international Indian Diaspora access to a range of products and services.
These include NRI related investment (both international and domestic), transactional
and deposit products, together with a full range of personal and private banking
products in India and overseas. Internet banking also provides easy access to HSBC's
services.

Wealth Management

Financial planners and Premier Relationship Managers assist clients in identifying

their needs and selecting insurance and investment products to meet these needs.
Wealth Management is offered in Ahmedabad, Bangalore, Chandigarh, Chennai,
Coimbatore, Gurgaon, Hyderabad, Indore, Jaipur, Jodhpur, Kochi, Kolkata, Ludhiana,
Lucknow, etc.

Personal Banking

HSBC offers a wide range of personal financial services, including personal lending
and deposit products, through its branch network in Ahmedabad, Bangalore, Chennai,
Chandigarh, Coimbatore, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana,
Mumbai, New Delhi, Noida, Pune, Thane, Trivandrum and Visakhapatnam. Also
offered branch-wide are international Gold and Classic credit cards from VISA and
MasterCard and debit cards from Visa. Customers have access to 24-hour banking
services through an extensive network of automated teller machines (ATMs), an
integrated Call Centre, and internet banking - online@hsbc .

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Commercial Banking

HSBC is a leading provider of financial services to small, medium-sized and middle-

Banking market enterprises. The Group has over 50,000 such customers in India,
including Proprietors, partnerships, clubs and associations, incorporated businesses
and publicly quoted companies. Commercial Banking provides a full range of banking
services to these customers including multi-currency business accounts, payments and
cash management, trade services, factoring and a range of borrowing solutions.

In India, Commercial Banking has a presence in 47 branches covering 26 key cities

and for the convenience of our customers,. a multi channel service including Internet
and phone banking.

Corporate Banking

HSBC's Corporate Banking team offers a full range of services to multinationals,

large domestic corporate and institutional clients. Corporate Banking represents a
wide range of banking and financial services, which includes access to commercial
banking products, including working capital facilities such as trade, channel
financing, and overdrafts, as well as domestic and international payments, term loans
(including external commercial borrowings), letters of guarantee

Business Banking

HSBC's Extra Mile Business Banking offers two types of account to small and
medium-sized businesses - The Business Account and the Business Vantage Account.
Services include Business Phone Banking, Business Doorstep Banking and Multi
Branch Business Banking.

Payments and Cash Management

HSBC provides integrated domestic and regional transaction support to corporate

clients through a sophisticated range of cash management solutions, including
collection and payment services and integration with customer back-end systems.
Operations and client services are ISO 9001 certified. Hexagon, the HSBC Group's
dedicated electronic banking service allows users to perform financial transactions,
obtain international financial markets information, and review details of their
domestic and international accounts, from anywhere in the world, 24 hours a day.
Trade (international and domestic) and Factoring Services
A wide range of solutions tailored to meet customer's requirements for both domestic
and international businesses is offered. HSBC is also one of the leading banks

13
involved in the bullion business through its offices in Ahmedabad, Bangalore,

Chennai, Hyderabad, Kolkata, New Delhi and is supported by the Group's global
expertise in the precious metal business. HSBC is the leading provider of trade
services in India and its trade centres are ISO 9002 certified.

Institutional Banking

Working closely with Group offices in India and overseas, trade services, payments
and cash management, treasury and capital markets, custody and clearing, and
correspondent and electronic banking activities are offered to banks, financial
institutions, securities houses, insurance companies, asset management companies and
other non-banking companies, non-government and development organizations
operating in India.

Treasury and Capital Markets

Clients consistently rate HSBC's Treasury business as one of the best in India. Its
dealing room in Mumbai is one of the largest in the country, serving clients in
Mumbai and in the major metropolitan centres across the country. It provides a
comprehensive range of products which include - foreign exchange, money market
and fixed income products and derivatives in both rupees and major currencies.

Custody and Clearing

The leading custodian in Asia, HSBC's custody and clearing services are available in
28 markets in Asia-Pacific and the Middle East. With experienced staff and the latest
technology, HSBC is the premier provider of sub-custodian and clearing services to
foreign institutional investors (FIls) in India. HSBC clients include the domestic fund
management sector in both the retail and institutional segments. Institutional Fund
Services launched by the bank offers a comprehensive suite of products to domestic
mutual funds and insurance companies ranging from custody, fund administration
services, unit distribution and Cash Management Services.

Factoring

HSBC offers a full range of domestic and international factoring products. The
factoring products offer flexible structures, together with our payments and cash
management services, to provide seamless supply and delivery to corporates.
Factoring's product suite comprises end-to-end supply-delivery chain solutions,

14
including Receivables Finance, Vendor Finance, Purchase Order Finance and
Distributor Finance. Segment specific products such as Merchant Loans for credit
card merchants are also provided.

HSBC Advance:

HSBC's Advance Account is a proposition that offers, amongst other benefits, a

feature called the Personalized Financial Review (PFR). A trained Financial Planner
uses the PFR to help you evaluate your finances, identify your current and future
financial needs and assist you in drawing up a plan to meet them. This sets it apart
from other ordinary banking accounts.

GenNext Account

This account helps the customers' children to enjoy amazing advantages. Like the
customer

• Has a Systematic Investment Plan for his child chalked out by

the Advance officers that will contribute significantly towards fulfilling
his/her future goals

• Transfer pocket money to his child's account and help him/her

responsibly operate his/her account.

• The account also includes a debit card, so that his child can
enjoy-financial freedom within the boundaries set by the customer.

Financial Planning Services:

HSBC Fixed Deposits:

When it comes to assured returns, choosing the right type of savings scheme makes all
the difference. HSBC Fixed Deposits let you make the most of value-added benefits
as you create wealth at low risk.

