greetings from videocon group

Message from the desk of Vice-Chairman & CEO

For Private Circulation Only

Published by :
The Marketing Department
Videocon Industries Ltd.
248, Phase IV, I Floor,
Udyog Vihar, Gurgaon
Registered Office
Videocon Industries Ltd.
14 km Stone, Village-Chitegaon
Aurangabad-Paithan Road
Aurangabad – 431105
Maharashtra
Corporate Office
Videocon Industries Ltd.
248, Phase IV, Udyog Vihar,
Gurgaon
Standing true to our commitment of introducing superior products by bringing world-
class technologies to our valuable customers, we at Videocon unveiled the WORLD'S
FIRST SATELLITE LCD range in India. A revolutionary breakthrough in LCD
technology which receives signals directly from the satellite, without the use of any
separate Set-Top-Box (STB), the Satellite LCDs have been designed keeping in mind
the sensibilities and tastes of the Indian viewer. The next few months will see a high
decibel advertising campaign, featuring superstar Abhishek Bachchan who will be
seen encouraging consumers to take a serious look at the cutting-edge innovation in
LCD technology keeping aside all biases. As we surge ahead with a single minded
focus of delighting our customers, I assure you that the coming months will see more
such product innovations which stands true to our philosophy of 'Experience
Change'.

North Regional Office The last few quarters has also seen the Group re-aligning its resources to a new set of
Videocon Industries Limited, markets, which are showing huge growth potential. We have over the past few
45, Aroma Medica,
Okhla Indutrial Estate months introduced a right product mix with newer category additions and focus on
Phase – III, New Delhi -110020 below-the-line activities. Our media spends are also in accordance with these markets
to spur demand. Moreover, by mobilizing service engineers, aligning service centres
South Regional Office with adequate spares and above all catering 'on-time' and 'at the doorstep' of the
Videocon Industries Ltd. consumer, the company has been able to create an additional customer base which is
3-6-430, street no.-4
2nf floor, Mithai Mansion, further generating additional volumes for the company.
Himayatnagar,
Hyderbad-500029
As the year ahead offers many opportunities, it is time for us to strive hard and
achieve significant breakthroughs. Let this festive occasion give us the inspiration to
West Regional Office
fight against all odds and move forward on the path of progress and prosperity.
Videocon Industries Limited
Ashoka Steel Compound,
Opp.banquet Plaza Hotel, I hope the festive season will strengthen the organization and bring prosperity,
Kalina, Santacruz East.
Mumbai -4000098 happiness and harmony in our lives.
Phone No-02242324545
I offer my best wishes and greetings to all of you and your loved ones.
East Regional Office
Videcon Industries Limited
3rd Floor – Malik Court
39a, Harish Mukherjee Road
Kolkata - 700025
K R Kim

www.videoconworld.com
www.edigiworld.com

For feedback, please write to us at

divya@vgmail.in
cover story
Rural market to be
Videocon's
key thrust area
Going by the latest figures indicated by the Consumer
Electronics and Appliances Manufacturers Association, the
Indian consumer durable industry is currently witnessing a
growth of 30 per cent. While changing lifestyle, higher
disposable income coupled with greater affordability,
boom in real estate and housing have contributed to this
growth, surge in advertising is also being seen as
instrumental in bringing about a sea change in consumer
behaviour and buying patterns.
While consumption of consumer durables is rising in urban India, rural
markets including small towns are showing encouraging trends. Having
realised the potential of the rural market and the opportunities it offers,
Videocon Group has launched a fresh thrust to penetrate in Tier II and III
towns of India. The group over the last few quarters has been re-aligning its
resources to cater to the needs and requirements of a new set of rural markets
which are showing huge growth potential. The company has strengthened its
distribution network under which each district is being supported by an
independent dealer. Furthermore, the company has opened offices in remote
areas which earlier remained inaccessible. To offer speedy delivery of
products and services these offices are further connected to the branch
office.
Videocon's commitment to delight its customers and give them value for
money products have always been at the forefront of its marketing strategy.
Having realised the needs of the rural market, which is almost similar to
products that are required by their urban counterparts although slightly
different due to their infrastructure conditions, Videocon has introduced a
right product mix with newer category additions. With the vision of serving
the customer better, Videocon has also taken steps to provide enhanced and
timely service to its valued customers.
Going forward, the company is also launching below-the-line initiatives such
as road shows and customer meets across the Indian hinterland to attract
customers.
around the nation around the nation
Videocon unveils Videocon d2h ties up
India’s first with Bajaj Finserv
Launches special interest-free finance schemes
BEE star rated across all retail stores in Maharashtra to promote
its newly launched range of Satellite LCDs
Washing Machines

