Unique Aqua

A
Winter Project Report

ON
“Measuring Brand Awareness of Unique

Aqua Management Pvt. Ltd. Among the
industries of vapi”
AT
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

OF BBA PROGRAMME
Prepared by:
Nisha R Nair
BBA (6th sem) 2010-11
External Guide: Under the

guidance of:
Mr. Vipul Chonkar

Mr. Pritesh Shukla
Laxmi Institute Of Commerce Page 1

VEER NARMAD SOUTH GUJARAT UNIVERSITY,
SURAT.
ACKNOWLEDGEMENT
I express my sincere thanks to Mr. Dharmin Patel (C.M.D)

Unique Aqua management ltd. Vapi, for allowing me to do project in
their esteemed Company
I would like to thank Mr. Mr. Vipul Chonkar ( Network dev.

Manager) Unique Aqua management ltd. Vapi, who helped me a lot in
completion of my project, and from whom I learned, how to face
practical challenges and struggles, and how to pass through.
The winter project was undertaken as a part of BBA program

while pursuing the study at Laxmi Institute of Commerce. I have tried
my level best to make the training as useful as possible and get a
deep thorough knowledge about “BRAND AWARENESS REGARDING
UNIQUE AQUA MANAGEMENT PVT. LTD.”.
I am also thankful and concede my depth of gratitude to my

professor guide MR. Pritesh Shukla for his constant encouragement
and supervision in the completion of this training and the project.
Regards,
Nisha Nair

DECLARATION
I, Ms. Nisha R Nair, student of Laxmi Institute Of Commerce,

affiliated to Veer Narmad South Gujarat University, Surat hereby
declare that this project report is a result of my sincere efforts.
I declare that this submitted work is done solely by me and to the best
of my knowledge; no such work has been submitted by any other
person for the award of degree.
I also declare that all the information collected from various secondary
sources has been duly acknowledged in this project report.
Regards,
(Nisha R Nair)

Executive Summary.
This report is about “MEASUREMENT OF EFFECTIVENESS OF MARKET
PROMOTION ACTIVITIES OF UNIQUE AQUA”. The report begins with the
introduction of the overview of the water sector industry. In this the overview of the
water sector and the requirement of the water treatment plant are mentioned.
The second part is introduction of history and profile of ‘Unique Aqua
Management Pvt. Ltd’.Application of quality and pure water in various purpose at
Domestic as well as Industrial increase so requirement of Water Treatment Plant will
more. So it’s better opportunity for them to grab this opportunity.
The next comes the very essential part that is the Research Methodology, here
how has the researcher progressed in the entire report is given, starting with the Title of
the study, the problem statement, the objectives as to why this study has been carried, the
research design applied, where are data collected from, the population and the sample
size, the analysis and structure of report.
The next is the most important and the core part of the study that is the Data
analysis, which is the heart of the report as to whatever calculation done to get the
desired solutions is shown here in the detail format. Step by step progress of the study is
shown so that the reader gets the complete idea on the ways the final solution is arrived
at, here a small interpretation is also given as to what is the result of the calculations.

The next is the crux of the report that is the Findings of the study, after the
thorough efforts put down by the researcher what findings came out which can be
beneficial to the reader.
The later part consists of Conclusion that is from the whole study what the final
word is and whether the objective for which the training is undertaken is served or not.
Followed by the recommendations that arises out of the study.
The next part is the Bibliography where all the sources from where various data
are collected including books, various researches and websites are enlisted.
The third and last part of the report consists of the Annexure which includes the
questionnaire used for data collection.

TABLE OF CONTENT
Sr.No. Particulars Page
No.
Chapter Industry and company
1 overview
➢ Industry overview
➢ Company overview
-company profile
-vision and mission
-Board of Directors
-clients list
-terms and condition of

order
-organization chart
-product range of
company
Chapter Theory and Literature

2 Review
Chapter Research methodology

3
-problem definition
-research objective
-methodology
➢ project time period
➢ nature of data
-research design
-data sources
-tools and techniques
-sampling
-type of study
-tools for data

collection
Chapter Analysis and interpretation

4
Chapter Findings, Suggestion and

5 Conclusion.
Chapter Bibliography
6
Chapter Annexure
7

About Industry.

The Indian water sector consists of both a drinking water/bottled water
segment and a wastewater treatment equipment segment. Both are
growing at a relatively high pace due to increasing health concerns
and a scarcity of clean water.
The Water Sector

1. Market size indicators.
The overall water market is growing at 15-20 percent annually, with
the industrial and drinking water segments demonstrating even higher
growth rates. According to a recent government assessment, the
water requirement for industrial use will increase from the current 30
billion cubic meters to 120 b. cu. m by 2025. The bottled water market
is growing at 55 percent annually.
2. Overview of the sector

