APPROVED_____________________________________________________________

EXAMINATION PAPER: ACADEMIC SESSION 2005/2006

Campus Maritime

School Computing and Mathematical Sciences

Department Information Systems and Multimedia

Level Three

TITLE OF PAPER eCommerce

COURSE CODE COMP1308

Date and Time Tuesday 5th December 2006

LONDON – 13.30 BAHRAIN – 15.00

HONG KONG – 18.00 UAE – 16.00

TRINIDAD – 09.30 SINGAPORE – 18.00

MALTA – 15.00 ZAMBIA – 14.30

MALAYSIA – 18.00 GREECE – 15.00

This paper contains SIX questions.

ALL questions carry the same number of marks.
Marks will be awarded for the best FOUR answers.

eCommerce COMP1308
Page 1 of 4
APPROVED_____________________________________________________________

1. “E-Insure.com” is a new insurance company offering a variety of insurance

services to both private and public customers. Naturally security and the safety of
data and transactions is of paramount important to the company. The company’s
management group views that ultimately security can also be used as a marketing
tool to attract new customers. They have asked the eNorton, a well known
Network Security firm, to propose a comprehensive e-Security package.
As a consultant with eNorton you are tasked with the job. You need to discuss and
justify your proposal on:
a) Approaches to develop secure systems including both “Symmetric” and
“Asymmetric” measures.
[15 marks]
b) Two key technologies/solutions used by e-Commerce site to achieve
secure transactions.
[10 marks]

2.
a) Using appropriate examples discuss the followings:
i. Buy-side
ii. Sell-side
iii. Barriers to e-commerce adoption
[15 marks]

b) Using appropriate example explain disintermediation and

reintermediation.
[10 marks]

eCommerce COMP1308
Page 2 of 4
APPROVED_____________________________________________________________

3. “Musicdownload.com” is a new major company being launched by MTV. The

company will be selling digital music and music accessories on-line. The
company has approached XTechnologies a Web developer company to provide an
integrated solution for them. XTechnologies has setup a technical team to start the
development work. The development team has been asked by the client to use a
formal life cycle model and write a brief report clearly explaining the design and
development phases. As the leader of the development team, you are expected to
respond to the requirement.
The report (your answer) needs to be specific explaining various proposed
solutions (including issues such as download vs. streaming etc.) and not a list
of the various stages of a life cycle model. Where appropriate, various
decisions need to be justified.

[25 marks]

4. E-Marketing is viewed as the application of technology to achieve marketing

objectives.

a) Using examples, discuss what is meant by Permission marketing and

Conversion marketing
[15 marks]

b) Explain what is meant by “Customer profiling” and how it can be used as

a marketing tool.
[10 marks]

eCommerce COMP1308
Page 3 of 4
APPROVED_____________________________________________________________

5. An important ethical issue in e-Business is related to privacy of personal

information and many governments have introduced data protection legislation to
protect consumers whose information is held on databases at many companies.
While the legislations may differ from country to country, nevertheless the
literature points out some key principles of good practice in this area.
Using appropriate examples discuss 5 principles of good practice that anyone
processing personal data must comply with.
[25 marks]

6. Using appropriate examples explain the following key concepts.

a) Push and Pull supply chain models

[10 marks]

b) How can an organization impact on its Value Chain by investing in new

or upgraded Information Systems

[15 marks]

eCommerce COMP1308
Page 4 of 4