Save upto 30% – 33% of electricity on Videocon’s star

rated Washing Machines

Videocon Group, the pioneers of technology has now

introduced India’s first BEE star rated washing
machines. The company has received 5 star BEE rating
for its top loading model Digi Dolphin Dlx and a 4 star
BEE rating for Careen Plus which comes with a Tilt
Drum. Now with star rated washing machines Videocon
customers can save upto 30% – 33% of electricity.
Star rating by BEE is a budding concept in India, which
has found a good response from customers. In fact,
energy efficiency has become one of the top factors in
a consumer's decision-making process after price,
brand and colour. Though the concept is limited to Videocon d2h in association with Bajaj Finserv today introduced a special interest-free finance scheme for its customers offering
refrigerators and air conditioners, it created a demand competitively priced and flexible leasing terms on its new range of Satellite LCDs, making the latest technology more accessible
and affordable to its customers. Customers buying Videocon d2h Satellite LCDs under this scheme would be benefited with an
in the market for star rating of other home appliances.
additional two (2) year warranty along with the standard warranty of one (1) year. The easy payback installment scheme is
In a normal Indian household, most people worry available across all key dealerships including NEXT retail stores in Maharashtra. The scheme, is available for all walk-in-customers
about energy consumption of electronic appliances. at the store along with existing customers of Bajaj Finserv.
The inclusion of washing machines in the labeling Videocon’s commitment to delight its customers and give them value for money products has always been at the forefront of
programme is a good step towards helping households their marketing strategy. The special finance scheme is an outcome of the group’s larger vision of serving the customer better.
buying energy-efficient appliances. Videocon the This special scheme will give customers a perfect combination of innovative technology with easy, quick and pocket- friendly
largest selling washing machine brand has again finance options.
become the first to launch this novel concept. Videocon d2h has provided special training to all dealers including NEXT stores making sure that the staff is equipped with the
Going forward, the company aims to get the entire right information on not only the product but the special scheme on offer. Through this scheme, the company is looking at
range of washing machines star rated. boosting sales of its newly launched Satellite range of LCDs.
Videocon d2h Satellite LCDs, a revolutionary breakthrough in LCD technology, come with an in-built, integrated Set Top Box (STB)
which receives signals directly from the satellite, giving consumer’s freedom from wires, additional contraptions and multiple
remotes. The in-built STB gives a perfect picture quality by ensuring no signal loss.
 in-sync with latest in-sync with latest
WINGS FLOW TURBO TECHNOLOGY

- Full HD
- USB 720p with DivX
- 200000:1 Mega Contrast Ratio
- Energy Meter
- HDMI Ver. 1.3

360° COOLING
FOR FRESHER
START OF THE DAY
Now start your day with a
bowl full of freshness on
breakfast table. Videocon's
advanced refrigerators are
equipped with Wings Flow
Technology that will make
sure its 10 Wings with
Turbo fan spread even
cooling in your refrigerator
so that food remains fresh
for a longer time.
V71WFT3
• Wings Flow Turbo Technology
• Power Deodorizer
• Infra red sterilization
• Toughened Glass Shelves
• Aluminum Bar Handles
• 4x4 castor wheel
V61WFT15 • Tropicalised comperessor
• Inverter Technology • Capacity : 615 Lts
• Wings Flow Turbo Technology
• Power Deodorizer
• Infra red sterilizer
• Toughened Glass Shelves
• Aluminum Bar Handles
• 4x4 castor wheel
• Tropicalised comperessor
• Capacity : 510 Lts
offers & schemes offers & schemes
Videocon Unveils
Diwali Bonanza
Buy any Videocon product this Diwali
and take home assured gifts
Videocon Group, is all set to make Diwali special by
launching attractive offers for its customers. As part of the
festive bonanza, on purchase of any Videocon product
ranging from television, LEDs, LCDs, Satellite LCDs, air-
conditioner, refrigerator, to washing machine, customer can
avail assured gifts. Commencing today until November 5,
2010, the offer is valid across India.

During the offer period, customers can avail assured gifts

like Videocon d2h Set top Box with free 1 month
subscription on the purchase of Videocon LCDs, LEDs, flat
panel TV range. Besides this, customers can get stylish
Videocon preloaded SIM phones worth Rs. 3195/- with
features like Bluetooth, MP3 Player and Camera on the
purchase of Videocon's Front Load Washing Machines, Split
Air Conditioners and the newly launched Satellite LCDs.
What's more! Assured gifts range from stylish rice cookers
worth Rs.2095/-, Reebok watches worth Rs. 2499/- and dry
Iron worth Rs.695/- on purchase of products like washing
machines, refrigerators and microwave ovens.

Festivals are a time to enjoy and celebrate with friends and

family. Videocon Festival Bonanza is the perfect opportunity
for India to enjoy the festive season like never before. Now
with every new purchase of Videocon products, our
customers stand a chance to take home exciting gifts that
can be enjoyed by the entire family. Videocon is a customer-
centric brand, focused on delighting its customers with
unique offerings which not only allow customers to
experience technologically advanced, innovative products
and services but also provides them value-for-money
propositions

Make every moment of your celebration memorable this

Diwali with Videocon products!