Several factors have contributed to the growth in the water sector.
These factors have created potentially large future requirements for
drinking water and water purification. A growing population has
increased the demand for drinking water and rapid urbanization has
required increasing sewage treatment. Many industries have adopted

water-recycling systems due to scarcity of water. Growing public
concern, media pressure and renewed legislation have made
industries install water treatment equipment. The Indian economy has
witnessed some of the highest growth rates in the world. This growth
has led to increased water usage, especially in the food, textile,
pharmaceutical, chemical and power industries.
3. Wastewater
India has a big lack of sewage and wastewater management plants. In
the cities there is produced ca. 29.000 mil. Litres of wastewater, but
there is only management capacity for ca. 6000 mil. Litres. More than
300 cities with 100.000 and above citizens are without sewers
completely, and the same goes for 467 cities with populations
between 50.000 and 100.000 citizens.
In general the existing installations are in a bad shape and are used
wrongly and are inefficient due to poor and lacking maintenance.
India has 231 wastewater plants for municipal use and another 38 are
being built. In the industrial sector there exists 88 plants for
wastewater management. The 88 plants treat wastewater from ca.
10.000 factories and have a capacity of 540 mil. Litres a day.
The sewer system, in the places they are present, are in seriously bad
condition and need maintenance, replacement in addition to a great
expansion to keep up with the pace of the growing urbanization.
4. Drinking water
In the drinking water segment, growth has been fuelled by increased
health consciousness, coupled with deteriorating water quality.
In the bottled water segment, dozens of brands have flooded the
market. A large number of reverse osmosis plants have been
established in the last two years. Multinationals have made large
investments in this segment, as have several Indian liquor and
beverage companies.
5. Water treatment
The water treatment market is moving gradually from chemical
treatment and demineralisation plants to membrane technology.
However, several large user segments such as refineries and power
plants continue to use demineralisation technology. Zero discharge

systems and wastewater recycling are becoming increasingly popular
in India.
The Indian water treatment equipment industry is reasonably well
established and cost-competitive; it is estimated that the equipment
made locally in India is about 30 percent cheaper than imported
equivalents due to high import duty. However, Indian firms have
limited capabilities in design/technology of water treatment plants.
Therefore, there exists a distinct opportunity for foreign companies to
offer technical consultancy services through the contractual and/or
joint venture route.The segment is highly fragmented and
unorganised. There is a mix of large companies, both foreign and
Indian, medium-sized companies and more than 500 small companies.
6. Trade
Industry sources estimate that imports constitute approximately $100
million of the $600 million market for municipal and industrial water
treatment equipment. Such equipment includes both equipment
components and instrumentation. Complete packaged treatment
plants are not price-competitive and their imports are estimated at
$11 million per annum. Imports of bottled water are made mainly by
service industries such as hotels and resorts, and are estimated at no
more than $500,000.
7. Consumers
Municipal water and wastewater treatment and industrial in-process
and wastewater treatment operators constitute the two major buyer
groups for the wastewater treatment segment. At the state level,
development corporations are the chief promoters of common effluent
treatment plants and are responsible for developing infrastructure for
industrial estates. Resource constraints and the small sized operations
in India have resulted in a consistent demand for packaged treatment
units for isolated businesses and common effluent treatment plants for
clusters continue to be promising business opportunities.
The principal end users in the water market are the municipal
authorities and the Public Health Departments. The major industries
connected with the water sector include cement, chemicals, fertilizers,
food & beverage, paper, pharmaceuticals, power, refineries, sugar,
tanneries and textiles. End user commercial establishments include
hospitals, hotels and housing developments.

Business opportunities
Possible business opportunities for Danish companies includes:
Drinking water projects:

• Planning and administration of water supply projects with state
level Local Urban Bodies
• Pricing models
• Drafting of state water policy
• Management of distribution supply systems
Water treatment:
• Joint ventures with Indian firms to offer integrated solution in
water treatment - from performing feasibility studies,
design/technical consultancy to providing operation and on-line
maintenance services.
Wastewater treatment:
• The current gap between treated and untreated urban
wastewater is big enough. And this is growing with every passing
year. There is a lot of scope for Danish firms, which can offer
technology or equipment for this sector, to enter the Indian
market in collaboration with Indian firms.
About Company

“Unique Aqua “is one of the leading manufacturing companies of all
types of water treatment plants with modern technical equipments,
latest Design [CAD System] and R&D based mfg. process. Established
more than a decade ago, UNIQUE AQUA MANAGEMENT PVT. LTD. is
well known for its Innovative and affordable products as well as its
excellent and reliable after sales service. The “Unique Team” is behind
this success, which has more than 10 years of Technical & Commercial
experience in water Treatment technology. The main asset of the
organization is its highly qualified & professional employees with the
vision of “PROVIDE QUALITY LIFE TO SOCIETY”.
Unique Aqua Management Pvt. Ltd., have gained immense reputation

as an manufacturer, exporter, importer and supplier of an innovative
range of water treatment solutions. In order to cater to the ever rising
need for water treatment and purification systems.
The wide range of water purification systems encompasses domestic

RO systems, industrial RO systems, softening plant systems, DM
plants, sewage treatment plants, swimming pool filtration plants,
distillation systems, etc. They also import products like membranes,

pumps, water treatment related electronic equipment from China and
U.S.A. to enhance the capability of our water treatment systems.
In a short span of time, they have made a strong foothold in various

industries owing to the immaculate quality of their products and
services. They offer customized solutions and services to suit their
clients' varied needs, which explain why their client is consistently
expanding in India and overseas. Many of the products are supplied to
South Africa, Dubai, Nepal and many other parts of the world.
Customized Solutions
Unique Aqua Management Pvt. Ltd. believes in total customer
satisfaction. They are also a prompt service provider; they can
customize their services according to the specifications and
requirements of their clients. They have a team of experienced and
expert consultants to provide the best in Aqua Management. Their
dedicated Water Care team can bring water care solutions right at
your doorsteps. An ever active Customer Support Cell ensures that
their valued clients are provided quick and efficient services.
Infrastructure & Quality

