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THE TRUTH ABOUT TRUST IN BUSINESS

How to Enrich the Bottom Line, Improve Retention,
and Build Valuable Relationships for Success
―So essentially vital is the commodity of trust; the glue in every interaction that we have. Few have explored
this concept so insightfully and comprehensively as Vanessa Hall. A mind-stretching, and life-changing,
read.‖
--Allan Parker, International Negotiator, Educator
and best-selling author of Switch On Your Brain and The Negotiators Toolkit

Who can you trust today? Our financial markets are in ruins and our
leading institutions flounder under a cloud of mistrust. Lies,
unethical behavior, and illegal activities seem to be the norm. Wall
Street, conspiring with greed and incompetence, has delivered the
worst economic conditions since the Great Depression. A new book
by an international corporate consultant, The Truth About Trust In
Business, provides a new model for businesses that recognize that
building trust leads to higher profits, better employee retention,
exceptional branding, and a more enjoyable work environment.

―We are in a global crisis – we lack trust in our business dealings,‖

asserts author Vanessa Hall. ―We’ve forgotten just how powerful
trust is, how quickly it can break down, and the pain and destruction
caused by a breakdown of trust. What we are seeing right now is
the consequences of greed and a lack of accountability. The level of
selfishness of too many business leaders – all stemming from a lack of understanding of just how intricate
and finely balanced the trust of all their stakeholders really is – is extremely high. They have broken the
trust of the very people they were trusted to serve and lead.‖

Vanessa Hall reveals to us:

 How building trust in the current climate could be the lifeboat for floundering businesses.
 How to build trust in leadership, people management, sales, customer service, marketing, and
branding, and compliance and governance.
 What trust is – and what it is not -- and identifies its unique role in business.

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Tel 212-593-5820 Fax 866-771-0381
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Based on original research with corporate leaders, entrepreneurs, psychologists, and other professionals,
as well as 22 years of professional experience, Vanessa’s book is also based on her interviews with over
600 Australians about trust. She presents a greater awareness of the importance of trust in business – and
shows how to utilize trust as a strategic tool in every interaction and relationship.

―I challenge the concept that we actually know [anything] about trust,‖ asserts Vanessa. ―From my
experience, it is one of those things we think we know but is usually only a surface knowledge. Secondly,
trust is critical to building relationships – in business and personally (and that is one thing that everyone
seems to agree on), so I think it warrants exploring and understanding.‖

The Truth About Trust In Business shares the following:

 12-step process for organizations to promote and build trust with branding and marketing.
 10 tips to injecting trust into your customer service.
 6-step sales and communication process that invokes trust as a fundamental core principle.
 5 kinds of trust: blind, skeptical, situational, referred, and the middle ground – and shows how to
deal with each situation.
 6 key quality pairs of a trustworthy person: open and transparent; honesty and integrity; genuine
and authentic; courageous and decisive; reliable and proven; caring and empathetic.

―We’re suffering from a massive breakdown in trust,‖ says Vanessa. ―The global economic crisis is actually
a crisis in trust. You either build trust – or destroy it. There is no in between. And if you can’t build trust in
the workplace, you better build an exit strategy.‖

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The Truth About Trust In Business

Vanessa Hall, with Mandy Holloway, James Adonis,
Fiona Pearman, David Penglase, and Iven Frangi
Greenleaf Book Group; September 2009; 272 pages
978-1-934572-17-7; Paperback $22.95

Contact: Planned Television Arts

Dennelle Catlett: (212) 583-2744 / catlettd@plannedtvarts.com

1110 Second Avenue, New York, New York 10022

Tel 212-593-5820 Fax 866-771-0381