Smart Money Account:

Take the smart way out, with the HSBC SmartMoney Account, which enables you to
enjoy all the benefits of a savings account coupled with the high returns of a fixed
deposit. A unique combination of a fixed deposit and a savings account, the HSBC
SmartMoney Account lets you enjoy the higher returns of a fixed deposit and yet
retain the liquidity and flexibility to meet all your needs.
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Smart Money Plus Account:

SmartMoney Plus. is not just another fixed deposit. Apart from the high rate of
interest, it offers a string of features which make it the smarter way to save hardearned
money.

No Frills Savings Account:

No Frills Savings Account allows you to bank with HSBC with a zero minimum
balance requirement i.e. you can maintain this account without any minimum or
average balance requirement. The No Frills Savings Account is aimed at making your
banking transaction simple and convenient. You don't even need to take the trouble of
visiting the branches, you can choose to simply avail of our Internet or Phone Banking
facilities and bank from the comforts of your house.

Insurance:

HSBC has a tie-up with Tata AIG and provides insurance for the following:

• Insurance for self

• Insurance for self and spouse

• Insurance for family

• Insurance for retirement and safety

• Life Insurance
o Nirvana Pension Plan
o Loan Repayment Protection Insurance

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Credit Card:
Different types of credit cards are offered with various benefits to its clients:

• HSBC Premier Credit Card

• HSBC Platinum Credit Card

• HSBC Gold Credit Card

• HSBC Classic Credit Card

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OTHER SUBSIDIARIES

The HSBC Group has an international pedigree which is unique. Many of its principal
companies opened for business over a century ago and they have a history which is
rich in variety and achievement.

HSBC Group in India:

The following are the HSBC Group members in India:

• HSBC Asset Management (India) Private Limited
• HSBC Electronic Data Processing India Private Limited
• HSBC Insurance Brokers (India) Private Limited
• HSBC Operations and Processing Enterprise (India) Private Limited
• HSBC Private Equity Management (Mauritius) Limited
• HSBC Professional Services (India) Private Limited
• HSBC Securities and Capital Markets (India) Private Limited
• HSBC Software Development (India) Private Limited

HSBC Asset Management (India) Private Limited offers mutual funds to its
customers. With the Group's Global Fund Management expertise and investment
capabilities, it is able to deliver quality products to meet customers investment
objectives.

Global Resourcing
HSBC Electronic Data Processing (India) Private Limited, through its offices in
Hyderabad, Bangalore and Visakhapatnam provides data processing I customer
service facilities for the HSBC Group's overseas operations.

Insurance

HSBC Insurance Brokers (India) Private Limited is licensed by the Insurance

Regulatory Development Authority (IRDA) to operate as a composite insurance
broking company, which will function as a direct and a reinsurance broker.

Data processing

HSBC Operations and Processing Enterprise (India) Private Limited, through two
centres in Mumbai and Chennai, provides operational processing services for HSBC
offices in India
HSBC Private Equity Management (Mauritius) Limited a subsidiary of HSBC Private

18
Equity (Asia) Limited in Hong Kong, has a Liaison Office in Mumbai. The company
specializes in the provision of equity capital to unlisted growth companies in India
and Sri Lanka.

HSBC Professional Services (India) Private Limited provides internal audit services to
the HSBC Group's internal audit units worldwide, with particular emphasis on the IT,
Treasury, Asset Management, Private Banking and Insurance functions.

HSBC Securities and Capital Markets (India) Private Limited has two main business
lines. It's Institutional and proprietary broking business is based in Mumbai and, has
seats on two of India's premier stock Exchanges, the Bombay Stock Exchange and the
National Stock Exchange. It deals in Indian securities for both Indian and
international institutions and for select retail clients and is backed by an extensive
research team. The Corporate Finance and Advisory business, with offices in Mumbai
and New Delhi, offers a full range of integrated investment banking services in India
and internationally.

HSBC Software Development (India) Private Limited has established a software

centre in Pune to develop solutions for HSBC's Group offices worldwide.

Technology:

The HSBC Group develops and applies advanced technology to the efficient and
convenient delivery of banking and related financial services. In India, the Group
provides:

• Self-Service Banking with over 150 in-branch and off-branch A TMs

and 24 hour Phone Banking.

• Trade and Corporate Banking services with real-time access to a

centralized information database

• Instantaneous inter-city transactions through online connections

between all branches.

• A state-of-the-art treasury dealing system

• A sophisticated card system supporting debit and credit cards, domestic

and international VISA, MasterCard, and co-branded cards.

• A dedicated acquiring system for both MasterCard and Visa

transactions

• online@hsbc, HSBC's internet banking service, provides customers

19
 with an integrated and secure platform to access their accounts.

• Internet Payment Gateway handles credit card transactions on the

internet

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HSBC PREMIER:

HSBC Premier has been designed to bring to its customers a global proposition
unique in its kind giving the client various benefits and a truly one-to-one banking
relationship. Premier provides new exclusive services to its customers.

HSBC Premier is the group's premium financial services product. The account
typically requires deposits and investments of at least Rs. 25,00,000 its equivalent in
any other currency for other countries.

This relationship has to be developed in a period of six months in the form of

investments in mutual funds, fixed deposits, balances of cash into current and savings
account, insurance policies, etc.

The Premier experience offers

• The same level of service everywhere one goes.

• International services, worldwide assistance.

• Special offers from local retailers Features and Benefits:

HSBC Premier offers banking and financial solutions tailored to the needs of its
customers.

• A dedicated Relationship Manager: A dedicated HSBC Premier

Relationship Manager will assist the customer in managing his wealth after
understanding his current needs, the risk profile and his future financial goals.

• 24 I 7 Phone Banking Services: HSBC Premier offers unmatched global

privileges and priority services 24 hours a day 7 days a week through help
line.

• HSBC Premier centres worldwide: HSBC Premier welcomes its customers

at over 9,500 offices in 76 countries and territories. As an HSBC Premier
customer, fulfills their needs at dedicated HSBC Premier centres worldwide;
whether it is cash abroad or a breather from a hectic day.

