A STUDY ON SHOPLIFTING AND SECURITY

MEASURES IN BIG BAZAAR, PONDY BAZAAR,

CHENNAI

Big Bazaar is a chain of hypermarkets in India, with more than 100

stores in operation. It is a subsidiary of Future Group Venture Ltd's, and
follows the business model of United States-based Wal-Mart. . Big
Bazaar has released the doors for the fashion world, general merchandise
like sports goods, cutlery, crockery, utensils, and home furnishings etc. at
best economical prices.

Big Bazaar group offers more than 100 stores all over the country with an
amalgamation of Indian bazaars’ feel and touch with a convenience and
choice of the modern retail facilities. The retail format of the Big Bazaar
group includes Aadhar, Rural & Home-Town retail chain, Ezone home-
improvement chain, sportswear retailer, depot and music chain is few
among others.

Currently, Big Bazaar has 98 stores in the country, including the recently
opened store in Mysore on September 26th 2008. Further to this, Big
Bazaar will be opening three more stores in a single day – i.e. 30th
September 2008, which will take the eventual count to 101 stores in the
country. These three stores opening shortly in Pune (Kalyani Nagar),
Cuttack (Darga Bazaar) and Delhi (Rajouri Garden).

Big Bazaar’s journey began in October 2001, when the young, first
generation entrepreneur Kishore Biyani opened the country’s first
hypermarket retail outlet in Kolkatta (then Calcutta). In the same month,
two more stores were added – one each in Hyderabad and Mumbai, thus
starting on a successful sojourn which began the chapter of organized
retailing in India.

Speaking on this momentous occasion and remembering the days of

conceptualising the hypermarket idea Mr. Kishore Biyani said, “We
initially decided to name the format as “Bazaar” because we had designed
the store keeping the Indian mandi style in mind. Since the size of the
hypermarket was big than an average mandis, the thought came to name
it as “Big Bazaar”. However, we had freezed on the punch line “Isse Se
Sasta Aur Achha Kahi Nahi” much before we met the creative agency to
design the final logo of Big Bazaar.”

Though, Big Bazaar was started purely as a fashion format including

apparel, cosmetics, accessory and general merchandise, the first Food
Bazaar format was added as Shop-In-Shop within Big Bazaar in the year
2002. Today, Big Bazaar, with its wide range of products and service
offering, reflects the aspirations of millions of Indians.

The journey of Big Bazaar can be divided into two phases – one pre and
the other post January 26th, 2005, when the company rewrote the retail
chapter in India, with the introduction of a never-before sales campaign
“Sasbe Sasta Din”. In just one day, almost the whole of India descended
at various Big Bazaar stores in the country to shop at their favourite
shopping destination.

Further, what followed was the time and again rewriting of the Indian
Retail experience, wherein understanding of the Indian consumers
reflected in the products and services offered, creating innovative deals,
expanding in the tier II and tier III towns, tying up with branded
merchandise to offer exclusive products and services to its customers.

Big Bazaar is present today in 59 cities and occupying over 5 million

sq.ft. retail space and driving over 110 million footfalls into its stores.
The format is expecting the number of footfall in the stores to increase by
over 140 million by this financial year. Over the years, Mr. Biyani for his
vision and leadership, and Big Bazaar for its unique proposition to its
customers’, have received every prestigious consumer awards both
nationally and internationally.

Says Rajan Malhotra, President, Strategy & Convergence, Big Bazaar,

“What is important in our journey is not the number of stores, but the
customers’ faith in us. It’s the India and the Indians, which have helped
us, reach this feat in such a short time span and today our country is
creating a history in the World organized Retail.

Rajan Malhotra, who is also the first employee of Big Bazaar, joining the
organization in early 2001 adds, “Since beginning, we have kept Big
Bazaar as a soft brand, which reflects the India and the Indianess. We
believed in growing with the society, participating and celebrating all
regional and local community festivals, giving customers preferences
above everything else.”

Every Big Bazaar is a small family by its own and the head of the family
– Karta – is the store manager. Kishore Biyani, the CEO of the Future
Group, has a vast understanding of the consumer’s insight, has inculcated
the habit of ‘observing, understanding customers’ behaviour’, in every
employee of the group.

Future Group is confident of the Indian Retail Story. The Group has not
slowed down its expansion plans despite the fiscal woes in the economy
present today. Future Group plans to have 300 stores and is expecting
revenues of Rs 13,000 crore by year 2011.

The locations of Chennai branches are,

Location: Thayagaranagar H O

Janpriya Centre, 34, Pondy Bazaar, Thyagaraja Road, T.Nagar, Chennai,

Tamil Nadu - 600017
Contact: (91)44-30924000

Location: Cemetry Road

Plot No.18, Venus Millenium Square, Cemetery Road, Royapuram,

Chennai, Tamil Nadu - 600021
Contact: (91)44-42173409

Location: Saligramam

45-47, Arcot Road, Near Bharani Hospital, Saligramam (Vadapalani),

Chennai, Tamil Nadu - 600093
Contact: (91)44-43069220

Location: Anna Salai

Express Avenue, No.2, Club House Road, Anna Salai, Chennai, Tamil
Nadu - 600002
Contact: (91)44-28464311
Locations

* Ahmedabad (Raipur Gate, Kankaria)

* Ambala
* Bangalore
* Bhubaneswar
* Bombay (Lower Parel, Mulund, Kandivali)
* Calcutta (Baguihati, Hiland Park)
* Delhi
* Durgapur
* Gaziabad
* Gurgaon
* Hyderabad
* Indore
* Lucknow
* Mangalore
* Nagpur
* Nasik
* Pune
* Rajkot
* Thane
* Vishakhapatnam

History of Big Bazaar

The worldwide country chain, Big Bazaar, is formed by CEO of Future

Group, Mr. Kishore Biyani. The group do not promises more than what it
delivers. Their basic attraction associated with reasonable prices is their
Unique Selling Price.

Though, the products Big Bazaar stores stocks might not be advanced,
but the customers are assured to avail the worth of the money spent by
them. In 2001, the group opened its first store on the VIP Road, Calcutta,
which was the primary departmental store offering regulated services of
parking, steel vessels, apparel, electronics etc under the one roof at the
competitive prices. Big Bazaar has become a massive hit with lower
middle-class and middle class people as a major client base.
At present, the Future Group comprises various formats and brands like
Pantaloons, F123, Copper Chimney, Etam, Staples, One Mobile, Urbana,
Brand Factory, LootMart, HomeTown and Central. The Big Bazaar has
several stores located all over the India, among that Chennai, Hyderabad,
Ahmedabad, Bangalore, Kolkata, Pune, Mumbai and Delhi is those metro
cities where the stores of Big Bazaars are located.

Facilities offered by Big Bazaar

• Online shopping:

Big Bazaar has an official website, FutureBazaar.com, which is one

of the most favorite sites among people of India for online shopping.
FutureBazaar is an online business venture of Future Group, which
sells an assortment of products such as fashion, which includes
merchandise for men and women, mobile accessories, mobile handsets
and electronics like home theatres, video cameras, digital camera,
LCD TVs, kitchen appliances and many more.

• Discounts:

“Hfte ka sabse sasta din was introduced by the Big Bazaar, wherein
extra and special discounts were offered on Wednesday every week, to
attract the potential buyers into their store.

• Security check:

At each exit of Big Bazaar, they use alarm systems or Electronic

Article Surveillance system, which detects the products that has
attached tags or not.