Unique Aqua Management Pvt. Ltd. is outfitted with state-of-the-art
manufacturing facilities that enable us to manufacture high quality
products. Laden with the latest machinery and equipment, we boast of
a sophisticated laboratory and other quality testing systems. Our
series of machinery encompasses:
• Workshop Machine
• Drill Machine
• Grinding Machine
• Buffing Machine
• Welding Machine
• Argon Machine
• Hand Press
• Molding Machine
• Dies of All Parts
• Automatic Dieing Machine.
Workforce

Their greatest strength lies in our workforce that comprises of
technocrats who are always ready to provide smart solutions to all
your needs. Our MD, Mr. Dharmin Patel, heads the entire team and it is
due to his excellent understanding about various technologies that we
have gained the position of a key player in our domain. Our major
strength lies in manufacturing state-of-the-art Ultra Violet Resin
Technology based Purification and Softener D.M. Plants.
Memberships
• Water Quality Association, USA
• The Indian Water Works Association (IWWA)
• Indian Environmental Society (IES)
• American Society of Mechanical Engineers.
Company Profile
Corporate Office Vapi
Production Unit Salvav
Regional Office Surat, Ahmedabad, Mumbai,

Rajkot,Indore, Gauhati, Goa, Tamilnadu, Kolkata.
Business Type Exporter , Manufacturer , Importer ,

Supplier
Export Percentage 10%
Import Percentage 8%
Primary Competitive • Premium grade quality
Advantages
• Hi-tech solutions
• Sound technical abilities
• On-time delivery schedules
• Highly economical prices

• Prompt after sales service
Sales Volume Rs. 2.5 crore

No of Staff 45
Year of Establishment 1998
No of Production Lines 3
Investment on Rs. 40 lakh
Manufacturing Equipment
No of Engineers 6
Memberships • Water Quality Association, USA
• The Indian Water Works
Association (IWWA)
• Indian Environmental Society
(IES)
• American Society of Mechanical
Engineers
Product Manufacturing • Domestic RO Systems
• Industrial RO Systems
• Water Softening Plants
• DM Plants
• Sewage Treatment Plants
• Swimming Pool Filtration
Plants
• Distillation Systems
Product Export • DM Plants
• Water Softeners
• RO Systems
• Ion-Exchange Resins
Product Import • Membranes
• Pumps

• Water Treatment related
Electronic Equipment.
Contact Details
UNIQUE AQUA MANAGEMENT PVT. LTD.
Survey No.257/3, Village Salvav, Vapi - 396195, Gujarat, India
Phone: 91-260-6541715/2425261/2437114/2990051/1-800-2330051
Fax: 91-260-2425261
Mr. Dharmin Patel (Managing Director)
Mr. Vipul Chonkar (Network Devp. Manager)
Mobile:+919925034256, +919909914256
Vision
“Providing Quality Life to Your entire Family and Society by bringing
the fountainhead of life -water to doorstep.”
Mission
“Create value for delighted customers”.
Board of directors
• Mr. Dharmin Patel
• Mrs. Neha Patel

FINANCE DEPARTMENT
All payment should directly be deposited to the bank.
Raw material purchase through cheque /DD only.
Stock will be maintained by regular inward and outward
Account will be maintained by tally 7.2 version.
Salary payment made by cheque.
Miscellaneous expenses through “Petty cash”

CUSTOMER CARE
DEPARTMENT
Company has total data of the customers.
Company has toll free number facility.
Company conducts free service camp regularly.
Company will be updating any changes made to the customer.
QUALITY CONTROL
DEPARTMENT
Company have water analysis laboratory.
Company checks all the plants before dispatch.
Company maintains all tested plant technical data.
HUMAN RESOURCE DEPARTMENT
ORGANISATION CHART

CEO
General
Manager
Production Administra Mkt.Mgr. Network

Manager tor Devp. Mgr
Design
Engineers Account Customer H.R.D Regional
s Care . Manager
Supervisor
Sr.Service
Area Sales
Engrs.
Fitter/Turners Manager
Service
Engg. Team Leader
Helpers
Sales
Executive
➢ Number of employees

Total numbers of employees in the organization are 65.
➢ Recruitment
The recruitment process of the company is as follows:
Collection of man power requisition form
Filling of man power requisition form by concern Department.
Forms send to director for approval
Pool of applicants hand it over to selection.
Sources of recruitment: News Paper ads & Personal reference
➢ Selection
The selection process of the company is as follows:
Searching Profile.
The unwanted applicants who are totally not suitable for the
post are
screened out.
Fixing of the venue, time and date for interview.
The applicants who are suitable for the job are sent the call
letter.
Then the interview and written exam is being conducted.
The applicants who match the requirement for the job are sent
letter.
If the job offered is accepted by the applicant, then the

employment
contract is being signed by the applicant and the organizations.
➢ Appointment letter

