Académique Documents
Professionnel Documents
Culture Documents
Discovery phase
Introduction 4
Kew visit and the Order Beds 5
Location photos 6
Transformation phase
Provided information: Order Beds 10
Provided information: Branding 12
Provided information: Copy 14
Signage locations 16
Coding the beds 18
Type size 19
Design concepts 20
Transformation phase
Final designs 24
Client feedback 26
DISCOVERY TRANSFORMA
Highlighting zones
Underground interpretation
using moving models and light
Saxifragales
Paeoniaceae 21 Paeoniaceae 22 Apocynaceae 21 Rubiaceae 22
Gentianales
Gentianaceae
Lamiales
Euphorbiaceae 29 Euphorbiaceae 30 Lamiaceae 29 Lamiaceae 30
Malpighiales
Trees 158 01
Fabaceae 35 Fabaceae 36
Fabales
Rosaceae 39 Rosaceae 40
Rosales
Cannabaceae 41 Urticaceae 42 Convolvulaceae 35 Solanaceae 36
Urticaceae
Solanales
Cucurbitaceae 43 Datiscaceae 44 Solanaceae 37 Solanaceae 38
Cucurbitales
Apiales
Apiaceae
Malvales Cistaceae
Sapindales Malvaceae 53 Malvaceae 54 Valerianaceae 47 Dipsacaceae 48
Dipsacales
Rutaceae Morinaceae
Monocots Magnoliids
Core Eudicots Basal Eudicots
Rosids Asterids
Eurosids I Euasterids I
Eurosids II Euasterids II
157 55 157 55
Secondary palette
Theatre Concept
Scale and beauty Inspiring, idea based,
surprising
Essay Graphic
Natural, engaing with a Technical, simple, flat colours
human aspect, interaction
discovery and enjoyment
Detail Representative
Close-up, intrigue and Sketchy, artistic, spontaneous
beauty that people
experience - shape,
colours and textures of the
natural world
Natural
Crafty, classical, soft
Botanical
Technical, illustrative, detailed
Poppy (Papaver)
Clematis (Clematis)
Buttercup (Ranunculus)
• Peony belongs to the genus Paeonia. Peony or paeony is a name for plants in the
genus Paeonia, the only genus in the flowering
• Paeonia is part of the Paeoniaceae family. plant family Paeoniaceae. They are native to
• Paeonia, along with the genus Glaucidium, were part Asia, southern Europe and western North
America. Boundaries between species are not
of the Ranunculales Order. But now with Molecular clear and estimates of the number of species
phylogenetic studies, Paeonia have been found to be range from 25 to 40.
part of the Saxifragales Order. Most are herbaceous perennial plants 0.5–1.5
• Plants in the Ranunculales Order include; Buttercup, metres tall, but some resemble trees up to 1.5–3
metres tall. They have compound, deeply lobed
Clematis and Poppies. leaves, and large, often fragrant flowers, ranging
• Plants in the Saxifragales Order include Witch Hazel, from red to white or yellow, in late spring and
early summer.
Stonecrops and Gooseberries.
The family name “Paeoniaceae” was first used
by Friedrich K.L. Rudolphi in 1830, following a
Signage elements: suggestion by Friedrich Gottlieb Bartling that
same year. The family had been given other
• Story number names a few years earlier. The composition of
the family has varied, but it has always consisted
• Headline of Paeonia and one or more genera that are
• Sub heading now placed in Ranunculales. It has been widely
believed that Paeonia is closest to Glaucidium,
• Body text (discovery details and plant details) and this idea has been followed in some recent
works. Molecular phylogenetic studies, however,
• Images (story plant, previous family plants and have demonstrated conclusively that Glaucidium
current family plants for comparison) belongs in Ranunculaceae, but that Paeonia
belongs in the unrelated order Saxifragales.
Witch Hazel
(Hamamelis)
Stonecrops (Sedum)
• Average eye level for an adult is 1500mm (Effective IDEA: Sign placement could be used to engage
wayfinding and signing systems, NHS Estates) the reader with the plants, e.g. lower the sign to
cause the reader to stoop to the plant level for a
• Average eye level for wheelchair users is 1245mm closer look.
(www.accesscode.info)
• Cap height of typography to be 1” per 50’ but this is
dependent on many factors (Signage and Wayfinding
Design, Chris Calori)
Introductory Panel (out of the scope of this Family Panel (out of Family Bed Labels Plant Labels (out of
project - Kew ownership). To give details of the scope of this project placed at the front of project scope) placed
the area and secondary information on plant - Kew ownership) giving each bed. Colour coded with each plant species
classification. Placed at entrance it will set details of a number of to match garden map. in the family beds.
the scene for the Order Beds navigation and plants in a particular Higher family name also Story Panels explain
explanation of the Story Panel system. family group. Colour shown. individual explanations
coded to match map. of interesting plant
relationships.
2000mm
Along with colour coding, the beds and plant families within
them will have a text coding system to allow efficient cross
referencing; divisions are coded here:
• Monocots = Mon
• Magnoliids = Mag
• Core Eudicots = CorE
• Basal Eudicots = BasE
• Rosids = Ros
• Asterids = Ast
• Eurosids I = EurI
• Eurosids II = EurII
• Euasterids I = EuaI
• Euasterids II = EuaII
18 Oliver
Oliver
Tomlinson
Tomlinson
- Summer
- Spring term 2010
DISCOVERY TRANSFORMATION MAKING
Type size
STORY 2: Bu
1 inch
STORY 2
STORY
Frutiger 55 roman: 150pt
2 inches
B
e d demonstrated conclusively that Glaucidium belongs in
Fin d in b Ranunculaceae, but that Paeonia belongs in the unrelated
order Saxifragales.
Increase body text size from 16pt to 18pt and
Story edit text accordingly to allow proper fit.
2 Decrease size of story number circle. The
number still needs to be prominent as the aim
of the system is to engage school groups by
finding all the stories and their associated plants
within the Order Beds.
Pe
on
y
ae
(P
on
ia)
dum)
(Se
ps
cro
Stone
Ribes uva-cri
y( s
rr
pa
e
eb
)
Goos
Order Beds
SAXIFRAGALES
NSFORMATION MAKING
343mm
ze
l (H
amamelis
)
A Peony is not
Ha
a buttercup
Witch
Story
2
Pe
on
y
ae
(P
on
ia)
SAXIFRAGALES
1260mm
Poppy
ood (G
la
W
e
uc
es
idiu
Japan
m)
nunculus)
(Ra
p
rcu
Butte
atis)
lem
(C
tis
Clema
RANUNCULALES
200mm
CorE Core Eudicotes
80mm
2 SAXIFRAGALES
15 Paeoniaceae
Detailed shots
ze
l (H
amamelis
)
A Peony is not 70pt Frutiger
bold
Ha
a buttercup
Witch
Poppy
ood (G
la
W
e
uc
es
idiu
Japan
anunculus) roman
R
Goose
atis)
lem
(C
Story
tis
2
Clema
RANUNCULALES
Pe
on
y
ae
(P
on
ia)
SAXIFRAGALES
2 SAXIFRAGALES
15 Paeoniaceae
• Also invented a story numbering system – maybe say Reply: Numbering the stories is aimed at school
groups, collecting the stories and finding the
why, such as for a trail. plants referred in the signage,
• Like the illustration of different type sizes early on and
detailing text sizes used later.
• Like depiction of wheelchair-seated area user.
• Explain referents/thinking in design – e.g. I saw peas in Reply: The deign originates from the double
a pod, was this intended? Confusing or useful to show helix idea, due to the Order Beds focussing
on the relationships of plants both visually and
two orders on same stalk? molecularly. Two orders show the switch from
one to the other after DNA research.
• Nice rewrite of text focusing on story, could say you
had to do that.
• Lots of images but each captioned very clearly – are Reply: The title plant is given the most image
title-mentioned plants most prominent? Image credits space, with interesting comparisons getting the
second largest area. Credits can be added.
necessary somewhere on panel.
• No use of Kew logo – used not to be used on plant Reply: Overbranding in signage can prove
distracting; it is presumed the user knows they
labels and interpretation, now is. are in Kew gardens!
• NB. circles not part of order bed layout – I’ll have to be
careful of giving this impression.
• Family bed labels is this using the family colour Reply: Family colours can be exaggerated.
although mainly white? It is a brand colour, but did I It is an unspecified brand colour from the
Kew palette; the original colours were default
specify what colour to be used for this? Height above Microsoft Excel. The top of the label is 160mm
ground? above ground level.
• Ultimately, if you didn’t know what the sign was meant Reply: I would hope the user would understand
a connection with DNA and linked plants, but
to show, would you get the meaning? e.g. visitor
this would need to be confirmed by user testing.
walking past for 1 second to decide whether to stop An introduction to the system on the Order Bed
and read (suggest evaluation questions). entry panels would reinforce the meanings.