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Every day in our lives, we are faced with situations which require us to make decisions.
Decision making is something that happens throughout our lives but with varying degrees of
urgency, importance and consequential outcomes. The decisions we make every day in our social
lives affects us one way or another and also affect our relation with others. Decisions we make in
our careers as managers affect the success or failure of a project. Depending on the end-product,
the decisions we make may also involve or affect the lives of other users. All in all, success
mostly comes from robustness of application or implementation as well as quality of the decision
itself. Farrington (2005) concludes that, “the most important essentials or basics for decision
making are 1) understanding the real objectives, 2) Knowing the situation, 3) remaining in
control, 4) Carrying out analysis using appropriate tools, 5) presenting findings logically 6)
Understanding the real objectives of making a decision simply requires the person faced
with the responsibility to ask him or herself what the desired goals of the whole decision making
process are or what he or she aims to achieve. For example, during the current financial hard
times, most businesses are being faced with situations which require them to minimize operation
costs and at the same time maintain or increase revenues. Managers are therefore faced with
situations where they have to decide what action to take in order to achieve this. It therefore
becomes important for them to understand the real objectives and then make decisions based on
them. Knowing the situation involved in any circumstance is also a crucial factor in decision
making. “When making decisions, it is crucial to have sufficient knowledge to assess the
situation and understand the risks involved” (Udo, 2004, p. 45). By knowing the situation, a
manager is for example required to understand who will be affected by the decision, how it will
Basics for Decision Making 2
affect the company image and work place environment. Understanding the potential risks,
obstacles and any other outcomes the decisions made may bring is also very important.
Remaining in control simply requires the person faced with the situation to be aware of all the
developments, remain confident and stay focused throughout the process of decision making.
Udo (2004) states that, “a manager should not allow his emotions and the subordinates to
After understanding the real objectives and practicing full control, a manager should
carry out complete analysis of the situation using the appropriate tools applicable to the specific
situation. This involves fact finding, analyzing the situation and weighing the potential risks and
benefits involved. After completing the analysis, he or she should then present the findings
logically and then weigh all the options applicable to the situation and finally decide which
option best fits the situation or which option will deliver the best results and then make his or her
decision.
Effective decision making process results in decisions which are inclusive, defensible,
optimal, sensible, implementable and value adding. By inclusive, the process takes into account
the wellbeing of all parties affected. By been defensible, the decision is made based on taking
into account the relevant values and weighing the key points. The decision is optimal if it results
Farrington (2005) states that “a decision is implementable if it differentiates between rational and
non-rational as well as rationalized and is value adding if it brings better results for the
organization or individuals” (p. 56). It is also important to make decisions quickly once all the
deliberations are finished to avoid change of circumstances or momentum loss. It is also not wise
to sacrifice long term benefits for short term ones and to understand the difference between
Basics for Decision Making 3
urgent and important decisions. Finally it is good to remember that people will usually support
decisions that they participated in making and it is wise to seek help when needed.
The main purpose of the decision making procedure is to evaluate or weigh up all the
factors and then make a decision on the appropriate course of action. The true trick of making
excellent objective decisions is to take ourselves out of the decision making loop emotionally.
The basics of decision making simply serve as general guidelines which should be followed in
References
Udo, N. (2004). Making wise managerial decisions: A model for managers. Cambridge: