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INDEXc
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NOWLEDGMENTc
c
We owe our gratitude to all the students who have readily responded
to the questions asked. They were very co-operative and helpful. We
are also thankful to all the professors who have guided us in completing
the project. We also sincerely thank all our friends who have helped us
in preparing the project.
We will be failing in our duty if we do not mention the name of Prof.
PRABHA PARDESI, who has provided valuable direction to the project.
We also thank all those persons who have directly or indirectly
contributed this project but may have remained unnoticed. cc
c c
 c
DE
L  TIONc
c
We, all the group members of T.Y.B.M.S, hereby declare that we have
completed the project on -

›

›› to the best of our
ability and skill.
We have completed the project with the complete co-operation, co-
ordination and commitment of all members. Without active
participation and support of each member, we would not have been
able to complete the project to the best of our satisfaction. We also
declare that the said project has been prepared as per instruction,
guidance and direction issued, which will be definitely going to be a
turning point in our career as managements students.
 c
INTODU
TIONc
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The Indian retail industry is on the verge of a revolution! Market
liberalization and increasingly assertive consumers are sowing the
seeds of a retail transformation that is bringing bigger Indian and
Multinational operators on the retail arena. A number of Indian and
international retailers are entering this advancing market.
There has been a significant change in retail trading over the years, a
transition from the traditional retail sector to organized retailing. The
size of Indian retail at present is US $ 300 billion; by 2015 Indian retail
business will be worth US $ 637 billion. With around 13% contribution
to the GDP and 7% employment of the national workforce, retailing is
undoubtedly a strong pillar of the Indian economy and a sector offering
huge opportunities.
According to Global Retail Development Index by A.T. Kearney, India is
positioned as the leading destination for retail investment. There are
about 300 new malls, 150 supermarkets and 325 departmental stores
being built very soon.
The career opportunities are in the areas of Store Operations, Retail
Marketing, Visual Merchandising, Buying & Merchandising, Brand
Management, Store Location & Design, MIS in Retail, Human Resource
Management, E-Tailing and Digital Retailing.
There is a large growth opportunity in an organized business that the
country will see after a long time. Apart from the direct jobs, every
retail job created adds further jobs in the support business.c
 
 
 ! "#›#$"%&'()

*+% Public (NYSE: WMT)

Dow Jones Industrial Average Component

(,-&#"* Retailing

.$-(,%, Rogers, Arkansas U.S. (1962)

.$-(,%"/&0 Sam Walton

% ,1- "#%"& Bentonville, Arkansas, U.S.

36°21[51 N 094°12[59 W

"% &%"2%, Worldwide

%*+%$+!% Mike Duke (CEO)

H. Lee Scott (Chairman of the Executive
Committee of the Board)
S. Robson Walton (Chairman)

"$,-)#& Discount Stores

Supercenters
Neighborhood Markets

%2%(-% US$408.21 billion (2009)

+%" #3(4 US$ 23.95 billion (2009)

3()$5%

%#3()$5% US$ 14.33 billion (2009)

$# ! &&%#& US$ 170.70 billion (2009)

$# !%1-3#* US$ 70.74 billion (2009)

5+!$*%%& approx. 2,100,000 (2009)

%6&3#% www.walmartstores.com
www.walmart.com

 




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The company was founded by › 5  !#$( in 1962, incorporated on
October 31, 1969, and publicly traded on the New York Stock
Exchange in 1972. Walmart was founded in 1962, with the opening of
the first Walmart discount store in Rogers, Ark. The company's shares
began trading on OTC markets in 1970 and were listed on the New York
Stock Exchange two years later.

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The company grew to 276 stores in 11 states by the end of the
decade. In 1983, the company opened its first Sam͛s Club
membership warehouse and in 1988 opened the first supercenter
-- now the company͛s dominant format -- featuring a complete
grocery in addition to general merchandise. Walmart became an
international company in 1991 when it opened its first Sam's Club
near Mexico City.
Wal-Mart has 8,500 stores in 15 countries, with 55 different
names. The company operates under its own name in the United
States, including the 50 states. It also operates under its own
name in Puerto Rico. Wal-Mart operates in Mexico as Walmex, in
the United Kingdom as Asda("Asda Wal-Mart" in some branches),
in Japan as Seiyu, and in India as Best Price. It has wholly owned
operations in Argentina, Brazil, and Canada.
Wal-Mart's investments outside North America have had mixed
results: its operations in the United Kingdom, South America and
China are highly successful, while it was forced to pull out of
Germany and South Korea when ventures there were
unsuccessful.

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 The success of a retail store is directly influenced by the chosen
color scheme, its layout design and atmosphere created by the
retailers. Good renovating ideas and design play an important role
in retail business. Here we discuss about latest renovation design,
best renovation ideas, cost effective remodeling and lots more.

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Heavy Investment in IT and communication system to track sales
and inventories. Set up its Satellite communication system in
1983. Networking of suppliers through computers. Collaboration
with P & G. Accessibility of employees through a ͚magic wand͛-a
handheld computer. There are variety of products available at
Wal-mart͛s like : Apparel, Jewellery, baby, baby gear, baby
furniture, Electronics, Grocery, Health & Beauty, Movies, Music &
Books, Pharmacy etc.

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 People today identify themselves with the brand and branding
needs to be done under professional guidance. In the retail
industry, an effective retail branding & retail marketing strategy
creates a unique identity and differentiate you from your
competitors. In this, we get to learn about retail branding ideas,
and retail store marketing ideas, strategies and more.