After the person is selected for the post he is been given the
appointment letter which includes the information like the
probation period which is generally for 6 months in the company.
In the appointment letter the salary paid by the company is
mentioned. The date of joining is also mentioned. In the
appointment letter it is also mentioned that if the person does
not perform satisfactorily in the probation period the he will be
terminated from the organization. If the person agrees to all
terms and conditions the he is told to give his acceptance on
duplicate copy of the appointment letter.
➢ Induction
Induction of the company includes the welcoming of the new
employee by the HOD and introducing him to the subordinates
and the superior and informing him his authority and
responsibility and also to whom he should approach in case of
any query. The new employee is been provided the company
information including all the departments visit and the vision and
mission of the company and also its importance in achieving the
objective of the organization.
The employee is also provided with the following information:

Cross department talk is strictly prohibited in the company. For
any requirement talk to your senior and he will pass on the
information to the concern department. No one should use the
assets of organization for the personal use, if found penalty will
be charged. Employees are eligible to take leave only after
confirmation.
➢ Performance appraisal
The performance appraisal of the employees is based on
seniority and sales target, but it can change according to the
situation.
➢ Promotion
The Promotion will be given on the basis of their performance
appraisal.

The factors uses for promotion are output, co-operation,
initiative and willingness to accept responsibility.
➢ Training
Training period is approximately of 7 days.
Type of Training given to the employees are classroom training
& on the job training.
➢ Salary Structure:
Salary of employee depends upon the position occupied.
There are different wage systems for skilled, semi-skilled, and
unskilled workers.
The existing salary structure includes basic salary, dearness
allowance, transport allowance, provident fund.
➢ Transfer
A type of transfer done in organization is geographical transfer.

PRODUCTION DEPARTMENT
PRODUCTION PROCESS
○ DOMESTIC
ASSEMBLY
PROCUREMENT
TESTING
ASSEMBLY
TESTING
PACKAGING

○ INDUSTRIAL
RAW WATER SAMPLE TEST
PLANT DESIGN
WORKSHOP
STAND IS PREPARED
PANEL IS PREPARED
ASSEMBLY
INTER CONNECTING PIPELINE
TESTING
PACKAGING

SUPPLY
Types of impurities in Water:
1) Physical Impurities
E.g. Dust, Turbidity, etc
2) Organic Impurities
E.g. Oil, grease, colors, etc
3) Chemical Impurities
E.g. Calcium, magnesium, etc
4) Microbiological Impurities
E.g. Bacteria, fungus, plusudomonas, etc
TDS of rain water is less than 10.As the rain water go deep in the earth
the TDS get increase as well as other impurities get added in the water
.The water which we take out from borwell and well is a raw water for
us and the TDS of these kind of water varies from 300 to 30000 TDS.
So to convert this raw water into the drinking water we must remove
different types of impurities from it. We should also reduce its TDS
level.
Treatment Plants to remove different types of impurities from
water
 To remove physical impurities we can use:

1) Send filter or multigrade filter
2) Micron Cartridge filter
 To remove organic impurities we can use:
1) Carbon filter
2) Ozonator

 To remove chemical impurities we can use:
1) Ion exchange method
 To remove microbiological impurities we can use:
1) Ultraviolet (UV) system
2) Ultra Filtration (UF) system
3) Chlorination
4) Ozonator
PRODUCT RANGE OF UNIQUE

AQUA
(A)DOMESTIC AND INDUSTRIAL RO SYSTEM
UNIQUE PYRAMID UNIQUE CLASSIC RO 25 LPH

(10-12 LPH) (10-12 LPH)

RO 50 LPH RO SYSTEM 100 LPH RO SYSTEM
250 LPH
RO SYSTEM 500 LPH RO SYSTEM 1000 LPH RO SYSTEM

2000 LPH

RO SYSTEM- 3000 LPH RO SYSTEM- 3000 LPH
SS CYLINDER RO SYSTEM- 5000 LPH
Delux (With Softener)
(B) WATER SOFTENING PLANT
(C) DEMINERALIZATION PLANT

(D)SWIMMING POOL FILTRATION SYSTEM
(E)SEWAGE TREATMENT PLANT
(F)TURNKEY BASE PACKAGE DRINKING WATER RO

SYSTEM
Exported Products

• DM plants
• Water Softeners
• RO Systems
• Ion-Exchange Resins.
Products Imported
• Membranes
• Pumps
• Water Treatment related Electronic Equipment.
MARKETING
DEPARTMENT
(A)Feedback report to the Company:
Communication plays a very important and vital role for the effective functioning of the
division. It is important that the employee to follow the communication requirements of
the division. An employee of the division required to submit the following feedback
report regularly as required.
Daily Activity Reports (DAR):

This report should be posted ‘everyday’ and should reach the concerned person within 5
days. DAR must be ‘complete’ in all aspects with all the columns filled. They are
required to write their employee Code and Office in a DAR.
Target Achievement report
This report should be posted every month and should reach the concerned person within
5 days. It must be ‘complete’ in all aspects with all the columns filled as well as the
reason of the outcome.
Application of Water Treatment Plant
 Domestic drinking purpose

 Food and Beverages
 Corporate buildings and Houses

 Hotels and Restaurants
 Hospitals and Schools
 Textile Industry
 Pharmaceutical Industry
 Boiling and Cooling Tower
 Electronic Manufacturing
 Laboratory
 Dye Industry
 Poultry farm and green house
CLIENT NAME
Pharmaceuticals
Name of Customers Type of Plant Place
1 Avik Pharmaceuticals D.M.Plant Vapi
2 Micron Pharmaceuticals RO-250 lph Vapi