• GenNext Account: As an HSBC Premier customer, his children can now

make an early start in building their own wealth. HSBC Premier gives them
this advantage GenNext Account.

o The Relationship Manager will chalk out a Systematic Investment Plan

for the child that will significantly contribute to his/her future savings.

21
 o Transfer pocket money to the child's account and help him/her
responsibly operate his/her account.

o The account also includes a debit card, so that the child can enjoy
financial freedom within the safety zone set by his parents.

World Wide Assistance:

• The customer can transfer funds online between me-to-me accounts instantly
and for free.

• He can view and manage his HSBC accounts online through a single logon
using Global View.

• Personalized, end-to-end assistance is also available to get his banking service

established in a new country.

• Local country guides to help him prepare by finding out more about the
country the customer is travelling/moving to.

• Expert guidance from the bank's knowledgeable staff is also available.

International Recognition:

• The customer can visit any of the International Premier Centres for
preferential service, including telephone and online banking.

• The local HSBC Premier staff offers free and friendly advice on places to go
and things to do while in town.

• If the customer loses his cash and credit cards, he can approach any HSBC
branch overseas to obtain emergency cash.

Investment Expertise:
Global Investment Perspective: With its unique position towards global capabilities,
the Global Investment Perspective newsletter, especially for Premier customers.

• Assists its customers in making informed investment decisions

• Considers worldwide markets and economies

• Includes market commentaries, forecasts, analysis and opinions of HSBC

22
• Available quarterly

Financial Planning:

• The HSBC Premier Relationship Manager will help plan the finances, based
on their needs, goals and risk appetite

• From retirement planning and property purchase to financing children's

education, your Relationship Manage will put the plans in place.

• The customers will have the opportunity to review the progress of their
investment portfolio at least twice a year to ensure that the finances are kept
up-to-date.

Lounge access Facility:

• The customer can use his HSBC Premier MasterCard and enjoy exclusive
access to premium airport lounges across India. This exclusive facility is
available at the Premier centres as well. The customer gets access to a
conference hall if demanded. He just needs to present his Credit Card at the
MasterCard lounge in the Domestic and International Airports in Delhi,
Mumbai, Kolkata, Chennai and Cochin.

Travel Guard:
Travel Guard is a "Global Travel Protection" policy underwritten by the Tata AIG
General Insurance Company Limited (Tata AIG). Travel Guard may be purchased by
any resident Indian between the ages of 6 months and 70 years (for travel abroad on
business or leisure).

Travel Insurance from Tata AIG

• First to launch on-line travel insurance

• AIG presence in over 130 countries
• There is no need of medical certification, whatever the age, though a
declaration of recent medical history is needed. Any pre-existing ailments or
medical conditions are not covered under this policy.

23
HSBC PREMIER CREDIT CARD:

24
Best-in-Class Card for an Internationally Traveling customer

• Rewards programme

n 2 points for every Rs. 100 spend

n Worth of every point : INR 0.8 – INR 0.9

n Wide choice of redemption options

• Mileage programme (Miles for INR 100 spend)

n Jet Airways (3 JPMiles)

n Kingfisher Airlines (4 KingMiles)

n Indian Airlines / Air India (4 AOMPs)

n Singapore Airlines (2 KrisMiles)

• Home & Away programme

n Privileges at merchants across the world

Competitive Benchmarking:

fig s in I N R A M E X P l a ti n u mC i ti b a n k C i ti -J e t G o ld
S ta n d a r d H S B C P r e m i e r
P l a ti n u m C h a r te r e d
P l a ti n u m
R e w a r d p o in ts e a r n 2e 5d af ot rs e le c t m e r c h a n ts 2 4 J P M ile s ( It's 1 2
IN R 1 0 0 s p e n d ( a ) ( a s s u m e 2 0 % s p e n d ) a n d t h e o n ly o p tio n )
2 .5 a t a ll o th e r o u tle ts
W o r th o f 1 r e w a r d p o in t 0 .2 2 0 .6 7 0 .4 0 .6 7 0 .8 3
(b)
B e n e f it o f IN R 1 0 0 1 .5 4 1 .3 4 1 .6 0 .6 7 1 .6 6
purc has e (a x b)
M ile s c o n v e r s io n f o r IN2 .5
R M ile s o n In d ia 2n .5 M ile s o n J e4 t M ile s o n J e tN o t A v a ila b le3 M ile s o n J e t, 4 M ile s o n
100 spend A ir lin e s A ir w a y s A ir w a y s K in g F is h e r , 4 M ile s o n
In d ia n A ir lin e s / A ir In d ia
A nnual fee 5 0 ,0 0 0 6 ,0 0 0 2 ,0 0 0 5 ,0 0 0 C o m p lim e n ta r y

25
 • Premier status at Jet Privilege

n Auto-upgrade to Gold tier (for Silver tier members)

n Auto-upgrade to Silver tier (for Blue / Blue Plus members)

n Get facilities such as upgrade vouchers, tele check-in, extra baggage

allowance, special check-in counters, bonus miles and more.

n Premier customers to first enroll for JP membership and fill-up details

on a form available on internet / branches or call Premier service
center. Jet Airways will send the confirmation of upgradation to a
higher tier.

