BUSINESS RESEARCH

METHOD

RESEARCH PROPOSAL
RESEARCH - TO FIND REACTION OF AUDIENCE
IN RESPECT TO SPEED OF CHANGE IN
TECHNOLOGY.

SUBMITTED BY-
NIKHIL BATHLA
ROBIN THOMAS
DEEPAK KHURANA
GLOBAL BUSINESS MANAGEMENT
DATE: MARCH 10TH 2011
INDEX:
 Introduction Robs)
Page 3
 Objectives (Nick)
Page 6
 Desk Research Nick
o Purpose Nick
o Procedure Nick
 Qualitative Research Jack
o Purpose Jack
o Population and Sampling Jack
o Procedure Jack

 Quantitative Research Pratyush and Ashish

o Purpose Pratyush and Ashish
o Population and Sampling Pratyush and
Ashish
o Procedure Pratyush and Ashish

 Reporting Pratyush and Ashish

  Timing Robs
 Credential Robs
 Quality Control Nick

Reference -

http://www.oup.com/uk/orc/bin/9780199281961/01student/research_toolbox/498-

505.pdf

Introduction ( Robs)

Apple Inc. is an American multinational corporation that designs and markets consumer
electronics, computer software, and personal computers. The company's best-known hardware
products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the
company was previously named Apple Computer, Inc., for its first 30 years, but removed the
word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the
consumer electronics market in addition to its traditional focus on personal computers.

The iPad is a line of tablet computers designed, developed and marketed by Apple primarily as a
platform for audio-visual media including books, periodicals, movies, music, games, and web
content. Its size and weight falls between those of contemporary smartphones and laptop
computers. The iPad runs the same operating system as the iPod Touch and iPhone—and can run
its own applications as well as iPhone applications. Without modification, and with the exception
of web applications, it will only run programs approved by Apple and distributed via its online
store.Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure
from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual
onscreen keyboard in lieu of a physical keyboard. The iPad uses a Wi-Fi data connection to
browse the Internet, load and stream media, and install software. Some models also have a 3G
wireless data connection which can connect to HSPA data networks. The device is managed and
synced by iTunes on a personal computer via USB cable.Apple released the first iPad in April
2010, and sold 3 million of the devices in 80 days. During 2010, Apple sold 14.8 million iPads
worldwide, representing 75 percent of tablet PC sales at the end of 2010. During the release of
the iPad 2 in March 2011, Steve Jobs said that just under 15 million iPads had been sold in the
device's first nine months on the market — more than all other tablet PCs combined. Apple is
also planning to launch Ipad 3 in the fall later this year.

Objectives: (Nick)

The overall objective of the research is to examine “the attitude, behaviour, and opinion

of people about the speed of the changes in the technology. This has been broken

down into following sub objectives:

A) Innovation being recognized and appreciated by target audience.

B) Change in technological instruments being seen as new innovation or being seen

as a marketing tactic,