3 Micro orgo chem. RO-250 lph & Softner plant Vapi
4 Vapi care pharma pvt.ltd RO-3000 lph & D.M.Plant Vapi

[unit-1]
5 Vapi care pharma pvt.ltd RO-5000 lph & D.M.Plant Baddi

[unit-2]
6 Vapi Organic pvt.ltd D.M.Plant Vapi
7 Sunny drugs & pharma ltd D.M.Plant Silvassa
8. Agam & gem laboratories pvt RO-plant-100 lph Daman

ltd
9. Injectcare parentarals pvt ltd Dosing chemical,Spares Vapi
10 Jell pharmaceuticals pvt ltd D.M.Plant Silvassa

.
11 Pravina Pharma D.M.Plant Sarigam
12 Galaxy pharma D.M.Plant Sarigam
13 Dupen laboratories pvt ltd D.M.Plant, Sand filter Vapi
14 Dupen laboratories pvt ltd D.M.Plant Silvassa
15 Pioneer healthcare ltd RO-Plant-100 lph Silvassa
Others

1 Ashadham School RO-500 lph Vapi
2 Saraswati international school RO-250 lph -2 nos. Valsad
3 Hotel Rajwadi RO-250 lph Bagwada
4 M.B.Laminators RO-Plant & Softner plant Daman
5 Banswara garment Softner plant Daman
6 Ras resort apart & hotels ltd RO-Plant Silvassa
7 Gujarat polysol pvt.ltd Softner plant Sarigam
8. Pioneer embroideries ltd RO-Plant Silvassa,Naroli
9. Sterlite opticals ltd Softner plant Silvassa
10 Florence D.M.Plant Silvassa
11 Ketan Patel Minister of RO-Plant - 1000 lph Daman

. DAMAN
12 Asian plastoware pvt ltd Softner Plant Daman
13 Bright Industries D.M.Plant Vapi
14 Design glass D.M.Plant Vapi
15 Purush adhyapan school RO-Plant Vapi
16 Vikram infastructure Softner plant Vapi
17 Gujarat copper alloys ltd D.M.Plant Kherdi,Silvassa
18 Pioneer extruders pvt ltd RO-100 lph with mixbed Daman
19 Dolat desai Softner plant-30 ltr Pardi
20 Gargi huttenes albertus RO-Plant – 5000 lph Pune

pvt.ltd
21 Arvind Panchal Softner plant-60 ltr Daman
22 Ganesh hatcheries pvt ltd D.M.plant Sangli
23 Aroma De’France RO-Plant with mixbed Vadodara
24 Shubham tower RO-Plant-500 lph Vapi
25 Prakash bar RO-Plant-50 lph Daman

Food & Beverages
1 Nanesh waste & chemicals Package drinking water project Vapi
2. Damanganga food & Package drinking water project Vapi

beverages
3. Aqua ion india RO-Plant -1000 lph Vapi
4. Kavita food & beverages RO-Plant -2400 lph Pardi
5. Rupeshbhai Soda plant Chikhli
6 Prakash panchal Package drinking water Ankleshwar
7 Laxmi beverages Package drinking water project Vapi
8. Jivandhara enterprises RO-Plant – 1000 lph Navsari
9 Gajanand Botling Package drinking water project Pardi
10 Jalpari Water Package drinking water project Vapi
11 Sagar Mineral water product Package drinking water Pandor
12 Ahinsha pure water Package drinking water project Nagaland

technology
13 Kavita industries Package drinking water project Assam
14 Swastika beverages Package drinking water project Vapi
15 Dharmesh Distillery D.M.Plant Daman
16 Krimpi Distellery D.M.plant Daman
17 Prima fruit product RO-Plant Daman
18 Royal distellery D.M.Plant Umargam
19 Murohi food product RO-Plant Magod
20 Saroj water product Package drinking water Karamla

21 Kalgi beverages Package drinking water Umargam
22 Pratik botling Soda plant Silvassa
23 Jalgaon beverages Package drinking water Jalgaon
24 Yash beverages Soda Plant & Package drinking Vansada

water
25 Jalganga water Package drinking water Navsari
26 Keyur Panwala Package drinking water Surat
27 Dhruva Waters Package drinking water Surat
TERMS AND CONDITION OF ORDER
Prices basis : The above prices is our works unpacked
Dispatch : To pay basis
Sale Tax : Extra as applicable. The present rate is 5% with

in
Gujarat and 2% outside Gujarat if form ‘C’ is

provided
Terms of payment : 40% advance with the order, 50% against

Performa invoice &
10% after Erection & Commissioning
Warranty : One Year
Delivery : 20 days from the date of receipt of order
Theory And Literature Review

What is Brand Awareness?
The ultimate goal of most businesses is to increase sales and income.