Up to Bonus 8,000 Miles on International Travel on Jet Airways

Premier customers to first complete the travel and fill-up details on a form available
on internet or call Premier service center. Jet Airways will credit the miles

Airport lounge access:

• Complimentary access to lounge facility – arranged through MasterCard

In te rn a tio n a l A irp o rt D o m e stic A irp o rt

C lipper Lounge-Term inal 2A near gate C lipper
-3 Lounge-Term inal 1B
M um bai
C lipper Lounge -Term inal 2C C lipper bar and res taurant -Term in
D elhi C lipper Lounge-International A irport.
C hennai C lipper Lounge-International airport N ew
K olk ata C lipper Lounge Top D ec k R es taurant and bar loun
C oc hin C lipper res taurant and lounge C lipper res taurant and lounge
• Valid till 31 December 2008

• Applicable for a HSBC Premier MasterCard holder (including supplementary)

only

Customers need to present their valid HSBC Premier MasteCard

• Credit limit assignment

n Minimum limit increased to INR 250,000 (subject to relationship

26
 value being met)

n Maximum limit = 10% of deposit & investment value (product cap of

INR 500,000)

n PRMs can proactively recommend limit enhancement (even beyond

INR 500,000) citing any of the following conditions

a. Match 10% deposit / relationship value

b. Customer owns a competing card with a higher limit

c. Customer has a higher future potential

d. Specific circumstances (going abroad, emergencies etc.)

• Proactive credit limit enhancements

n At new card issuance, mention reason and recommended limit in the

‘remarks’ area

n For existing cardholders, send LN with reason and recommended limit

to Sharada Arora (INM CCR).

• For reason ‘a’, attach WMS screen.

• For reasons b, c & d –10% relationship value cap does not

apply

• For reason b, competing card limit will be matched

• For reason c, relationship value growth will be tracked

• Proactive credit limit enhancements if the customer does not meet the Premier
relationship criteria of INR 2.5 M

Attach recommendation from cluster manager with following details

• Profile & future potential

• WMS screen showing existing value

27
 • Time frame within which the criteria is expected to be met

Age criteria to be met for Primary as well as for Add-on

If the basis is Premier status in other country, attach Credit Transfer Form
filled up by PRM of that country

• PRMs to note

Premier credit card is valid only if the Premier relationship is valid

As part of reviewing Premier account status, PRMs to send intimation to

TBS / INM CCR if the customer is downgraded – Premier credit card
status will also be downgraded.

PRMs to follow up on delinquent accounts

• Personal accident insurance of INR 10 M (air accident & INR 1 M for road
/rail accident) complimentary with Premier credit card

• Multi-trip Travel insurance

Applicable for self or family

Coverage upto USD 500,000

Applicable for any number of trips during 12 months

No hassle of obtaining a travel insurance before every travel

Tie-up with TAIG for this special product

• Supplementary cards to family members

Includes parents, spouse and children

Lower limit cards for family members can be issued

• Open a new Premier credit card account with lower limit

Issue supplementary cards linked to the new card account

• Interest rate: 1.99% p.m. (lowest in the industry)

• 0% fuel surcharge – any pump any place

28
• Cashback at makemytrip.com

n 3% for domestic airline tickets

n 5% for international airline tickets

n 10% for hotels and holiday packages

n Benefit valid round the year

• Password protection for internet payments

n Added protection against misuse on internet

n Use like an ATM password

29
 Competitors to HSBC Bank in Lucknow
The following banks are in close competition with HSBC Bank in Lucknow with
respect to the high end product offered by the bank:

• Standard Chartered Bank

• Citibank

• HDFC Bank

• ICICI Bank

A brief description about the above mentioned banks is given below:

STANDARD CHARTERED BANK

Founded 1853
Headquarters London, England, U.K.
Industry Banking
Products Financial Services
Branches over 1700
Slogan Leading the way in Asia, Africa and the Middle
East
Logo
Website www.standardchartered.com

Standard Chartered is listed on the London Stock Exchange and the Hong Kong Stock
Exchange and is among the top 25 constituent members of the FTSE 100 Index.

The name Standard Chartered comes from the two original banks from which it was
founded-The Chartered Bank of India, Australia and China, and The Standard Bank of
British South Africa.

The Chartered Bank was founded by James Wilson following the grant of a Royal
Charter by Queen Victoria in 1853, while The Standard Bank was founded in the
Cape Province of South Africa in 1862 by John Paterson. Both companies were keen
to capitalize on the huge expansion of trade and to earn the handsome profits to be
made from financing the movement of goods from Europe to the East and to Africa.

30
Review of Operations:

Consumer Banking

The Consumer Banking offerings include transactional account services, debit cards,
personal and business installment loans and wealth management products through a
branch network across the country. It was the first bank to introduce A TMs, Visa
Electron Debit Cards, Excel Centres, Platinum Visa Cards and many other innovative
products such as Express Trade for SME customers and medical insurance on saving
accounts. OUf mortgage facility is the most desirable in the country, offering
customers the highest maximum limits.

Wholesale Banking

The Wholesale Banking services offer corporate and institutional customers

comprehensive banking solutions, with a particular emphasis on relationship banking.
Customers can access products in the areas of Lending, Trade Finance, Cash
Management, and Treasury. The offering also includes cross border payments, which
are all supported by electronic funds transfer, reporting and cash management
services.

Global Markets also provides world-class treasury solutions including derivative

products, and advice on currency, interest rates and risk management. We continue to
lead the way with many firsts in the market including FX Options and Hedging
Products.

Savings Accounts:

My Dream Account: Save for your children's future with a special account that's
easier for parents to manage.

Payroll Account: A one-stop banking solution for companies and their employees
that improves the way salary payments are managed. The account offers bank-wide
range of benefits to employees and salary process convenience to the employer.

e$aver: Manage your money anytime, anywhere - and watch your savings grow faster
with our most competitive interest rate.

Marathon Saving Account: Enjoy an interest rate that is as attractive as that of time
deposits while enjoying the transaction convenience to your account and withdraw
flexibility to your money at anytime.

31
Foreign Currency Account: Start saving your money in multiple foreign currencies!
It's easy with Standard Chartered Bank and it comes with a high interest rate as well.

EXCEL BANKING:

At Excel Banking, the customers start a relationship with the bank - and it is one
where it put their financial needs and personal well-being above all else. Extended to
only an exclusive few, the bank is fully dedicated and focused on the customers' needs
and goals.