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Today technology plays an important role in every sector and
retail industry is not an exception. On regular basis, new retail
technologies are coming up and to enjoy success in retail industry,
it is must to adopt them. This category gives us an update on
latest retail technology news and latest retail technology trends.
 
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Channel management marketing and channel management

strategy determines the success or in some cases failure of a
company. However a properly executed channel management
strategy could greatly boost the performance of a company. Here
it helps us to understand and clarify all your doubts about supply
chain management in retail.

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Walmart Discount Stores are discount department stores with size

varying from 51,000 square feet (4,738.1 m2) to 224,000 square
 feet (20,810.3 m2), with an average store covering about
102,000 square feet (9,476.1 m2). They carry general
merchandise and a selection of groceries. Many of these stores
also have a garden center, a pharmacy, Tire & Lube Express,
optical center, one-hour photo processing lab, portrait studio,
a bank branch, a cell phone store and a fast food outlet. Some
also have gasoline stations.

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Fast and responsive transportation system. More than 3,500

company owned trucks. Hired only experienced drivers. Truck
drivers have to report to coordinator daily. Trailers would be
unloaded at night.c Gap of two hours between unloading of each
trailers. ͞Private Fleet Driver Handbook͟ ͞cross-docking͟ Shifting
the focus from 

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Replenish the selves four time faster than its competitors.c

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Part of Rajan Raheja group, Globus was launched in January 1998.
Globus is on a mission to democratize fashion and be 'the' iconic youth
fashion brand in India. To achieve the motive Globus flagship stores are
located at distinctive locations, one amongst them is also located at
Corner of Hill Road & Waterfield Road in Bandra, Mumbai. Renowned
for its vibrant color schemes and intrinsic artwork on apparels, it offers
ample miscellany exclusive casual and formal apparels for men and
women. Wide miscellany of gorgeous apparels for men as well as
women both at Globus store adds unbeatable glamour intuition to your
wardrobe. Besides apparel Globus is also well stocked up with fashion
and dress jewellery, ties, belts, wallets, Socks & Handkerchiefs, eye
wear and others of the like. One can visit the store from 10 AM to 10
PM throughout the week. All are found moderately priced but no
where compromised with quality. For the payments purposes, Globus
entertaining both cash and credit card payments.

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Launched in January 1998, Globus is part of the Rajan Raheja
group. The company opened its first store at Indore in 1999,
followed by the launch of its second store in Chennai (T-Nagar).
Soon to follow was another store in Chennai located in Adyar. The
flagship store in Mumbai opened on 1st November 2001 followed
by a swanky new outlet in New Delhi in South Extension Part-2.
The sixth & seventh stores opened in Bangalore in Koramangala &
Richmond Road respectively. The eighth store opened in
Ghaziabad at Shipra Mall and was followed by the ninth at
Kalaghoda in Mumbai; tenth in Thane and eleventh in Ghaziabad.
 The twelfth, thirteenth, fourteenth stores opened in Kanpur,
Ahmedabad and Lucknow respectively.
Recently Globus has opened its Store in Indore, Aurangabad and
the journey continues...

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To be successful in retail merchandise business, it is must to

maintain the quality of merchandise in your store and to upgrade
it with time. Plus, always try to integrate and execute a successful
merchandise strategy to increase your sales and margin.

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To be successful in any retail business, one must recognize the

importance of marketing and adapt to latest retailing industry
 marketing trends. Under this segment, it covers all latest retailing
business news, industry marketing trends, retail business
strategies, retailing industry opportunities, retail marketing
services and lots more.

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What consumers notice first in a retail store? Well, it is the

appearance of the store. The retail stores design creates the first
impression upon the viewer͛s mind. Nicely designed and well
maintained retail stores attract the consumers.

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For any retail business to be successful, it is important to give due

consideration to retail shop design or retail store fitting. This
segment give an idea about how to keep retail shop up-to-date on
design and shop fit and tips on retail store promotion, retail store
fitting, retail shop design and more.
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A retail venture needs adequate retail industry training for the

employees to operate. Continual retail staff training and
development of retail staff is essential to ensure that a business is
efficient, customer-focused and as profitable as possible.

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Marketing is a continuous business activity which aims to create,

communicate and deliver value to your customers. Consumer
reviews about your products or services are important for the
growth of your business.
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Globus combines state-of-the-art international information
technology, the highest quality of human resources and sustained
 financial commitment to realize its long term vision. We are
rapidly expanding and our target is to have an additional 100
fashion stores by the end of 2012.

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Globus Stores Pvt. Ltd. was formed to contribute to the revolution
sweeping the Indian retail industry. Globus promises to bring
about a perceptible change in the way apparel and lifestyle
retailing is carried out.
Towards this end, we have brought in modern international
technology and made heavy investments in investing and
acquiring the best, tried and tested processes and procedures of
operation.

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Retail store promotional strategies are the backbone of any retail

business. Retail promotion is simply the way that retailers
communicate with their publics. It is important to learn about
 retail marketing strategy and retail promotions ideas and
implement them in your business.

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The transportation of goods from manufacturer to retailer is

called logistics that plays an important role in retail industry.
Logistic transportation can be simple or complex, but all logistics
supply chain management contain similar elements and are
managed in a similar way.

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