Ideally, you want to attract new customers to your products and
encourage repeat purchases. Brand awareness refers to how aware
customers and potential customers are of your business and its
products.
Within a week after its introduction, surveys found that more than 90%
of US consumers had heard about the iPhone as a result of advertising
and news reports. This is exceptionally high brand awareness.
Ultimately, achieving successful brand awareness means that your
brand is well known and is easily recognizable. Brand awareness is
crucial to differentiating your product from other similar products and
competitors.
Meaning:
A Brand is symbol, a mark, a name that acts as a means of

communications which brings about an identity of a given product. A
Brand in short is an identifier of the seller or the maker. A brand name
consists of words, letter or numbers that can be vocalized. Brand mark
is the visual representation of the brand like a symbol, design,
distinctive coloring or lettering. Brand creates a bond between the
customer and a product.
Definition:
In the word of Philip Kotler
“A brand is a name, term, sign, symbol or design or combination of
them. Intended to identify the goods or services of one seller or group
of sellers and to differentiate them from those of competitors.
Awareness
Brand awareness is related to the strength of the brand in memory, as
reflected by consumers' ability to identify various brand elements (i.e.,

the brand name, logo, symbol, character, packaging, and slogan)
under different conditions. Brand awareness relates to the likelihood
that a brand will come to mind and the ease with which it does so
given different type of cues.
Several measures of awareness of brand elements can be employed.
Choosing the appropriate measure depends on the relative importance
of brand awareness for consumer behavior in the category and the
resulting role it plays to the success of the marketing program for the
brand. For example, if research reveals that many consumer decisions
are made at the point-of-purchase where the brand name, logo,
packaging, and so on will be physically present and visible, then brand
recognition and visual awareness measures will be important. If
research reveals that consumer decisions are mostly made in other
settings away from the point of- purchase where the brand elements
are not physically present, on the other hand, then brand recall and
verbal measures will be more important. Even though brand recall per
se may be viewed as less important when consumer decisions are
made at the point-of purchase, consumers' brand evaluations and
choices will still often depend on what else they recall about the brand
given that they are able to recognize it there.

Research Methodology

Sampling design is one of the most important aspects where the design must be
appropriate in order to have the desired result. Sampling design includes various aspect
and they are as follows:
Purpose of study Descriptive Study
Data source Primary data & Secondary data

Research Method Survey Method
Research Technique Questionnaire
Type of Questions Closed & open ended
No. of Questions 16
Place Vapi
Sample Population Existing customer of life insurance
provided by different companies.
Sample Size 200

Sample Technique Convinience Sampling
PROBLEM DEFINITION
“MEASUREMENT OF BRAND AWARENESS OF UNIQUE AQUA LTD.

AMONG THE INDUSTRIES OF VAPI”
OBJECTIVES OF THE STUDY

• To know the brand image Unique Aqua.
• To measure the brand image towards Unique Aqua.
• To know the consumer attitude and demand towards the brand Unique Aqua.
• To find opinion about brand and service provided by Unique Aqua.
• To find the effectiveness of advertisement in developing the brand Unique Aqua.
• To identify the consumer needs.
• To know the consumers reaction towards brand Unique Aqua in respect of price,

Offers-schemes etc…
Analysis & Interpretation

Survey Report.
(1) Do you use any water treatment plant?
Objective:
Thorough this question an attempt was made to gauge the Usage level of Water
Treatment Plant among respondents of different types of companies.
Analysis:
Users 50
Non-users 0
Interpretation:
The above table interprets that 100% of respondents are using Water
Treatment Plant.

(2)For which purpose are you using the water treatment
plant?
Objective:
Thorough this question an attempt was made to find why and in which purpose Water
Treatment Plant is used, among respondents of different types of companies.
Analysis:
TYPES OF PURPOSE No. of Respondents

Core Production 22
Drinking 12
Waste water treatment 14
Others 02
Interpretation:
The above table interprets that 44% of respondents are using Water Treatment Plant in
their Core Production process, 24% are using for Drinking, 28% are using for Waste
water treatment and remaining 4% are using in their other application like in Boiler,
Chiller etc.
(3)Which type of product do you use?
Objective:
Thorough this question an attempt was made to find at where and which types of Water
Treatment Plant is/are used, among respondents of different types of companies.
Analysis:
Types No. of respondents
RO Plant 12
D.M.Plant 10

Softener Plant 10
U.V.Plant 01
Filtration Plant 02
Micron Cartridge filter 00
Others 15
Interpretation:
The above table interprets that 33% of respondents are using W.T.P.as RO plant, 33%
are using as D.M.plant, 30% are using as Softener plant, 11.66% are using as U.V.plant,
20% are using as Filateration,10% are using as Micron caridge filter,33% are using as
other types like E.T.P.,etc.
More than half companies using two or more than two types of W.T.P.but RO plant is
using almost in all types of categories of company.
(4)Are you aware of “Unique Aqua” brand?

Objective:
Thorough this question an attempt was made to gauge the awareness level of ‘Unique
Aqua’ among respondents of different various categories.
Analysis:
Yes 38
No 12
Interpretation:
A direct analysis proves us of the statistics is that a great percentage (73%) of people are
aware of the ‘Unique Aqua’, with negligent (16%) being unaware.

(1) from which media did you came to know about “Unique
Aqua” brand?
Objective:
Thorough this question an attempt was made to gauge which media give more impact to
awareness level of ‘Unique Aqua’ among respondents of different various categories.
Analysis:
Word Of Mouth 17
T.V. 03
News papers 00
Hoarding 17
Internet 02
Exhibition 11
Interpretation:
Nearest friends on the psychology that they would not misguide his friend, would also
mould the former psychology to be a part of the same brand as the later.45% of
respondents know about ‘Unique Aqua’ products by their internal or external friend
circle and relatives. Electronic media (T.V. (15%) &Internet (4%)) plays vitally in
psycho type in inclining an individual towards any product. Hoardings (22%),
Exhibitions (10%) & newspapers (5%) actually also helps in building mental brainwork
in decisions making ability. An exhibition exhilarates a circumstantial camp that may or
may not linger for a long time. Hence, exhibitions live Demo, under any circumstances
play in decision making factors at initial glance.