With the exclusive Excel Banking Status, the customer can look forward to a world of
financial freedom, rewarding experience and exclusive privileges.

So, whether he is investing, saving or just spending, he can expect to enjoy a suite of
Excel Banking benefits

With the services of the personal Relationship Manager one can access complete
wealth management solutions, from routine banking and transaction management to
more complex investment services and insurance advisory services.

The customers also get fee waivers on premium savings and current accounts and
preferred pricing on a range of complementary banking products and services.

Personalized Services - satisfying all the banking needs:

• Personalized service from your dedicated Relationship Manager

• A dedicated 24-hour Excel Banking Hotline

• Exclusive access to our Priority Banking Centres for complete privacy and
comfort

Comprehensive Investment Services –capitalize on the best opportunities with

ease

• A wide range of investment and insurance products for you to choose from

• Ready access to timely market updates and insightful financial information.

32
Banking Benefits
• Excel Banking A TM card and one account for Excel privileges and all your
transaction and payment needs

• Waiver of one account monthly fees

• Complimentary Standard Chartered Platinum Card

• Daily interest rates on your savings

• Unlimited complimentary cheque books

• Waiver of traveller's cheque commission

• 50% off safe box rental fee

• 50% off telegraphic transfers and drafts

• Preferential rates on a suite of financial products and services

• ATM cash withdrawals at any Standard Chartered ATM or access to atm5 the
Shared A TM Network

Excel Banking helps to meet the financial objectives through wealth management
services. Specifically:

• Premium current accounts & savings account for free. These powerful
accounts are loaded with benefits and help save time & money
• The RM will assist in choosing the best investment avenues to suit the
personal requirements and help monitor and review the customer's portfolio
from time to time.
• Protection of self and loved ones from uncertainties through insurance services
offered by the Bank. There are value added insurance packages as well
specially foe the Excel customers.

33
 CITIBANK

Founded 1812

Headquarters New York, USA

Industry Finance

Products Financial Services

Slogan Let's get it done.

Website www.citibank.com

Citibank is the consumer and corporate banking arm of financial services giant
Citigroup, one of the largest companies in the world. As of March 2007, it is the
largest bank in the United States by holdings. Its single largest shareholder is Prince
AI-Waleed bin Talal of Saudi Arabia, who has a 4.4% stake

Citibank in India:

Citibank India is since 1902. Citibank India was the first bank to lend actively to
individuals. Citibank is the largest Consumer Finance lender in the world. Citibank
India follows the following principles while dealing to its customers:

• Truth in Lending

• Superior Products and Services

• Quick and Transparent Credit Decisions

• Lending is not a transaction, but a relationship

• Custodian of Public Funds

34
Citibank Savings Account
The customers can maximize their wealth so as to meet their future dreams. For this
Citibank's expertise works for them through a Dedicated Relationship Manager &
Personalized Financial Planning.

Citibank offers the greatest financial value for your money

Dedicated Relationship Manager - who will advise the customer on all the
customers' investment and financial needs.

Savings Account
Citibank Suvidha offers a power packed savings account with online & phone banking
facility, wealth management and much more.

With the Citibank Suvidah Account, one can get the following benefits:

• Shop n' win Rewards

• Secure the child's future

• Instant cash upto thrice the client's salary . Get rewarded for the account

Citibank Cards
Citibank cards are available in a range of flexible and personalized credit and charge
that can be managed online. Undermentioned are few types of Citibank Credit Cards
in India.

• MTV Citibank Card

• IndianOil Citibank Card

• Citibank Silver International Card

• CRY Card

• WWF Card

• Times Card

• Citibank Cricket Visa Card

35
Citibank Direct
The Citibank Direct Current Account pays 4.59% AER (4.50% gross). The Citibank
Direct is one of the best rates on the market, with no strings attached. No minimum
deposit is required for Citibank Direct and no need to pay in ones salary. A minimum
annual income of £15,000 is required to open Citibank Direct Account. A chequebook
and automatic overdraft facility are not available in Citibank Direct. Moreover
Citibank Direct Account is easy to manage.

Citibank NRI

Citibank NRI holds over 160,000 Citibank NRI Account. Citibank NRI Account
Holders, holds a minimum balance of Rs. 10 lakhs. Citibank NRI is voted as the most
preferred bank of the NRls.

Foreign Exchange Services:

With a globally recognized name and presence, Citibank Foreign Exchange Services
ensure that the transactions happen with utmost ease whether it's a hotel bill payment
or the client's export bill collection. Foreign exchange is one of Citibank's key
strengths worldwide and the staff in Citibank believes that the customer is preeminent.

Corporate Banking:
Citibank provides a host of Investment and Banking services for corporate institutions
the world over. The services range from Cash Management and Foreign Exchange to
Corporate Finance and Securities Services.

36
CITIGOLD

Citigold is the Wealth Management Division of Citibank, part of Citigroup. Citigold is

a service aimed primarily at individuals who have the ability to invest in their
products, with a minimum portfolio value no less than US $100,OOO or a similar
value in the local currency. Launched in 1984, Citigold has a significant presence in
the Middle East and Asia, and also operates in Australia and parts of North and South
America.

Services offered by Citigold include:

• Treasury securities

• Structured Products

• Savings Plans

• Mutual Funds and Bonds

• Deposits with favorable rates

• Travel Planning arrangements

• Investment strategy and news

Once a customer has agreed to start an account, usually they are assigned a
relationship manager to handle their day to day banking needs and periodically update
their portfolio holdings.

Citigold also has Citigold Select, which is aimed at individuals who can invest in the
excess of US$500,OOO. Perks are probably the best at the Select level where well
heeled customers can expect box seats at the Olympics, Omega watches, first class
airfare, safaris and invitations to exclusive concerts for Citibank's best customers.