(1) Are you using the water treatment plant of “Unique Aqua”?
Objective:
Through this question tried to find out, Are they using ‘unique Aqua’ products or not
for their water treatment plant. An attempt was also made to check which any other
brands are they using in their company.
Analysis:
USER 31
NONUSER 19
(1) From how long are you using the product of “Unique Aqua”?
Objective:
From this question I wanted to know that from how many years the
respondent are using the product of Unique Aqua.
Analysis:
Years No. Of Respondents
<5 year 19
5-7 year 05
7-9 year 02
>10 year 05

Interpretation:
From the chart it can be known that 16% of the respondents are
(1) Which character attracted you the most while purchasing the
product of “Unique Aqua”?
Objective:
From this question an attempt was made to know that which character
attracted the respondents while purchasing the product of Unique
Aqua.
Analysis:
Brand Name 07
Price 05
Packaging 01
Quality 15
Other 03
Interpretation:
From the above graph it is clearly known that majority of the peoples were
attracted by the quality of the product.

(1) Is the product of “Unique Aqua” user friendly?
Objective:
Through this question tried to find out that water treatment plant operation is easy to use
or not.
Analysis:
Yes 47
No 3
Interpretation:
From the above table, it is clearly seen that only 91% of respondents have user friendly
water treatment plant and remaining 8% have not user friendly nature of plant.
(1) (A) Are you satisfied with the Customer care services.(Users)
Objective:
From this question an attempt was made to know that the users of
unique aqua are satisfied with the customer care services or not.
Analysis:
Yes 29

No 02
Interpretation:
From the above chat it can be understood that majority of the

respondents who are the users of Unique Aqua are satisfied with the
customer care services.
(B) Are you satisfied with the Customer care services.(non-users)
Objective:
From this question an attempt was made to know that the respondents
who are non-users of Unique Aqua are satisfied with the customer care
services of the water treatment plants used by them.
Analysis:
Yes 29
No 02

Interpretation:
From the above graph it can be understood that 79% of the

respondents who are non-users of Unique Aqua are satisfied with the
services provided by the customer care of the water treatment plants
used by them.
(1) (A) How much are you satisfied with the product
performance? (Users)
Objective:
Through this question an attempt was made to know that the users of
unique aqua are how much satisfied with the performance of the water
treatment plant.
Analysis:
Highly Satisfied 10
Satisfied 11
Neutral 10
Dissatisfied 0
Highly Dissatisfied 0
Interpretation:
From the above graph it can be understood that 32% of the

respondents are highly satisfied with the product performance, 36% of

the respondents are satisfied with the product performance, 32% are
neutral.
(B) How much are you satisfied with the product performance?(Non-users)
Objective:
Analysis:
Highly Satisfied 15
Satisfied 08
Neutral 06
Dissatisfied 00
area of improvement for company is…

Objective:
Analysis:
Service 02
Product 05
Delivery services 17
Other 07
(1) While going for development of new water purifier plant

which point company should keep in mind?
Objective:
Analysis:
Acceptability Of Customer 10
Comfort 01

Design 04
Scale Of Economic 15
Other 01
(1) (A) Are you satisfied with the after sales service?(Users)
Highly Satisfied 18
Satisfied 7
Average 6
Dissatisfied 0

Are you satisfied with the after sales service?(non-users)
Highly Satisfied 9
Satisfied 8
Average 2
Dissatisfied 0

(1) Would you like to have ‘Annual Maintenance Contract’ with
‘Unique Aqua’?
(2) What is your level of possibilities to purchase Water

treatment plant?

FINDINGS
The following details can be inferred after analysis with a sample size of 60, which
included respondents of various categories of industries, by questionnaire method to find
out the brand awareness of ‘Unique Aqua’ manufacturer of water treatment plant.
➢ The majority of the respondents using water treatment plant for their different
purpose like Core production,drinking,waste water treatment,etc..
➢ The majority of the respondents using water treatment plant in their core
production.
➢ The majority of the respondents are using RO plant, DM plant, ETP.

➢ The majority (73%) of the respondents are heard about ‘Unique Aqua’.
➢ The majority of the respondents know about ‘Unique Aqua’ from their friends
(Internal &External Resources) and in Exhibition,Demo.The electronic
media(T.V.) also good impact on them .Internet is not impact up to the mark.
➢ The majority of the respondents couldn’t identify brand ‘Unique Aqua’ through
the
Punch line ‘Jab pina ho Pani Na karo manmani, Unique aqua de best pani’.
➢ The majority of the respondents not using ‘Unique Aqua’ products. The basic
reasons find out that brand perception towards ‘Unique Aqua’. They perceive that
it is basically for drinking purpose not aware of other utilities of various products.
➢ The majority of the respondents are expressed advertising is important for a

brand.
➢ The majority of the respondents who are using ‘Unique Aqua’ products are
highly satisfied with performance; get desired results always and highly satisfied
with after sales service.
➢ The majority of the respondents not bought ‘Unique Aqua’ products because of
not popular in brand and service.
➢ The majority of the respondents are in favor of that brand ambassador is not
necessary to promote a brand.