Purpose of Citigold:

Citigold, a premium banking relationship, is designed to give the customer-and his

finances-the special attention one deserves. Conveniently manage one's banking,
credit, investments, insurance and retirement information in one place with a Citigold
account.

37
The highest level of services:
• An exclusive 24/ 7toll-free customer service number.

• Priority processing on first mortgage and home equity applications.

• Consolidated monthly statement.

• Unparalleled protection with Citi Identity Theft Solutions.

Exclusive savings & rewards

• Preferred interest rates on selected deposit products, including the customer's

checking account and a high-yield transaction account available for the
Citibank IRA.

• Waived fees:

o For various banking services

o For a choice of credit or' debit cards

o Additional savings for accounts with $500,000 or more in balances

• Discounts on online outgoing wire transfers, foreign currency transactions and

safe deposit box.

• Preferred mortgage pricing that gives $500 towards closing costs.

• Preferred pricing for both home equity line of credit and Checking Plus
(variable rate) overdraft protection.

Advice & Guidance

• A team of financial professionals with expertise in banking, borrowing,

insurance products and investing.

• Smith Barney Financial Advisors with tools and training to help you create a
diversified portfolio.

• Access to comprehensive investment research.

• Complimentary membership to Women & Co - a Citi program that otters

access to education, financial tools and a resource network.

38
How it works:
To be eligible to hold a Citigold account, the client has to hold a minimum balance of
Rs. 10, 00,000 with the bank either in the form of investments in mutual funds, fixed
deposits, balance in savings and current account, or insurance.

Comprehensive Wealth Management Products:

At Citigold, new wealth management products are constantly introduced to meet

evolving customer needs. The Citigold team will review the full range of products and
services available, including:

• A set of term and endowment insurance policies to take care of the needs of
protection of wealth

• Investments into mutual funds in tie-up with private mutual fund houses.

• A range of asset products like Personal, Home and Auto loans at a special
relationship pricing.

• The power to manage the foreign exchange flows in the most efficient manner.

• Global investments.

From an understanding of what the financial goals are, the Citigold Relationship
Manager will advise on which savings and investment products best fit the financial
objectives.

Citigold Advantages:

Citibank Multi- Currency EEFC Account: this unique account allows pening
accounts in multi-currencies: Dollar, Pond, Euro and Yen.

Citibank Stock Power: Citigold ensures to get the most out of the security portfolio
with Citibank Stock Power. It has over 200 approved securities and mutual funds to
get cash against the portfolio at attractive interest rates

39
Citibank Loans:
Citibank in Lucknow provides personal loans to its Citigold customers to the extent of
20% of the NQB (net quarterly balance) without much formalities and paperwork.

Citigold Exclusive Services:

A Citigold customer enjoys a host of exclusive privileges designed to bring the best of
the services and benefits:

• Citibank World Privileges

• The client gets a chance of being a part of the Elite Club & lifestyle with 24K

• Concierge Services

• Art Advisory Services

• Tax Advisory Services (to some extent)

• World class safety for wealth

40
 HDFC BANK LTD.

Founded 1994

Headquarters Mumbai, India

Industry Banking, Insurance, Capital Markets and allied

industries
Products Loans, Credit Cards, Savings, Investment
vehicles, Insurance, etc
Network 753 branches

ATMs over 1716

Slogan We understand your world

Website www.hdfcbank.com

The Housing Development Finance Corporation Limited (HDFC) was amongst

the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to
set up a bank in the private sector, as part of the RBI's liberalization of the Indian
Banking Industry in 1994. The bank was incorporated in August 1994 in the name of
'HDFC Bank Limited'. HDFC Bank commenced operations as a Scheduled
Commercial Bank in January 1995.

The bank offers many innovative products & services to individuals, corporates,
trusts, governments, partnerships, financial institutions, mutual funds, insurance
companies. It is a pathbreaker in the Indian banking sector.

HDFC PREFERRED BANKING:

HDFC Bank Preferred Banking programme is designed for the royalty of today. It
seeks to enhance the exclusivity and pampers the customers with services that others
can only dream about

Be it a dedicated Client Relationship Manager, customized investment advisory or

exclusive privileges, Imperia takes care of every little detail to ensure a banking
experience like no other.

HDFC Bank's Preferred Banking Programme is the royal decree that enhances the

41
exclusivity that one is accustomed to. It makes one feel special at every step,
pampering him with services those others can only dream about. Imperia goes beyond
the obvious, rises above the expected, so that the whole world can see, that even
today, the grandeur and magnificence of royalty is alive and well.

The customer benefits from the Relationship Pricing Programme with exclusive offers
such as a free Gold International Debit card, a free International Titanium card or a
free International Gold Credit Card, loans at preferential rates, etc.

Benefits:

Dedicated Relationship Manager

The personal Relationship Manager is just a phone call away. These experienced and
professionally trained individuals will cater to all the banking and financial services
needs. So, whether it is expert advice seek on mutual funds or the urgency of having a
demand draft issued, the Relationship Manager is there to get the job done promptly
and efficiently.

Customized Investment Solutions

Comprehensive Investment solutions ranging from tax efficient investment avenues,
buying and selling shares to convenient tax payment options - is all under one roof.
The customer can also benefit from extensive research across Equities, Derivatives,
Debt and Mutual Funds, in addition to the expertise of a dedicated Advisor to take
care of financial needs. Keeping the risk profile in mind, bank will customize an
investment strategy, restructure the portfolio and allocate the assets optimally in order
to realize long term investment goals.

Investment Options:

The customer has a wide range of investment options to choose from- Mutual Funds,
Ri31 Relief Bonds, Insurance and other tax effective investment avenues like
Infrastructure Bonds.

E-Broking:

HOFC Bank offers a gateway for e-broking, via HOFC Securities Trading Account, to
facilitate T +2 settlements at a special price. The Savings Bank Account and the
Demat Account can be linked to the Securities Trading Account thus allowing
seamless flow of funds and shares between accounts.

42
Expedite Tax Payments:
The customer can step into the branch and pay tax through HOFC Bank heque and
Collect their challans immediately over the counter.

Relationship Pricing:
The customer can get preferential pricing across a wide range of financial products
like credit cards, loans, Oemat Account, HOFC Securities Trading Account.

Business Solutions:
The bank also caters to the financial needs of business through business loans like
Working Capital Overdrafts, Trade Finance or Commercial Vehicle Loans.

On Demand Exclusive Privileges:

• Free mobile alerts
• Free e-Age Banking, NetBanking and PhoneBanking facilities
• No need to keep minimum balance in the account.
• Free preferred internal Gold Debit Card, with higher spending limit of upto Rs
50,000 and cash withdrawal of upto Rs. 25,000 in a single day.
• Free International Titanium Card or International Gold Credit Card with value
added features,
• Locker at just 50% of the annual charges.
• Multiple Demat accounts with no charges.
• Preferential Forex Rates.
• Cheque pick-up facility
• Bill-pay facility through PhoneBanking and NetBanking.

Annual Service Charge Waiver:

As a preferred customer, he is entitled to a waiver of Rs. 200 on a host of service
charges like:

• Demand Drafts / Manager's Cheque Charges

• Inter-branch funds transfer charges

• Stop payment charges

• Cheque return / collection charges

• DD cancellation charges

43
• Hold Mail charges

• Duplicate Statement Charges

• Certificate of balance charges

• FIRC charges

• Recovery of old records charges.

44
 ICICI BANK LTD.

Founded 1955

Headquarters Mumbai, India

Products Loans, Credit cards, Savings, Investment

vehicles, Insurance, etc
Network over 950 branches

ATMs over 3600

Abroad Subsidiaries United Kingdom, Canada

Abroad Branches Singapore and Bahrain

Website www.icicibank.com

ICICI Bank (formerly Industrial Credit and Investment Corporation of India) is India's
largest private sector bank in market capitalization and second largest overall in terms
of assets. ICIGI Bank has total assets of about USD 79 Billion (end-Mar 2007).

ICICI Bank offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and through its
specialized subsidiaries and affiliates in the areas of investment banking, life and non-
life insurance, venture capital and asset management. ICIGI Bank's equity shares are
listed in India on stock exchanges at Kolkata and Vadodara, the Stock Exchange,
Mumbai and the National Stock Exchange of India Limited and its ADRs are listed on
the New York Stock Exchange (NYSE).

ICICI Bank has grown from a development bank to a financial conglomerate and has
become one of the largest public financial institutions in India.

45
The ICICI Group comprises ICICI Bank and various subsidiaries/associates in the
areas of life insurance (joint venture with Prudential of UK. India's largest private
player), general insurance (joint venture with Lombard, Canada and India's largest
private player) asset management (joint venture with Prudential of UK), investment
banking (India's largest bond house) and venture capital (India's largest venture funds
management company). The ICICI Group is committed to the communities in which
it operates and supports a diverse range of social projects in the areas of primary
education and healthcare.

ICICI Bank is India's foremost technology bank and pioneered Internet banking in
India. Today, it has 5 million customers on the Internet. It was awarded the "Best
Bank of the Year from the Emerging Markets" by The Banker (Financial Times) for
2001 and "Bank with the Best Channel Strategy" by The Banker (Financial Times) for
2002.

A key initiative of the group's international strategy has been the incorporation of a
wholly owned UK banking subsidiary, ICICI Bank UK Limited, in London. ICICI
Bank UK Limited undertakes both retail and corporate banking activities. The retail
activities focus on deposit taking and business banking for its ethnic high net worth
client base.

46
WEALTH MANAGEMENT
Deposits:

ICICI Bank offers a wide variety of Deposit Products to suit the requirements.
Convenience of networked branches / ATMs and facility of E-channels like Internet
and Mobile Banking is available to its customers.

Savings Account:

A Savings Account is an account meant for everyone with a host of convenient

features and banking channels to transact through. So now one can bank at his
convenience, without the stress of waiting in queues. The bank serves savings
accounts with 8 to 8 banking and 'out of branch' banking.

Fixed Deposits:
Safety, Flexibility, Liquidity and Returns!!!
The bank offers a combination of the above mentioned unbeatable features of the
Fixed Deposit from ICICI Bank.

Recurring Deposits:

When expenses are high, one may not have adequate funds to make big investments.
An ICICI Bank Recurring Deposit lets one invest small amounts of money every
month that ends up with a large saving on maturity. So now the customers can enjoy
twin advantages- affordability and higher earnings.

Easy Receive Savings Account:

Easy receive account is a unique savings account that caters to domestic banking
needs, while offering additional benefits for remittances received in the account from
abroad.

Life Plus Senior Citizens Account:

A Savings Account needs to do more after one reaches the age of seniority; the bank
understands these concerns for safety and security. It has an ideal Savings Bank
Service for those who are 60 years and above the Senior Citizen Services from ICICI
Bank has several advantages that are tailored to bring more convenience and
enjoyment in life.

47
Cards:

ICICI Bank offers a variety of cards to suit the different transactional needs. Its range
includes Credit Cards, Debit Cards and Prepaid cards. These cards offer convenience
for financial transactions like cash withdrawal, shopping and travel. These cards are
widely accepted both in India and abroad.

Credit Cards:

Credit Cards give a smart way to shop, and offer flexibility and convenience in
managing the finances. ICICI Bank credit cards provide a host of exciting offers and
benefits such as low interest rates, rewards programs, and a high credit and cash limit.
ICICI offers different types of credit card to suit the different needs and requirements
for added features. As a Wealth Management customer the customer will be eligible
for a Personalized Credit Card. With this credit card he can avail of preferential
treatment, discounts, rewards and privileges at the finest resorts, hotels, restaurants,
shopping malls, spas and health clubs.