SUGGESTIONS
➢ That Unique Aqua should make their plants more economical than local
competitors in drinking purpose.
➢ That Unique aqua should focus on more frequency of advertising in both Print &
Electronic media.
➢ That Unique aqua should make new and lucrative strategies and schemes
separately for Domestic and Industrial to make them brand loyal.
➢ That Unique Aqua should focus more on demo, theme of advertising than the
brand ambassador.
➢ That Unique aqua has no visual identity, so it should work to create strong brand
identity.

CONCLUSION
The overall study & observation done, findings & other hypothetical issues as well
reveals a message “message of development, more development would energize more
awareness. More awareness should also promote, more acquaintance with the product,
more acquaintance should lead to more presence of this product “
Brand elements (name, logo, sysmbol) at each level of hierarchy may contribute to Brand
Equity through their ability to create awareness as well as foster strong, favorable, unique
brand association and positive response.

Coalitions, actually occurs with differentiated ideologies, two different ideologies
fighting to come down to a single conclusion. Change the perception in the mind of
customers that ‘Unique Aqua’ is more than that of drinking purifier. By using Integrated
Marketing communication program, they impacts more effectively target market.

Questionnaire
(1) Do you use any water treatment plant?
(a) Yes
(b) No
(1) For which purpose are you using the water treatment plant?
(a) Core Production
(b) Drinking
(c) Waste water treatment
(d) Other (Please specify)
(1) Which type of product do you use?
(a) R.O Plant
(b) D.M.Plant
(c) Softener Plant
(d) U.V.Plant
(e) Filtration Plant
(f) Micron Cartridge filter
(g) Others
(1) Are you aware of “Unique Aqua” brand?
(a) Yes
(b) No

(1) If yes, then from which media did you came to know about
“Unique Aqua” brand?
(a) Word of mouth
(b) T.V
(c) Newspaper
(d) Hoarding
(e) Internet
(f) Exhibition
(1) Are you using the water treatment plant of “Unique Aqua”?
(a) Yes
(b) No
(1) From how long are you using the product of “Unique Aqua”?
(a) <1 year
(b) 1-2 year
(c) 2-3 year
(d) >3 year
(1) Which character attracted you the most while purchasing the
product of “Unique Aqua”?
(a) Brand Name
(b) Price
(c) Packaging
(d) Quality
(e) Other (Please Specify)

(1) Is the product of “Unique Aqua” user friendly?
(a) Yes
(b) No
(1) Are you satisfied with the Customer care services.
(a) Yes
(b)No
(1) How much are you satisfied with the product performance of
“Unique Aqua”?
(a) Highly satisfied
(b) Satisfied
(c) Neutral
(d) Dissatisfied
(e) Highly Dissatisfied
(1) According to you area of improvement for company is…
(a) Service
(b) Product
(c) Delivery service
(d) Any other
(1) While going for development of new water purifier plant

which point company should keep in mind?
(a) Acceptability of customer
(b) Comfort
(c) Design

(d) Scale of economic
(e) Other
(1) Are you satisfied with the after sales service?
(a) Highly Satisfied
(b) Satisfied
(c) Average
(d) Dissatisfied
(e) Highly Dissatisfied
(1) Would you like to have ‘Annual Maintenance Contract’ with

‘Unique Aqua’?
(a) YES
(b) NO
(1) What is your level of possibilities to purchase Water

treatment plant?
(a) High possibilities
(b) Good possibilities
(c) Fairly possibilities
(d) Slight possibilities
(e) No


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Winter Project Report

“Measuring Brand Awareness of Unique

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

BBA (6th sem) 2010-11

External Guide: Under the

Mr. Vipul Chonkar

Laxmi Institute Of Commerce Page 1

I express my sincere thanks to Mr. Dharmin Patel (C.M.D)

I would like to thank Mr. Mr. Vipul Chonkar ( Network dev.

The winter project was undertaken as a part of BBA program

I am also thankful and concede my depth of gratitude to my

Laxmi Institute Of Commerce Page 2

I, Ms. Nisha R Nair, student of Laxmi Institute Of Commerce,

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Chapter Theory and Literature

Chapter Research methodology

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Chapter Analysis and interpretation

Chapter Findings, Suggestion and

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The Water Sector

2. Overview of the sector

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Drinking water projects:

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Unique Aqua Management Pvt. Ltd., have gained immense reputation

The wide range of water purification systems encompasses domestic

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In a short span of time, they have made a strong foothold in various

Infrastructure & Quality

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Production Unit Salvav

Regional Office Surat, Ahmedabad, Mumbai,

Business Type Exporter , Manufacturer , Importer ,

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Sales Volume Rs. 2.5 crore

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All payment should directly be deposited to the bank.

Raw material purchase through cheque /DD only.

Stock will be maintained by regular inward and outward

Account will be maintained by tally 7.2 version.

Salary payment made by cheque.

Miscellaneous expenses through “Petty cash”

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Company has total data of the customers.

Company has toll free number facility.

Company conducts free service camp regularly.

Company will be updating any changes made to the customer.

Company have water analysis laboratory.

Company checks all the plants before dispatch.

Company maintains all tested plant technical data.

HUMAN RESOURCE DEPARTMENT

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Production Administra Mkt.Mgr. Network