Debit Card:

The ICICI Bank Debit Card is a revolutionary form of cash that allows the customers
to access their bank account around the clock, around the world. The ICICI Bank
Debit Card can be used for shopping at more than 3.5 lakh merchants in India and 24
million merchants worldwide. The customer also has his very own Personalized
Wealth Management Platinum Debit Card. This card brings together a host of benefits
and offers that are valid both nationally and internationally recognized.

Exclusive Phone Banking:

The customer has to simply register his mobile number with the bank and every call
that he makes make to the customer care centre will be directly connected to the
Wealth Management Phone Banking Officer.

Exclusive Wealth Management Zones:

Get your own private space at exclusive Wealth Management Zones in select ICICI
Bank branches.

48
A Dedicated Wealth Manager:
Wealth Management Products:
• Online Trading and Mutual Funds

• Mutual Funds

• Customized Products
o Structured products
o Alternate Asset Products

• Life and General Insurance

o Life Insurance and Retirement Solutions
o General insurance+

• Fixed Deposits

A dedicated Wealth Manager is central to an ICICI Bank Wealth Management

relationship and is the face of the Bank. In fact he/she will be the personal guide to the
possibilities of Wealth Management, and will work closely with the customer in
achieving his financial goals. The customer will also have access to a Customer
Service Manager/Officer, who will complement the Wealth Manager.

The Wealth Manager is only a part of the larger team which ensures that money works
harder. Working silently behind the scenes is a team of product experts. These
handpicked experts have a wealth of financial experience under their belt and will
assist in decision-making process.

49
 DATA INTERPRETATION

ACCOUNT HOLDING

40

35

30

25

20

15

10

0
HSBC CITI Bank Standard HDFC ICICI Bank
Chartered Bank

HSBC CITI Bank Standard Chartered Bank HDFC ICICI Bank

Interpretation shows that 26%people hold their account in HDFC,24% in .Standard
Chartered Bank,20% in ICICI Bank,17% in HSBC & 13% in Citi Bank

50
 PrefferedBankingwith bank

No
31%

Yes
69%

Interpretation shows that 69% of the people hold preferred banking with the bank and
the remaining 31% don’t.

51
 Helpin financial planning
Yes No

28%

72%

Interpretation shows that 72%people get help in financial planning remaining 28%
people don’t.

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 Updateson investments
Yes No

35%

65%

Interpretation shows that 65% people get updates on their investment from the bank
remaining 35% don’t .

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 Service Rating

Poor
Excellent 8%
16%

Fair
23%

Good
53%

Interpretation shows 53%people get good services, 23%get fair

services,16%get excellent services and 8% get poor services from the bank.

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 InvestmentTypes

12% 18% Mutual Funds

27%
24% Insurance
19%
Shares
Fixed Deposits
Bonds

Interpretation shows that 27%people invest in Fixed deposit,24% in

insurance,19% in shares,18% in mutual funds and 12% in bonds.

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 Detailsabout Investments
Yes No

3%

97%

Interpretation shows that 97% say yes that the bank gives all the details on the
investment and the remaining 3% says no.

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 Clearknowlede given bythe the bank

8%

Yes
No

92%

Interpretation shows that the 92% people say yes that their bank gives a clear
knowledge about the investment they are going to do with them remaining 8% says
no.

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 Actionagainstcomplain

No

Yes

0% shows
Interpretation 10% that20% 30% say40%
70%people that the50% 60% action
bank takes 70%against their
complain and the 30% says that no action is taken.

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 FINDINGS:
HSBC can succeed in their niche markets and be the innovators in terms of
technology introduction in the domestic scenario. The outlook of the Private sector
Banks look to be very promising. While their focused operations lower but more
productive employee force is what the Bank is looking at and also to give the Best in
Terms of Services which every customer wants.

CONCLUSIONS:
I used the above questionnaire and my sample size was about 50 people and thus my
conclusion on the study was the following:

1.) People in Lucknow have very less knowledge about wealth

management services.

2.) Many of the people are still not aware about the HSBC Bank in
Lucknow.

3.) Many people are still Banking with Government Banks.

4.) Lucknow has a Potencial Market for HSBC Premier because HSBC
has a lot to offer that not every bank is giving.

5.) People are still not comfortable with Financial Planning with a third
party.

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 BIBLIOGRAPHY

REFERENCE BOOKS:-

• Philip Kotler “Marketing management” Ninth Edition

• G. C. Beri “Marketing research”

• Suja Nair “Marketing Research”

• Jochen Schiller “Mobile Communication” Second Edition

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QUESTIONAIRE ON HSBC BANK:
Q1 Which Bank are you customers with?

Q2 Are you Preferred customers of that Bank?

(A) Yes (B) No

Q3 Does your Bank help you with your Financial Planning?

(A) Yes (B) No

Q4 Does your Bank give regular Updates about your Investments?

(A) Yes (B) No

Q5 How would you rate your Bank in Term Of Services?

(A) Poor (B) Fair (C) Good (D) Excellent

Q6 What kind of Investments is your Bank into?

(A) Mutual Funds (B) Insurance (C) Shares

(D) Fixed Deposits (E) Bonds

Q7 Do they give you all the Details before you do

your Investments?

(A) Yes (B) No

Q8 Does your Bank give you extra services if you are a

Preferred Customer if Yes then what?

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Q9 Does your Bank give you a clear Knowledge of
the Investments you are going to do with them?

(A) Yes (B) No

Q10 Is your Bank efficient in taking corrective action

If you file a Complain?

(A) Yes (B) No

Personal Information:
Name: _________________________
Address: _________________________
_________________________
_________________________
Mobile#: _______________ Fax#: ____________________

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